Mumbai: Denver has released an inspiring new phase of its ‘success’ campaign, starring the megastar Mahesh Babu. In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments. The brand film shares an important message through a simple yet impactful narrative.
Babu is the epitome of success. A self-made man and a symbol of humility and empathy, he underscores the importance of respecting everyone, regardless of their societal status in the brand film. Through his dialogue, “A person’s thinking determines their place in society; success should not go to your head,” Mahesh Babu urges viewers to reconsider their attitudes toward others and adopt a mindset of equality and compassion. The brand film redefines how successful individuals let their aura (scent) reflect their achievements while remaining humble.
Hamilton Sciences Private Limited CEO & MD Saurabh Gupta said, “Our latest ‘success’ campaign with the Superstar Mahesh Babu reminds our audience that true success is measured not just by achievements but by the ability to stay grounded and humble. Mahesh showcases this balance, sharing the message that no matter how high we rise, our values and humility keep us rooted. We are proud to collaborate with someone who inspires us to reach for the stars while keeping our feet firmly on the ground.”
Babu, talking about the campaign, said, “Perfume is an essential part of grooming, which demonstrates discipline, and attention to detail, qualities that contribute to personal and professional success. However, success is also defined by our behaviour with others. Denver’s ‘Scent of Success’ campaign aligns perfectly with these values, and I’m honoured to be a part of it.”
Mumbai: Cheil India’s new TVC for JK Tyre is a showcase of the entire range of products from the brand and its commitment to cater to the varied tyre needs of Indian consumers. It is a communication that is anchored in an anthemic song sung by one of India’s top singers, Mohit Chauhan with lyrics penned down by JK Tyre CMO Amit Gujral.
JK Tyre is one of the largest tyre manufacturers in India, making tyres for a range of vehicles like premium passenger cars, SUVs, two-wheelers, farm vehicles, trucks, buses, etc.
“The agency presented several routes, but one insight resonated with the collective team very strongly. In this age where we are all becoming individual islands, it is the roads that keep us connected with each other. Running from the north most tip of India to the last bend down the south, roads are a force of connection across India. And thus was born the idea: India meets India,” said Cheil India chief growth officer Neeraj Bassi.
“Our insight about JK tyres enabling human connections was strong. So staying true to the brand’s ‘Desh ka tyre’ positioning, we decided to make a grand film which evokes a sense of pride in every Indian. Through our protagonist riding across the length and breadth of the country, we showcased the entire range of JK tyres rolling through diverse landscapes of India. On the way he has heart-warming interactions with people across various regions. These moments, along with the soulful track sung by Mohit Chauhan, drive the emotional connect of the film,” said Cheil India national creative director Amit Nandwani.
To make this narrative tug at the heart of every Indian, the brand roped in director Bharatbala, who is renowned for taking India to the world through his vision over the years and continues to do so even today and overlaid it with an anthemic track sung by one of India’s top singing talents, Mohit Chauhan.
Mumbai: Sirona Hygiene, The Good Glamm Group’s portfolio brand and a leading brand in menstrual hygiene products, is revolutionising the conversation around menstruation with the launch of its unapologetically bold #TheBloodyConversation campaign. In recognition of Menstrual Hygiene Day, this initiative aims to dismantle the taboos, ignorance and stigma surrounding periods, particularly among men, and insists on the necessity of open, unfiltered dialogue.
In line with its commitment to drive change, this Menstrual Hygiene Day (28 May), Sirona encourages everyone to just have “TheBloodyConversation.” The campaign video, sheds light on the lack of awareness amongst men when it comes to periods, emphasizing the importance of open and comfortable conversations about menstrual health. As part of an eye-opening experiment, men in the video are equipped with a simulator device that replicates period pain each time they answer a period-related question incorrectly. With this campaign, Sirona wants to emphasize that by just having the bloody conversation, we can promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. It’s time we normalize periods and ensure that everyone has the resources and knowledge they need to manage them with dignity.
“At Sirona, we refuse to tiptoe around the subject of menstruation,” asserted Sirona Hygiene, Good Glamm Group head of marketing Anika Wadhera. “Our #TheBloodyConversation campaign challenges societal norms that perpetuate silence and misinformation. By compelling everyone to engage openly and honestly, we are driving towards a future where menstrual health is universally understood, respected, and supported.”
