ITV

Category: Ad Campaigns

  • MyGlamm launches #SuperMakeupForASuperYou campaign

    MyGlamm launches #SuperMakeupForASuperYou campaign

    Mumbai: MyGlamm, a D2C makeup brand has launched super successful franchise Super Serum Makeup with the campaign #SuperMakeupForSuperYou featuring actress, brand ambassador and investor, Shraddha Kapoor in a DVC, introducing four new products. The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today’s empowered women, with a lineup of versatile beauty essentials that aim to redefine conventional makeup routines and empower users to express their unique identities effortlessly.

    MyGlamm’s latest DVC starring brand ambassador, Shraddha Kapoor highlights the Super Serum Makeup franchise with MyGlamm Super Makeup Range to #GlammUpLikeAStar, including the four new products – Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick and Super-4 4-in-1 Liquid Lipstick Stack – groundbreaking products that combine the benefits of serum and makeup in one. With added SPF for protection, this product promises to revolutionize skincare-infused makeup routines in India, with the #SuperMakeupForASuperYou campaign.

    Commenting on the launch, actress and MyGlamm brand ambassador and investor Shraddha Kapoor said, “As a woman constantly on the move, I understand the importance of makeup that keeps up with your busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou is a belief that every woman is capable of embracing her inner superhero through the power of self-expression and confidence and I am super thrilled to be part of it.”

    Good Brands Co CEO Sukhleen Aneja expressed her excitement about the launch, stating, “We are thrilled to introduce MyGlamm‘s Super Makeup Range, offering multi-functional makeup solutions for women who are juggling myriad roles within their lives. We aim to deliver versatile, high-performance products that resonate with the vibrant lifestyles of contemporary Indian women of today. With the Super Makeup Range, we are redefining makeup by offering innovative multi-tasking solutions that empower women  to express themselves effortlessly.”

    The super range comprises four new products:

    . Super-Kohl Long Stay Kajal – A versatile kajal that allows users to create smoky looks or achieve sharp precision, offering up to 24-hour stay. Priced at Rs.199

    . Super-Lash Volumising Mascara – Featuring a unique 3-in-1 bubble wand design for lifting, curling, and volumizing lashes, delivering statement-worthy results. Priced at Rs.449

    . Super-Duo Lipstick + Liquid Lipstick – A 2-in-1 lip-duo with office-friendly shades for the day and rich liquid lipstick for the evening, ensuring a seamless transition from desk to disco. Priced at Rs.499

    . Super-4, 4-in-1 Liquid Lipstick Stack – A pocket-friendly stack of four shades of comfortable yet rich liquid lipsticks, offering up to 8-hour wear. Priced at Rs 699

    The MyGlamm Super Makeup Range is specifically created for the Super-Nari of today, celebrating the multi-tasker extraordinaire who defies conventional norms and takes on various roles with ease. Whether you’re a friend, sister, mother, or CEO, the Super Range is tailored to fit seamlessly into your diverse roles and lifestyles. With the #SuperMakeupForASuperYou campaign, MyGlamm aims to break free from pre-defined beauty standards and offer makeup solutions that adapt to the diverse needs of modern women.

    Find all the products at www.myglamm.com

  • Dessert-loving doomscrollers are in for a special treat from Colgate!

    Dessert-loving doomscrollers are in for a special treat from Colgate!

    Mumbai: We’ve all been there. Past dinnertime, sitting on our beds or sofas, doomscrolling some mouth-watering dessert reels. Now picture this – you find a new video from your favourite dessert creator. They spend the next minute or so whipping up something so yummy, you drool over your screen. And then, they take that delicious dessert and start brushing their teeth with it. Literally. Cue Colgate’s clever new reminder to #BrushTonight!

    It’s true that we spend a lot of time before bed either eating dessert or thinking about it. What we don’t think about, is brushing our teeth! Which is exactly what makes a dessert reel the perfect platform for Colgate to intervene. In its latest collaboration, the leading oral care brand has partnered with popular dessert creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and Shreya Agarwala to create special brushing reminders disguised as regular dessert reels.

