ITV

Category: Ad Campaigns

  • PowerMax & aastey partner for #BringComfortHome campaign

    PowerMax & aastey partner for #BringComfortHome campaign

    Mumbai: This Mother’s Day, the country’s premium fitness equipment Brand, PowerMax, and India’s first sustainable Athleisure brand for all body types, aastey, are joining hands to launch the #BringComfortHome campaign. This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their own homes.

    The campaign emphasises how prioritizing self-care allows mothers to better care for themselves and their loved ones. Through eye-catching promotional materials, the campaign showcases the perfect combination of PowerMax’s top-tier fitness equipment and aastey’s comfortable and inclusive activewear. The campaign encourages mothers to: Carve out “me-time”, invest in their well-being with the help of Powermax, and Embrace comfortable, flattering activewear with aastey.

    “Mothers are the foundation of our families,” said PowerMax MD Sanjay Goyal. “They constantly put the needs of others before their own. This Mother’s Day, we want to celebrate them by encouraging them to prioritize their physical and mental health. The #BringHomeComfort campaign inspires them to embrace an active lifestyle and create a space for self-care at home.”

    aastey co-founder and CEO Jeevika Tyagi emphasized, “We’re thrilled to partner with PowerMax. Together, we can empower mothers to embrace an active lifestyle that prioritizes their well-being and ignites their inner strength.”

  • MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    Mumbai: As the cricket fever heats up with the excitement of supporting different teams, there is one thing that dials up the thrill even further – the irresistible taste of MAGGI noodles. MAGGI has yet again stepped up to the crease as the ultimate team player, fostering moments of friendship and camaraderie with its latest campaign ‘MATCH. MAGGI. MASALA’, featuring the dynamic cricket icon Smriti Mandhana.

    Talking about the roll-out of the campaign Nestlé India director Rajat Jain said “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to onboard the champion herself, Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”

    Talking about her association with the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly a Match. MAGGI. Masala.”

    The campaign comprises a digital film & social media activation. The film focuses on the love for MAGGI through its irresistible taste even in situations when friends have different teams to support.

  • BIBA launches Kuch Nahi collection for Mother’s Day

    BIBA launches Kuch Nahi collection for Mother’s Day

    Mumbai: As Mother’s Day approaches, BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign, titled “Kuch Nahi,” this campaign pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. The campaign features renowned Indian TV actress, Shilpa Saklani.

    Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, selflessly giving without expecting anything in return.

    To honour and celebrate mothers, BIBA’s “Kuch Nahi” collection, curated especially for mother’s day, is a testament to the simplicity and humility of maternal love. This collection embodies the essence of the phrase “kuch nahi” (nothing), encapsulating the essence of maternal affection and understanding. Time and again, when asked what they desire, mothers humbly respond with this phrase, underscoring their unwavering commitment to their families’ well-being above their own wants. BIBA has taken inspiration from this selfless sentiment, crafting a campaign that aims to deliver precisely what mothers express they need- “Kuch Nahi.”

    The campaign’s highlight is a heartwarming short film that captures the everyday moments of a mother’s love and sacrifice. Set in a humble household, the film follows the story of a mother who effortlessly fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film beautifully then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to honouring the mother with a selfless act illustrates the depth of a mother’s understanding and compassion, leaving viewers with a heartfelt reminder to appreciate and cherish mothers in their lives.

    BIBA Fashion managing director Siddharath Bindra shared his thoughts on the campaign, stating, “My mother has been my biggest inspiration over the years. She started her own business with no training at the age of 40. This Mothers Day we have a special film that is dedicated to all the Mothers for their unconditional love and a special Collection to offer which is a great gift for the Kuch nahi that they ask the children for. We are sure this will resonate with our audiences and look forward to a wonderful response.”

    The “Kuch Nahi” collection will be available for purchase on BIBA’s official website and across select retail stores nationwide. Join BIBA in honouring mothers this Mother’s Day by embracing the spirit of “kuch nahi” and giving them the love and appreciation they truly deserve.

    The film featuring Shilpa Saklani can be viewed on BIBA’s official website and social media platforms including Youtube, Facebook & Instagram. The ad film has been shot and created in partnership with leading creative agency Famous Innovations, bringing to life the sentiment of maternal selflessness.

  • Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Mumbai: Movado, the iconic Swiss watchmaker known for its modern design and innovative spirit since 1881, announced the launch of its new collection, BOLD Quest, through a captivating campaign featuring brand ambassador Sidharth Malhotra. The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.  

    The BOLD Quest features a Swiss-made, 40mm shaped case paired with a sleek, brushed integrated bracelet. Its streamlined silhouette draws inspiration from Movado’s vintage Astronic, first released in 1970. Utilizing the sun as its muse, the collection showcases Movado’s signature rounded dot at twelve o’clock, representing both high noon and high design.

    “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook.” Says Mr. Xavier Gauderlot, President International at Movado Group. “The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.

    The BOLD Quest collection is built with precision that suits every kind of occasion, making it a versatile accessory in your wardrobe. Through this collection, we strive to blend tradition with modern design, offering our customers a timeless accessory that reflects sophistication and elegance on the wrist. With that said, Movado’s campaign for BOLD Quest embodies a fresh, stylish take on the ‘Moving in Motion’ feeling.

    “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” said Malhotra. “The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”

    For more information, visit the newly launched Movado India website at www.movado.in, which features ‘call me back’ and ‘store locator’ options, along with detailed information of the collection.

     

     

  • Investing unwrapped: Tata Mutual Fund’s witty approach to index funds

    Investing unwrapped: Tata Mutual Fund’s witty approach to index funds

    Mumbai: Tata Mutual Fund’s latest campaign, ‘Index Funds Simple Hai’, is rewriting the playbook on investing for a new generation. Through a digital-first campaign under the ‘Desh Kare Nivesh’ umbrella, Tata Mutual Fund aims to demystify index funds for Gen-Z and Millennials.

    By weaving relatable metaphors from everyday life and cricket analogies into a series of nine engaging videos, the campaign delivers a clear message: investing in index funds is as simple as scoring runs in a power play. With a focus on simplicity and cost-effectiveness, Tata Mutual Fund invites young investors to explore the world of index funds and take charge of their financial future.

    Indiantelevision.com caught up with Tata Asset Management head of marketing Ashish Pawar to gain more insights on the campaign and Tata Mutual Fund’s marketing strategies.

    Edited Excerpts:

    On Tata Mutual Fund’s ‘Index Funds Simple Hai’ campaign creatively using relatable metaphors, like cricket analogies, to demystify investing for Gen-Z and Millennials

    Tata Mutual Fund’s ‘Index Funds Simple Hai’ campaign ingeniously utilizes relatable metaphors, such as cricket analogies, like taking an easy catch or scoring runs in power play to investing in index funds for Gen-Z and millennials. Through a series of nine reels, the campaign creatively employs humorous content, to convey the message of simplicity associated with index funds. For instance, one video compares scoring runs in a cricket match during power play to investing in an index fund, illustrating that investing in such funds is quick and hassle-free.

    On the specific benefits of index funds that the campaign emphasizes to attract young investors

    The campaign specifically highlights the benefits of investing in index funds. It emphasizes advantages such as a low expense ratio, quick and hassle-free investment options, and the ability to replicate index returns. By focusing on these features, the campaign aims to encourage young people to consider index funds as a starting point for building their wealth and achieving financial goals.

    On AI and new-age technology contributing to enhancing Tata Mutual Fund’s marketing strategies and audience engagement efforts

    We have been using AI in various ways, Here are a few examples:

       Audience segmentation and creating right cohorts through AI. 
       Predictive analytics to understand user behaviour and customise his experience on our website. 
       Create AI videos for our fund managers.  
       Create content with AI tools. 
       Chatbots on our website. 
       Email marketing optimisation. 
       Programmatic advertising.

    On ensuring the campaign’s message resonates with its target audience amidst the noise of digital marketing

    In the campaign, we have used compelling visuals, catchy headlines, and concise copy to capture attention quickly and communicate our message effectively. Our campaign message is very direct, i.e. Index Funds Simple Hai & the campaign creatively employs familiar visuals of everyday activities like making noodles or smoothies and cricket analogies along with humorous content that resonates with the target group and drives the message about investing in index funds.