According to recent research, the menstrual hygiene market has experienced substantial growth, with a compound annual growth rate (CAGR) of 6.3 per cent from 2019 to 2023. Over the past two years, there has been a significant shift in the conversation surrounding menstrual hygiene, marked by a remarkable 25 per cent increase in online searches related to menstrual health and hygiene. Throughout this period Sirona has led multiple campaigns aimed at educating the public and destigmatizing menstruation.
Sirona’s assertive approach with #TheBloodyConversation is designed to provoke thought and action, demanding for change. It underscores the critical importance of normalizing period discussions, ensuring that everyone—regardless of gender—has the knowledge and resources needed to manage menstrual health with dignity and respect. Through this campaign, Sirona aims to cultivate a more informed, empathetic, and equitable society, dismantling the taboos surrounding menstruation and foster an environment where conversations about menstrual health are as commonplace and accepted as any other health discussion.
Since 2015, Sirona has led the way in this category by developing modern and innovative solutions for problems related to menstrual hygiene. By encouraging candid discussions about menstruation, Sirona has played a significant role in breaking taboos and enabling women to confidently manage their menstrual health. Sirona continues to innovate and expand its range of products to cater to the diverse needs of menstruators. From menstrual cups to period pain relief patches, Sirona offers a comprehensive suite of solutions that prioritize comfort, convenience, and sustainability. Join Sirona in breaking taboos, challenging stereotypes, and championing menstrual health for all.
Mumbai: With various forms of addictions becoming rampant and widespread resulting in fissures in family and personal lives, a steep increase in accidents and crime rate, Doctor Against Addiction (DaAD) has launched a sustained campaign called ‘A Prescription for Deaddiction’. The sharp-focused campaign seeks to empower doctors to play an active role in reducing various forms of addictions by intervening as early as possible at the consultation level.
“At the heart of the campaign lies a powerful symbol – “HRx.” This symbol represents a prescription for harm reduction, a commitment by doctors to address the harm caused by addiction and harmful behaviours. It serves as a beacon of hope and change. ‘A Prescription for Deaddiction’ is not just a campaign; it’s a call for action. It envisions a healthcare landscape where doctors can be champions of change, equipped with the knowledge, compassion, and tools needed to address harmful behaviours. Often, doctors routinely check height, weight, BP and sugar levels. Now they are being trained to identify classical symptoms of addictions of various forms,” said Doctors Against Addiction (DaAD) chief coordinator Dr Manish Sharma.
The “HRx” symbol allows doctors to specify the form of addiction or harmful behaviour they aim to address.
The genesis of Doctors Against Addiction (DaAD) became imminent because in an increasingly complex world, individuals often find solace in various forms of behaviour and substances, from gadget addiction and alcohol to drugs and tobacco. While these may offer temporary relief or pleasure, they can also lead to significant harm to both the individual and society at large.
Doctors Against Addiction (DaAD) is of the opinion that healthcare professionals can make a profound difference in deaddiction and promote healthier lifestyles as they are closely knit to the patients.
Deliberating on potential of Doctors Against Addiction (DaAD), and doctor-patient relationship, Yashoda Super-specialty Hospital, Kaushambi, Ghaziabad, DM – infectious disease, senior consultant Dr Chhavi Gupta said, “The foundation of any fruitful doctor-patient relationship is trust. And this is achieved when patients feel comfortable sharing their concerns, even when those concerns revolve around potentially harmful behaviours. By creating an atmosphere of trust and non-judgment, healthcare professionals can empower patients to open up and seek help. During these conversations, they can effectively counsel patients on deaddiction.”
Doctors are now being trained to patiently listen and ask open-ended questions in an effort to identify the type of addiction and reduce the stigma surrounding it through compassionate and tailormade dialogue.
‘A Prescription for Deaddiction’ (DaAD) is not a one-size-fits-all solution. It is a personalised approach, adapting strategies to individual patient needs for effective interventions. It emphasizes involving patients in setting deaddiction goals and maintaining regular follow-ups for progress. Now, healthcare professionals are trained to advocate for addiction awareness and support community initiatives.