    Based on the startling revelation that the last thing millions of Indians put on their teeth is sugar, and not toothpaste, this activity is being strategically placed during dinner time from 8 pm to 12 am. All so that a nation of several thousands of sweet lovers remember to end their night with toothpaste, and not sugar.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @nehadeepakshah

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shivesh Bhatia (@shivesh17)

     

     

     

  • Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Mumbai: Nex, the latest high-performance premium appliance brand launched by Bajaj Electricals Ltd, is poised to redefine the standards of home comfort with its new and innovative line up of fans. In the context of an expected heat wave in the coming months, the brand unveiled its high-end models of ceiling fans – the Dryft and Glyde series – though a digital campaign and it will command attention.

    After conducting extensive R&D over several months, Nex understood that consumers need a higher air thrust under the fan to reimagine Indian summers. To solve this need-gap, they built a technology platform called Aeirology (TM) that optimises the interaction between a fan’s blade and motor components and this synergistic approach ensures an impactful Air Experience delivery with 20% higher air thrust compared to conventional fans. Their latest fans have been incorporated with this technology and it will surely enable consumers to elevate the summer experience. Bringing this entire new range product to life, the digital campaign went live across social media, digital media outlets and connected TV.  

    At its core, the film unveils Nex’s insight: consumers demand more than mere functionality in their appliances; they want an elevated air experience. Nex’s ceiling fans’ digital film transports viewers into a realm where every flick of the switch is experiential. Through subtle cues— like goosebumps on the protagonist’s hand, tendrils of hair in graceful dance—the film paints a vivid picture of summer’s embrace, made possible by Nex’s innovation. And in a moment of silent acknowledgment, as the protagonist gazes up at the fan, satisfaction and realization intertwine, promising an endless summer reimagined. This narrative captures Nex’s commitment to offering not just a product, but a journey into a sensorial experience, resonating deeply with the audience’s need for comfort and connection in their living spaces.

    Bajaj Electricals Ltd. COO Ravindra Singh Negi commenting on the launch, “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customizable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”  

  • ExamFactor ignites CUET preparation with nationwide radio campaign

    ExamFactor ignites CUET preparation with nationwide radio campaign

    Mumbai: ExamFactor, the pioneering AI-driven exam preparation platform, has unveiled a comprehensive radio campaign titled “Revise, Test, Achieve” on 93.5 FM, aimed at bolstering awareness and readiness among undergraduate aspirants for the common university entrance test (CUET). This initiative seeks to bridge the information gap and equip students with the tools they need for academic success.

    CUET, a pivotal examination for students seeking admission to undergraduate programs in Indian universities, demands rigorous preparation and strategic planning. Recognizing the significance of this examination in shaping students’ academic futures, ExamFactor has taken proactive steps to provide comprehensive support through its innovative radio campaign.

    Targeting a demographic crucial to the decision-making process, the campaign speaks directly to parents, addressing their concerns and ambitions for their children’s educational futures. By highlighting the platform’s comprehensive resources, including crash courses and mock tests, the campaign underscores the critical steps towards achieving academic aspirations—revision, testing, and achievement.

    “At ExamFactor, we are committed to supporting students in their journey towards academic excellence,” said ExamFactor product and growth head Viney Dua. “Our mission with the ‘Revise, Test, Achieve’ campaign is to empower students and instill confidence, helping them navigate the challenges of CUET preparation. We believe in the potential of every student to excel, and through this campaign, we aim to support them in realizing their academic and professional dreams.”

    Expanding beyond 93.5FM, the campaign also resonates through Bengal, Delhi NCR, Lucknow, and Patna, leveraging popular channels like Radio Mirchi and Friends FM to ensure widespread reach. Complementing the radio outreach, ExamFactor is enhancing its visibility through targeted print and digital campaigns, aiming to connect with aspirants across various demographics and geographies.

