ITV

Category: Ad Campaigns

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • Upstox forays into insurance distribution

    Upstox forays into insurance distribution

    Mumbai: Upstox, a wealth management platform has announced its entry into the insurance distribution business. With this launch, the company aims to revolutionise India’s insurance landscape by offering its users a simplified, transparent and customised experience of purchasing insurance in line with their needs. Currently, Upstox is offering Term Life Insurance on its platform and is also planning to roll out health, motor and travel Insurance soon.

    Currently, the insurance penetration in India stands at 4.2 per cent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance. Recognising this gap, Upstox has now embarked on a monumental task of streamlining life, health, motor, travel insurance for its customers. By leveraging advanced technology and industry expertise, Upstox aims to simplify the insurance process – from identifying the top plans in each category to purchasing the insurance and finally making the claim process smooth as depicted in the campaign video as well.

    The humorous video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. Just as they’re about to give up, a support staff member strolls in with a smartphone, showcasing the Upstox app and its user-friendly insurance buying process. The video is a hilarious twist that highlights the simplicity of securing insurance with Upstox amidst the chaos of traditional methods.

    Upstox is trying to encourage younger Indians to consider and start thinking about insurance and the importance of having a secure future. The company has gathered through its research that, often users succumb to a one-size-fits-all approach; and opt for a term insurance plan without proper assessment. Upstox has thus set out to solve the gross mis-selling of insurance products. To make its customers’ journey more simple and intuitive, the company has done the heavy lifting for customers by tying up with the top insurance providers in the country and analysing various plans to provide their customers with the most suitable option.

    Upstox co-founder Kavitha Subramanian said, “We are thrilled to expand our offerings on Upstox and foray into the insurance distribution segment. We have recognized that navigating the insurance landscape is a daunting task. Customers are inundated with so many questions – which is the right plan, what should be the correct criteria to select a plan, how much insurance cover will be enough. At Upstox, we understand these challenges, and we’re dedicated to helping our customers get answers to all of these without overwhelming them. Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive. With the launch of insurance on our platform, we will remain steadfast in our endeavour of helping our users manage their wealth effectively for a secure financial future.”

    In addition, insurance offerings on Upstox are very transparent. With upfront insights on claim settlement ratios for one and three years, the volume of complaints, amount settlement ratios, solvency ratios (below 1.7 are considered risky), plan features, inclusions/exclusions, and settlement timelines – Upstox aims to educate the user about what they’re purchasing. Upstox is now home to a user base of over 1.3 crore and constantly strives to help users cut through the market noise and invest right.

  • Deepika Padukone dazzles with CAMON 30 series

    Deepika Padukone dazzles with CAMON 30 series

    Mumbai: Get ready for a visual feast as TECNO launches a sensational new campaign for its CAMON series, starring Deepika Padukone. This eagerly awaited TV commercial captures the brand’s innovative spirit and dedication to delivering extraordinary visual experiences, all under the motto “See What Has Never Been Seen Before.”

    Deepika Padukone, known for her elegance and versatility, embodies the essence of exploration and discovery that the CAMON series represents. The series has consistently pushed the boundaries of smartphone photography, and this campaign takes it to the next level. By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth to Capture in Style.

    The concept of the TVC revolves around Deepika Padukone navigating through a room, bringing powerful, stunning visuals to life with the killer camera on the new CAMON 30 smartphone. Get ready to have your senses blown away as the CAMON series reveals a world of detail and color you’ve never seen before.

    TECNO India CEO Arijeet Talapatra added, “We’re thrilled to launch our sensational new campaign for the CAMON series, featuring the Bollywood superstar Deepika Padukone. This eagerly awaited TVC perfectly captures TECNO’s innovative spirit and our commitment to delivering extraordinary visual experiences. We hope to inspire the youth to Capture in Style with the unmatched camera capabilities of the new CAMON 30 series. Prepare to be amazed as we unveil a world of detail and colors like never before.”

    Knowing that young users want pro-quality photos and a phone that’s as stylish as their lifestyle, TECNO’s CAMON series delivers every time. Ready for a visual adventure like no other? Get ready to push your creativity to the max and see the world in a whole new way with our mantra: “See What’s Never Been Seen.”

  • India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    Mumbai: India Gate Foods announced its collaboration with esteemed actress Vidya Balan for the phase five of its on-going Elections campaign: Apne Vote Se No Compromise.

