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Category: Ad Campaigns

  • Vedanta Aluminium gets ‘punny’ with its latest social media campaign

    Vedanta Aluminium gets ‘punny’ with its latest social media campaign

    Mumbai: If you thought there’s not much to laugh about when it comes to metals and minerals, think again. In a refreshing departure from stoic business-to-business (B2B) conventions, Vedanta Aluminium, a producer of aluminium, has launched a quirky social media campaign called ComicAL, recontextualising the versatile features of aluminium, often dubbed the ‘Metal of the Future’, in hilarious situations.

     

     

    Who knew that aluminium, a no-nonsense metal when it comes to delivering high quality and top-end performance in several cutting-edge applications, also has a lighter side (quite literally!). Aluminium is renowned for its high strength-to-weight ratio, which means that even though it is light in weight, it is a heavyweight in the strength department.

    And funnily enough, aluminium’s strengths now include having a humorous side as well, thanks to Vedanta Aluminium. As part of this distinctive campaign, the company has crafted a series of catchy social media posts guaranteed to have social media users do a double take, shedding light on the remarkable world of aluminium through clever puns and witty humour.

    For example, picture aluminium foil deftly wrapping up last night’s leftovers accompanied by the caption “Foiled again!” Yes, the company’s pun game is as strong as its aluminium, and the campaign is set to have a ‘see’ change in the way users view aluminium.

    Social media users may enjoy another one playing on beverage cans, where one glum-looking beverage can is desperately out to seek help, because crushing it for recycling was “soda-pressing” Aluminium is ubiquitous as the material of choice for producing beverage cans, and the post subtly hints at this usage.

    The other posts in the series similarly marry other features and applications of aluminium with a uniquely humorous take. But why the comedic twist from a giant in the global aluminium industry? The answer is simple: laughter is a universal language that brings people together. While aluminium is ubiquitous in its uses, from kitchens to outer space, its remarkable versatility remains somewhat of a hidden gem for end consumers. Through these side-splitting posts, Vedanta Aluminium aims to educate and entertain its audience in the most amusing way possible.

    Vedanta Aluminium chief brand & communications officer Sonal Choithani, shared her thoughts on this unique campaign, saying, “As leaders in the aluminium industry, Vedanta Aluminium believes in setting the bar when it comes to innovation, not just in terms of our products but also in terms of our audience engagement. Whether it’s pioneering new technologies or launching campaigns to inform and educate our diverse stakeholders, we believe in taking the path less travelled. With this ethos in mind, we have introduced this refreshingly new approach to convey the potential of the ‘metal of the future.’ Aluminium is an integral part of our daily lives, and our latest campaign will undoubtedly make you view this metal from a completely new perspective.”

    The campaign is now live across Vedanta Aluminium’s social media platforms, including LinkedIn, Facebook, Twitter, and Instagram. Don’t miss out on the fun – follow, like, and share the giggles with friends and family. Vedanta Aluminium invites its audience to use these posts to spread a lot of laughter with a dash of useful insights too!

    Vedanta Aluminium, a business of Vedanta Ltd, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

  • Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

    At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

    In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

    KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

    For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

  • Entourage Films presents ‘Love Labels’ led by Max Urban

    Entourage Films presents ‘Love Labels’ led by Max Urban

    Mumbai: Entourage Films proudly presents “Love Labels” a powerful initiative led by Max Urban. It is a film that challenges the traditional beauty standards, produced by an outstanding team of women at Entourage Films and directed by the talented Gaurav Gupta. This film encourages viewers to embrace their unique beauty, turning self-doubt into self-love.

    “Upon reading the script, I resonated deeply with the concept. Ogilvy and Max Urban’s innovative approach to address common shopping struggles promises to spare future generations from these challenges. The journey of bringing this film to life with Entourage Films has been gratifying. Being involved with such thought-provoking concepts fills me with pride; it underscores the very reason we create films—to instigate change.” – said the director of the film – Gaurav Gupta.

