ITV

Category: Ad Campaigns

  • Dollar Industries Ltd launches inspiring campaign supporting the spirit of democracy

    Dollar Industries Ltd launches inspiring campaign supporting the spirit of democracy

    Mumbai: Dollar Industries Ltd, a leading name in the textile industry has launched an engaging initiative to honour the spirit of democracy in India. As the country gears up for the approaching general elections, this initiative intends to highlight the collective efforts of individuals and organisations engaged in securing the seamless conduct of this election.

    “As a responsible corporate entity, Dollar Industries Ltd is dedicated to upholding the principles of democracy and civic involvement. Our initiative aims to motivate and rally citizens to take an active role in the democratic process, acknowledging the invaluable contributions of every person and entity involved. We are actively promoting this campaign with great intensity on social media platforms”, said Dollar Industries Ltd MD Vinod Gupta.

    The campaign sheds light on the intricacies of India’s general elections, emphasizing the collective endeavour required to ensure its smooth functioning. From election commission officials and poll workers to security personnel and cleanliness workers, each plays a crucial role in upholding the integrity of the electoral process. The campaign likens the elections to a grand festival, inviting every citizen to play an active role in its success.

    Lowe Lintas Kolkata, renowned for its innovative campaigns, spearheaded the conceptualization and execution of the campaign. Creative genius Mohit Pasricha led the creative team, bringing his visionary approach to storytelling. Indranil Mitra and Rohit Chakraborty provided expert account management, ensuring seamless coordination and execution of the project.

    Green Grass Film, a distinguished name in the film industry, collaborated with Dollar Industries Ltd to bring the campaign to life. Under the direction of Akhil Vishnu Nair, the production team captured the spirit of democracy with cinematic finesse, delivering a visually stunning and emotionally significant narrative.

    The campaign film, crafted with meticulous attention to detail and emotional depth, serves as an emotional reminder of the collective responsibility we share in upholding the democratic ideals of our nation. Through its compelling storytelling and powerful imagery, the campaign aims to ignite a sense of pride and responsibility among citizens, urging them to exercise their right to vote and contribute to the democratic fabric of India.

  • Jet-set-go with KFC’s International Burger Fest

    Jet-set-go with KFC’s International Burger Fest

    Mumbai: A dreamy getaway to Mexico. Sunny days spent on a Caribbean beach. Hours spent strolling the streets of America.

    It’s that time of the year when vacations and adventures are on everyone’s mind. Attention wanderlusters – KFC has the perfect itinerary for you.

    Presenting the International Burger Festival.

    Five distinct Zinger Burgers inspired by global flavours.

    In the new campaign launched on 18 April, the OG celebrity chef Colonel Sanders is all set to take consumers on the adventure of a lifetime. All KFC fans need to do is ‘take a bite, take a flight’ to experience diverse flavours from across the globe – India, America, Mexico, and Caribbean.

    Speaking about the campaign, KFC India & partner countries CMO Aparna Bhawal said, “The burgers category has immense growth potential in India; and KFC Zinger burger is the OG, with a special place in consumers’ hearts. With the International Burger Fest, we are offering burger lovers an entire range of different Zingers. No matter what one’s burger craving is – whether spicy or mild, classic American flavours or bold Mexican ones, chicken or paneer – KFC has a Zinger for it. Our new campaign thought “Take a Bite, Take a Flight” illustrates how food has the power to transport you to different places. With International Burger Fest, consumers get a passport to experience global flavours at their nearest KFC. We are already seeing great offtake for the different burgers and are confident that consumers will keep coming back to try the variety of burgers in the range.”  

    The campaign films feature relatable moments almost every travel lover often faces – the urge to celebrate everything with a trip. The first film opens at a KFC restaurant where a son is seen trying to convince his father to celebrate the last day of his exams with a trip to the Caribbean, Mexico or America. But looking at the answer sheet which reads 2/100 in big, bold letters, the father is unlikely to send him anywhere. Enter Colonel Sanders, who cooly tells the skeptical father, ‘Daddy, let him go!’ and presents them with the crispiest and juiciest Zinger Burgers from around the world.