    On any standout moments or feedback received from the campaign’s target audience since its launch

    It is too early to comment on the feedback, but we have received a few feedbacks and queries about Index funds on our social media.

  • L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas

    L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas

    Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.

    One of the dominant players in the air conditioning and cooling refrigerants industry, SRF Limited seeks to highlight the crucial role of AC refrigerants in staying cool during the summer. The two 10-second advertisements establish the “We Cool (AC): What Keeps You Cool” narrative.

    The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.

    Depicting everyday situations, the first ad shows a driver staying calm as his expensive car gets hit on an empty road. The second ad showcases a husband being saved from his wife’s fury when he forgets about his dinner date and falls asleep, all thanks to the superior cooling power of SRF Floron AC gas.

    Through these light-hearted narratives, the campaign effectively highlights the product’s key benefit: its ability to maintain car and room temperature, promoting a sense of calm and well-being for drivers and consumers alike.

    L&K Saatchi & Saatchi CCO Rohit Malkani in India said, “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

    A SRF Floron representative added, “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

    Home AC: 

    Car AC: 

  • Archies Ltd launches digital campaign #MomNeverAsks

    Archies Ltd launches digital campaign #MomNeverAsks

    Mumbai: Archies Ltd, renowned in the social expression industry, unveils its latest digital campaign, #MomNeverAsks, dedicated to celebrating the selflessness and unconditional love of mothers this Mother’s Day.

    The #MomNeverAsks campaign delves into the timeless truth that mothers seldom ask for anything, yet their love and sacrifices shape our lives in profound ways. Through this poignant campaign film released across its digital platforms, Archies encapsulates the essence of motherhood, portraying it as a tireless journey of love, nurturing, and unspoken sacrifices.

    In the heart-warming digital campaign, Archies portrays a heartfelt conversation between a mother and her daughter, emphasizing the importance of personal gestures and heartfelt tokens of appreciation. The daughter expresses her longing to express love for her mother beyond virtual wishes, highlighting the significance of tangible expressions of affection. Through this narrative, the campaign not only celebrates the pivotal role of mothers but also underscores the importance of recognising and cherishing their efforts and dedication.

    Archies Ltd executive director Varun Moolchandani expressed, “While every day is an opportunity to celebrate love, Mother’s Day holds a special significance in our hearts. At Archies, we have always endeavoured to celebrate emotions through our merchandise, and now through our digital campaigns. With #MomNeverAsks, we aim to extend our heartfelt gratitude to the mothers who shape our lives with their unwavering love and devotion. Mother’s Day, for us, is not just a celebration; it’s a tribute to the pillars of strength in our lives, and Archies is honored to lead the way in expressing this gratitude.”

     

  • JSW Paints launches new campaign with Ayushmann Khurrana

    JSW Paints launches new campaign with Ayushmann Khurrana

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful in order to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls in order to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualised by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to JSW Paints joint MD & CEO AS Sundaresan, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    TBWAIndia CEO Govind Pandey said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!”

    TBWAIndia CCExpO Russell Barrett said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • United We Care launches #MayDay campaign to break stigma around mental health

    United We Care launches #MayDay campaign to break stigma around mental health

    Mumbai: United We Care (UWC), a leading AI-powered mental wellness company, has launched a #MayDay campaign to mark Mental Health Awareness Month. As part of the initiative, UWC aims to raise awareness about mental health struggles that employees often feel hesitant to express openly.

    During the month-long campaign, UWC will touch upon various mental healthcare themes, encouraging people who might be struggling to consider therapy. Additionally, UWC will strive to break the stigma around mental health by encouraging a positive conversation on the sensitive issue. The campaign’s primary target audience includes C-level executives, HR professionals, and healthcare providers, among others.

    UWC is already innovating in the mental wellness space through its AI Virtual Wellness Coach, Stella, and free self-care content to help people educate themselves and get on the wellness path. A significant rise has been recorded in the number of people downloading the UWC app and using the platform for support. Stella, the AI chatbot, has already facilitated 10 million conversations, with the figure rising every minute. Topics around conflicts in relationships, sleep concerns, and anxiety are the top trending themes on the platform.