    “Love Labels” empowers us to embrace ourselves just as we are. Through charming and playful phrases such as ‘Extra Lit and Extra Special’ it inspires inclusivity and diversity.

    The executive producer Garima Arora shared – “In a world influenced by societal pressures, this concept struck a chord with me. The mere notion of collaborating with a brand committed to redefining labels felt as a great opportunity. It was not just a film for me, it was about bringing a positive change and I was all for it.”

  • Lubi Pumps unveils “FLOW NAHI FORCE” campaign

    Lubi Pumps unveils “FLOW NAHI FORCE” campaign

    Mumbai: Lubi Pumps, a leading manufacturer of water pumps and motors with an extensive network of 20 plus branch offices nationwide and a global presence in over 80 countries, proudly announces its official partnership with Gujarat Titans for the Indian T20 League 2024 season. In celebration of this collaboration, the brand has launched an exciting ad campaign featuring key players from the team – Shubhman Gill, David Miller, and Umesh Yadav. Through this alliance, Lubi Pumps will stand by the home team throughout the season with its strong force.

    Just as the force of water is crucial in the success of any pumping project, Lubi Pumps’ dynamic campaign highlights this force as the driving factor behind Gujarat Titans in a bold new way – ‘FLOW NAHI FORCE.’ This campaign symbolizes the shared commitment to excellence and performance between Lubi Pumps and Gujarat Titans, showcasing their dedication to achieving greatness together.

    The launch film begins in a team briefing meeting of the Gujarat Titans. During the tactical discussion, GT captain Shubman Gill presents the success formula: “F = MA”. As he explains Newton’s second law, the screen brims with energy, transporting the spectator to the source of the force – Lubi water pumps, which are transforming the perception of water solutions in India. This unexpected twist captures the essence of Gujarat Titans’ partnership with Lubi Pumps and propels their success while they perform.

    Lubi Pumps director Ronak Porecha, stated on the campaign, saying, “We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”

    Gujarat Titans COO Colonel Arvinder Singh said, “Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success.”

  • The Body Shop launches its heartfelt Mother’s Day campaign

    The Body Shop launches its heartfelt Mother’s Day campaign

    Mumbai: There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a heartwarming video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives.

    The film concept beautifully captures the sentiment behind Mother’s Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom’s warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother.

    The iconic Bath and Bodycare British Rose range, known for its nature-inspired floral touch, offers the perfect way to honour mothers. Infused with the essence of handpicked roses from England, the British Rose Body Yogurt and the Hand Cream offers 48-hour hydration, ensuring a pampering experience for the daughters and mothers alike.

    As a part of the film, The Body Shop invites everyone to gift deep love, care and pamper their mothers with the luxurious British Rose range.

    This Mother’s Day, let’s celebrate the women who first taught us what it is to be strong, loving, and compassionate.

    The Body Shop South Asia  VP, product, marketing & digital Harmeet Singh commented, “Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother’s Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let’s cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.”

    Actress Diana Penty, said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom’s everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.”

    So, what are you waiting for? Show some appreciation for your supermom with gifts from the British Rose collection. Shop here.

  • Glad U Came launches #KabHaiMothersDay campaign

    Glad U Came launches #KabHaiMothersDay campaign

    Mumbai: This Mother’s Day, Glad U Came, an award-winning PR and influencer marketing agency, is proud to launch the heartwarming #KabHaiMothersDay campaign. This initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the incredible women who raised them.

    The#KabHaiMothersDay campaign centers around a heartwarming video that will be released on both Instagram and YouTube. This emotionally charged video will capture the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.

    In a fast-paced world filled with hustle and bustle, it’s easy to overlook the quiet, steadfast love that our mothers provide. They are the unsung heroes who sacrifice so much to ensure our happiness and well-being. As Glad U Came, embarks on the #KabHaiMothersDay campaign, let’s take a moment to reflect on the countless ways our mothers have shaped our lives with their unconditional love and unwavering support.

