ITV

Category: Ad Campaigns

  • Freeze Your Eggs, Secure your Family: EPIA’s campaign breaks the ice on mothering!

    Freeze Your Eggs, Secure your Family: EPIA’s campaign breaks the ice on mothering!

    Mumbai: As Mother’s Day approaches, EPIA, India’s pioneering company dedicated to empowering women’s reproductive health through affordable egg-freezing services, is proud to unveil its groundbreaking campaign “Every Mom Deserves a Choice.” In a world where societal pressures often dictate timelines for starting a family, EPIA’s new campaign seeks to revolutionize the narrative and champion the idea that every woman deserves the choice to become a mother on her terms without compromising her independence or personal ambitions through the revolutionary concept of egg-freezing.

    The primary goal of the campaign is to raise awareness about egg freezing as a viable option for women to preserve their fertility and exercise control over their reproductive futures. By leveraging the power of social media, EPIA aims to reach women of all ages and backgrounds, sparking conversations and dispelling myths surrounding fertility preservation.

    Utilising the dynamic platform of social media, EPIA showcases the diverse journeys of women who have embraced egg freezing as a means to preserve their fertility and achieve their dreams of motherhood on their own terms. The campaign’s tagline, “Every Mom Deserves a Choice,” encapsulates the essence of this empowering movement, recognising that every woman should have the freedom to decide when and how she embarks on her path to motherhood.

    The first graphic in the campaign’s carousel post features a young woman grappling with societal pressure to start a family at the tender age of 21, sacrificing her independence. EPIA’s campaign highlights how egg freezing can be a viable option for her, allowing her to preserve her eggs and embrace motherhood when she is truly ready. On the other hand, the campaign’s second graphic portrays a woman in her early 30s who got recently married and is facing familial expectations to have children. As she wishes to enjoy her marital life first, egg freezing is presented as the ideal solution that would enable her to delay starting a family while safeguarding her ability to conceive in the future.

    Moreover, the third and final graphic showcases a 40-year-old woman proudly flaunting her baby bump and sharing her journey of becoming a mother at her age. This powerful image celebrates egg freezing as the key that helped her fulfil her dream of motherhood later in life.

    Sharing her views on the launch, EPIA director Sakshi Bakshi said, “As we celebrate Mother’s Day, it’s imperative to recognise that the journey to motherhood is as diverse as the women who embark upon it. Through our campaign, we aim to empower women far and wide with the knowledge and resources to make informed choices about their fertility, regardless of age or circumstance. Every woman deserves the freedom to embrace motherhood when the time is right for her, and egg freezing represents a powerful tool in realising that vision.”

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EPIA (@epia.women)

     

  • Shoppers Stop encourages mothers to take a break this Mother’s Day

    Shoppers Stop encourages mothers to take a break this Mother’s Day

    Mumbai: This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!

    While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

    The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

    Commenting on the campaign, Shoppers Stop customer care associate and chief marketing officer Shwetal Basu said, “Our mothers  are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”

    The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800-plus brands, ensuring they find the perfect ensemble for any occasion. 
     

  • TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    Mumbai: The Indian Garage Co (TIGC), a fast-fashion brand, teams up with its brand ambassador and one of the most dynamic players on and off the field, Suryakumar Yadav, aka SKY, for an exhilarating campaign, “Be Your Own Sky”. The campaign champions resilience, self-expression &  authenticity, encouraging individuals to defy societal expectations and embrace their genuine selves.

    The “Be Your Own Sky” campaign kicked off with Suryakumar Yadav (SKY), exclusively represented by RISE Worldwide,  narrating his inspirational journey on his Instagram page, recounting how his struggles never defined him, and how he forged his path to success on his own terms. The campaign is amplified by the  #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, DevIsha Shetty, as his source of inspiration, who relentlessly pushes him to be better.   . He further invited others to nominate or tag someone they know for the  #NeverGivesUpChallenge, to be inspired and learn from.