    The second film in the series will show three friends sitting together. One of them dreams of becoming the next big travel vlogger and has her phone on a selfie stick while she records her next vlog saying, “Ab mere followers ke liye, next vlog…Caribbean, Mexico, America”. Her two friends are not too sure of the vlog’s success as they say, “Followers hain sirf teen. Baith ja travel queen!”. Enter Colonel Sanders, who humorously tells the friends “Bro – let her go!”, before introducing them to the five crispy, juicy burgers that are a part of the International Burger Fest.

    Ogilvy India (North) CCO Ritu Sharda said, “Most of us fantasize about travel. And the most important part of going abroad is the different kinds of tastes you get to experience. With KFC launching its international burgers, we found a sweet spot between taste and travel, right inside a KFC. Let your taste buds travel because exotic destinations are just a zinger away. As the colonel says: Take a Bite, Take a Flight.”

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.  

    The International Burger Fest has a range of options made with 100 per cent real chicken. Enjoy the timeless American Classic Zinger, take a spicy ride with the Caribbean Spicy Zinger, indulge in the bold flavours of the Mexican Pro Zinger, or enjoy the Indian Tandoori Zinger. As part of the International Burger Fest, KFC is introducing the all-new Paneer Zinger.

    Get set to ‘take a bite, take a flight’ with KFC’s International Zinger Fest available at your nearest KFC restaurant or order online through the all-new app or website www.online.kfc.in. Every bite is a step closer to your next adventure!

  • Manforce Condoms unveils new campaign #VotingVirgin

    Manforce Condoms unveils new campaign #VotingVirgin

    Mumbai: Manforce Condoms from the house of Mankind Pharma has rolled out its new campaign #VotingVirgin that resonates with the spirit of election season. The campaign’s initiative is to boost voter turnout by motivating first-time voters to actively participate in the forthcoming elections for a better future of the country.

    In a lighthearted and witty exchange, two friends engage in a conversation about their first-time experiences. One expresses excitement, having heard stories from others until now. Meanwhile, the other friend lightens the mood with a humorous quip. Later, the friend and his girlfriend head to an election booth to embark on their first voting experience together.

    As per the reports by Election Commission of India, this year approximately 1.85 crore people will be eligible for first-time voting. With the campaign the brand aspires to capture the attention of first-time voters and initiate humorous and quirky conversations that resonate with the interest of the audience while drawing parallels with the voting activity.  

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Our objective has always been to come up with certain topics that address important subjects, and voting plays a significant role in shaping our nation’s future. We came up with the creative idea of drawing a connection between voting virgins and its playful connotation to intrigue the first-time voters. Through this campaign, we endeavor to not only spark curiosity but also to instill a sense of active engagement, ultimately motivating them to actively participate in the voting process.”

    Grapes co-founder and CEO Shradha Agarwal said, “The campaign comes with a groundbreaking concept, enabling the audience to see everything from a new perspective. Abiding by the conviction of the brand, the narrative effectively touches upon the important topic of voting in an unconventional way. It amplifies the reception of messaging among the youngsters, acquainting them about the significance of each vote.”

  • Chetan Bhagat collaborates with Henry Harvin for Viral ad campaign

    Chetan Bhagat collaborates with Henry Harvin for Viral ad campaign

    Mumbai: Henry Harvin Writing Academy, an ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled “Viral Kar Dunga Teri ****** Ki Reel”. The campaign addresses the issue of privacy and public behaviour through a creative and thought-provoking approach.

    The campaign revolves around the experience of a cab driver who faces the common frustration of customers engaging in inappropriate behaviour, particularly making out, in the backseat of his cab. Despite various attempts to deter such behaviour, including displaying posters and honking the horn, the driver finds himself at a loss until he devises a clever solution. By replacing the conventional “Gaadi main Chumna mana hai” poster with a new one that reads “Viral Kar Dunga Teri ****** Ki Reel”, the driver effectively communicates his message without directly confronting the passengers. Now Chetan Bhagat comes to the show to make the audience realize the importance of writing skills.

