ITV

Category: Ad Campaigns

  • Superfans inspire Mountain Dew’s new campaign Jakad Ke Pakad

    Superfans inspire Mountain Dew’s new campaign Jakad Ke Pakad

    Mumbai: This cricketing season witnessed the emergence of debutant talent and the celebration of emerging cricketers on the field by superfans. Cricket fans across the country prompted Mountain Dew on this surge of love for the newcomers which led the brand to take notice and launch a unique digital initiative, ‘JAKAD KE PAKAD’, that is inspired by the voice of fans and true events.

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    The debutants have displayed a fearless attitude during the current cricketing season and their jaw-dropping acts have seen the mushrooming of many super fans across the country that were spotted across stadiums. These fans have gone all the way in supporting their new heroes with one thing in common – inspiring them to be fearless as they shape their future careers. These enthusiastic displays resonated deeply on social media, with influencers amplifying the message by sharing images of the fans. Large numbers of cricket fans reached out to Mountain Dew as no other brand has manifested stories of courage in the face of adverse challenges. The campaign ‘JAKAD KE PAKAD’ extends the brand’s iconic ethos, presenting a compelling narrative that honours the bravery and perseverance of debutant cricketers and encourages them to overcome their fears.

    The campaign film showcases a new cricketer gearing up to step onto the field. As he buckles up, doubt begins to creep in, but he fights through his thoughts, grabs his bat, and walks out with his head held high, overcoming his fear with a resolute look on his face. This transformation from apprehension to courage emphasizes the importance of embracing challenges and pushing beyond limitations to achieve greatness.

    The film recognises the immense courage required by debutant cricketers to set foot on the field, constantly under pressure to prove themselves and perform their best. It reiterates Mountain Dew’s belief of ‘Darr Ke Aage Jeet Hai’ that signifies that in the face of any challenge, there are two choices: either succumb to fear and turn back or overcome fear and move ahead. It is this choice that sets real heroes apart from the rest.

    Speaking on the campaign, Mountain Dew, PepsiCo India category head Akankshaa Dalal said, “During the ongoing cricketing season, seeing superfans encouraging the newcomers to overcome fear with courage was a powerful reminder of what we as Mountain Dew stand for. It was truly humbling to see consumers repurposing the brand’s tagline of Darr Ke Aage Jeet Hai, reinstating that our message resonates deeply with them, and this inspired us to create a campaign that celebrates the courage and determination of debutant cricketers. This new campaign is dedicated to superfans and the newcomers of this season. The fans for cheering on the ones who need their support more than anyone else; and the newcomers to whom we acknowledge that first-time fear can be overwhelming. We hope this digital campaign and film will connect with our consumers across the country and shower their love and support on these trailblazers during the ongoing cricket season.”

    As the campaign unfolds and gains further traction, Mountain Dew® will score partnerships with young as well as veteran cricketers to amplify the ‘Jakad Ke Pakad’ messaging forward. The campaign will go live across Digital and E-Commerce platforms.

    Mountain Dew is available in single and multi-serve packs across modern and traditional retail outlets and across e-commerce/quick-commerce platforms.  

  • ErgoSmart by The Sleep Company unveils #SitSmart campaign

    ErgoSmart by The Sleep Company unveils #SitSmart campaign

    Mumbai: The Sleep Company, a comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their new chair brand ErgoSmart By The Sleep Company starring Jim Sarbh. In the current times where employees juggle between multiple responsibilities and workplaces are dynamic; smart working is the need of the hour. The campaign is aimed at addressing the issues of productivity at workplaces, communicating how ErgoSmart chairs can enhance comfort, productivity and enable smart working.  

    The recently introduced chair brand, ‘ErgoSmart By The Sleep Company’ underlines the company’s dedication to delivering state-of-the-art smart sitting solutions across diverse settings.  It is a major breakthrough in the existing chair industry as it is engineered with human-centered design thinking and patented body-adaptive technology. ErgoSmart By The Sleep Company wants to create awareness about the growing importance of innovation-led health benefits at workplaces. Its purpose is to offer ‘Smarter Designs for Smarter You’ that comes alive through this campaign.

    Conceived by Steve Priya, the digital campaign portrays Jim Sarbh as the CEO of a startup, who emphasizes his multifaceted role of being the CMO, CFO, and CTO besides being the CEO. He highlights the need for support, especially for his back, neck, and posture. The ad shows him moving around the office freely in an ErgoSmart chair and how it helps Jim to work smartly and sit for longer hours comfortably. The campaign is now live on The Sleep Company’s YouTube and Instagram channels.