    The grand unveiling of the ‘BeYourOwnSky’ campaign featured a dynamic fusion of music and energy. Suryakumar Yadav  made a groundbreaking debut in a rap star persona, captivating audiences as he danced to an infectious beat, showcasing the ultra-cool Streetwear collection by TIGC. The electrifying video premiered on SKY and TIGC’s Instagram page, marking a significant milestone for the campaign.

    Speaking at the campaign’s launch, TIGC founder & CEO Anant Tanted said, “SKY’s meteoric rise in cricket despite facing numerous challenges resonates deeply with our brand ethos of resilience and empowerment. We aim to ignite that same spirit of determination within our community, encouraging them to embrace their uniqueness and never give up on their dreams.“

    Expressing his delight, Suryakumar Yadav highlighted that, “Inspiration can come from anywhere, and I found mine right next to me. Through the “NeverGivesUpChallenge, I look forward to seeing the stories, which will also serve as an inspiration to everyone, including me. If my journey can inspire anyone to discover their resilience and determination, I’ll feel immensely fulfilled.”

    Stay tuned to the Instagram handles of @surya_14kumar and @theindiangarageco for the latest updates and participate in the #BeYourOwnSky campaign, which offers an exclusive opportunity for five lucky winners to meet SKY and receive a wardrobe makeover from TIGC.

    The latest collection will be available for sale soon on the official website [TIGC] and leading e-commerce platforms.

  • Prime Video releases its Mother’s Day campaign – ‘Prime Entertainer’

    Prime Video releases its Mother’s Day campaign – ‘Prime Entertainer’

    Mumbai: Amazon Prime Video, in partnership with Bare Bones Collective, has released a Mother’s Day campaign that will stream straight into our hearts. Written and conceptualized by Bare Bones Collective, the campaign gives a sweet salute to all the mothers who constantly acted as a source of entertainment to restless toddlers around the world.

    Who was the very first stand-up comic of our life? Who was the first content creator we ‘subscribed’ to? It was none other than our beloved moms! The “Prime Entertainer” campaign celebrates the spirit of such mothers who worked non-stop to bring a smile to their tiny tot’s face.

     

     

    The video showcases moms from all around effortlessly donning their entertainment hats; it’s like they just know. The adorable video portrays their innate ability to make us laugh, cheer and entertain. They instinctively know how to pull out all the stops, reminding us all of our childhood days! What makes the campaign unique is how it takes a simple idea to convey the thought about the multitude of responsibilities that mothers quietly shoulder. It’s a recognition long overdue amidst the myriad distractions life has offered us.

    Sharing her thoughts on the campaign, Bare Bones Collective COO Swati Dua, said, “I’ve been a comic, a singer, a dancing monkey, I’m constantly looking for new ways to keep my son engaged. If you really think about it, mothers are the OG improv artists, and we are really grateful to Prime Video for allowing us to celebrate our first entertainer”

    The campaign is live on Prime Video’s social media platforms, which include YouTube and Instagram and Facebook.

    While every day is Mother’s Day, this occasion is the opportunity to be even more thankful for the magical beings called moms. Prime Video’s latest campaign serves as the perfect reminder to pamper the ones who love and entertain us all our lives.

  • R for Rabbit unveils lullaby for moms

    R for Rabbit unveils lullaby for moms

    Mumbai: R For Rabbit, renowned for its premium baby products, proudly unveils a groundbreaking Mother’s Day ad campaign, introducing the world to the first-ever lullaby designed exclusively for mothers. This innovative initiative is a heartfelt tribute to the boundless love and sacrifice of mothers worldwide, aiming to redefine the celebration of motherhood by honoring the nurturing spirit of moms.

    As a brand dedicated to innovation and compassion, R For Rabbit recognizes the unparalleled role mothers play in shaping families. With the debut of the world’s first lullaby for moms, the campaign seeks to underscore the importance of acknowledging and cherishing the tireless dedication of mothers in nurturing their loved ones.

    “As a baby products company, we understand the journey of motherhood more than anything else. We wanted to highlight to mothers and everyone around her, that a mother needs a break too. This Film captures exactly that in a very nice Indian context.” R For Rabbit founder Kunal Popat.