    We are thrilled to launch this campaign, which not only showcases our creativity but also reflects our values as a company. At Henry Harvin, we believe in thinking outside the box and finding innovative solutions to real-world problems. This campaign exemplifies that ethos and reinforces our commitment to delivering impactful messaging that resonates with our audience. The purpose of this campaign is to make people aware that by writing the correct message every problem can be solved, said Henry Harvin Writing Academy founder and CEO Kounal Gupta.

    Chetan Bhagat commented, “The power of effective writing cannot be overstated, and this campaign beautifully underscores the importance of creative messaging in addressing societal issues. As a writer, I believe in the transformative potential of words, and Henry Harvin’s initiative brilliantly combines storytelling with a pertinent social message. It’s inspiring to see how innovative approaches can spark conversations and provoke reflection.”

    Through this campaign, Henry Harvin Writing Academy demonstrates its commitment to innovation and creative problem-solving. By leveraging everyday situations and integrating brand messaging seamlessly, the company highlights the importance of effective communication in today’s cluttered advertising landscape. The campaign will be prominently featured on television channels and various digital platforms, including Henry Harvin’s YouTube channel and social assets.

  • Akums unveils BHAROSA campaign celebrating 20 years

    Akums unveils BHAROSA campaign celebrating 20 years

    Mumbai: Akums Drugs & Pharmaceuticals Ltd, a contract development and manufacturing organisations (CDMOs), launches its 20th anniversary campaign, “BHAROSA – Two Decades of Trust, Going Strong.” The campaign marks an important milestone in its journey within the pharmaceutical manufacturing industry. Through the Bharosa campaign, Akums seeks to raise awareness about its steadfast commitment to sustainability and innovation, both of which align with the company’s long-term vision and core values.

    In 2023, the Indian pharmaceutical market soared to a value of $22.7 billion. Projections indicate a robust trajectory, with expectations for the market to expand to $35.09 billion by 2028, showcasing a compound annual growth rate (CAGR) of 9.5 per cent during the period of 2023-2028. Akums’ success in the pharmaceutical industry is evident through its market leadership and commitment to innovation. With a market share of 9.3 per cent of the total addressable Indian domestic CDMO market by value and 8.8 per cent in the IPM market by volume in FY23, Akums has consistently demonstrated its leadership in the domestic CDMO market. Notably, its market share in the Indian domestic CDMO market surged to 29.4 per cent by value in FY23, up from 26.7 per cent in FY21.

    Akums Drugs & Pharmaceuticals Ltd MD Sanjeev Jain, expressed his sentiments on the occasion, stating, “April 19, 2004 marks a significant milestone for Akums as we celebrate two decades of longstanding and trusted relationships. Our dedication lies in continuously inspiring and fortifying this trust while cultivating collaborative relationships with all our stakeholders. We work diligently to adapt to customer demands. Our commitment extends beyond products. We strive to develop innovative formulations, while undertaking initiatives to contribute to the communities in which we have our operations.”. “

    Akums Drugs & Pharmaceuticals Ltd MD Sandeep Jain, echoed this sentiment, emphasising the company’s vision for the future, “Since its inception in 2004, Akums has established its commitment to innovation and excellence, manufacturing over 4,000 commercialised formulations across more than 60 dosage forms, across a range of therapeutic areas. With a focus on research and development, we developed over 200 formulations, addressing the evolving needs of our clientele. Akums is positioned to contribute to global healthcare solutions. Our 11 operating manufacturing units and four dedicated R&D facilities underscore our commitment to capacity and innovation. Supported by 24 in-house technologies and a team of 332 R&D scientists, we maintain an established track record of excellence in research and development. Looking ahead, our long-term vision for 2030 is to emerge as a global leader in pharmaceutical contract development and manufacturing, while steadfastly upholding our values of trust, excellence, and innovation.”

