ITV

Category: Ad Campaigns

  • Zomato, SocioClout & Karmman Line partner to launch a Mother’s Day campaign

    Zomato, SocioClout & Karmman Line partner to launch a Mother’s Day campaign

    Mumbai: Zomato, the leading food aggregator platform, has collaborated with SocioClout, an esteemed influencer marketing agency, and Karmman Line, a renowned production house, to unveil a heartwarming campaign just in time for Mother’s Day. This strategic partnership underscores Zomato’s commitment to delivering compelling content while leveraging the expertise of industry leaders.

    Titled ‘Mother’s Day is on 12th May’, the campaign video is a delightful portrayal of familial bonds, featuring the iconic Johny Lever alongside social media sensations Ranveer Allahbadia and Arpit Balabantaray. Shot across Delhi and Mumbai, the production seamlessly blends the talents of SocioClout and Karmman Line, who played pivotal roles in planning, execution, and shooting.

    With references ranging from cricket to pop culture, the video strikes a chord with diverse audiences, embodying Zomato’s commitment to inclusivity and creativity. It cleverly addresses the common tendency to overlook Mother’s Day, prompting viewers to reflect on the importance of expressing gratitude to mothers.

    At the heart of the campaign lay a resolute mission: to engrave the significance of Mother’s Day, 12 May, into the collective memory. Amidst the myriad of celebrated occasions in our culture, this special day often slips past unnoticed. With unwavering dedication, Zomato marshals a diverse cast of celebrities, influencers, even aliens and goats, to reignite awareness and appreciation for mothers. The team, driven by the fervent desire to ensure no one forgets to honor their mom, went above and beyond, leveraging every resource to inspire users to commemorate this cherished day by ordering a cake for their beloved mothers.

    Socioclout’s expertise in influencer marketing, coupled with Smoke Studioz’s proficiency in production, has been instrumental in talent acquisition, creative direction, and flawless execution, ensuring the seamless integration of personalities and scenes that resonate with the target audience. In this emotionally resonant campaign, Johny Lever’s presence adds a nostalgic touch, while Ranveer Allahbadia and Arpit Balabantaray infuse the narrative with humour and relatability.

    Karmman Line’s mastery of visual storytelling further enhances the campaign’s impact, creating a captivating and immersive viewing experience. Their expertise shines through in every frame, ensuring a cohesive and engaging viewing experience.

    Behind the scenes, a dedicated marketing and creative team at Zomato worked tirelessly to bring the campaign to life. From conceptualisation to execution, their passion and creativity were evident in every aspect of the project. Their collaborative spirit and unwavering commitment to excellence were instrumental in shaping the campaign’s success.

    As Mother’s Day approaches, Zomato encourages viewers to join in the celebration and honour the mothers in their lives. Through this collaborative effort with SocioClout and Karmman Line, Zomato reaffirms its commitment to fostering meaningful connections and creating memorable experiences for its audience.

  • Himalaya Rolls Out #Itstartswithgums campaign on Gum Health Day

    Himalaya Rolls Out #Itstartswithgums campaign on Gum Health Day

    Mumbai: Himalaya Wellness Company, India’s leading wellness brand, today announced the launch of its latest campaign, #ItStartsWithGums, focused on raising awareness about the importance of gum health in India. Led by three engaging and informative digital films, the campaign aims to highlight the significance of maintaining healthy gums for overall oral wellness.

    #ItStartsWithGums campaign aims to educate consumers about the often-overlooked role of gums in maintaining good oral hygiene. Many Indians experiencing symptoms like bad breath, bleeding gums while brushing, or pain while eating, are often unaware that the root cause of these problems is unhealthy gums. The #ItStartsWithGums campaign utilizes a multi-channel approach including a series of digital films that have gone live on YouTube and Facebook, engaging digital displays at Bengaluru airport, an extensive influencer activation led by dentists and health experts, and free oral care check-up camps organised at corporates and residential societies. These efforts were designed to celebrate Gum Health Day and educate the public about the importance of proactive gum care including the use of specialized products.

    With a subtle touch of humour, all the films convey a serious message about gum health. In each video, a person experiences a common oral issue like pain while eating, bleeding while brushing, and bad breath. An expert intervenes, revealing the true culprit – unhealthy gums – emphasizing the importance of good gum care for overall oral well-being. Tied to Gum Health Day, the videos promote Himalaya Ayurveda Gum Care Toothpaste as the expert solution for better gums.

