ITV

Category: Ad Campaigns

  • Wall Street on track as AI bull takes Mumbai local in bold fintech ad

    Wall Street on track as AI bull takes Mumbai local in bold fintech ad

    MUMBAI: What happens when Wall Street meets a Mumbai local? You get a bullish ride straight into the heart of India’s investing aspirations powered entirely by artificial intelligence. Appreciate, India’s digital-first platform for investing in US-listed stocks and ETFs, has launched “Wall Street Express,” a first-of-its-kind GenAI campaign that reimagines fintech storytelling with cinematic flair and cultural familiarity.

    At the centre of this visually striking 50-second film is a bespectacled stock market bull, yes, a literal one who boards a packed Mumbai local, navigating the everyday hustle of Indian investors before stepping off onto Wall Street, smartphone in hoof, ready to trade via the Appreciate app. The campaign cleverly symbolises the psychological journey from doubt to confidence, from gully to global, turning the mundane commute into a metaphor for financial empowerment.

    “We realised the biggest barrier to global investing for Indians isn’t access, it’s mindset,” said Appreciate VP marketing, Ayush Kumar. “Our platform lets people invest with as little as Rs 1 and the lowest brokerage. But it’s about belonging. ‘Wall Street Express’ says your pincode shouldn’t limit your portfolio.”

    Rather than peddling features, Appreciate focuses on feeling. Set against the backdrop of India’s most iconic train system, the campaign taps into the cultural memory of millions while nudging them toward international investing not with jargon, but with aspiration.

    “This AI-generated bull is our everyday hero,” added Netflix head of content Anand Nair. “He dreams, he reads the paper, and he invests. GenAI helped us sidestep uncanny visuals and deliver Pixar-level relatability, minus the fluff.”

    The campaign marks a watershed in fintech advertising replacing pitch decks with poetic metaphors, dashboards with destination boards. It’s not just about making Wall Street accessible, it’s about making it feel native.

    Already generating online buzz, the film reflects a broader shift in how fintech brands are connecting with India’s digital-native, urban millennials blending emotion with innovation, and relatability with disruption.

    Because sometimes, the most powerful financial journeys begin not with a leap of faith, but a train ride from Churchgate to the charging bull.

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  • Nasher Miles rolls out Pride campaign with Myntra and Lauren Robinson in full colour

    Nasher Miles rolls out Pride campaign with Myntra and Lauren Robinson in full colour

    MUMBAI: Airports often mark endings and beginnings, but this June, Goa Airport saw something more—a bold, unmissable celebration of Pride rolling down its baggage belt. Indian travel brand Nasher Miles and fashion giant Myntra joined forces to launch a flamboyant campaign titled ‘Show Your Colour With Pride’, aimed at making space for authenticity, individuality, and queer self-expression.

    The campaign goes far beyond rainbow-washing. Instead of putting on a colourful front, it hands over the mic—quite literally—to Lauren Robinson, an actor, voice artist, drag performer and proud LGBTQIA+ creator. Robinson’s presence at the centre of the campaign is a deliberate and powerful choice, offering representation not just through aesthetics but through storytelling.

    “Colour has always been more than a vibe. It’s been my resistance. My expression. My truth”, they shared, embodying the spirit behind the collaboration. With their bold styling set against Nasher Miles’ Zanzibar collection, the visuals balance vibrant expression with purpose.

    The Zanzibar range, known for its vivid colours and matte finishes, becomes a metaphor here—not just luggage, but luggage with a voice. And that voice says things like: “Labels belong on luggage, not people”. The campaign’s visuals feature stark white backdrops that let colour—and identity—do all the talking.

    To amplify the message beyond screens, the brand turned Goa Airport’s baggage claim into a vibrant Pride-themed carousel, complete with rainbow stripes. The spectacle, captured on travellers’ phones and shared organically across Instagram and influencer pages, brought the campaign out of the ad studio and into everyday life.

    This was not a one-and-done stunt. The campaign unfolded across digital creatives, influencer-led videos, and vox pops designed to ignite candid conversations around queerness, confidence, and colour. The carousel activation made the message unmistakably clear—this wasn’t about products; this was about presence.

    “Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation”, said co-founder & head of marketing Shruti Kedia Daga.

    The campaign now lives across Nasher Miles’ digital platforms, Myntra’s homepage, and in hundreds of reels and posts under the hashtag #SHOWYOURCOLOURWITHPRIDE. If you happened to pass through Goa Airport recently, you might’ve found more than just your suitcase—you may have found a little pride in motion.