    As the ‘Dream Employer of the Year’ in 2023 (as awarded by Times Ascent), Akums prioritises workforce development to ensure product safety and consistency. With a global presence spanning 53 countries, the company is backed by major certifications such as WHO-GMP, ISO 9001:2015, and ISO 14001:2015, along with various international accreditations. Acknowledged for its commitment to excellence, Akums has received many awards and accolades, including the India Pharma Award for Excellence in Contract Research & Manufacturing for 2021 by Informa Markets.

    As Akums charts its course for continued growth and innovation, the Bharosa campaign highlights its position as a trusted and long-term resource to the pharmaceutical industry.

  • Protium launches #LetsGetFinanciallyLiterate campaign

    Protium launches #LetsGetFinanciallyLiterate campaign

    Mumbai: Protium, a leading tech-driven startup that takes a risk-focused approach to aid MSMEs and consumers, announces the launch of its #LetsGetFinanciallyLiterate campaign during financial literacy month. With a steadfast commitment to empowering entrepreneurs with essential financial knowledge, Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

    MSMEs contribute significantly to India’s economy, accounting for 30 per cent of the country’s GDP, 48 per cent of total exports, and employing approximately 40 per cent of the total workforce. However, despite their pivotal role, many MSMEs face challenges due to a lack of financial literacy, hindering their ability to access funding and grow sustainably.

    Understanding the pivotal role MSME plays in bolstering the national economy, Protium aims to address the pervasive lack of familiarity with essential financial concepts that often hinder entrepreneurs from accessing the resources they need to thrive.

    Partner at Protium, Amit Garg said “In a market where change is constant and policies evolve rapidly, it’s imperative that we support mid and small-sized businesses in every possible way. Empowering MSMEs with financial literacy isn’t just about driving economic growth; it’s about nurturing resilience and unleashing their true potential. In line with this commitment, our #LetsGetFinanciallyLiterate campaign stands as a beacon, offering practical knowledge and support to MSMEs”.

    To kickstart this initiative, Protium has taken a proactive approach, revamping its daily blogs to provide educational content focused on fundamental financial principles. Additionally, the company conducted a comprehensive survey revealing widespread gaps in financial literacy among MSMEs. This insight serves as the foundation for the campaign’s educational content.

    As the cornerstone of the campaign, Protium is producing a series of educational videos featuring insights from its partners on key financial topics. These videos aim to provide deeper understanding and practical guidance.

    Furthermore, the #LetsGetFinanciallyLiterate campaign will culminate in a series of follow-up articles authored by Protium, offering additional support and guidance to entrepreneurs seeking to enhance their financial literacy. Through these efforts, Protium remains steadfast in its mission to promote financial literacy and empower the MSME community to achieve sustainable growth and success.

  • BIG FM culminates Main Bhi Finance Minister Season 3 on a high note

    BIG FM culminates Main Bhi Finance Minister Season 3 on a high note

    Mumbai: BIG FM successfully concludes the third season of ‘Main Bhi Finance Minister’, a campaign focused on inspiring women to be their own Finance Minister. Hosted by renowned RJ – RJ Rani, famous for her afternoon show ‘Aap Jaisi Rani’, the month-long program was sponsored by the leading stock market learning institute – Avadhut Sathe Trading Academy. The campaign served as a dynamic platform dedicated to bridging financial disparities and promoting gender equality. Adding an entertaining twist, BIG FM roped in the famous rapper AGSY for an enthralling anthem for this initiative.

    Throughout the campaign, a wide range of engaging activities and thought-provoking discussions took place, fostering a dynamic and interactive environment. The campaign featured a stellar lineup of celebrities such as Alia Bhatt, Yami Gautam, Adah Sharma, Saiyami Kher, Sharvari Wagh, Mahi Gil, Palak Mucchal, Mannara Chopra and Krishna Shroff. Finance specialists like Pooja Bhinde, a Certified Financial Planner and Dr. Priyanka Singh from the Ministry of Finance, also offered invaluable investment advice and tips. Furthermore, the campaign featured a series of impactful sessions that offered a mix of different perspectives and advice on how to manage their finances. Sessions like ‘Men Supporting Women’ provided valuable insights from finance experts.

