ITV

Category: Ad Campaigns

  • ICICI Bank strengthens support for senior citizens in West Bengal

    ICICI Bank strengthens support for senior citizens in West Bengal

    Mumbai: ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the bank has set up desks with relationship managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the bank’s retail banking application, iMobile Pay. Additionally, the bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.

    In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels and was supported by outdoor advertising across premium locations in the state.

    Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of Tarar Khonje’, a talent search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Bank’s overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing, singing, poetry recitation, playing musical instruments, stand-up comedy and photography. The interested participants can submit their entries on the talent search’s official website www.tararkhonje.com.

    To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies including esteemed old age homes like Snehodiya and Swapnobhor.

    ICICI Bank state head- West Bengal and North East Akash Raghav said, “We have undertaken multi-pronged steps to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our aim to become their preferred bank of choice.  We have also launched ‘Tarar Khonje’ which offers an opportunity to the residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”

    The winners of the talent search will be rewarded with an opportunity to appear on television with the actor Prosenjit Chatterjee, fondly called Bumba Da.

    ICICI Bank currently operates a vast network of nearly 300 branches and over 510 ATMs and cash recycling machines (CRMs) in West Bengal.

    ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (www.icicibank.com), and mobile banking.

  • Bombay Sapphire draws inspiration from Taj Mahal for global campaign

    Bombay Sapphire draws inspiration from Taj Mahal for global campaign

    Mumbai: Bombay Sapphire Creative Lab launches its global campaign, “Saw This, Made This” in India on World Creativity Day. Featuring city-inspired art installations and crafted cocktail experiences, the initiative celebrates India’s diverse artistic heritage. Bombay Sapphire’s Creative Labs aims to inspire creativity within oneself.

    At its core, this endeavour is about drawing inspiration from the rich tapestry & natural art of India, captured by Rohan Shresthaa and reimagined by Klove Studio. This campaign aims, whether it’s the iconic landmarks or the serene landscapes, there exists a wellspring of creativity waiting to be tapped into.

    “At Bombay Sapphire  Creative Lab, we believe creativity isn’t a privilege for the few, it’s a spark waiting to be ignited in everyone. This campaign is rooted in that idea – that inspiration can be found anywhere, in anything, waiting for the right eye to see it and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.” – Mahesh Kanchan said, as the marketing director, Bombay Sapphire Creative Lab.

    Rohan Shrestha embarks on a journey across India, not as a tourist, but as a creative hunter.  He captures the beauty of the Taj Mahal and delves deeper, seeking the vibrant nightlife along Mumbai’s Queen’s necklace. Even Goa’s Parra Road, known for its tall Palm trees and the pink-bloomed flowers of Bengaluru’s Cubbon Park, is seen through Shrestha’s unique lens, showcasing a kaleidoscope of colours and textures, waiting to be reimagined.

    “Saw this, Made This presented a unique opportunity to push my boundaries and explore uncharted creative territories. With these experiences, I discovered a wellspring of inspiration. Stepping outside one’s comfort zone can be truly transformative, and this project is a testament to the power of embracing new challenges for me.” – Photographer Rohan Shrestha, further added.

    Meanwhile, within the walls of Klove Studios, a different kind of magic unfolds. Prateek Jain and Gautam Seth from Klove become the ‘makers’ in “Saw this, Made this’, reimagining Rohan’s vision into stunning art installations. This intriguing collaboration promises to redefine how we see the world around us and the potential to create extraordinary art hidden within.

    “For this campaign, we envisioned a lighting experience that mirrored the brand’s spirit of exploration and discovery. We aimed to create an atmosphere that sparked curiosity and ignited creativity, just like the Bombay Sapphire  Creative Lab itself”, said   Klove Studio founder and creative directors Prateek Jain and Gautam Seth.

    Through this fusion of vision and craftsmanship, Bombay Sapphire  Creative Lab reaffirms its commitment to fostering a global community where inspiration knows no boundaries. The essence of India’s cultural landscape is brought to life in a symphony of creativity and ignites a chain reaction of innovation, proving that the potential to create art lies within us all. As the journey continues, may it serve as a beacon of inspiration and remind us that within every moment lies the potential for extraordinary creation.