    Commenting on the campaign, Himalaya Wellness marketing director for personal care & hygiene Ragini Hariharan said, “At Himalaya, we believe that good oral health begins with healthy gums. The #ItStartsWithGums campaign reinforces Himalaya’s commitment to promoting holistic oral health, with a particular focus on the often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to create a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.”

    According to the Indian Dental Association, a staggering 95 per cent of Indians suffer from some form of gum disease. However, many of them may not be aware of the issues. This campaign aims to address this gap in awareness by highlighting how neglecting gum health can lead to numerous oral problems while also emphasizing the importance of early detection and taking action before issues become more severe and potentially irreversible.

    Karan Arora, category manager for oral care for Himalaya Wellness Company, added “To specifically work on making the gums healthy, we have developed the Himalaya Ayurveda Gum Care Toothpaste. It is a holistic Ayurvedic formulation, with 13 time-tested herbs, based on the traditional and trusted practices of Ayurveda Danta Swasthya and modern science to remove plaque, fight germs in the gums and also tighten them.”

    Talking about the #ItStartsWithGums campaign, Social Panga co-founder  Himanshu Arora said, “We are excited to partner with Himalaya Oral Care on this campaign. Our goal is to leverage digital platforms to effectively spread the message about the importance of gum health. We aim to encourage positive oral care habits by helping individuals understand the critical role gums play in overall well-being.”

    By shedding light on the root cause of many oral problems and empowering people with the knowledge and resources for early detection of gum problems, Himalaya’s #ItStartsWithGums campaign has the potential to significantly improve the oral health landscape in India through holistic Ayurvedic solutions.

  • DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    Mumbai: The confectionery division of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has achieved a remarkable milestone by securing a coveted spot in the prestigious ‘Limca Book of Records 2024’ for its groundbreaking ‘Pulse of the Sky campaign.’ In collaboration with MOMS Outdoor Media Solutions, the campaign soared to new heights by flying a stunning train of 1150 kites on a single line, setting a new record in kite flying.

    Pass Pass Pulse, a candy brand from DS Group, set a record for the most kites flown on a single line during India’s Uttarayan festival in January 2023. The impressive feat of 1150 kites took place against the scenic backdrop of the Rann of Kutch, Gujarat, with a line stretching 1.2 kms and involving 10 enthusiastic participants. This colourful spectacle aimed to capture the essence of the festival – hope, love, and unity.

    Commenting on this remarkable achievement, DS Group business head, confectionery, Jyotiroop Barua said, “It’s an honour to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”

    With the #PulseOfTheSky campaign, Pass Pulse aimed to inspire a billion hearts to soar higher and embrace the spirit of endless possibilities. This campaign continues Pass Pass Pulse’s journey of captivating audiences with its irresistible tanginess and unwavering dedication to excellence over the last six years.

    DS Group GM marketing, confectionery Ashish Bhargav expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone.  It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”

  • Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Mumbai: Third Wave Coffee, coffee QSR (Quick Service Restaurant) just concluded its week-long Mother’s Day campaign – a heartfelt tribute to the unsung heroes of our lives – mothers. As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    Starting by celebrating the extraordinary women in our lives with the launch of  “Mama’s Brew Crew,” a Coffee recipe book curated by the Third Wave Coffee community, this heartwarming collection features coffee and coffee-inspired recipes for food and beverages. Compiled with love, the recipe book is a testament to the cherished memories and culinary legacies passed down through generations. More than just a collection of recipes, “Mama’s Brew Crew” offers a glimpse into the special coffee rituals and traditions passed down through generations, and celebrates the timeless bond between mothers and their loved ones. 

    “We were overwhelmed by the incredible response to our call for submissions,” said Ayush Bathwal, co-founder at Third Wave Coffee. “The stories and recipes we received are a beautiful testament to the important role moms and mom figures play in our lives. This book is a tribute to them and a perfect culmination of our mother’s day celebrations.”

    Featuring a diverse collection of recipes collected directly from customers through an open call across Third Wave Coffee’s social media channels. Of the total of 45 entries, 5 were shortlisted by the in-house Chef through a rigorous selection process which emphasised quality, nostalgia and innovation among the recipes received.

    The brand also collaborated with luxury skincare brand Kama Ayurveda for Mukhaabhyanga Masterclass, a one-of-a-kind guided face yoga session across select outlets in Mumbai, Delhi, and Bangalore exclusively for ‘mothers’ of children, pets, and plants alike! The sessions saw an overwhelming participation of over 60 mother figures and included coffee-tasting sessions to sign off the session.