    A ‘BIG Female Jock Round Table Conference’ was also conducted which brought together leading voices like RJ Rani, RJ Nisha, RJ Rashi & RJ Pamela, sharing their views on life and finance for women. Participants had the opportunity to share their personal stories and be a part of spontaneous discussions. The campaign reached its culmination with the compelling stories of five real women making significant strides in the investment space. These narratives were expertly presented by Avadhut Sathe as part of the ‘5 Stories of Laxmi’ series. As a part of the initiative, the radio network also released a special anthem for ‘Main Bhi Finance Minister’ with Rapper Agsy & RJ Rani in both video and audio format.

    Sharing his thoughts, Sunil Kumaran, COO, BIG FM, remarked, “We are immensely proud to witness the overwhelming response and support from women across the nation. This engagement reflects the proactive steps women are taking to strengthen the economy collectively. Through ‘Main Bhi Finance Minister,’ our primary objective was to educate and address gender disparities. As we conclude the campaign, the collective participation of both genders in educating women has propelled us towards the crucial goal of bridging the gender gap. I extend my heartfelt thanks to our sponsor and everyone else who shared their expertise and contributed towards our goal of empowering women.”

    As part of the campaign, financial training workshop for women was also hosted by Avadhut Sathe alongside the engaging BIG RJs – RJ Neetu, RJ Bhawna and RJ Pamela who provided attendees with a platform to ask questions and gain valuable insights on financial literacy. The workshop marked a transformative experience, attracting over hundreds of participants from across India. With a significant turnout both online and offline at the Avadhut Sathe Trading Academy located in Mulund, the event demonstrated widespread engagement and enthusiasm. Audio bytes capturing the essence of this event were broadcast across all shows, ensuring that the impact of the workshop resonated far beyond its immediate audience.

  • Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Mumbai – The NBA has debuted its new campaign, “Playoff Mode. It’s a Thing,” which is now streaming across all @NBA social platforms and on the NBA App.  The campaign premieres tonight on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans at 7:30 p.m. ET, followed by the Golden State Warriors visiting the Sacramento Kings at 10:00 p.m. ET, as each team competes to secure a spot in the 2024 NBA Playoffs presented by Google Pixel.

    Narrated by actor, filmmaker and comedy icon Chris Rock, “Playoff Mode. It’s a Thing” highlights NBA players as they prepare to compete for postseason glory and earn a spot in the NBA Finals presented by YouTube TV.

    Two-time Kia NBA Most Valuable Player and 2023 NBA champion Nikola Jokić (Denver Nuggets) and five-time NBA All-Star Jayson Tatum (Boston Celtics) headline a cast of NBA stars that includes Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), Chet Holmgren (Thunder), Damian Lillard (Milwaukee Bucks), Donovan Mitchell (Cleveland Cavaliers) and Jalen Williams (Thunder). The players are joined by ESPN’s Malika Andrews, TNT Sports analyst and NBA legend Shaquille O’Neal, Latin music superstar Anuel AA, celebrity chef Guy Fieri and five-time GRAMMY Award-winning rapper Lil Wayne.

    The film opens with Tatum in a press conference as Andrews poses a simple question: “Is Playoff Jayson a thing?”  Although he denies it, the highlights speak for themselves.  Rock then asks each player the same question, to which all repeatedly insist, “It’s not a thing” over a string of highlights that prove otherwise.  Ultimately, Rock arrives at the only acceptable conclusion – it’s clearly a thing.

    “The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build association with our fans around the world, instantly igniting their excitement for the NBA.”

    “Playoff Mode. It’s a Thing”, which was directed by Felix Brady and created in collaboration with Translation.  A corresponding print, digital and audio campaign will also be featured in high-impact placements such as out-of-home across more than ten U.S. cities and at major events.