    Commenting on the vision of ErgoSmart By The Sleep Company, The Sleep Company co-founder Priyanka Salot said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment. We believe the ErgoSmart chair will revolutionize the way people sit, and we are proud to lead this change.”

    Commenting on the campaign, The Sleep Company CMO Ripal Chopda stated, “We are thrilled to launch our #SitSmart with ErgoSmart campaign in collaboration with Jim Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart.”

    ErgoSmart By The Sleep Company is scientifically engineered to support long hours of sitting and adapt to the body’s posture. With features like adjustable lumbar support, cushioned neck support, and Patented SmartGRID Technology, ErgoSmart chairs adapt to the body shape rather intelligently. These chairs also allow adjustments for the backrest, headrest, footrest and armrest, making it ideal for smart sitting leading to smart working.

  • Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Mumbai: QUE, a mass premium eyewear brand, announces its newest campaign #QUEaaRahaHai with ace cricketer Shikhar Dhawan as its brand ambassador. Shikhar Dhawan took to his Instagram and announced the launch of QUE’s premium range of sunglasses with a video to his millions of followers with #QUEaaRahaHai. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses. With a firm commitment to excellence, QUE aims to reinvent eyewear fashion, offering sunglasses that seamlessly blend luxury with contemporary style.

    Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and brand ambassador.

     

     

    The brand is also offering ‘QUE Advantage Pass’ – a membership program offering exclusive benefits to QUE customers: 40 per cent off on sunglasses, Rs. 499/- annual plan, 100 per cent cashback as coupon code, priority customer support, and exclusive fashion deals. In addition to these benefits, QUE is excited to introduce new offers, including the chance for a meet and greet with Shikhar Dhawan himself. The QUE Advantage Pass is available now on pre-booking and the sale of the sunglasses will start from 12 June.

    QUE is on a mission to set new standards by offering high-quality, fashionable sunglasses. Inspired by their shared love for fashion and a desire to empower individuals to express their unique identity, the founders have set out to offer premium eyewear options with a focus on design, premium quality, diversity, and style.

    Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”

    Speaking on the launch QUE co-founder Shashank Saurabh said – “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort”.

    QUE’s sunglasses are crafted with superior materials like TR90 and metal alloys, ensuring durability, comfort, and UV protection. The brand’s commitment to offering premium quality, stylish eyewear has resonated with consumers, making QUE a preferred choice in the market.

  • Fastrack launches Fleek: The party-ready watch collection that turns heads

    Fastrack launches Fleek: The party-ready watch collection that turns heads

    Mumbai: Watch and accessories brand, Fastrack, unveils its electrifying new collection, ‘Fastrack Fleek’ with a campaign film that bursts with energy and attitude. The collection features 17 watches which fuse different eye-catching elements, adding a dash of style and flair to every look.

    The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life-size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other freshly while making a serious style statement.

    The Fastrack Fleek watches are absolute head-turners! The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub-dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant colour combinations, the collection has a perfect match for any outfit.

    Fastrack Fleek is the ultimate fashion accessory to flaunt your fashion quotient this season. Whether you’re hitting up brunches, ruling the dance floor, going on dates, or just slaying everyday life, these watches dial up your look. With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.

    Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online or find us at Titan World and other authorized dealers nationwide.

  • Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Mumbai: Get ready for a summer of pure magic as Weikfield Foods Pvt Ltd, the powerhouse behind a myriad of delectable food products, teams up with the beloved cartoon icon Doraemon to ignite joy and excitement across the nation! In a world brimming with choices, this dynamic partnership transcends the ordinary, promising not just products, but unforgettable experiences that will leave children beaming with delight.

    Crafted by the visionary minds at Network Advertising Pvt Ltd and captured with finesse by Invictus, this campaign isn’t just about selling jelly; it’s about teleporting lucky consumers straight into the fantastical realm of Doraemon, right in the heart of Japan! Running until 30 September 2024, this initiative isn’t your average marketing ploy; it’s a gateway to adventure.

    Introducing the “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” – a call to all young dreamers, storytellers, and artists to unleash their boundless creativity! Participants are invited to weave captivating tales or sketch vibrant comic strips featuring Doraemon and Weikfield’s irresistible jelly. And the grand prize? A once-in-a-lifetime journey to Japan to explore Doraemon world in all its glory!