    This impactful campaign aims to elevate societal awareness and encourage civic engagement. India Gate Foods, in its commitment to social responsibility, joined hands with influential personalities representing diverse spheres of society such as Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil and Shubham Gaur, to underscores the importance of voting as a cornerstone of responsible citizenship. The campaign’s message, Pehle Matdaan, Phir Araam (vote first, relax later), seeks to transform the perception of Election Day from a mere holiday to a day of significant civic duty.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vidya Balan (@balanvidya)

     

    Vidya Balan expressed her enthusiasm stating “I’m happy to be associated with this vital message, emphasizing the importance of exercising one’s right to vote. Being a firm believer of it, I’m glad  to collaborate with India Gate Foods to help spread this crucial message to the public: Apne Vote Se No Compromise. “

    The core message of this campaign resonates deeply with India Gate Food’s ethos of quality, integrity, and responsibility. India Gate urges citizens to make no compromise with their vote, emphasizing the pivotal role every individual plays in shaping the nation’s future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice endeavors to foster a culture of responsible citizenship.

    KRBL Ltd (India business) head of digital marketing & corporate communication Mitika Malhotra stated, “We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through Apne Vote Se No Compromise, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny.”

    As India’s leading basmati rice brand, India Gate Foods takes immense pride in leveraging its platform to drive positive change and contribute to the nation’s progress. With this campaign, India Gate Foods reaffirms its unwavering dedication to fostering a more engaged, responsible, and participative democracy.

  • Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Mumbai: Goafest’s ‘Advertising Rocks,’ provides India’s advertising and media fraternity with a platform unlike any other. Offering  participants the opportunity to showcase their musical talent, Goafest’s Advertising Rocks is currently in its second season. Raising the bar higher, Goafest 2024 now welcomes Bollywood playback singer Harshdeep Kaur as a judge. Additionally joining Harshdeep will be Brandmusiq founder & soundsmith Rajeev Raja, and music director and Brandmusiq founding partner & principal composer Merlin D’Souza. Nominations for Advertising Rocks can be submitted until Sunday, 19 May 2024.

    Goafest 2024 invites participants to submit their nominations in two categories: Indian soloists and international soloists. Entries received will be shortlisted by Rajeev Raja, Merlin D’Souza, and BBH former CEO and curator Subhash Kamath, ‘Advertising Rocks’. Finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.

    “The Indian advertising and media industry is teeming with talent”, said BBH former CEO and curator of Advertising Rocks Subhash Kamath. “It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”

    “Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life,” said Havas Media Network India CEO and Goafest 2024 co-chair Mohit Joshi. “We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry,” he added.

    Submit your entries for Advertising Rocks here: https://docs.google.com/forms/d/e/1FAIpQLSdUKKIsShHz6YwEc71ap_9-wbK1sIavU2lkShgd9-HBhq0row/viewform

    Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29, 30 and 31 May, 2024 at The Westin Mumbai Powai Lake, Mumbai.

  • Allen launches its new campaign, from Aashna to Dr. Aashna

    Allen launches its new campaign, from Aashna to Dr. Aashna

    Mumbai: Allen Career Institute Pvt Ltd (“Allen Career Institute” or “Allen”), India’s pioneering education company, continues its unwavering commitment to NEET preparation with its innovative AI-powered application. This campaign celebrates the inspiring journey of Aashna, a NEET aspirant who transformed her dream of becoming Dr. Aashna Dayal into reality with the support of the ALLEN app.

    For over 35 years, Allen has empowered over 2.5 million students to conquer challenging exams. Their AI-powered app personalizes the learning experience for students preparing for engineering (JEE), pre-medical (NEET), and classes 6-10. Interactive classes, efficient doubt-solving and targeted practice tests fuel student success.

    “Our goal has always been to provide students with the best possible tools to succeed. The new ALLEN app is a game-changer in personalized education, guiding students like Aashna through their unique learning journeys,” said Allen CEO digital Abha Maheshwari.

    Aashna’s story exemplifies the power of the Allen app. With features like revision cards, custom practice modules, improvement books, personalised quizzes, and dedicated mentoring tools, the app equips students for comprehensive exam preparation. Throughout her journey, the app provided expert guidance and a supportive learning environment, transforming Aashna’s dreams into reality.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Air India and Supari Studios win the prestigious Webby Award

    Air India and Supari Studios win the prestigious Webby Award

    Mumbai: Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby for Best Original Music (People’s Voice) in the advertising, media & PR category for their Republic Day campaign. A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.

    Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organisation honouring excellence on the Internet.  

    “Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said The Webby Awards general manager Nick Borenstein. “This award is a testament to the skill, ingenuity, and vision of its creators.”