“Beyond physical harm, excessive behaviours can wreak havoc on mental well-being leading to anxiety, depression, and a diminished sense of self-worth. Alcohol and drug abuse can lead to altered mood states, cognitive impairment, and exacerbation of pre-existing mental health conditions. However, by approaching the conversation without judgment, healthcare professionals can make patients feel respected and understood. Consistent monitoring reinforces the doctor-patient partnership. And “A Doctors Against Addiction (DaAD) is a step forward in this direction, to help patients achieve their deaddiction goals,” said Indian Medical Association (IMA) former general secretary Dr Narender Saini.
Excessive behaviours significantly impact physical health. Excessive screen time causes digital eye strain, disrupted sleep, and posture issues. Alcohol and drug abuse lead to liver damage, cardiovascular problems, addiction-related illnesses, and overdose. These immediate and tangible effects highlight the need for moderation.
‘A Prescription for Deaddiction’ envisages to address the issue of addiction holistically, wipe out stigmas and mainstream the affected individuals.
Mumbai: Dreaming of your next summer getaway, but stuck in your daily grind? Harnessing the strong desire for adventure and exploration during the summer months, Yatra Online Ltd {BSE: 543992 & NSE: YATRA}, an online travel company, has launched its latest campaign, #SummerKaScene. Through this campaign, Yatra.com inspires travellers to break free from their daily routines and embark on summer adventures with exciting offers on flights, hotels, and holiday packages.
The #SummerKaScene campaign revolves around a simple yet compelling idea – during the summer, people yearn to escape the monotony of everyday life. Whether it’s the desire to explore new destinations, relax on pristine beaches, or embark on a thrilling adventure, Yatra Online is here to make those dreams a reality. With a wide range of irresistible offers across flights, hotels, and holidays, Yatra empowers travellers to create their own unique summer experiences.
Building on the popular colloquial phrase “Scene Banao,” the campaign connects with the youth by leveraging the word ‘scene’ as a slang for various situations. In this context, it signifies the opportunity to travel and escape the mundane. Yatra Online aims to trigger the action of booking by tapping into the urge to travel that often surfaces amidst regular life situations. The message is clear – if you’ve been dreaming about traveling, it’s time to make those dreams come true.
The campaign is brought to life through two engaging digital films. The first film highlights a father’s wanderlust ignited by his daughter’s geometry homework, encouraging families to embrace memorable travels with up to 60 per cent off* on various services. The second film inspires solo travel dreams, depicting a woman whose daily routine sparks a desire for a solo trip to Ladakh. With these films, Yatra aims to connect emotionally with viewers and motivate them to take action on their travel aspirations.
As part of the #SummerKaScene campaign, Yatra Online is offering a plethora of exciting deals and discounts on flights, hotels, and holiday packages; with offers across leading banks and cards. Travelers can look forward to:
1 Up to Rs. 2400 off on domestic flights
2 Up to Rs. 10,000 off on international flights
3 Up to 60 per cent off on domestic and international hotels
4 Curated holiday packages tailored to your interests and preferences
Commenting on the campaign, Yatra Online Ltd CEO & whole-time director Dhruv Shringi said, “At Yatra Online, we are driven by a vision to inspire and facilitate extraordinary travel experiences. With the #SummerKaScene campaign our aim is to make summer getaways more accessible and exciting for everyone. With unparalleled offers and meticulously curated packages, we are dedicated to turning our customers travel dreams into reality. This campaign underscores our commitment to helping travellers break free from the everyday and embrace the adventures that summer has to offer.”
On the campaign articulation, Social Panga co-founder said, “Being the creative partner on the #SummerKaScene campaign has been an exhilarating experience. Our goal was to tap into the universal desire to escape the ordinary and inspire people to create their own summer adventures. By leveraging the concept of ‘Scene Banao,’ we aimed to connect with travelers on a personal level, encouraging them to turn their travel aspirations into reality. We’re proud to partner with Yatra Online in bringing this vibrant and exciting campaign to life, and we can’t wait to see the amazing journeys that people embark on this summer.”