    Third Wave Coffee engaged its audience throughout the week with various activities, from heartfelt social media campaigns #DearMama to in-store celebrations. The in-store celebrations involved fun painting workshops for mothers and their children where they all painted depictions of the mother-child bond. Additionally, the brand also signed off with the release of a poignant reel that pays homage to the female baristas within the Third Wave Coffee family while extending gratitude to all mothers.

    As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    As Third Wave Coffee continues to champion inclusivity, diversity, and community engagement, the brand remains committed to uplifting voices and celebrating the extraordinary contributions of individuals from all walks of life. Third Wave Coffee has been growing rapidly since 2016, from being a roastery with a single store in Koramangala to now having over 100 stores across 8 cities in the country. In a short time, the company has catapulted to one of India’s leading coffee brands, directly competing with global players in this space. Most recently, the company raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.

  • AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    Mumbai: As Mother’s Day approaches, AIWA India, the renowned audio technology brand, is excited to announce its latest digital campaign, #MomFriendly, celebrating the multifaceted roles of mothers and the versatility of AIWA India’s Luxury Acoustics.

    The objective of the campaign is to spotlight the parallel between the adaptability of moms in their various roles and the portability of Luxury Acoustics by AIWA India. Through this initiative, AIWA India aims to enhance brand awareness, foster engagement, and underscore the user-friendliness of its products.

    “With our #MomFriendly campaign, we seek to honour the incredible moms who effortlessly juggle different responsibilities while showcasing how AIWA India’s Luxury Acoustics complement their dynamic lifestyles,” said AIWA India MD Ajay Mehta. “We’re excited to curate visually stunning content that not only extends warm Mother’s Day wishes but also highlights Luxury Acoustics as the perfect gifting solution,” he added.

    The campaign will feature five captivating creatives across Instagram, Meta (formerly Facebook), and YouTube. These visuals will spotlight Luxury Acoustics, emphasising their user-friendly retro design and portability. Each creative will be accompanied by joyful copies and vibrant visuals depicting the special bond between mothers and children. The campaign hashtag, #MomFriendly, will be integrated into the captions to amplify its reach and engagement.

    At the heart of the campaign lies AIWA India’s Luxury Acoustics, renowned for their exquisite craftsmanship, superior audio quality, and elegant design. Through the campaign visuals and messaging, AIWA India will showcase how these products seamlessly integrate into mothers’ lives, catering to their diverse roles and accompanying them wherever they go.

  • Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Mumbai: Sleepwell, a mattress brand has created a special ode to moms who lose their sleep in the pursuit of caring for their child & family, but do it all with a smile on their face. The campaign titled #SleepwellMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

    The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that Indian mothers get one to two hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from the All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20 per cent decrease in cognitive function.

    Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question gender biases. Commenting on the campaign, Sheela Foam Pvt Ltd CEO Nilesh Mazumdar said “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones.”

     

     

     

     

     

     

  • Asian Paints celebrates Mother’s Day

    Asian Paints celebrates Mother’s Day

    Mumbai: In a day flooded with emotional tributes, Asian Paints’ campaign stands out by infusing fun and quirkiness into celebrating motherhood. The brand has launched a series of three digital films for Mother’s Day, aimed at taking millennials and younger millennials on a nostalgic trip. The films highlight the sweet realisation of how we are slowly but surely turning into our mothers with a playful campaign, #JustLikeMoms.

    Just like every mother has the innate ability to transform homes into a sanctuary with her love, laughter and warmth, Asian Paints vibrantly transforms homes with their diverse offerings.

    Conceptualised by FCB Kinnect, each digital film captures mothers’ value through playful narratives, focusing on familiar dialogues and gestures that resonate across generations. From the infamous “Yeh toh ghar pe bhi banjayega” (We can easily make this at home) to the classic eye rolls accompanied by “Kids these days,” these films explore how we are gradually adopting our mothers’ mannerisms.

    The films seamlessly incorporate Asian Paints’ key brands including Royale Play textures, Sabyasachi for Nilaya furnishings, and ezyCR8 DIY range. While these flagship products play a significant role in the narrative, they are tastefully integrated without overshadowing the emotional core of the stories.

    Speaking on the campaign, FCB Kinnect senior creative director Madhura Haldipur said, “The #JustLikeMoms campaign for Mother’s Day by Asian Paints is all about celebrating the timeless bond between mothers and children in a lighthearted and relatable manner. We wanted to evoke a sense of nostalgia and warmth while showcasing Asian Paints’ products seamlessly integrated into everyday life.” She added, “While digital-first campaigns are still relatively new territory for many brands and agencies, Asian Paints and FCB Kinnect have successfully cracked the code with these modern-day Mother’s Day films.”