    Weikfield Foods Pvt Ltd MD Ashwini Malhotra expressed his enthusiasm, declaring, “At Weikfield, we don’t just sell products; we craft experiences that linger in the hearts and minds of our consumers. Our India’s first 100 per cent vegetarian jelly is more than a treat; it’s a portal to boundless imagination and joy. With our latest ‘Weikfield Jelly Campaign with Doraemon,’ we’re not just offering jelly; we’re offering a ticket to the extraordinary!”

    Speaking about the collaboration,  Animation International India Pvt Ltd director Bhavesh Solanki said, “Doraemon, the lovable robotic cat from the future, is thrilled to announce a delightful new partnership with Weikfield Jellies, aimed at bringing smiles and happiness to children across the nation. The collaboration between Doraemon and Weikfield Jelly represents a celebration of friendship, fun, and adventure. Now, in partnership with Doraemon, we are embarking on a journey to make snack time even more magical for children everywhere.”

    Pervin Bhesania, the mastermind behind the creative brilliance, added, “This campaign is a testament to the power of imagination and the magic of childhood. With the simple yet profound message – ‘Weikfield Jelly khaane mein bhi mazaa, Japan jaane mein bhi’ – we’re inviting consumers to embark on an exhilarating journey filled with fun and flavor!”

    With presence in over 35,000 retail outlets nationwide, along with all popular modern trade chains, ecommerce & quick commerce platforms, participating in the contest has never been easier. It’s an invitation for both Weikfield and consumers to dive headfirst into a world of wonder and excitement.

  • Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.

    The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.  The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.  

    Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.

  • 22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    Mumbai: 22feet Tribal Worldwide has unveiled their new campaign for BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India’s popular battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The hilarious campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    In response to the growing demand for shorter, more dynamic gaming experiences, the campaign recognizes the contemporary challenge of time constraints faced by gaming enthusiasts. ‘Hai Thoda Time, Play Thoda BGMI’ showcases how seemingly insignificant moments in everyday life can create opportunities for playing the whole new line-up of immersive Quick Game Modes on BGMI.

    BGMI became a sensation in India banking on its highly viral and long Battle Royale mode. While this mode remains the most popular in BGMI, the campaign highlights the array of quicker game modes available in the game.

    KRAFTON India associate director of marketing Srinjoy Das said, “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

    The campaign features a series of three quirky films that explore the unexpected pockets of free time, or “thoda time,” that are perfect for enjoying BGMI’s quick game modes. The humorously absurd scenarios depict the butterfly effect triggered by minor events, ultimately leading to characters finding the perfect short break to play BGMI, because these quick game modes can be fired up anytime, anywhere.

    The first film shows a dramatic showdown as ‘Kutty Gangster’ follows a lovesick gangster whose plan to eliminate his rival backfires hilariously, causing enough chaos to delay a nearby cab on the street.

    ‘A Fishy Tragedy’ depicts the chaotic chain reaction set off by a dead fish and a mischievous cat, leading a professor to miss the bus and get late for class.

    In ‘Record Breaker’, we see Sushil break an unusual record of bursting the most balloons ever. Now celebrating this feat leads to a boss delaying his meeting due to some pigeons. How all this ties together is the delight in this film.

    All three bizarre scenarios ultimately lead to the characters enjoying the Quick Game Modes on BGMI.

    . Raja Ne Rani Ka Dil Churaya Kya?

    . Sharma Ji Aur Goldie Ki Kahaani

    . Sushil Bantai Aur Birdie Ki Kahaani

  • Bail Kolhu’s #ChunoSahi campaign breaks the internet with unprecedented reach and impact

    Bail Kolhu’s #ChunoSahi campaign breaks the internet with unprecedented reach and impact

    Mumbai: Bail Kolhu has set a new benchmark with the #ChunoSahi campaign. The innovative campaign has captivated audiences across the nation, distinguishing itself with a resonant narrative and outshining other election-related campaigns with its extraordinary reach and impact.

    In a landscape crowded with election-related campaigns, #ChunoSahi stands out as unique. The leading FMCG company is proud to be the only brand to introduce an initiative focused on making informed voting choices rather than simply voting, setting a new standard in consumer engagement and civic awareness.

    The campaign’s digital footprint is nothing short of remarkable. Across all platforms, the campaign amassed over 48 million views, 558,038 likes, 28,909 shares, and 10,651 comments. These impressive numbers highlight the campaign’s widespread appeal and its effectiveness, both in the kitchen and at the ballot box. The campaign was also released on national TV and radio channels.