    For additional information about ExamFactor and its comprehensive suite of exam preparation tools, please visit: https://www.examfactor.com/

  • OYO swings into cricket season with 6000 free stays and fun ad campaign

    OYO swings into cricket season with 6000 free stays and fun ad campaign

    Mumbai: Cricket season is upon us, and global travel technology company OYO is adding to the excitement with an exclusive offer for fans– 6,000 free stays across its premium properties like SUNDAY Hotels, Palette Hotels, and OYO Townhouses across India.

    OYO’s Free Stays League campaign invites cricket fans to participate in a daily prediction challenge. Participants who correctly predict the winner of each match in the ongoing T20 tournament will be entered into a daily draw. Every day, 100 individuals will be rewarded with a free stay at a premium OYO property of their choice, along with Amazon vouchers worth up to Rs 5,000. Every correct prediction will get OYO Rupee worth Rs 100 that can be used towards their next booking with OYO. The participant with the most accurate predictions throughout the tournament will win the grand prize – an iPhone 15.

    As a part of this campaign, OYO has launched a new ad film which playfully addresses those who might try to leverage personal connections for a free stay. The lighthearted ad features characters boasting about their (fictitious) connections with OYO founder and CEO Ritesh Agarwal. In one scene, a character claims their father convinced Ritesh to join the popular TV show Shark Tank as a judge, while another hilariously fabricates a childhood friendship, saying they used to play cricket together as kids. The ad concludes by highlighting that only one’s cricket prediction skills, not their network, will unlock these incredible free stays during the T20 tournament.

    “Cricket holds a special place in the hearts of millions of Indians. As the nation celebrates another exciting cricket season, we wanted to offer a little treat to all the cricket enthusiasts out there and share the joy of the game. Our special offer not only adds excitement to the cricket matches but also underscores our commitment to providing unique experiences for our guests.” said OYO founder and group CEO Ritesh Agarwal.

    “Creating something special during one the world’s most watched cricket leagues can be a little tricky as all the brands out there want to capitalize on this and capture the audience’s attention. With Free Stays League, we knew we wanted to take it away from the typical cricket ad and make it about regular people. The insight that people never truly say that they got something for free, but rather brag about getting it in different ways, hit home for us. Following Shark Tank, there has been a huge buzz around Ritesh Agarwal’s name, and we knew we had to leverage this. We are thrilled that team OYO shared our vision and supported us throughout.” said Blank The Agency founder & CEO Nikhil Chaudhary.

    As OYO continues to redefine hospitality experiences in India, this cricket season offer reaffirms company’s dedication to creating memorable moments for its guests.

    To join the contest, download the OYO app, click on the Free Stays tab, and predict the winner of the cricket match.

  • Radisson Hotel Group announxes new campaign ‘#RadissonRoadTrips’

    Radisson Hotel Group announxes new campaign ‘#RadissonRoadTrips’

    Mumbai: The Summer season, accompanied by long weekends, presents the perfect opportunity to embark on an exploratory journey across the country. As an increasing number of people are opting for freedom and the excitement of discovering hidden gems along the way, there has been an increase in the trend for road trips. From beautiful landscapes and ancient temples to fascinating cultural sites, it is an ideal time to escape from the humdrum of our regular routines and explore new places.

    Radisson Hotel Group understands this growing interest perfectly, strategically placing a Radisson Hotel every four hours of driving distance. Starting this summer, the Group takes away all the stress of booking a stay along the way, introducing its latest offering – #RadissonRoadTrips.

    From the serene retreats of Kumbhalgarh in Rajasthan or the vibrant beaches of Goa to the stunning beauty of Srinagar, travelers are assured of incredible savings on road trips and an unforgettable hospitality experience.