    Watch Asian Paints digital films for Mother’s Day, #JustLikeMoms below:

    Link 1 – Nilaya By Asian Paints | Impeccable taste in home decor #JustLikeMoms:

    Link 2 – Asian Paints ezyCR8 | Make transformation easy, #JustLikeMoms:

    Link 3 – Asian Paints Royale Play | #JustLikeMoms who create magic at home:

  • NueGo provides #MaaJaisaCare: The Nurturing Force behind your Safer and Comfortable Travel Journey

    NueGo provides #MaaJaisaCare: The Nurturing Force behind your Safer and Comfortable Travel Journey

    Mumbai: As Mother’s Day approaches, NueGo, the pioneering ac electric bus brand by GreenCell Mobility, pays a heartfelt tribute to the remarkable women who seamlessly blend their roles as devoted mothers and dedicated professionals in the transportation industry. These supermoms are the driving force alongside NueGo’s mission to provide safe, eco-friendly, and comfortable travel experiences for all passengers.

    From coach captains, cabin hosts, lounge assistance, customer experience to our depot staff, these mothers extend their nurturing spirit to every NueGo guest, ensuring a warm and caring environment that transcends their journey. With their multitasking abilities, they effortlessly balance professional responsibilities and the well-being of their families, embodying the essence of unconditional love and unwavering commitment towards the guests as well.

    Through this special Mother’s Day campaign, #MaaJaisaCare NueGo shined a spotlight upon all the extraordinary mothers, by sharing inspiring stories and acknowledging the invaluable contributions #MothersOfNueGo make to the sustainable mobility sector and their communities.

    NueGo celebrated the resilience, strength, and compassion of these supermoms who are paving the way for a greener, more caring future, one journey at a time.

  • Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mumbai: Mothers Against Vaping, a united front of concerned mothers combatting the escalating vaping crisis among our youth, on the occasion of Mother’s Day has launched a unique campaign. The campaign seeks to transform the customary act of giving gifts on Mother’s Day into a powerful pledge from children to their mothers – a promise to never touch new-age gateway devices like vapes and e-cigarettes.

    By taking this pledge, children are not only expressing their appreciation for their mothers but also safeguarding themselves against the dangers of addiction and associated health risks posed by these new-age devices.

    In the spirit of Mother’s Day, Mothers Against Vaping believes that the greatest gift a child can give to their mother is a commitment to prioritize their health and well-being by rejecting such harmful new-age addictive devices.  These devices come in various forms including vapes, e-cigarettes and ‘heat-not-burn’ pens and are loaded with harmful substances like nicotine, diacetyl which are linked to serious lung disease. These devices also include cancer-causing chemicals and heavy metals like nickel, tin and lead.

    Talking about the relevance of such a campaign, clinical psychologist and Happiness Studio founder Dr. Bhavna Barmi said, “These new-age devices come in attractive appearances and child-friendly flavours but are a serious threat as children once addicted to these gateway devices can be lured into experimenting with more harmful substances. We need more such innovative campaigns to spread awareness among children as well as parents to highlight the dangers of vaping.”

    “It is a mother’s right to safeguard the health of her children above all else and Mother’s Day is a beautiful occasion to highlight this aspect of a mother-child bond. By pledging to abstain from vaping, children are not only expressing their love for their mothers but also making a conscious and wise choice to prioritize their own health and well-being. Such choices set them on a path of happiness and a contended life, free from any addictive behaviours,” Dr. Barmi added.

    The week-long “Mother’s Day Pledge Campaign,” is already underway and will lead up to Mother’s Day on 12 May 2024. During the campaign, Mothers Against Vaping is encouraging all mothers to join the campaign and initiate conversations with their children about the dangers of vaping. By fostering open communication and setting positive examples, mothers can play a pivotal role in steering their children away from these harmful habits and towards healthier lifestyles.

    As part of the campaign initiative, mom influencers will be mobilizing their social media followers, particularly on platforms like Instagram, to spread the message of #MothersAgainstVaping. The goal is to create a long Instagram thread under the hashtag #MothersAgainstVaping, featuring more and more mothers to join the campaign against vaping and asking their children to stay healthy and stay away from these new-age devices forever.

  • IAA fights voter apathy

    IAA fights voter apathy

    Mumbai: The International Advertising Association (IAA) India Chapter has created a campaign to fight possible voter apathy, and urge people to go out and vote for what is important to them.

    IAA India Chapter president Avinash Pandey said, ” As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. “