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By VINAY KANCHAN The film pre production meeting – In actuality a meeting that takes place before one proceeds with an ad film shoot, but in...
Summer internship – To the untrained eye a noble venture undertaken by the agency to try and give back to the community.But in reality (or management...
By VINAY KANCHAN The interview – A ritual marked by creative distortions of the truth, right from the time you excuse yourself from the job to...
The awards night – An excuse to arrive late, take credit for everything that has transpired, drink yourself silly, exchange dirty gossip about fellow professionals, roll...
From outside, 24 Akbar Road looks like just any other bungalow in Lyuten‘s Delhi – big with a huge lawn in the front amidst which sits...
The creative brief – the modern day equivalent of Narad Muni, the legendary instigator from Indian mythology. Anything but an ordinary piece of paper minding its...
The scam ad ritual – the scam-ad law states that the greatness (or award winning possibility) of an ad is inversely proportional to the number of...
By VINAY KANCHAN The ‘what do we need to do this year?‘ meeting – a necessary fixture in almost every organization (except those involved in making...
By VINAY KANCHAN The office party – commonly mistaken by most as an excuse to get drunk at the boss‘ expense. However that is as far...
By VINAY KANCHAN Performance appraisal – An integral part of the company EHS (employee humiliation scheme), the closest you get to acting in your own TV...
By VINAY KANCHAN Focus group – a research tool, largely inspired by the methodology used to resolve the Middle East crises… with the same success rate....
Pitch – a process, during which an agency approaches a client with the intention of acquiring his business, usually marked by ‘environmentally friendly activities‘ like recycling...
By VINAY KANCHAN “Ram Shankar… where in the @#$%ing hell is my job status for the week?” These seemingly innocent words snapped the young man from...
Black and white ads, in this age of digitally created colours, which endeared themselves to all and sundry; better still won creative awards for excellence! Apocalypso...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
“Limca Fresh Ho Jao” The new brand campaign underlines the Lime ‘n’ Lemony message in a refreshing representation – Launches 40 second commercial strategically during India...
The Alliance to Save Energy’s “Static Electricity House”, a television spot on home energy efficiency was voted the No. 2 TV commercial in the world. Judges...
Cola wars are hotting up in tandem with the soaring mercury. Beverage conglomerate Pepsi has unveiled yet another campaign aiming to quench the thirst of happy...
Ram Mohan has been drawing cartoons ever since he was in school. But it was a chance encounter with Clair H Weeks, veteran Disney animator, who...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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