    For stays between May 1 and July 1, 2024, travelers can avail exclusive discounts of up to 25% on properties across India. Those booking via the Radisson Hotel app, get access to app-only rates which give them an additional 10% discount. Travelers can access this members-only and time-limited offering by booking stays until April 20, 2024. Radisson Rewards members can earn an additional 2,000 bonus points per stay, along with a multitude of other benefits. Members booking via the Radisson Hotel app for the first time earn an additional 3,000 bonus points.

    Radisson Hotel Group’s Road Trips campaign aims to connect travelers to various serene destinations in India such as Goa, Karjat, Lonavala, Navasari, Pondicherry, Kumbhalgarh, Pahalgam, and Srinagar while showcasing the exceptional benefits of the Radisson Rewards loyalty program. As the most streamlined loyalty program in the hospitality sector, Radisson Rewards offers three tiers – Club, Premium, and VIP for seamless earning and redemption of points. The innovative Discount Booster feature allows members to tailor their discounts by adjusting the number of points earned which sets Radisson Rewards apart from regular loyalty programs.

  • Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Mumbai: Influencers are everywhere these days! With millions of people creating content online and building dedicated followings, it’s no surprise that influencer marketing has become a huge industry. The market is expected to be worth over $22 billion by 2025! This shows the power that influencers have to connect with audiences and promote products. However, finding the right influencer for your brand’s marketing campaign can be a daunting task. With so many influencers, how do you know which is the appropriate fit for your brand?

    First and foremost, it’s important to define your brand’s goals and target audience clearly. Before you start searching for influencers, take some time to identify what you hope to achieve with your marketing campaign. Are you looking to increase brand awareness, drive sales, or generate leads? Once you have a clear understanding of your objectives, you can then begin to look for influencers who align with your brand’s values and target demographic.

    When searching for influencers, consider their reach and engagement metrics. While it may be tempting to partner with influencers who have millions of followers, keep in mind that reach isn’t everything. It’s also important to look at their engagement rate, which measures how actively their followers interact with their content. An influencer with a smaller but highly engaged audience may be more effective for your brand than one with a larger but less engaged following.

    In addition to reach and engagement, pay attention to the type of content that the influencer produces. Ideally, you want to partner with someone whose content aligns with your brand’s image and messaging. For example, if you’re a fashion brand, you may want to collaborate with fashion bloggers or Instagrammers who regularly post about style and trends. Similarly, if you’re a fitness brand, you might seek out influencers who share workout routines and healthy living tips.

    Another important factor to consider is the influencer’s authenticity and credibility. Today’s consumers are savvy and can easily spot inauthentic endorsements. Look for influencers who genuinely resonate with your brand and products, and who are known for providing honest and unbiased reviews. Authenticity breeds trust, and partnering with genuine influencers can help enhance your brand’s reputation and credibility.

    When reaching out to potential influencers, be sure to personalize your approach. Avoid sending generic mass emails, and instead take the time to research each influencer individually. Reference specific examples of their work that you admire, and explain why you think they would be a good fit for your brand. Building a genuine connection with influencers can increase the likelihood of them wanting to collaborate with you.

    Once you’ve identified potential influencers, don’t be afraid to negotiate mutually beneficial terms. While some influencers may charge a flat fee for sponsored posts, others may be open to alternative arrangements such as product exchanges or affiliate partnerships. Be transparent about your budget and expectations, and be willing to negotiate to find a solution that works for both parties.

    Before finalizing any partnerships, be sure to review the influencer’s past collaborations and content to ensure that they align with your brand’s values and standards. Look for any red flags such as controversial or inappropriate content that could reflect poorly on your brand.

    Finally, remember that building successful partnerships with influencers takes time and effort. It’s important to cultivate relationships with influencers and invest in ongoing communication and collaboration. By nurturing these relationships and working closely with influencers, you can create authentic and effective marketing campaigns that resonate with your target audience and drive results for your brand.

    This article has been authored by KlugKlug co-founder and CPO Vaibhav Gupta.

  • Converse India launches ‘CWTU’ campaign celebrating musical diversity.

    Converse India launches ‘CWTU’ campaign celebrating musical diversity.

