ITV

Category: Ad Campaigns

  • Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Mumbai: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.

    “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Samsung India VP MX business Aditya Babbar.

    The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.

    The film also highlights the wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.

    “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Cheil India chief creative officer Vikash Chemjong.

  • JK Maxx Paints launches #SingleBrandSharmaJi campaign

    JK Maxx Paints launches #SingleBrandSharmaJi campaign

    Mumbai: JK Maxx Paints proudly unveils its latest brand campaign, #SingleBrandSharmaJi, aimed at solidifying its position as a premium home beautification solutions provider.

    Rooted in a legacy of trust and excellence spanning two decades, JK Maxx Paints builds upon the success of JK WallMaxX Wall Putty as the undisputed leader and custodian of beautiful walls and homes. Recognized for its strong distribution & market presence, brand leadership, commitment to quality & innovation, JK WallMaxX Wall Putty enjoys the unwavering trust of consumers nationwide. Understanding customers’ evolving needs, JK Maxx expands its portfolio to now offering a complete range of decorative paints and finishes.

    The campaign resonates deeply with JK WallMaxX customers who prioritize trust and consistency in their choices. Featuring renowned actor Jimmy Shergill as Sharma ji, a discerning homeowner who values quality & fervent brand loyalty, the campaign underscores the reliability of JK Maxx Paints as the preferred choice for home beautification needs.

    JK Maxx Paints (JK Cement Ltd) Dy. business head Nitish Chopra, expressed excitement about the campaign, stating, “we are delighted to introduce our latest campaign, #SingleBrandSharmaJi, which encapsulates the essence of JK Maxx Paints and our unwavering commitment to trust, excellence and quality. With over two decades of leadership and innovation in enhancing wall aesthetics, exemplified by our flagship product JK WallMaxX Wall Putty, we are poised to elevate the standard of home beautification with JK Maxx Paints.”

    In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience.

    JK Maxx Paints offers a diverse range of wall, wood, and metal paints, as well as textures and designer finishes, combining aesthetics with durability and protection. Grounded in core values of quality and customer satisfaction, the products offer superior performance, longevity, and visual appeal.

  • Society Tea blends tradition with on-box advertising campaign

    Society Tea blends tradition with on-box advertising campaign

    Mumbai: Society Tea has collaborated with Amazon Ads on an innovative on-box advertising campaign. As part of this campaign, Society Tea will integrate its branding onto Amazon’s delivery boxes. This integration further reinforces Society Tea’s commitment to innovation and customer engagement in the ever-evolving tea industry. The special delivery boxes will be available across Bengaluru and Mumbai.

    This collaboration with Amazon Ads marks a significant milestone for Society Tea as it is the first time it has used on-box advertising to reach customers. The activation represents an extension of Society Tea’s successful online and above-the-line (ATL) campaign which is “Taazgi Bhari Pyaali Society Waali”.

    Karan Shah, Director of Society Tea, remarked, “Our collaboration with Amazon Ads represents an exciting new medium for Society Tea, allowing us to extend the reach of our campaign across omni-channels, leveraging special delivery boxes as mini billboards for our latest advertising campaign. By reaching customers in new ways through this campaign, we hope to not only expand our customer base but also introduce our variety of products to a wider audience.”

    “We always strive to help brands reach relevant audiences across both online and offline touchpoints,” said Amazon Ads India director, Growth Customer Sales, Kapil Sharma. “We have worked with Society Tea for a number of years now. Using on-box advertising, we hope to help Society Tea introduce its range of products to homes across India.”

     

  • R for Rabbit announces the great success of their Mother’s Day ad campaign

    R for Rabbit announces the great success of their Mother’s Day ad campaign

    Mumbai: R for Rabbit, a leading name in premium baby products, is thrilled to announce the great success of their Mother’s Day ad campaign. The campaign introduced the world to the first-ever lullaby exclusively created for mothers, captivating audiences across the web with its heartfelt tribute to maternal love and the support system in family.

    With a commitment to innovation and compassion, R for Rabbit’s Mother’s Day campaign aimed to redefine the celebration of motherhood by honoring the nurturing spirit of moms everywhere. The debut of the World’s First Lullaby For Moms marked a significant milestone in recognizing the invaluable role mothers play in shaping families and communities.