Mumbai: Clear Premium Water, a quality-focused and value-based packaged water company, has announced the launch of a compelling new series of three digital video commercials (DVCs) that champion the cause of conscious living and responsible waste management.
The initiative underscores the company’s commitment to promoting mindful consumption and eco-friendly practices while also raising awareness about counterfeit products.
“Live Consciously, Choose Wisely”
The first digital video commercial (DVC) in the series, titled “Live Consciously, Choose Wisely,” encapsulates the company’s ethos of conscious living and informed decision-making. Set against the backdrop of a lively outdoor playground, the commercial depicts a group of energetic children immersing themselves in play before heading to a nearby store for refreshments. With playful visuals, the ad gently nudges viewers to choose healthier habits and choices from an early age. It promotes mindful consumption and highlights the significance of prioritizing hydration over sugary drinks.
Clear Premium Water founder & CEO Nayan Shah stated, “At Clear Premium Water, we believe that every individual has the power to make a difference. Our new series of DVCs aims to inspire and empower people to live consciously, choose wisely, and act responsibly. Through these powerful narratives, we hope to encourage a collective movement towards a more sustainable world.”
#FakeSeFree: Embrace Authenticity
The second digital video commercial (DVC), “#FakeSeFree: Embrace Authenticity,” stands as a resounding call to action against counterfeit products, epitomizing the brand’s campaign’s mission in the battle of Real VS Fake. Set against a backdrop of enticing deals and polished packaging, the ad sheds light on the deceitful nature of counterfeit goods while championing the authenticity of genuine products. Through poignant imagery and a compelling narrative featuring a handicapped man navigating through numerous offered bottles before selecting one, the ad prompts consumers to be smart shoppers, make discerning choices, and champion genuine brands. This reinforces the company’s unwavering commitment to integrity and transparency; its bottles distinguish themselves from the myriad of deceptive products with the signature ‘CLEAR ’embossed on the sides, which is easily recognizable by anyone.
“Dispose Responsibly, Preserve Our Planet”
The final digital video commercial (DVC), “Dispose Responsibly, Preserve Our Planet,” highlights the importance of responsible waste management in safeguarding the environment for future generations. It showcases how people from any and every walk of life need to make conscious steps towards a cleaner future. The visuals focus on a municipality cleaner having a tough day at work as usual and how he made a Clear choice when it comes to his hydration and waste disposal. This seemingly simple act is shown to have a ripple effect, highlighting the collective power we hold in protecting our environment. The ad doesn’t preach but uses beautiful visuals and a heartening message to inspire viewers to become stewards of the Earth. By making responsible choices about waste disposal, we can ensure a sustainable future for ourselves and generations to come. This commercial reminds us that even small actions, like sorting our trash, can create a positive impact on a global scale. It’s a call to action, urging us to be mindful of our choices and embrace eco-friendly practices in our daily lives.
Each digital video commercial (DVC) in the series is designed to resonate with audiences on a deeply meaningful level, using compelling storytelling and evocative visuals to ignite conversations, drive positive behaviour change, and empower individuals to make a difference in their communities and beyond.
Mumbai: Baskin Robbins, an ice-cream brand, has announced the launch of its newest digital campaign, “The Happiest Ice Cream in the World”. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking. The campaign is a vibrant portrayal of its brand ethos of spreading happiness to consumers irrespective of the situations they find themselves in.
The campaign comprises of a series of four short captivating films that showcase consumers caught in bizarre situations, enjoying their favourite Baskin Robbins. The key takeaway being that through life’s ups and downs and sometimes even chaos, Baskin Robbins enables them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest”.
“Our consumers’ voices are the heartbeat of our brand” said Graviss Foods Pvt Ltd, Baskin Robbins India CEO Mohit Khattar. “Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”
The campaign is now live on all popular social and digital platforms.
For over three decades Baskin Robbins has been delighting ice cream lovers across India, slowly and steadily transforming itself into a brand and destination that is today the nation’s favourite, for indulgent ice cream and dessert experiences. With over 950 parlours in 280 plus cities and a significant footprint in the retail and food services segment Baskin Robbins India, is renowned for introducing differentiated product formats and flavours and delivering happiness to its countless consumers.