    The creative force behind the #ChunoSahi campaign is Leads Brand Connect. The full-service creative brand marketing agency ideated and executed the three different ad films for the initiative.

    The impactful campaign, which intricately weaves humour and societal responsibility, has transcended the boundaries of traditional advertising. It has sparked a significant dialogue about the importance of making informed decisions, not only as consumers but also as responsible citizens. This pioneering approach has not only differentiated BL Agro from other brands but also cemented its position as a leader in both the FMCG sector and social advocacy.

    BL Agro MD Ashish Khandelwal expressed his pride in the campaign’s achievements: “At BL Agro, we have always believed in fostering a society where citizens are actively engaged in shaping their future. The #ChunoSahi campaign reflects our commitment to authenticity and responsibility. It is heartening to see how this initiative has inspired people to think critically

    about their choices and take actions that are informed and not rote. We are proud to be the only FMCG company to have launched such a concept during this crucial election period.”

    Leads Brand Connect managing director Richa Khandelwal, shared her thoughts on the campaign’s success: “The impact of #ChunoSahi has been phenomenal. Our goal was to create a narrative that resonates deeply with the audience, urging them to reflect on their choices. We are thrilled with the positive reception and the thoughts and conversations it has generated. The campaign once again proves that there is driving power in creative storytelling to bring about social change.”

    The resounding success of #ChunoSahi highlights the influence of innovative storytelling and its ability to fuel meaningful engagement. As Bail Kolhu continues to push the boundaries of marketing, it remains committed to delivering impactful movements that foster positive change.

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  • Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Mumbai: Godrej Security Solutions, a division of Godrej & Boyce, a pioneering name in home security, unveils its latest campaign titled Secure Your Home While You Roam. This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.

    The underlying theme of the campaign, Magic pe nahi, Logic pe bharosa rakho, is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables. It addresses the prevalent notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.

    Godrej Security Solutions EVP and business head Pushkar Gokhale shared his insights on the campaign’s inception, stating, “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

    The campaign, designed to be an ever-present fixture, recognizes the perpetual nature of travel planning among Indian households. With travel becoming a year-round pursuit, the messaging of “Secure Your Home While You Roam” remains relevant regardless of the season.

    With an expected 20 per cent increase in revenue from the travel season, largely contributed by the metro cities, Godrej Security Solutions anticipates a significant uptake of its Advanced Range Home Lockers among discerning consumers seeking reliable security solutions. Wherein, Godrej Security Solutions’ NX Advanced Home Lockers boast a triple locking system comprising digital, biometric, and mechanical, ensuring top-notch security. They come with additional features like an inbuilt ibuzz alarm, voice acknowledgments, low battery indicator, master password, and mechanical override key, catering to users of all ages.

  • Policybazaar launches new ad campaign on exceptional claims assistance

    Policybazaar launches new ad campaign on exceptional claims assistance

    Mumbai: Policybazaar’s latest ad campaign is all about redefining your car insurance experience. Recognising the need for quick and steadfast claims support during road mishaps, the brand has launched three ad films focussing on its razor-sharp commitment to swift claims assistance. As the Claim Assurance Program promises – car ke repair le kar se claims settlement, sab hum sambhal lenge – Policybazaar is here to ease your car insurance woes.

    Right from a fender-bender to a serious collision – getting into an accident can be quite a daunting experience. The last thing one needs on top of that is the hassle of a complex and time-consuming claims process. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has relentlessly been working on. The brand understands that while insurance is a promise of a secure future, the claim is that moment of truth when that promise needs to be honoured.  

    Policybazaar CMO Sai Narayan said, “When it comes to insurance, our research shows that most customers make a clear choice of robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”

    In continuance of its claims support initiatives, Policybazaar has launched its Claims Assurance Program, which will provide customers with a superior claims assistance experience with services like a dedicated claims manager, on-ground support 24*7 claims assistance and much more.

    The campaign features a series of engaging advertisements that feature familiar situations where Policybazaar’s experts come to the policyholder’s rescue. Right from speedy pick-up to reassuring claims assistance – the brand’s dedication to customers shines through the campaign. While one wonders if it’s because the insurance comes at a hefty price, the ad showcases that car insurance is, in fact, up to ₹8000 cheaper on Policybazaar!

    MagicCircle Communications managing director Hemant Misra said, “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policy Bazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”

    The ad films are set to go live across various media channels including television, digital platforms, and social media. Policybazaar hopes to build awareness and change the consumer’s perception around claims experience.