    Mumbai: Converse India reveals “Connect with the Unexpected” – a vibrant journey that ignites the creative spirit across India, aiming to weave a grassroots network of emerging creatives. This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.

    At the core of this special project is an amalgamation of diverse music genres: Hindustani Classical, Multilingual Rap, Funk, R&B, Jazz, and Blues, with dashes of Pop, Beatboxing, Desi Hip Hop, and Indie. This melting pot of sounds creates an alchemy of styles, giving birth to music that’s unexpected and entirely unique.

    Delving deep into India’s underbelly of music, the campaign invites creators who embody raw, unfiltered artistry. These emerging artists, brimming with talent, join hands to create 4 original tracks that carry personal narratives of special journeys filled with strife and fearlessness. The compositions are a testament to the power of collaboration, where unexpected connections foster innovation and originality.

    The campaign’s message is clear: there are no boundaries to creativity. Inviting artists from all walks of life who are reflective of Converse’s ideology of free-spirited expression and uninhibited ambition, we’re putting emerging talent on the map, introducing their music to a wealth of listeners the world over. The campaign alludes to the brand’s eye for untapped potential with a pulse on cultural currency and a proclivity to always speak to the zeitgeist.

    Collaboration

    Under the banner of Converse India’s ‘Connect with the Unexpected’, these collaborations highlight the diverse and dynamic nature of India’s contemporary music scene, bringing together artists of varied backgrounds and styles in a celebration of creativity.

    Nanku x Karun

    Nanku, a 24-year-old music maven from New Delhi infuses his unique brand of music with his experiences in remixing and songwriting about self-realization. His album “Nanku Sharma” remains a favourite, with hits like ‘Kaafizyada’ and ‘5 min’ demonstrating his innovative take on Indian Pop Music. Collaborating with Karun, a Delhi-born poet and songwriter, whose journey began with notebook scribbles and evolved into emotion-charged songs, this duo represents a creative force. Karun’s albums ‘Granth’ and ‘Qabool Hai’ showcase his versatility and vulnerability, making this partnership a blend of lyrical depth and inventive sounds.

    The track is to be revealed on social media on 19 April 2024

    Krameri x Dhanji

    Krameri, a student of A R Rahman, brings a fresh perspective to music creation. With 10 singles, 2 albums, and 4 EPs since her 2019 debut, her sound is constantly evolving. Dhanji, an Ahmedabad city native, is known for his vivid, narrative-rich rap verses. His prolific output includes 7 mixtapes in 3 years and the upcoming album ‘Ruab’. This collaboration between Krameri’s innovative soundscapes and Dhanji’s rap artistry promises to be a unique musical experience.

    The track is to be revealed on social media on 10 April 2024

    Pho x Bagi Munda

    Pho, a beatboxer, singer, and songwriter, has been immersed in the art world for most of her life. Her transition from beatboxing to songwriting and singing has made her a notable figure in the Delhi music circuit. Bagi Munda, a Chandigarh-based rapper and visual artist, is known for his impact on the local hip-hop culture. His album “Dusvipass” and his work with

    UNDERPASS crew have made him a symbol of creative resilience. Their partnership is a collision of styles resulting in a high octane and gritty number.

    The track is to be revealed on social media on 16 April 2024

    The Siege x Aksomaniac

    The Siege, a Mumbai-based rapper, has made his mark with the album “Bubble Car,” chronicling his personal growth. His influence in the underground hip-hop scenes of Mumbai and Delhi is substantial. Aksomaniac, an engineering student and trained pianist from Trivandrum, brings a mix of R&B, Jazz, Blues, and Pop to the table. This collaboration melds The Siege’s raw rap narrative with Aksomaniac’s melodious versatility, creating an intriguing musical fusion.