  • BJP Vs Congress, PM Modi’s campaign sets new benchmark for political PR and communications

    BJP Vs Congress, PM Modi’s campaign sets new benchmark for political PR and communications

    Mumbai: The campaigning for Lok Sabha elections is in full swing across the length and breadth of India. Political parties are flexing their muscles to engage in the poll battle of power and politics. They are somersaulting to prove themselves to be self-righteous and infallible while accusing others. In the dance of democracy, where we, the people of India, are innocently mute spectators as if their voices are getting drowned out, a “Chunavi” rhetoric slogan storm is brewing, with the air thickening with mudslinging and whataboutery. This phenomenon is not happening only with the current election cycle; rather, the political slanging match of the election gung-ho is becoming hotter and shriller day by day, surpassing the feverish excitement surrounding IPL cricket matches.

    Amidst the no-holds-barred electoral campaign, two incidents grabbed the headlines: first, Kangana Ranaut Vs Supriya Shreinate’s queen-sized row over remarks and counter-remarks; and secondly, PM Modi slamming the Opposition (Congress and INDIA bloc) for allegedly eating Mutton during the holy month of Sawan, referring to Rahul Gandhi and RJD supremo Lalu Yadav cooking Bihar’s special “Champaran Mutton”. Both political incidents followed punches and counter-punches. In the rat race of “first to break the news”, the reputation and image of political personalities get badly battered when the rumbling media beam such news stories. Political parties compete in their mission to condemn their respective adversaries, making election time, which is deemed as the festival of democracy, a season of allegations.

    In a democratic country like India, where 97 crore people are eligible to cast their votes and shape the destiny of the battle of the ballot, proper dialogue and strategic communications play a pivotal role in swaying the minds of the 140-crore populace of this socially and culturally diverse nation, which stands tall as the world’s largest democracy. Connecting with voters, shaping narratives, drumming up electoral manifestos to match the mood of the voters, and managing crises in real-time in this digital AI-driven world are highly significant to win elections. Here comes the role of PR and effective communication strategies, which could be key determinants in influencing public opinion on the poll pitch of the Lok Sabha elections in 2024. Managing perception as well as meaningful connections between politics and people entails strategic communications. This General Election holds distinctive significance for the country and the Public Relations industry.

    Slogans wield a significant impact, setting the tone for the big battle of elections. These taglines encapsulate the essence of the vision of political parties and represent strategic communication moves to leave an indelible mark on people’s mindscape. Whether it’s “Sabka Saath, Sabka Vikas,” “Achhe Din,” “Pradhan Sevak,” “Beti Bachao, Beti Padhao,” “Vocal for Local,” “Make in India,” “Double Engine Ki Sarkar,” “Teesri Baar Modi Sarkar, Abki Baar 400 Paar,” or “Modi Ki Guarantee,” PM Modi’s electoral campaign taglines have reverberated widely across the country. Crafting such narratives to sway the poll mood of the nation is a herculean task, highlighting the critical need for strong PR and communication strategies in election campaigns. The 2014 Lok Sabha elections, which saw the BJP register a landslide victory under Narendra Modi, marked a watershed moment in communication strategies and political marketing. The innovative campaign tactics and masterful use of social media have set a new benchmark for PR and political communications in India.

    Notably, the business of PR and political consultancy has undergone exponential growth in India. During election time, the importance of the backroom system of ‘Chunavi Rajniti’ grows tremendously. From geographical boundaries to different political hues at the micro level of constituencies, managing the diversity of Indian voters demands well-crafted PR and communication strategies involving a wide gamut of functions. Political consultancy and PR firms bring together a wide pool of talent, including from IIMs, IITs, and top-notch B-schools, to leverage AI-enabled technology tools to hammer out effective campaign strategies, helping parties strike chords with their voters and appeal to mass demographics. Prashant Kishor-led I-PAC, a political consultancy firm, has earned many accolades for revolutionizing the course of electoral campaigns.

    Gone are the days of favouring one’s own people or bending to political heavyweights during ticket distributions. Today, the selection of candidates for election fights is guided by robust surveys and data analysis conducted by political consultancy and PR companies. With the wide network of the internet crisscrossing India, elections have become a digital battleground, which has thrown new challenges for election candidates and political parties. Winning and losing elections now hinge on the skill of engaging voters through effective messaging and impactful narrative. The ever-growing footprint of political consultancy and PR communications on the poll pitch undeniably reflects this shift. The convergence of strategic communications, data analytics, and AI-driven technology has reshaped the dynamics of PR and electioneering in India.

    As the Lok Sabha Election 2024 is billed to be the launching pad for making India a Viksit Bharat, the PR industry would play its king-size role in building trustworthy and reliable communications. On the occasion of National PR Day, celebrated every year on April 21, the Public Relations and Communications industry underlines the warm sentiment of one proverbial saying: “A good PR story is infinitely more effective than a front-page ad.”