    The success of the campaign was further amplified by the enthusiastic engagement of brands and influencers. Notable brands such as Lenskart, Policy Bazaar, Lotus Botanicals left invaluable comments for the campaign on the brand’s page with Moms Co, and Traya Health, sharing the campaign on their platforms through stories. Additionally, R for Rabbit collaborated with a host of influencers and brands through contests, including Cryovia, Zoomin, Stemcyte, Netmeds, Baggle, Jollee, Putchi, and Aadee, further expanding the reach and impact of the initiative.

    Comments from brand:

    By Policy Bazaar: The most valuable thing is support in parenting. There’s no wealth like family. Great initiative @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom

    By Lotus Botanicals: Beauty of motherhood comes from the balance of responsibilities.?? Great thought on self care? @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom

    By Lenskart: Viewing a lullaby from the lens of a mom is a great initiative. Well done @rforrabbitbaby ✨?#worldsfirstlullabyformom #lullabyformom

    “We are overwhelmed by the incredible response to our Mother’s Day campaign. Our special thanks to all the incredibly brands who joined us. It’s truly humbling to see the outpouring of love and appreciation for mothers everywhere. This campaign was a labour of love, and we are grateful for the opportunity to shine a spotlight on the tireless dedication of moms.” commented R For Rabbit founder Kunal Popat.

    “We started on this journey of the campaign to celebrate the nurturing spirit of motherhood, and the love we’ve witnessed reaffirms the importance of cherishing maternal love and the family support system. We extend our heartfelt gratitude to all who joined us in celebrating the contributions of mothers,” said R For Rabbit co-founder & COO Kinjal Popat.

    The campaign resonated deeply with audiences, sparking a global conversation and initiatives like the #Lullabyformom social media movement, R for Rabbit fostered greater empathy and connection.

    Post this remarkable campaign, R for Rabbit remains committed to championing the spirit of motherhood and continuing its mission of creating innovative products that enrich the lives of families worldwide.

  • CEAT unveils transformed TATA IPL strategic timeout board

    CEAT unveils transformed TATA IPL strategic timeout board

    Mumbai: CEAT, India’s leading tyre manufacturer, announced a significant shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of contemporary consumers who are increasingly embracing travel, exploration, and adventure.

    The new strategy positions CEAT as the ideal companion for exploration, reinforcing the brand’s commitment to consumer engagement and shared passion. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery. CEAT has a range of high-performance tyres including Y-rated tyres for speed and all-terrain tyres that are designed to provide consumers with ultimate control and confidence on every journey.

    As part of the newly launched campaign, CEAT has leveraged its decade-long association with TATA  IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL  season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the next step.

    CEAT Ltd MD & CEO Arnab Banerjee commented on the strategic evolution, saying,  “CEAT’s transformation underscores our dedication to staying in tune with the aspirations of our  consumers. Our new brand communication emphasizes our support for the explorer mindset of  

    discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.

    CEAT Ltd CMO Lakshmi Narayanan B, elaborated on the campaign’s direction: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products  have been crafted for the curious enabling their passion for adventure and discovery.”

    The campaign features captivating visuals and influencer-led storytelling, highlighting CEAT’s products in challenging environments. The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

    CEAT’s strategic shift marks a significant step towards redefining its brand promise while continuing to uphold its legacy of safety and reliability. By combining high quality products with a modern,  exploratory ethos, CEAT strives to be a dynamic and trusted partner – a brand that fosters “shared passion” with their consumers to drive a deeper more meaningful relationship.

  • Guilt-free Motherhood: SUGAR Cosmetics Mother’s Day vow

    Guilt-free Motherhood: SUGAR Cosmetics Mother’s Day vow

    Mumbai: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, concludes their Mother’s Day campaign,  #AllMomsAreGoodMoms, featuring celebrated mom influencers, Kishwer Merchant, Mili Jhaveri, Smriti Khanna.

    While epitomizing selfless caregiving, mothers often question whether they are fulfilling motherhood correctly. Despite juggling professional commitments, canceled vacations, missed social gatherings, lack of time for shopping, and countless other instances, mothers still feel guilty for not doing enough for their children. #AllMomAreGoodMoms campaign focuses on overcoming this “mom guilt” and prodding mothers to pursue their dreams, grant themselves a break, and prioritize self-care while nurturing their children. The campaign is centered on this thought-provoking message for mothers to embrace themselves and redefine motherhood on their terms.  