    The track is to be revealed on social media on 13 April 2024

  • IdeateLabs creates the Gallery of Unconditional Comfort for Nilkamal on National Pet Day

    IdeateLabs creates the Gallery of Unconditional Comfort for Nilkamal on National Pet Day

    Mumbai: How does India’s favourite furniture brand have a point of view on furniture damage? That too damage in its cutest form? IdeateLabs, one of India’s leading digital solutions providers, have the answer.

    The brand — Nilkamal Furniture. The occasion — National Pet Day. The idea – #TheGalleryOfUnconditionalComfort.

    Stemming from the observation of pet parents, the campaign celebrates every cat & dog’s scratchy & toothy relationship with indoor furniture. At the heart of the idea is the fact that no matter how much damage our furry little friends do to our furniture, we ultimately accept it with a wry smile and a shake of the head.

    But what if, it were showcased as a piece of art!

    Created as a UGC activation, the campaign was announced through a series of digital assets such as behind-the-scenes footage of these cute fur babies creating their furniture art. Nilkamal is inviting audience to share photos of their pet(s) and the furniture they have used as a canvas, using Instagram’s trending Add Yours feature. On National Pet Day, all the entries will be converted to a digital film to reveal #TheGalleryOfUnconditionalComfort, filled with endless meows & bow wows.

     

    Commenting on the campaign, IdeateLabs chief creative officer Raman R.S. Minhas said, “The moment the team came up with this idea, we knew we had to do it. The beauty of the idea is that it’s so real. Having been a pet parent myself, the initial disappointment of getting your table or sofa scratched soon turns into a smile, and eventually a memory to treasure. That emotion is what we are capturing and celebrating in the #TheGalleryofUnconditionalComfort!”

    As they say, you can’t spell furniture without fur. Share away and make your furry friend a part of The Gallery of Unconditional Comfort. 

  • Two Brothers Organic Farms launches #MakeFarmingCoolAgain

    Two Brothers Organic Farms launches #MakeFarmingCoolAgain

    Mumbai: Two Brothers Organic Farms has launched a new brand film to change the perception of agriculture as a profession among the young generation. The brand film, featuring a voice-over by actor and director Vijay Raaz, was officially premiered on the company’s YouTube channel. The narrative is based on the journey of the brothers and co-founders Mr Satyajit and Mr Ajinkya Hange, who left their high-paying city jobs at the peak of their careers to move back to their village to build a farm that has positively impacted the lives of over 20,000 farmers. The theme inspired by their personal journey was conceptualized to send the message that farming is a cool and noble profession, which is no less than others. Through storytelling, the film also highlights the disparity between hectic city life and therapeutic farm life, aiming to make the youth connect with it on a deeper level.

    To commemorate the online launch, Two Brother Organic Farms hosted an offline screening on their farm in Bhodani, Maharashtra, and various farmers’ markets, promoting the virtues of sustainable farming. Through this brand film, Two Brothers Organic Farms seeks to inspire the new generation of farmers to explore the peaceful farm life. It also aims to position itself as a source of fresh, nutritious organic food that upholds quality standards and facilitates traceability.

    Two Brothers Organic Farms co-founder Satyajit Hange, expressed his thoughts on the new brand film, stating, “Today’s youth is increasingly looking at farming as a profession with no future, limited economic gain, and zero social respect. However,  the young generation should not see it as an avenue without a future; otherwise, nobody will be left to produce food in 20-30 years. Farming is a noble profession as it offers food to our table, and as fourth-generation farmers, we believe there is an urgent need to create a social change so that more new young people feel comfortable embracing it as a profession. Through our story, we want to tell them that farming as a profession is both socially and economically rewarding and offers us the choice to make a difference in the environment. By highlighting the social and economic benefits of organic farming through our lens, we hope to spread the message that farming is cool and inspire a new generation of farmers to embrace it as their profession.”

    The company, which has worked with over 2000 farmers and trained over 16000 farmers in their farmer institution, aims to change the new generation’s perception. Through this new initiative, the brand expects to inspire the youth to adopt sustainable farming practices and connect with consumers who seek chemical-free organic and nutritious food.