  • Trident Group celebrates unsung heroes in a new empowering campaign

    Trident Group celebrates unsung heroes in a new empowering campaign

    Mumbai: Trident Group, an Indian textile conglomerate and a global player has unveiled a compelling new campaign titled ‘Karamyogi Ki Udaan’ on Trident’s Mission Day. Celebrating the unsung heroes within the Trident community, the initiative showcases inspiring narratives of karamyogis who have triumphed against all odds, embodying grit, resilience, and remarkable achievements.

    ‘Karamyogi Ki Udaan’ campaign reflects Trident Group’s unwavering dedication to fostering an inclusive and empowering community. Through a series of impactful videos, the campaign sheds light on the remarkable stories of unsung heroes within the Trident community, highlighting their extraordinary contributions and impact at workplaces, communities and the Trident family network at large.

    Emphasizing the ethos of ‘Golden Hearts, Golden Trident’, the campaign in collaboration with Josh Talks symbolizes the passionate commitment and dedication exhibited by every member of the Trident family. These individuals, known as karamyogis, demonstrate the profound impact of service and compassion, embodying the core values of Trident Group.

    Commenting on the campaign, ‘Karamyogi Ki Udaan’, an Initiative by the Trident Group, Trident Group chief marketing officer Harshvardhan Singh Chauhan said, ‘The ‘ Karamyogi Ki Udaan’ campaign is a celebration of the unsung heroes within the Trident community, whose dedication and selflessness embody the spirit of ‘Golden Hearts, Golden Trident’. Through this series of captivating videos, we wanted to shine a spotlight on the stories of these individuals whose unwavering commitment has left an indelible mark on the community.’

    Commenting on the conceptualization of the campaign, Josh Talks head of partnerships Varun Khera said, “At Josh Talks, we strongly believe and have witnessed first-hand in the power of stories creating a ripple effect of positive change. Our collaboration with Trident Group is an opportunity to spotlight the incredible stories of their ‘karamyogis’ and elevate them as role models who are, further, going to inspire others to lead change in their own communities.”

    As part of the campaign, 2-minute inspirational life videos have been meticulously crafted for the final selected ten karamyogis, capturing the essence of their extraordinary stories. These videos will be released starting April 20th, inviting viewers to be inspired by the resilience and determination of these exceptional individuals.

  • Zing’s #NoBahanaDutyNibhana campaign encourages youth to vote

    Zing’s #NoBahanaDutyNibhana campaign encourages youth to vote

    Mumbai: India, the world’s largest democracy, is gearing up for its grandest celebration of governance by the people – its Lok Sabha elections. The first leg kicked off on 19 April. However, a concerning issue gripping the country: low voter turnout at the electoral process, prevalent among both urban and rural youth.

    To address this issue, Zing, the popular youth entertainment channel from Zee Network, has launched the #NoBahanaDutyNibhana campaign. The modern life of today’s youth is characterized by a fast pace with numerous commitments such as work, family, social engagements, and personal pursuits. Dealing with the paucity of time is a multifaceted issue influenced by a combination of personal, societal, and environmental factors.

    People often prioritize and schedule important life events in the process, but voting does not receive the same attention. Using the device “Time Nahi Hai” to highlight the crucial importance of making time to exercise your fundamental right as a citizen. Zing’s campaign urges viewers to prioritize voting, acts as a reminder to its viewers of the phased Lok Sabha election dates by directing them to the Election Commission of India website, leveraging its reach on TV and social media.

    Additionally, Zing will also be engaging with the youth on social media, through a series of activities to encourage voting and drive awareness using interactive polls, influencers, and informative content.

    Your vote isn’t just your duty, it’s your responsibility. Let’s shape our future together. Go vote and let your voice be heard!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

  • RR Kabel unveils RR Signature Fans in #AapkeKaamKiBaat TVC

    RR Kabel unveils RR Signature Fans in #AapkeKaamKiBaat TVC

    Mumbai: R R Kabel Ltd, a wire and cable manufacturer, has announced the rebranding of Luminous Fans to RR Signature Fans. Coinciding with the onset of summer in India, RR Signature Fans introduce a 24-second TVC campaign with the hashtag #AapkeKaamKiBaat, highlighting their unparalleled features and benefits. These fans fall under the RR Kabel product portfolio, ensuring a seamless transition for customers while retaining the essence of quality and reliability associated with Luminous. This strategic move follows RR Kabel’s acquisition of Luminous Power’s home electrical business (HEB) in April 2022.