  • Fenesta’s new #ShutTheShor campaign turns down the volume on mental noise

    Fenesta’s new #ShutTheShor campaign turns down the volume on mental noise

    MUMBAI: In a world fuelled by pings, pressure and perpetual pace, Fenesta is asking India to do the radical: pause. The country’s leading windows and doors brand has launched the latest edition of its thought-provoking campaign, #ShutTheShor, reframing noise as more than just a decibel problem—it’s emotional clutter.

    The film, conceptualised by TwoHmp and produced by eipi media, dials into the silent stressors of modern life—burnout, digital fatigue, and that ever-buzzing inner monologue. With a meditative pace and no heavy voiceover, the short film tugs gently at a shared cultural nerve: the craving for stillness in a noisy world.

    By releasing the campaign on International Yoga Day, Fenesta aligns itself with mindfulness and balance. Just as yoga centres the body and mind, the brand suggests its well-insulated windows and doors can help centre your home—and your head.

    Speaking of the campaign, Fenesta head of marketing, Sumita Nag said, “At Fenesta, we’ve always stood for comfort, clarity, and creating spaces that offer a sense of calm. With #ShutTheShor, we aim to shift the spotlight to the constant noise that surrounds us. In the clutter of digital chatter, mental overload, and the pressure to stay always connected, this campaign captures how the spaces we design can offer quiet relief, helping people pause, reset, and feel grounded. It’s a natural extension of what we stand for as a brand, thoughtfully built environments that provide complete insulation, support balance and well-being in everyday life.”

    Live across YouTube, Instagram, Facebook and LinkedIn, the campaign champions a quieter, more thoughtful way of living. And it doesn’t shout about it either. It simply whispers: sometimes, the most powerful thing you can do is shut the shor.

  • DreamSetGo hits the right note with ‘Sound of Sports’ for World Music Day

    DreamSetGo hits the right note with ‘Sound of Sports’ for World Music Day

    MUMBAI : DreamSetGo has dropped a rousing new digital campaign for World Music Day 2025 titled “Sound of Sports Experiences”. The 80-second music video turns the adrenaline of elite sporting moments into a rhythmic celebration — quite literally.

    Built entirely from the sounds of sport — think leather meeting willow, tennis grunts, the shriek of Formula 1 tyres, and crowd roars — the campaign blends sonic artistry with slick visuals to spotlight the emotion behind DreamSetGo’s luxury offerings across cricket, motorsport, tennis and football.

    “As someone deeply passionate about both music and sport, I’ve always found both to be that one uniting factor, the things that bring us together and make us emote together. With ‘Sound of Sports Experiences’, we’ve brought that emotion to life—an anthem for sports fans and music lovers alike. I’m thrilled with the creative output of the music video. It’s a beautiful celebration of music and a grand homage to sport,” said DreamSetG co- founder & CEO, Monish Shah

    The film, now live across the brand’s social platforms, is a sensory pitch for how sports, like music, speaks straight to the soul. With “Sound of Sports”, DreamSetGo hits a high note in storytelling that’s as immersive as its on-ground experiences.

    dreamsetgo.sports

    DreamSetGo

    DreamSetGo

  • Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    MUMBAI: Ikea India is kicking off Pride Month with a splash of colour and a bold message—everyone is welcome, starting right at the front door. Its new campaign, ‘Welcome Everyone with Pride’, reimagines the humble doormat as a symbol of allyship with the launch of ‘PILLEMARK’ — a rainbow-coloured mat that’s part décor, part declaration.

    Created by Leo India, the accompanying film puts the mat at the centre of the story — showing how a simple object can quiet the questions many LGBTQIA+ individuals face when entering new spaces: Will I be accepted? Am I safe here? The answer, in this case, is literally underfoot.

    Commenting on the video, country integrated media manager, Jayendra Gupta said, “At IKEA, we believe that a true sense of home goes beyond four walls; it’s about feeling accepted, respected, and free to be yourself. With PILLEMARK, we are encouraging people to take a small but powerful step to show that their homes are safe spaces for all. This film is an invitation to every ally, every neighbour, every family to open their hearts, their homes and welcome everyone with pride.”

    “The idea was to enable people to feel welcome even before the door opens. And with PILLEMARK, we got that opportunity. Our attempt was to turn the everyday welcome mat into an everyday movement for inclusion so India could turn their quiet belief into a visible sign of allyship,” said Leo India national creative director Pravin Sutar.

    The campaign is picking up steam on social media, with creators and community voices joining the chorus and showing off their rainbow welcome. Because at Ikea this Pride, it’s not just about opening doors — it’s about opening minds.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IKEA India (@ikea.india)

     

  • Foxtale brings Neena Gupta and Orry face-to-face in a glow-up that outshines filters and facades

    Foxtale brings Neena Gupta and Orry face-to-face in a glow-up that outshines filters and facades

    MUMBAI: When an old-school icon and an internet sensation walk into a dressing room, you don’t get small talk—you get culture shock therapy. In a video that felt less like a campaign and more like a social experiment, Foxtale paired Neena Gupta with gen z’s hyper-charged mascot Orry, and the result was anything but filtered.