Mumbai: Wahter, India’s advertising, and packaged drinking water brand launched the #YourVoteYourVoice campaign to raise awareness about voting ahead of the upcoming Lok Sabha elections scheduled for 25 May 2024 in Delhi and Gurgaon. This campaign aims to motivate more citizens, especially first-time voters, to exercise the right to vote and participate in the electoral process.
Wahter’s campaign leverages its unique business model, integrating brand advertisements onto bottled water, to disseminate voting awareness messages. Each bottle distributed during this campaign features customised labels with different messages that encourage people to vote. The labels on the bottles feature slogans like ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India’.
Wahter co-founder Amitt Nenwani said, “Voting is a fundamental right and a crucial part of our democracy. We wanted to highlight every vote’s importance in shaping our country’s future. Our main motive with this campaign is to encourage as many people as possible to come out and vote, particularly focusing on first-time voters.”
The campaign’s primary goal is to encourage greater voter turnout, emphasizing the importance of every vote. Understanding the critical importance of youth in voter participation, Wahter has strategically placed its carts in areas frequented by the youth and first-time voters. These locations include the Qutub Institutional Area in Delhi, Amity University Gurugram, and Gurugram University. By targeting these specific areas, Wahter aims to engage and inspire everyone to vote and make their voices heard.
Wahter’s commitment to social responsibility and community engagement is at the core of this campaign. The company continues to leverage its innovative approach to not only provide clean and affordable drinking water but also to make a positive impact on society through meaningful initiatives.
Mumbai: P&G Shiksha, the flagship CSR program of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over six crore children in the country as per National Achievement Survey 2021. Over the years, P&G Shiksha has been dedicated to remediating the learning gap in underprivileged children by helping them attain a strong conceptual understanding through dedicated interventions. This year, the initiative addresses the critical issue of gaps in foundational knowledge, which can sometimes manifest online as seemingly naive responses by children, often leading to mockery.
The film takes a leaf from memes flooding the internet recently where – children are seen struggling to respond or being mocked if they give a wrong answer to a question. In fact, as per a Forbes report, a recent video of a child incorrectly answering to a journalist was one among the top 10 most searched memes in 2023 in India. However, this laughter often masks a more serious issue: a lack of understanding that hinders a child’s academic progress. When faced with a question they don’t understand, they might struggle or be made fun of if they give the wrong answer. Therefore, this year, P&G Shiksha is recreating a life-like situation through the campaign, where it leverages humour to engage the audience, helping them pause to realize the issue of learning gaps by raising a pertinent question: “Would you laugh if this happened with your child?”. With a completely fresh outlook, the campaign “Stand Up for the Learning Gap” aims to address this problem and urge collective action.
Speaking about the new film, P&G India vice president – brand operation and category leader – grooming Abhishek Desai said, “For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India. These gaps can lead to frustration, a lack of understanding, and even ridicule. However, what often gets missed is the reason behind it. By raising a pertinent question – “Would you laugh, if this happened with your child?” we are seeking to educate parents, guardians, teachers and well-wishers on the existence and impact of learning gaps, while also empowering them to identify and take steps to bridge these. We can come together to #StandupForLearningGap. Timely action can unleash a child’s full potential in leveraging education as an enabler for a brighter future.”
Conceptualised and created by Leo Burnett, the film begins with two memes being played in a standup comedy show, in which a journalist asks very simple math questions to the children. The children misunderstand the question being asked, and answer incorrectly, eventually sending the audience into a laughing frenzy. Amidst the laughter, the show lead – famous standup comedian Rahul Dua, poses a pertinent question to the audience – “Would you laugh, if it were your child in the video?” This is when the focus turns to the audience as they take a pause and realize that the incorrect answers in the meme were symptoms of a learning gap. At this stage, the film then moves on to the interventions that P&G Shiksha is driving on the ground along with its NGO partners to remediate learning gaps and urges the audience to stand up against learning gaps.
The campaign goes beyond the film, driving widespread awareness through a multi-pronged approach. This includes a powerful discussion featuring renowned personalities from diverse backgrounds who will explore the issue of learning gaps. In-store activations at partner retail locations will further amplify the message. A unique baseline test will empower parents and guardians to identify potential learning gaps in children around them. These initiatives, along with others, aim to make the issue of learning gaps impossible to ignore.