    In a society where mothers often prioritize the well-being of their children above their own, R For Rabbit’s Mother’s Day campaign serves as a poignant reminder of the importance of self-care and appreciation for mothers. Through initiatives like the World’s First Lullaby For Moms and the #Lullabyformom social media movement, R For Rabbit aims to ignite a global conversation on the significance of maternal love and support, fostering greater empathy and connection within communities.

    “As a mother myself who has experienced this first hand, this is a message we have been waiting to share with the parenting community. The fact that mothers too need to understand that they need a break and the support system should be the key takeaway.” R For Rabbit co-founder & COO Kinjal Popat.

    In addition to pioneering initiatives like the World’s First Lullaby For Moms, R For Rabbit remains committed to providing families with a comprehensive range of premium baby products. From strollers and Diapers to tricycles and bicycles, each product is meticulously crafted to meet international quality and safety standards, ensuring peace of mind for parents. Furthermore, R For Rabbit offers a diverse selection of baby care essentials, including gentle skincare and diapers, catering to every aspect of parenthood with excellence and care.

    Join R For Rabbit in celebrating Mother’s Day and expressing gratitude to the extraordinary mothers who enrich our lives with love, care, and unwavering support.

  • Bandhan Life takes flight with ‘Maa Ki Udaan’ – A Heartfelt Mother’s Day Tribute

    Bandhan Life takes flight with ‘Maa Ki Udaan’ – A Heartfelt Mother’s Day Tribute

    Mumbai: Bandhan Life Insurance, a champion of empowering dreams with financial security, soars into Mother’s Day with a touching campaign titled ‘Maa Ki Udaan, Bandhan Se’. This digital film beautifully extends the brand’s philosophy of ‘Bharat Ki Udaan, Bandhan Se’ by celebrating the powerful, unspoken bond between mothers and children.

    The story follows a mother whose day is disrupted by a case of the hiccups. Despite her best efforts, nothing seems to work until her son returns home with a bruised elbow. But wait! Here is where the magic happens. As she kneels to care for him, her hiccups vanish – a heartwarming reminder of a mother’s protective nature and the unique connection she shares with her child.

    Bandhan Life head of marketing Akhil Almeida shared, “This campaign’s heart lies in its storytelling. It beautifully compares mothers as the first ‘life insurance,’ highlighting their protective and nurturing instincts. It emphasizes the importance of strong relationships in navigating life’s uncertainties, echoing our brand’s commitment to empower individuals through security and connection.”

    Almeida adds: “This film not only celebrates the ‘first shield of protection’ mothers provide but also encourages them to trust Bandhan Life as their second shield – life insurance. It is a testament to our commitment to emotional and financial security and our mission to empower individuals to live with confidence and peace of mind.”

    Havas CX India head of creative Ashu Mhatre said, “If I were to ask you, who’s your first insurance, it’ll take you a while to wrap your head around the question, but when you do, without hesitation, you’d say your mother. This new thinking towards life insurance is what Bandhan Life is all about – a promise of a secure, safe India, and its ambitions taking flight. In its first story, we’ve explored the bond a mother shares with her kids. An unsaid bond, or Bandhan in this case, that can be felt even when they’re miles apart. All we had to do was bring this beautiful story to life. After this, you never know, you might be the reason your mother is hiccupping today.”

    The digital film has been conceptualised by Havas CX India and will be distributed across various online platforms, including social media channels.

  • Unstop Celebrates Mother’s Day with Mentorship section relaunch, rolls out Unlock Ma’s guidance campaign

    Unstop Celebrates Mother’s Day with Mentorship section relaunch, rolls out Unlock Ma’s guidance campaign

    Mumbai: Mothers just know everything about us, don’t they? Whether it’s our room that’s a mess (even after she’s told us to clean it 10,000 times) or our life, or when we’ve had a bad day, moms always know.

    With Mother’s Day just around the corner, Unstop, the talent engagement and hiring platform for students and graduates, is honouring the all-knowing moms and their invaluable guidance with a revamped Mentorship section on its website. Based on the theme “Unlock Maa’s guidance with Unstop,” the platform will have the refurbished sections featured on its website.