    “As a mother of two, I am aware of the fact that mothers go through changes not only physically, but also mentally. #AllMomAreGoodMoms underscores the importance of self-care, whether it’s a mood-lifting lipstick or a morning run that keeps you fit. There is nothing wrong with being kind to yourself because being a mom doesn’t mean hitting pause on your life, it means striking a balance. It’s about acknowledging that taking care of self is as important as caring for our children. Let’s redefine motherhood together, breaking stereotypes and embracing the journey wholeheartedly. In this beautiful chaos, we find life’s greatest joys and lessons,” said SUGAR Cosmetics CEO & co-founder Vineeta Singh.

    The campaign features SUGAR Mousse Muse Lip Cream, which is lusciously creamy, airy-light, and 100% transferproof, delivering intense matte color in a single swipe. This 24-hour wear, full-coverage lip cream encourages the audience to ‘Be Their Own Muse!’

    The campaign #AllMomAreGoodMoms garnered 12 lac+ organic views in the first 24 hours across the brand’s social channels.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

  • ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    Mumbai: Titan Raga, a brand known for its beautiful collection of timepieces and thoughtful narratives celebrating women, announces the launch of its latest campaign, ‘Beautiful Together’. Featuring the dynamic, Alia Bhatt, the TVC is a heartwarming representation of the enduring bond of sisterhood.

    The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today. From creating connections over beauty hacks to extending support and collaborating with each other to shatter barriers across various domains, sisterhood is a thriving reality.

    Taking a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event. In true spirit, the campaign exudes warmth and emphasizes the value of female bonds. The voiceover captures the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” shining a spotlight on beauty as a catalyst that evokes a sense of camaraderie, comfort, and community among women.

    The campaign raises a toast to all the remarkable women who enable, support, and cheer each other on! It is a celebration of sisterhood, because we are ‘Beautiful Together’.

    Titan Watches marketing head Aparna Ravi said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message,” stated Ogilvy South president and head of office Tithi Ghosh.

  • Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Mumbai: Setting new standards in the home décor industry, myTrident is excited to introduce its latest campaign starring it’s enigmatic brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.

    Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.

     

     

    “This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics”, said myTrident Bector, chairperson Neha Gupta.

    “Working with Sharmila Tagore, for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.” said Kareena Kapoor Khan

    Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted products is meticulously designed to elevate every nook and cranny of the home, ensuring that each member of the household finds solace and sanctuary within its offerings.

    This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the campaign unfolds across a multitude of prestigious platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications. Furthermore, strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-of-home campaign will sweep across the North and West regions, captivating audiences with its creative flair and impactful messaging.

  • Enormous’ new Dorset campaign redefines door lock solutions

    Enormous’ new Dorset campaign redefines door lock solutions

    Mumbai: Dorset – door hardware and digital locking solutions has recently launched a high-emotion film in the home security and lock category that predominantly features ads employing slapstick humour. The campaign aims to stand out from the sea of sameness by creating a strong emotional pull and reinforcing the brand’s promise to safeguard what is precious to consumers.

    The film was conceptualised by Enormous and directed by Prakash Verma of Nirvana Films.

    Ashish Khazanchi, Managing Partner & COO at Enormous, elaborated “The idea of security has gone beyond the idea of mere protection. The customer seeks beyond the rational from who they trust with their security. An idea of preservation of a way of life and of preservation of things that are important beyond just the prices tags that exist on them. What people value is not mere things but parts of their lives and memories, invested in those things. We wanted to bring it alive through a campaign built around this idea. Every home deserves a Dorset.”

    Commenting on the campaign, Dorset Group joint Managing director Saurabh Bansal stated, I am thrilled to unveil a vision that transcends construction. At Dorset, we believe, each home holds stories and dreams, and every door symbolizes boundless possibilities. Our campaign echoes ‘every door deserves a Dorset,’ emphasizing our commitment to enhancing safety, security, and essence.

    Commenting on the campaign, Dorset Group joint managing director Takshay Bansal stated, at Dorset, we’re committed to pushing boundaries, using cutting-edge technology and innovation to create superior products. Our engagement with customers goes beyond functionality; it’s about tapping into emotions. This emotional connection fuels our innovations, reflecting our belief that ‘every door deserves a Dorset.’ We’re not just providing doors; we’re delivering quality, reliability, and innovation that surpass expectations.

     

  • Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.

    To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and  Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”

    The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.