    Ahead of the NBA Playoffs presented by Google Pixel, the league is also debuting its first signature sonic brand identity which captures the authentic sounds of the game – the bounce of the ball, the squeak of a sneaker on hardwood, the growing anticipation of the crowd and the scoring swish of the net.  The sound is synchronized with a dynamic animation of the NBA logo, creating a sensory association for fans and connecting them to premium, authentic content across the league’s digital portfolio.  Fans will see and hear the new identity in the NBA Original all-access postseason docuseries “Chasing History,” which debuted on April 15 on the NBA App, as well as other content within the NBA’s digital platforms. The next episode of “Chasing History,” which will recap the SoFi NBA Play-In Tournament, will be available on Saturday, April 20.

    The SoFi NBA Play-In Tournament tips off tonight on TNT with Lakers vs. Pelicans at 7:30 p.m. ET, followed by Warriors vs. Kings at 10:00 p.m. ET.  It continues Wednesday on ESPN when the Miami Heat visit the Philadelphia 76ers at 7:00 p.m. ET and the Chicago Bulls host the Atlanta Hawks at 9:30 p.m. ET.  The SoFi NBA Play-In Tournament will conclude on Friday, April 19.  The NBA Playoffs presented by Google Pixel will begin on Saturday, April 20. 

  • The Health Factory announces exciting collaboration with Uorfi Javed

    The Health Factory announces exciting collaboration with Uorfi Javed

    Mumbai: The Health Factory, renowned for its commitment to wholesome and nutritious food products, has proudly announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand’s mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

    Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

    Expressing her excitement about the collaboration, Uorfi Javed said, “As an actor, I hold deep commitment to staying healthy.  I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”

    At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

    The reel seamlessly showcases the brand’s range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

    The Health Factory’s products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

    This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

  • Tata Realty unveils new sonic identity for Intellion offices

    Tata Realty unveils new sonic identity for Intellion offices

    Mumbai: Tata Realty & Infrastructure Ltd, a leading provider of office parks, unveils an innovative sonic brand identity for its Intellion office parks. Crafted by BrandMusiq, a pioneer in sonic branding, aimed at enhancing brand recognition and delivering a seamless, emotionally resonant experience across all touchpoints. Incorporating the archetypes of a dominant ruler and sub-dominant creator, Intellion office’s new sonic branding initiative resonates with courage, compassion, and laughter, mirroring the brand’s core values of leadership, innovation, and empathy. Uniquely curated to exude empathy, the sonic tapestry captures Tata Realty’s commitment to innovation and compassionate real estate practices.

    The Tata Realty MOGO is an immersive sonic experience that transcends traditional branding, positioning the company not just as a leader but as an empathetic and trustworthy force in the industry. With a melody that is aimed to soothe your soul, BrandMusiq’s meticulous craftsmanship is evident in the Tata Realty MOGOSCAPE, a carefully curated soundscape that merges traditional elements such as saxophone, trumpets, and horns, symbolizing authority and a commanding presence. Furthermore, subtle digital sound elements are seamlessly woven into the soundscape, signifying Tata Realty’s commitment to innovation and its forward-thinking approach to smart, secure, social and sustainable real estate practices.

    TATA Realty & Infrastructure Ltd MD & CEO Sanjay Dutt expressed enthusiasm about the launch, stating, “The introduction of our new sonic branding represents a pivotal moment in our journey. Our auditory identity, encapsulated in the form of MOGO and MOGOSCAPE, is more than just a musical composition; it is about distinguishing Intellion as a brand. Through this industry-first initiative, we merge the traditional with the contemporary, echoing the harmonious blend of leadership, innovation, and empathy that defines Tata Realty. As our sonic branding permeates every aspect of our brand identity, it will transcend from a mere melody to become an omnipresent symbol of our identity. It will serve as a cohesive and enduring expression of Tata Realty’s Intellion commercial spaces brand, fostering a profound and lasting connection with our diverse audience.”

    Realty’s sonic branding at Intellion has been launched across all its operational assets. Visitors & occupiers will have the opportunity to immerse themselves in the music and share the emotions it evokes. The sonic branding is set to become an integral part of Intellion office spaces brand presence, resonating through lobbies, lifts, and across various touchpoints such as videos and podcasts.