    Foxtale launched the bold new visual on Instagram, tossing out the traditional beauty playbook in favour of candid chaos. The video opens in the greenroom of an upcoming shoot, where Orry greets Gupta with trademark over-the-top energy, while she sizes him up with quiet intrigue. Cue the sparks.

    What follows is a delicious volley of life lessons, lingo confusions and cross-generational comedy gold. Gupta shares her glowing secrets—sunscreen and facials. Orry counters with his ride-or-die: Foxtale’s Super Glow Face Wash with papaya extracts. “I would choose this glow boost over facials any day”, he declares. Between ‘Don’t chase the bag’ and ‘Your glow is your story’, the two carve out something rare: a beauty ad that doesn’t preach but provokes.

    Behind the laugh lines is Foxtale’s subtle product placement—smart, seamless and soaked in realness. The campaign plays to contrast not for comedy alone, but to highlight a bigger truth: that skincare and selfhood come in many shapes, decades and dialects.

    “This idea was born from our desire to move the beauty conversation forward—not through preachiness, but through personality”, said Foxtale CSO Anindita Biswas. “Neena Ma’am and Orry stand for radically different versions of selfhood, and yet their connection proves how powerful honesty, humour, and a little chaos can be”.

    With this campaign, Foxtale continues its streak of chucking the traditional in favour of the disruptive. It isn’t just pushing product; it’s pushing perspective. In an industry crowded with glass skin promises and perfection filters, this video dares to champion the imperfect, the intergenerational, and the intensely human.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

     

  • ITC wraps up a win with Filo, its new planet-friendly packaging series

    ITC wraps up a win with Filo, its new planet-friendly packaging series

    MUMBAI: Can sustainable packaging be sleek, scalable and safe enough to handle food? ITC thinks so. With its new Filo Series, the Indian conglomerate is rolling out a plastic-free, compostable packaging solution aimed at businesses ready to clean up their act — and their supply chains.

    Launched with a slick digital campaign, the Filo Series is made from biodegradable, food-grade paperboard and is designed to withstand grease, moisture and scrutiny — all while staying recyclable and planet-friendly. Think pizza boxes without the guilt and pastry trays that don’t cost the earth.

    Part of the paperboards and specialty papers division, the innovation reinforces ITC’s broader circular economy push. Already plastic-neutral for four years, the company is now stepping up its commitment with solutions like Filo and a new moulded fibre unit in Madhya Pradesh.

    Filo doesn’t just check eco boxes — it ticks business ones too. It promises food safety, functionality and scalability, aimed at replacing single-use plastics across FMCG and food delivery segments. Certified as both biodegradable and recyclable, it’s the kind of packaging that could future-proof an industry under increasing regulatory and consumer pressure.

    Speaking on the company’s vision, ITC Ltd  divisional chief executive, paperboards and specialty papers business, Rajesh Ponnuru said, “As part of our commitment to circularity and innovation, we are proud to offer a range of planet-friendly, sustainable solutions that meet the evolving needs of several industries while improving their environment footprint. With the Filo Series, we set out to address a fundamental challenge—how to deliver food-safe, high-performance boards, which are sustainable and scalable. Filo is not just a product innovation; it represents a significant step in reimagining solutions for a wide range of industries seeking viable alternatives to single-use plastic.”

    With 2030 goals focused on sustaining plastic neutrality and scaling responsible alternatives, ITC is making it clear: going green isn’t a compromise — it’s a competitive advantage. And with Filo, the wrap game just got a smart, sustainable upgrade.

  • Burger King India serves up a juicy collab with Zee5’s Detective Sherdil

    Burger King India serves up a juicy collab with Zee5’s Detective Sherdil

    MUMBAI: Burger King India has cooked up a cheeky partnership with ZEE5 to mark the release of Detective Sherdil, the new comedy caper starring Diljit Dosanjh as an eccentric sleuth with a taste for the unexpected. Directed by Ravi Chhabriya, the film also stars Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu, and premieres exclusively on Zee5 from 20 June.

    To celebrate the release, Burger King is rolling out the ‘Detective Sherdil Combo’, a limited-edition meal that packs as much punch as the film’s plot twists. For just Rs 299, fans can tuck into a veg or chicken whopper jr. with cheese, saucy fries, and a chocolate thick shake—available at all Burger King restaurants for a short time only.