    In this quirky campaign, Unstop will rename the “Find a Mentor” section to “Maa’s Picks,” paying homage to the first and most influential mentor in our lives. Similarly, another section has been rebranded as “Upskill with Masterclasses Maa Recommends,” highlighting the platform’s curated selection of expert-led courses.

    Furthermore, Unstop has introduced “Mentor like Maa!” as a replacement for “Become a Mentor,” encouraging users to share their knowledge and experience with others, although it shall never be able to match the guidance offered by mothers. The “Recommended Mentor” section now features a new tagline: “We know you can’t decide which mentor is right for you. So we made it easier,” along with Unstop’s recommended mentors, making it simpler for users to find the perfect mentor.
     

  • MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    Mumbai: MediBuddy, India’s largest digital healthcare platform in a heartwarming tribute to mothers ahead of Mother’s Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

    Mothers are the cornerstones of our families, often prioritising the health and well-being of their loved ones above their own. This dedication of theirs often leads to neglecting their own healthcare needs. Universally, mothers are observed to put their families’ health first, potentially compromising their long-term well-being.

    The campaign acknowledges mothers’ irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy’s campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

    Speaking about the campaign, MediBuddy SVP, and head of Marketing, Partnerships & PR  Saibal Biswal said, “Mothers represent humanity’s first encounter with unconditional love and caretaking. We understand that mothers often put themselves last, but it is time to change that narrative. This campaign is a reminder to honour that and ensure every mother has access to the healthcare support they deserve. This empowers them to prioritise their own health and well-being while allowing them to continue showering us with love and care for years to come. We recognise that seeking healthcare can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s Day,  let us help our mother prioritise her health – because a healthy mom is a happy mom.”

    Medi

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MaaKiSehat and is 1 Minute in duration. The video will be amplified across all social media platforms.

  • Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Mumbai: Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’.  Fronting the campaign is none other than ROHIT SHARMA, to whose tune, 1.4 billion hearts beat, as he leads India into its fourth World Cup title quest.

    This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.

    The new campaign film celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad opens with the “HITMAN”, who is in prime of his career, inspiring future athletes to trust and embrace their inner voice, empowering them to steer decisions and actions in pursuit of excellence. Through Rohit’s iconic presence, the ad depicts multiple scenarios with Rohit motivating these athletes to achieve their goals by being who they are. The campaign aims to connect with the target audience and envelop them in Oakley’s overarching mission to elevate sports and active lifestyle in India.

    “At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Oakley India senior brand business manager Sahil Jandial.

    Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”

    In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.

    The ad campaign for Oakley has been conceptualized by Brandmovers India. Brandmovers India MD & CCO Suvajyoti Ghosh shared, “In our years of association with Rohit, we have watched him grow and thrive to become one of the most successful athletes in the world. His accomplishments are as great and as many as they are hard-earned – he is an inspiration and that is how we wished to portray him for our campaign this year.”

  • Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Mumbai: Prega News, the leading pregnancy test kit brand from Mankind Pharma with a market share of 85 per cent, continues to champion autonomy in family planning choices through its impactful new video campaign titled #LetThemDecide. As an extension of that, Prega News takes a brave step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

    #LetThemDecide, Prega News’ poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.

    The benches had two sides representing different perspectives on family planning. One side supported a couple’s decision in determining the number of children, emphasizing personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family’s collective choice. By simply sitting on the bench, participants could voice their support for couples’ autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. People’s selections sparked meaningful conversations about personal choice and community values, turning the bench into a platform for discussions on family planning decisions.

    Mankind Pharma associate vice president, Sales and Marketing Head, Consumer Business Unit Joy Chatterjee said, “With ‘Deciding Benches,’ we are sparking a vital conversation, empowering couples and families to make their own decisions regarding family size. This initiative challenges conventional norms and fosters acceptance of personal choices. Women have long faced undue pressures due to societal and familial expectations in this deeply personal matter. By introducing ‘Deciding Benches,’ Prega News is promoting open discussions across India, shifting the focus from pressure to support for family planning choices of a couple. A content mother contributes significantly to a harmonious family dynamic, and this Mother’s Day, we are honoring mothers’ strength and love while standing by them in their family planning journey.”