    Glad U Came anticipates the #KabHaiMothersDay campaign to create a significant nationwide impact. Together, let’s make every day feel like Mother’s Day by showing our appreciation in both: big gestures and small acts of kindness. After all, our mothers deserve to be celebrated not just on one day, but every day! Let’s make every moment count. By sharing the video and using the hashtag, people will be encouraged to express their gratitude and love for their mothers in a personal way.

    “We believe this campaign will not only raise awareness about Mother’s Day but also inspire heartfelt gestures of appreciation,” said Glad U Came founder & CEO Maddie Amrutkar. “Ultimately, we hope to make #KabHaiMothersDay a national movement, ensuring everyone takes the time to celebrate the incredible women who shaped who we are today.”

  • Asian Paints introduces NeoBharat Latex Paint ad film

    Asian Paints introduces NeoBharat Latex Paint ad film

    Mumbai: Asian Paints, a paint and décor company, continues its commitment to innovation, driven by a deep desire to enhance and enrich the lives of consumers across the country. Aspiring to continuously better itself and provide solutions for every Indian to fulfil their dreams within their desired budget, Asian Paints proudly introduces its latest innovation, NeoBharat Latex Paint. This revolutionary offering marks a significant milestone for the brand, pioneering a new category in the paint industry, aiming to democratize it.

    At the heart of Asian Paints’ philosophy lies the belief that everyone deserves to build the life they envision. By prioritizing smart, value-driven solutions, the brand helps consumers to transform their homes into dream spaces. NeoBharat Latex Paint represents a step in this direction. It is revolutionary in every way, equipped with special polymer technology that provides a superior finish, higher coverage and better washability. In addition to being affordable, NeoBharat Latex Paint offers over 1000 shades for consumers. These colours of progress, as referred to by Asian Paints, are an ode to the aspirations of millions of Indians striving for a better life. The brand is dedicated to partner with them on their journey towards realizing their dreams.

    This ethos forms the heart of their campaign for NeoBharat Latex Paint – ‘Har Ghar Khelega, Har Ghar Khilega’, embodying Asian Paints’ promise to their consumers. It signifies not just a promise of quality, but a transformative journey towards a better, brighter future. As India embraces a new era of growth and development, NeoBharat Latex Paint emerges as the paint of choice for a new India that is bold, aspirational, and constantly evolving. In this journey of transformation, Asian Paints has partnered with cricket icon, Virat Kohli as their brand ambassador. His constant endeavour to better himself and his game resonates with Asian Paints’ endeavour to create better homes for their consumers.  

    The ad film for NeoBharat Latex Paint opens with Virat Kohli participating in a local gully cricket tournament as the guest of honour, joyfully engaging with the young players. After witnessing the winning shot, Virat presents the trophy to the victorious player, who rushes home to share his win to his family. Virat also reaches the home of this young player where local paparazzi and reporters have gathered for a picture of the player and Virat Kohli. Someone notices the faded walls and chipped paint in the home, prompting the decision to take the picture outside. This is the moment where the film captures the heart of Asian Paints’ campaign for NeoBharat Latex Paint. It goes on to show the transformation as the home is renovated, bringing immense joy and pride to the family with not only having Virat Kohli in their home but also playing a heartwarming role in the process.

    Speaking on the new launch, Asian Paints Ltd. MD & CEO Amit Syngle said, “NeoBharat Latex Paint marks one of Asian Paints’ most significant launches to date. With this product, we are revolutionizing the industry by introducing a completely new category, making it more accessible to consumers across India. Packed with a variety of features and a diverse colour palette to cater to every preference, our new offering is designed to meet the specific needs of our customers. By penetrating the unorganized segment with a branded solution, we aim to expand the market and drive category growth as a market leader.”