    The campaign doesn’t stop at the counter. Burger King is also launching a Ugc meme challenge, inviting guests to craft quirky memes using stills from the film. With Dosanjh’s signature charm and Irani’s comic timing, the internet is in for a treat. Lucky winners can bag exciting prizes, with the brand serving a double scoop of fun and fandom.

    Burger King India CMO Kapil Grover shared, “At Burger King, we’re always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”

    Zee Entertainment Enterprises Ltd CMO Kartik Mahadev shared, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with Burger King for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”

    Whether you’re a burger buff or a Dosanjh devotee, this collab is your cue to bite into the action-literally.

  • Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    MUMBAI: Hush Puppies, the global comfort-first footwear brand retailed in India by Bata, is giving workwear a cheeky upgrade with its new campaign ‘Ease Please’, fronted by comedian and actor Vir Das. A new collection of office sneakers blends the cushy swagger of a sneaker with the sleek polish of formal shoes.

    The campaign is a sartorial nudge to overworked professionals—ditch the grind, not your style. The message is clear: success doesn’t need to pinch. And with Hush Puppies’ signature Zero G tech and ultra-light soles, these kicks prove you can race at your own pace.

    The playful campaign film taps into that familiar work-life blur with a message that lands gently but firmly—when you feel good in your shoes, you think better on your feet. Das walks the talk, literally, as the brand’s iconic Basset Hound trails him through moments of laid-back genius.

    “With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Bata India head of marketing, Deepika Deepti.

    Das added, “Ease Please’ for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the office sneakers let me transition effortlessly through my day—whether I’m on stage, traveling, or just taking it easy.”

    Crafted for all-day comfort with classic Oxford silhouettes and sleek uppers, the new range is available at select Bata stores, Hush Puppies EBOs, and online at Bata.com. With this launch, Hush Puppies isn’t just putting sneakers in the boardroom—it’s putting ease at the centre of ambition.

  • Sehgal outlines Prasar Bharati’s future at IAA industry meet in Mumbai

    Sehgal outlines Prasar Bharati’s future at IAA industry meet in Mumbai

    MUMBAI: From Agra expressways to All India Radio, Navneet Sehgal’s media journey has had one goal, reaching Bharat, better. At the latest edition of IAA Conversations, hosted by the India Chapter of the International Advertising Association (IAA) in partnership with The Free Press Journal, the spotlight fell on Prasar Bharati, chairman Navneet Kumar Sehgal in an engaging tête-à-tête with Groupm COO for South Asia Ashwin Padmanabhan.

    Held at Mumbai’s Taj Lands End, the session welcomed a full house of brand custodians, agency leaders, and media professionals, reflecting the industry’s growing interest in public service media’s evolution.

    IAA India chapter president Abhishek Karnani kicked off the evening by reaffirming the IAA’s 2025 focus “Conversations, Skilling, and Artificial Intelligence” as tools to futureproof the communication ecosystem.

    Described as a legacy administrator with a media mission, Sehgal spoke candidly about navigating the dual identity of Prasar Bharati, a half-government, half-autonomous behemoth with unmatched rural reach and new-age ambitions.

    “With over 1000 transmitters, 36 plus TV channels, and 58 radio stations, our footprint is vast. But our challenge now is agility and relevance,” Sehgal said.

    Some of the initiatives he outlined include, Building a robust OTT platform that unifies live TV, radio, e-commerce, and digital-first content. Launching direct-to-mobile TV broadcasting that bypasses internet requirements. Investing in creator and youth ecosystems through initiatives like Waves, a content summit kickstarted by the prime minister.

    Ashwin Padmanabhan noted that under Sehgal’s leadership, Prasar Bharati had become remarkably collaborative, inviting participation from advertisers, influencers, and platforms alike.

    “This is not a closed-door legacy broadcaster anymore,” he said. “It’s a space where creators can experiment, and brands can build authentic Tier 2 and Tier 3 engagement.”

    Sehgal recounted a memorable storytelling project with Big FM and Nilesh Mishra that used emotion, not explanation, to communicate government schemes. “A good ad commercial or social moves people to act. That’s the power of public storytelling,” he said.

    He emphasised that while public service media often carries the weight of bureaucracy, its evolution must be people-first. “We are not just public. We are people-first. And to stay people-first, we must constantly innovate.”

    The evening closed on a high note, with warm appreciation from the audience, which included advertising veterans, brand marketers, and digital leaders. Special thanks were extended to the IAA team, including Rahul and Heta, for curating a conversation that was more than just a fireside chat, it was a call to reimagine public media for a new India.

    As Sehgal quipped with a smile, “Legacy is not a burden, it’s the launchpad.”