    The acquisition of Luminous’ HEB was a pivotal step for RR Kabel, aimed at fortifying its consumer electrical business. With a diversified portfolio encompassing fans, lights, and appliances, RR Kabel is poised to make significant strides in the premium segment of the industry. Luminous’ HEB, renowned for its innovative designs and energy-efficient solutions, including star-rated premium designer fans, has paved the way for RR Kabel to expand its offerings and cater to the discerning needs of consumers in India.

    RR Signature Fans, the latest addition to RR Kabel’s portfolio, offer unmatched features. These fans are up to 60 per cent energy-saving, feature an RF remote, and comes equipped with an in-built stabilizer, capable of operating within a voltage range of 100-300V.

    “We are excited to unveil RR Signature Fans as a testament to our commitment to innovation and excellence in the consumer electrical segment. Everyone has a different style, taste, and perspective, and when it comes to decorating homes, each individual loves to add their personal touch and express their unique sense of beauty. With this understanding, RR Kabel brings you an extensive range of RR Signature Fans, offering unparalleled features that cater to the evolving needs of our customers. Our innovative technology, combined with aesthetically pleasing design, allows you to decorate your home and experience the warmth of delight”, said R R Kabel Ltd MD Shreegopal Kabra.

    RR Signature Fans will continue to embody the legacy of Luminous, while leveraging RR Kabel’s extensive resources and expertise to push boundaries and set new benchmarks in the premium fan segment.

  • Hyundai Motor India launches ‘Grameen Mahotsav’

    Hyundai Motor India launches ‘Grameen Mahotsav’

    Mumbai: Hyundai Motor India Ltd. (HMIL), embarks on a mission to deepen its roots in rural India. Recognising the diverse needs of consumers across every corner of the country, Hyundai Motor India proudly introduces “Grameen Mahotsav” – a vibrant initiative celebrating the essence of rural India. With rural sales accounting for over 19 per cent of its total sales, HMIL is committed to fostering strong bonds with rural communities.

    Under Grameen Mahotsav, Hyundai is orchestrating an array of engaging activities, including captivating product displays, interactive demonstrations and attractive customer experiences like nukkad natak, live music, folk dance and regional talent shows. The two day Grameen Mahotsav carnival will be hosted at 16 locations across India, exhibiting a vibrant market place featuring artisanal crafts, carnival rides, gaming zones and delicious food stalls. Beyond celebration, Grameen Mahotsav serves as a platform for Hyundai to delve into the vast potential of rural markets. By closely engaging with communities and discerning market trends, HMIL aims to not only cater to evolving aspirations but also identify and welcome new customers into the Hyundai family.  

    Expressing his enthusiasm for the initiative, Hyundai Motor India Ltd COO Tarun Garg said, “Our sustained efforts towards bolstering rural connect are bearing great fruits and Hyundai Motor India has witnessed a remarkable growth in rural markets in financial year 2023-2024. We sold 1.15 lakh vehicles in rural India last year, a growth of 11 per cent over 2022-23. We are confident that with good monsoon, increasing income levels and improved infrastructure, the contribution from rural markets will further increase. The growth will be fueled by our belief in the potential of upcountry markets and the dedication to cater to evolving aspirations of Indian consumers across all geographies.”

    He further added, “At Hyundai Motor India, we firmly believe that for the nation to prosper, both Bharat and India must progress in tandem. With initiatives like Grameen Mahotsav, we hope to nurture our customers in every part of the country and also understand the market trends to fulfill their expectations. As we continue to innovate and engage with rural consumers, we are confident in our ability to contribute to the inclusive development of the country.”

    By engaging dealers, rural influencers, financiers, customers and their families, Hyundai Motor India is building a strong network to not only enhance brand recall but also drive sales in the rural markets. The inaugural Grameen Mahotsav event was held successfully in Mahemdavad, Gujarat in April 2024. Now Hyundai Motor India looks forward to extending its reach and impact across rural landscapes. With initiatives like Grameen Mahotsav, Hyundai remains steadfast towards its mission to nurture relationships, understand market dynamics and contribute to the holistic development of the country.

  • BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    Mumbai: BOMBAY SAPPHIRE brings its global campaign “Saw This, Made This”, by introducing city- inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

    BOMBAY SAPPHIRE’s stir creativity  aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that  exists within everyone, waiting to be sparked by the most unexpected things, BOMBAY SAPPHIRE’s “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a BOMBAY SAPPHIRE special cocktail.