    Speaking about the #MayDay campaign, UWC founder & CEO Ritu Mehrotra said, “Our digital campaign, #MayDay isn’t just about promoting our services; it’s about creating a cultural shift. We’ll use a multi-pronged approach, featuring relatable stories from real people. This creates a ripple effect. By sparking conversations online and normalising the experiences of struggle, we break down the stigma surrounding mental health. People will see themselves or their loved ones reflected in the campaign, and hopefully, feel empowered to seek help. Ultimately, our goal is to make mental health a topic discussed as openly as physical health.”

    While the #MayDay campaign is set to conclude on May 31, UWC has affirmed its commitment to continue its efforts in raising awareness around mental health and providing a safe space to talk about it.

  • Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan & Tista Sen named jury chairs for Abby Awards 2024 by One Show

    Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan & Tista Sen named jury chairs for Abby Awards 2024 by One Show

    Mumbai: DDB Mudra Group chief creative officer Rahul Mathew, ABP Network CEO Avinash Pandey, Malvika Mehra, Sudha Natarajan, director response in Times of India Group and Tista Sen join as jury chairs for brand activation and promotion category, broadcaster category, Young Maverick Abby category, publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.

    DDB Mudra Group chief creative officer Rahul Mathew has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the brand activation and promotion category.

    Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won four Grand Prix at Spikes Asia in the last three years.

    In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.

    Rahul has had the privilege to judge in numerous shows across the world, he was also the Jury President for Press & Outdoor at D&AD ‘22.

    Rahul believes that creativity isn’t a department, it’s an attitude.

    ABP Network CEO Avinash Pandey has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Broadcaster category.

    ABP Network is India’s leading television and digital network with four TV channels running 24×7 on cable and satellite, serving in 8 languages on Digital, touching a total audience of over 265 million.

    Avinash has over 28 years of experience in media, news, advertising and digital.

    Avinash is also the president of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).

    He is the founding director of ABP Studios, which has produced award-winning films and TV series.

    Avinash is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.

    Avinash has received numerous awards including CEO of the Year Award twice from ENBA.

    Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Young Maverick Abby category.

    In a career spanning three decades, Malvika has donned many hats across advertising and marketing. Leading the brand mandate as chief creative officer at Grey and Dentsu, successfully partnering clients and building famous brands like Bingo! at Ogilvy and running her own independent venture, Tomorrow Creative Lab, Malvika has moved on to being an independent consultant and brand partner to CEOs & founders.

    Currently, Dinshaw’s Dairy foods creative head, marketing Malvika was formerly Good Glamm Group’s Good Brands chief creative officer.

    Malvika has been invited three times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.

    Some of Malvika’s famous brand campaigns have been the launch of ITC Foods’ Bingo!, and her insightful work across Titan, Hutch, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell and the Indian Army.

    The impact of her work and leadership has earned her a place among India’s ‘50 Most Influential People in Media, Marketing and Advertising’ (Economic Times – Brand Equity Agency Reckoner 2019), and the ‘Top 20 Creative Directors in India’ (ET, Brand Equity Agency Reckoner) twice in the past.

    Times of India Group director response Sudha Natarajan has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Publisher category.

    Sudha has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.

    Sudha has been the director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India,

    Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).

    Sudha was voted as ‘Woman Icon’ of the marketing & advertising industry, she was ranked the 14th most influential marketing & advertising person by Economic Times. Sudha has served on various juries like Festival of Media, Asia and Cannes. Sudha is also a board member on several group companies.

    Tista Sen has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Green Abby category.

    Tista Sen started her career with Whitelight Production, India’s leading ad film production company. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.

    Tista joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds

    Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.

    Over the years, Tista has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Tista had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.

    Tista is co-founder of The Collective, an agency-agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. Passionate about story-telling and the power of the written word, Tista is the only Indian to be published in the Modern Love Column of the New York Times.

    Tista recently founded Ladyfinger, an agency that talks to women specifically on issues they can relate too and has worked with brands to adopt an insightful communication model.

    The Abby Awards will be held on the 29, 30, and 31 May during Goafest 2024.

    For more details on The Abby Awards, visit https://abbyawards.com/