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Mumbai: Suiting and shirting fabrics brand J Hampstead captivated Mumbai with a marketing campaign that blended street intrigue and digital engagement. This initiative showcased the brand’s...
Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation,...
Mumbai: Thought Blurb Communications has released a new three-minute Parle-G Diwali film, highlighting concerns about the erosion of tradition and the tokenism gradually seeping into this...
MUMBAI: Kolkata is dotted with zillions of pandals during the Durga Pujo period. We all know that. Brands trip over each other to partner with the...
Mumbai: Home Centre has launched its latest Diwali collection with the campaign ‘Speaking Gifts by Home Centre’. This multi-medium campaign celebrates the art of thoughtful gifting,...
Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and...
Mumbai: Digital distributor – UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1...
Mumbai: Essilor, a prescription lenses brand, has launched their new Varilux campaign featuring the India brand face Virat Kohli. The campaign aims to establish Varilux progressive...
Mumbai: Tata Starbucks has launched its Diwali campaign, #MeriSpecialJagah, inviting Indian families to celebrate the festival at Starbucks. Over 12 years in India, the brand has...
Mumbai: Harsh Varrdhan Kapoor has become the face of Zara’s latest international campaign, joining a roster of global models and actors and showcasing the brand’s focus...
Mumbai: Cheil X has launched a new campaign for the MG Windsor, in collaboration with Jsw MG Motor India. Titled ‘Live Business Class,’ the campaign highlights...
Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services distribution company and the pioneer of QR, Soundbox and mobile payments, today...
Mumbai – Parag Milk Foods Ltd. has announced the launch of its festive campaign featuring a new TVC and DVC for its Gowardhan Khushiyan Mithai range....
Mumbai: Durga Pujo is a wardrobe refresh for all Bengalis. For five days, the city of joy witnesses a dizzying panorama of colourful apparel. As such,...
Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands. The campaign featured individual campaigns across social, on-ground, and...
Mumbai: Royaloak Furniture has launched its ‘Royal Festive Sale’ for the festive season. The campaign highlights discounts of up to 70 per cent on all products,...
Mumbai: To mark International E-waste Day, Panasonic Life Solutions India has announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade...
Mumbai: From the house of Marico, Saffola Oats, the Oats brand is excited to announce its latest campaign with new TVCs that showcase the versatility and...
Mumbai: YÊU, Indian science-backed makeup brand, has launched TecCos (technology-enhanced cosmetics) along with Grace AI, a virtual beauty assistant, through the #BelieveInYEU campaign. The campaign celebrates...
Mumbai: This World Sight Day, Titan Eye+, India’s leading eye care brand, takes a bold step to enhance road safety by addressing a crucial issue: compromised...
Mumbai: MasterChow, a popular ready-to-cook Asian cuisine brand, has spiced up the instant noodle market with the launch of ‘K-Chow’, a new line of Korean-inspired noodles...
Mumbai: Bombay Shaving Company has officially launched Razorpreneur 2.0, the second edition of its popular initiative aimed at finding ‘India’s Smartest Creator’. Building on last year’s...
Mumbai: Ghodawat Consumer, an FMCG wing of the conglomerate in India, Sanjay Ghodawat Group, has officially launched an evocative new campaign for STAR Refined Oil, starring...
Mumbai: Axis Bank, one of the largest private sector banks in India has unveiled its festive campaign ‘Dil Se Open Celebrations’, aiming to capture the true...
Mumbai: Surya Roshni, a prominent name in the lighting and consumer durables sector, unveils an enticing video campaign showcasing its vibrant festive product range, featuring the...
Mumbai: After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has now launched its...
Mumbai: True Elements, a subsidiary of Marico Ltd, has launched a fresh and engaging campaign with Indian cricket captain Rohit Sharma to launch his own brand...
Mumbai: The Baker’s Dozen (TBD), an artisan bakery brand in India, has launched a new consumer awareness campaign called ‘The Truth We Knead’ in partnership with...
Mumbai: This World Mental Health Day, Godrej L’Affaire presents a poignant campaign film that uncovers professionals’ often-overlooked mental health journeys. The film captures the emotional battles...
Mumbai: Hashtag Orange, an integrated marketing agency has partnered with Loyka, a gourmet chocolate and nut-based delicacy brand, to craft their first-ever brand film. In addition...
Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing...
Mumbai: Bottega Veneta launches a new campaign starring brand ambassador Jacob Elordi. The campaign, captured by Magnum photographer Alec Soth, draws on the brand’s integral code...
Mumbai: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’. Conceptualised...
Mumbai: To celebrate India’s vibrant food tradition during the auspicious occasion of Durga Puja, Zomato has launched a campaign to pay homage to Kolkata’s street food...
Mumbai: Sunfeast Marie Light, in collaboration with celebrated actress Jyotika, launches a heartwarming campaign aimed at encouraging couples to celebrate equality through a simple yet powerful...
Mumbai: Asian Paints has unveiled ‘Pragati Ke Rang’, an inspiring content series that captures the essence of progress in rural India, aligning with the mission of...
Mumbai: Honouring its 125-year-long legacy, Pepsi, a brand that has been at the centre of global pop culture, unveiled its new identity in Sri Lanka today...
Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’. This campaign highlights the groom’s journey from...
Mumbai: Crocs, the global footwear icon known for its unmatched comfort and style, joyfully embraces the festive spirit with the launch of its ‘Share the Joy’...
Mumbai: This Diwali, Oppo India ignites festive excitement with its #VishwasKaDeep campaign, which celebrates the spirit of trust and hope through a captivating brand film and...
Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV...
Mumbai: Bajaj, a leading lighting brand, has launched its latest campaign on “Built to Shine”. The campaign focuses on the brand’s unique ability to blend cutting-edge...
Mumbai: Nickelodeon India concluded a remarkable July-September quarter with innovative, pan-India campaigns that touched the lives of kids across the country. Despite it being a non-festive...
Mumbai: The Body Shop has launched the second edition of its festive campaign “Spark A Change 2.0,” featuring actress Diana Penty and its fair trade partner,...
Mumbai: Finolex Pipes and Fittings, India’s leading pipe brand, has launched its Navratri campaign, continuing the successful ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t) series....
Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand...
Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1...
Mumbai: Indian beauty brand – Blue Heaven has launched its campaign, ‘Har Look Mein Surprise’, featuring actor Radhikka Madan to target confident youth and celebrate the...
Mumbai: Hyundai Motor India has launched its festive campaign ‘Hyundai Super Delight Days’, aimed at bringing families together for celebration. The campaign offers customer benefits of...
Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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