    This exciting initiative will see the activation in top bars, transforming India’s iconic landmarks into a living cocktail canvas across the country, each drawing inspiration from the vibrant energy and distinct characters, promising a crafted libation that reflects its essence.

    The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru’s Cubbon Park and the laid-back charm of the tall palm trees in Goa’s Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India’s vibrant landscapes.

    “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at BOMBAY SAPPHIRE, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” said Bacardi India marketing director Mahesh Kanchan.

    This isn’t just a city-inspired menu, it is about unlocking our inner artist. More than a mixologist; we are a curator of creativity, a partner in self-expression.

    Let BOMBAY SAPPHIRE be the catalyst of the imaginative journey and together, let’s stir the spirit of creativity with “Saw This Made This”.

  • Bobby Deol tests new Seltos with Kia Connect in the teaser

    Bobby Deol tests new Seltos with Kia Connect in the teaser

    Mumbai: Kia, a premium carmaker, has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, it’s thrilling performance and commanding on-road presence. Starring Bollywood actor Bobby Deol embodying the ‘Badass’ persona, the campaign epitomizes the Seltos, appealing to discerning customers who crave distinctly unconventional & tech-driven mobility experiences. Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as the smartest choice for those who dare to be different.

    Kia India’s collaboration with Bobby Deol marks a bold new chapter in the carmaker’s journey, promising consumers an unmatched experience that blends performance with style and technology.

    The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

    Both Seltos and Lord Bobby will be seen mirroring each other’s style, boldness, and charisma in the main film, making this collaboration truly electrifying.

  • Titus Upputuru stars in Hideous Luxury Leather’s new campaign

    Titus Upputuru stars in Hideous Luxury Leather’s new campaign

    Mumbai: Hideous Luxury Leather Bags, founded by Daniel Upputuru, believes that all things in life are in an imperfect state of flux. The brand thus does strive not for perfection, but aims for excellence instead. The brand believes that the bags must be made from a hide which had all the wear and tear of a life well lived, ingrained on it, telling us a story, a story about scars, scars that make each of us beautiful. The aesthetic is as one of appreciating beauty that is imperfect, impermanent, and incomplete in nature.

    The new film by Hideous titled ‘Baggage’ shows a man ordering a seagull sandwich at a restaurant and sobbing uncontrollably upon seeing it on the table. The waiter who served it to him notices and gets curious. The senior waiter explains to him that the man had mysteriously lost his little son in an island. At night, some tribals fed the man some meat. When the man enquired, the tribals told him it was seagull meat. When the man returned alone to the city, he ordered a seagull sandwich. When he tasted it, he realised that the meat tasted very different from the meat he had at the island. The young waiter concluded, to his horror, that the father had unwittingly eaten his own son. In the end we see the father trying to empty his guts in the washroom, standing by a pool at night contemplating suicide, playing hide and seek and walking his imaginary son home. The film ends with the super, ‘We are all carrying some baggage.’

    The film features the exclusive Green Tote Bag, delicately fashioned with hand in full grain leather.

    Speaking on the occasion, Hideous brand’s founder Daniel Upputuru said “As we went through the skins, the small marks on them fascinated us, made us ponder on how absolutely beautiful leather is. It reminded us of the Japanese process of pottery called Kintsugi, which gave a unique character, almost a personality to the pieces of art. We realised that there can be an element of hideous in beauty. It was a cathartic experience, we fell in love with the art.”

    “The full grain leather is always changing, it breathes, guarantees toughness and longevity. The process of creating each Hideous bag is itself very strenuous. After acquiring the full grain leather, the strength of various threads, the grammage of each thread, the number of stitches per inch is looked into. We also discovered the incredible strength of the Gattermann thread. Every Hideous bag is out of hand-picked full grain leather chosen from hundreds of hides, stitched with loving experienced hands, using strong German threads and following very high standards. When I heard the idea the line that we all have some baggage, I absolutely loved it!” He added.

    Titus Upputuru, director of the film, who also acted in the film, added, “Leather, like human skin, is made of wrinkles, scars, and all sorts of imperfect things. As we started thinking about the brand story, we stumbled upon the idea of baggage and how each of us carry some baggage. Now baggage is valuable because it’s part of the human experience. Sometimes it’s so hard to deal with. And the bag that we carry is a metaphor of all that we carry within ourselves. The film depicts a man who is carrying baggage that he finds hard to relinquish. It’s attached to him, like a glove. Scars are part of the brand architecture and we decided to tell a story that had a deep scar ingrained in it.”

    The campaign is running across digital platforms.

    To know more about the brand or to view the products, please log in to website of Hideous: hideous.in.