Leo Burnett South Asia CCO Publicis Groupe South Asia and chairman Rajdeepak Das said, “To draw attention to one of the most overlooked problems in education in our country, “The Learning Gap” – we have used humour as a platform for our latest campaign for P&G Shiksha. We often come across memes of children making mistakes on the internet, not realizing the grim reality behind this. This is actually a learning crisis that affects almost 6 crore kids in India. By using stand-up comedy as a medium, we want to build awareness of this critical gap in learning.”
P&G India’s flagship CSR program, P&G Shiksha, has been working to provide access to education to underprivileged children since 2005.
As part of this, to improve learning outcomes in children, P&G Shiksha leverages AI-backed technology with ‘Mindspark’, a computer-based adaptive learning tool, in partnership with Educational Initiatives. The program also implements on-ground remedial learning interventions in partnership with Pratham Education Foundation, using both community-based and in-school models supported by trained volunteers and teachers. Additionally, P&G Shiksha focuses on early childhood education through Pratham Education Foundation, developing motor, cognitive, social-emotional, language, and creative skills in children to prevent learning gaps, and laying a strong foundation as they begin school.
Mumbai: Mamaearth, a brand for toxin-free and natural personal care products, has launched its latest campaign celebrating the timeless wisdom of mothers and the profound impact they have on shaping their children’s lives.
Titled “Maa Paas Nahi, Toh Mamaearth Hi Sahi,” the campaign is a heartfelt tribute to the enduring love, guidance, and support that mothers offer, inspiring Mamaearth to create products rooted in the wisdom of traditional remedies and grandmothers ‘nuskha’.
The campaign captures the essence of maternal love and care while viewers are drawn deeply into the personal story of a new mom facing life’s challenges without the physical presence of her mother. The film introduces us to a new mom struggling to soothe her crying baby, desperately missing the comforting advice and ‘nuskha’ her own mother used to offer. Through a video call, she expresses her feelings of helplessness until she discovers Mamaearth’s Easy Tummy Roll-On, a gentle reminder of her mother’s love and care. It’s a powerful moment of realization that even when her mom isn’t there, Mamaearth’s products bring a sense of comfort and familiarity.
Sharing her thoughts on the campaign, Honasa Consumer Ltd EVP and chief marketing officer Anuja Mishra said, “For Mama earth, this campaign is not just a message but a reflection of our beginnings — a journey sparked by the timeless wisdom and nurturing love of a mother. We understand that there may be times when you may need to be away from your mom, yet still seek her advice. No one can substitute a mother, but as a brand, our endeavour is to bring Maa’s age-old beauty and care secrets
to you. From traditional remedies to modern-day practices, mothers have always stood as pillars of family well-being, passing down invaluable wisdom through the ages. Drawing inspiration from this deep-rooted understanding, our campaign celebrates the enduring legacy of motherhood and honours the unique journey of each mother who has nurtured, protected, and empowered her children, even from afar. This campaign not only underscores our commitment to innovation and responsiveness to evolving consumer needs but also reflects our dedication to harnessing the inherent power of nature to create safe and effective products for new mothers and their families.”
Havas Worldwide India chief creative officer Anupama Ramaswamy commented, “Mother knows best. She knows the unsaid things and what’s best for her child. It’s in her pearls of wisdom drawn from age-old traditions. And yet, she will not forever be around. And that’s when you miss her and her small nuskhe the most that made life so easy. We are proud to bring these nuskhe to life in easy-to-use ways, making it feel like maa is always near you. With this, we crafted two heartwarming stories of a struggling new mom and a fresh out-of-home teenager, each looking to their mothers for help and how the mother already knew what’s best for them.”
The campaign showcases Mamaearth Easy Tummy Roll-On in the film which resonates deeply with the theme of maternal care. The Roll-On is a soothing remedy for babies digestive discomfort, echoing the traditional practice of using hing-infused water to ease stomach troubles, colic or gas discomfort.
This 83-second ad film was conceptualised by Havas Worldwide India, and the brand plans to launch another film under the ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’ campaign.