    Sharing more insights on the TVC, Syngle added, “Offering both quality and great value for money, NeoBharat Latex Paint aims to uplift and inspire millions of Indians who aspire to improve their and their family’s lives. This ethos is reflected in our campaign, ‘Har Ghar Khelega, Har Ghar Khileha’, which shares the story of every Indian seeking to transform their lives. If we can contribute to the progress of the people of India even in a small way, we will be humbled. We’ll be taking our campaign message deeper as well. We are launching an initiative where we’ll be offering sponsorships to budding cricketers and help them achieve their dreams. This initiative will go live soon. We are excited to onboard cricket icon – Virat Kohli for this mega launch.”

    Commenting on his association with Asian Paints, Virat Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering with the launch of Asian Paints NeoBharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    NeoBharat is not just a painting; it signifies Asian Paints’ commitment to pushing the boundaries of creativity and technology. It’s ushering in a new era in the paint industry, in the lives of every Indian, poised to bring its magic and joy to homes across the country.

  • Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Mumbai: Tata Motors has rolled out a new digital campaign; ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an annual maintenance contract (AMC) service, whilst spotlighting Tata Motors’ AMC service as an ideal solution that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Tata Motors Commercial Vehicles CMO Shubhranshu Singh said, “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”

    Driven by comprehensive customer research, the campaign addresses the growing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. With reliability, responsiveness, and quality assurance highlighted as the key pillars of Tata Motors’ AMC service, the campaign is brought alive through a series of six short digital films. Each film stars a campaign protagonist, educating viewers on the advantages of opting for an AMC service, all delivered in a distinctive style. Through the films, viewers are not only educated on the importance of systematic vehicle maintenance but are also introduced to the key unique selling propositions (USPs) of Tata Motors’ AMC service.

  • BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled an innovative campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualised and developed by GOZOOP Group, the campaign consists of six engaging commercials (TVCs), OOH, print, in-shop and other digital assets.

    With a strong faith in the philosophy of, ‘not one size fits all’, the campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals. Three product films further highlight the benefit of each variant i.e. Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil using key distinct real-life insights.

    Sharing his insights into the campaign, BN Group CMO Kiran Giradkar shared, “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    “Here we had a range of oils, all with specific benefits”, said GOZOOP Group president Mohit Ahuja. “Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category,” he further added.

    The digital commercial enlightens audiences on three key aspects of well-being namely immunity, energy and fitness. The film is being made available in six languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam and will run on social media platforms as well as television for sustained communication.

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  • Palmolive unveils its body wash campaign

    Palmolive unveils its body wash campaign

    Mumbai: Palmolive, the personal care brand from Colgate-Palmolive India, has announced the launch of its first-ever mega campaign featuring its body wash range! In this campaign, Palmolive showcases its hero aroma range comprising five variants, including the three newly launched variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich, natural ingredients, Palmolive body washes are crafted to transform your daily showers into an aromatic, sensorial experience.

    Palmolive defines an elevated category code with this campaign, using the contrast of the chaos of urban life intersecting with dreamy shower moments. Amidst the rushedness of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. Through the sensory journey of her shower experience, the brand encourages everyone to elevate their mornings with Palmolive.

    “Palmolive is a strategic & integral part of Colgate-Palmolive. We are the pioneers of the body wash category in India and it is important for us to reinforce in the consumer’s mind Palmolive’s natural, aromatic bathing experience. To do this, we felt there is a need to address the reality of our consumer’s life. Our target audience is always on-the-go, always rushed, always ON. Her busy daily routine offers her no moment to pause —however, indulging in the simple pleasure of a sensorial Palmolive shower can be just that! Through this campaign, we encourage our consumer to take a  moment to slow down and savour the feeling, every day.” said Colgate-Palmolive director – oral beauty & personal care marketing Swati Rao Jeyakumar.

    She added, “Our body washes are curated with rich aromas that truly deliver superior and sensorial shower moments. We aim to position Palmolive as a premium, natural brand that offers an elevated bathing experience.”

    WPP@CP executive creative director Juneston Mathana commented, “If the brand has taken a stance to move beyond only functional benefits and redefine the category, then it’s only natural for the communication to do the same. The idea of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films”.