    “This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners,” added Kulfi Collective co-founder and chief creative officer Akshat Gupt.

    For over a decade, Kulfi Collective via Supari Studios has led the way in crafting captivating and scalable content, embedded in Gen-next’s culture, conversations and communities. With an impressive portfolio of 500 plus projects garnering over two billion views, the award-winning division from the House of Kulfi Collective continues to redefine tomorrow’s landscape for leading brands worldwide.  

    Air India and Supari Studios will be honoured at the 28th Annual Webby Awards in New York City on 13 May, where winners will have the opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston, We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.” Hosted by comedian Amber Ruffin (Late Night with Seth Meyers), the Webby Awards’ star-studded ceremony celebrates the best of the Internet.

    Visit webbyawards.com to see Supari Studios’ hallmark five-word acceptance speech and follow @thewebbyawards on Instagram, Twitter, and YouTube to experience the 28 Annual Webby Awards and the Internet’s Biggest Night on Monday, 13 May 2024.

  • Mankind Pharma urges Indians to consume less whites through campaign

    Mankind Pharma urges Indians to consume less whites through campaign

    Mumbai:  Mankind Pharma, the No 1 pharmaceutical company in the antihypertensive segment in India, as per MAT April 24 volume sale (Source: Iqvia has launched a nationwide campaign on the occasion of World Hypertension Day called Limit White India. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like a sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Studies have shown that 1 in 4 adults in India suffers from hypertension which is about 11.4 per cent of the country’s population, are living with diabetes. Diabetes and hypertension are often referred together as partners in crime due to their closely linked impact on global health. It is common knowledge that these conditions not only coexist but exacerbate each other, creating a compounded risk of severe health issues such as cardiovascular diseases, stroke, and kidney failure.  The Limit White India campaign focuses on educating Indians to limit their intake of whites like salt and sugar. The campaign emphasises the need for gradual lifestyle changes to improve cardiovascular health. To drive a three-year awareness program, Mankind Pharma aims to partner with healthcare professionals (HCPs) in the management of hypertension and diabetics across the country.  

    “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign.” says Mankind Pharma Ltd chief marketing officer Dr Sanjay Koul “Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

    As part of the campaign, Mankind Pharma will engage cardiologists, endocrinologists, diabetologists, general practitioners, and the public through educational initiatives. These include conducting journal clubs, distributing Cardiac Cognizance newsletters, radio awareness programs with doctors, and blood pressure screening camps nationwide. 

  • Kartik Aaryan dons futuristic look for Sony Sports Network’s UEFA EURO 2024 campaign

    Kartik Aaryan dons futuristic look for Sony Sports Network’s UEFA EURO 2024 campaign

    Mumbai: 30 days ahead of UEFA EURO 2024, the biggest football festival of the year, Sony Sports Network has launched its blockbuster campaign “Universe Ka Sabse Bada Football Festival of 2024” featuring their brand ambassador for football, Bollywood sensation Kartik Aaryan. The champion can be seen assuming a dual role in the enthralling campaign film which raises the bar of anticipation for the quadrennial tournament.

    The campaign film which is high on visual effects encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what ‘the biggest footballing event of the universe’ will bring to the table. The film is a visual delight on Indian television and features Kartik Aaryan, who for the first time dons the avatar of an alien from outer space, is intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.

    A continental spectacle, UEFA EURO 2024 is one of the most eagerly-awaited sporting events of the year. The competition will feature 8 out of the top 10 FIFA-ranked countries including reigning champions Italy, France, Spain, Portugal, Belgium, England, Netherlands and Croatia vying for the coveted title. Undoubtedly, the best players and coaches, not just in Europe but across the world will be seen in action as international football takes over the mantle from club football for a month. Fan favourites Cristiano Ronaldo, Kylian Mbappe, Harry Kane, Thomas Mueller, Virgil van Dijk, Luka Modric and others will don their national colours, showcase their magic on the pitch and aim for the ultimate prize.

    The campaign by Sony Sports Network paves the way for an exciting month for football fans as the countdown begins for UEFA EURO 2024. Stay tuned for more on the “Universe Ka Sabse Bada Football Festival of 2024” campaign on Sony Sports Network.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:

    “UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of film with a high-end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”

    Kartik Aaryan, Bollywood Superstar & Brand Ambassador for Football on Sony Sports Network:

    “It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”

    Sony Sports Network is the official broadcaster for UEFA EURO 2024 in India. Watch the drama unfold from 15 June, LIVE on Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, and Sony Ten 5 SD & HD.