ITV

Category: Ad Campaigns

  • Edelman India and Hellmann’s collab to create ‘Mood Burgers’ for cricket fans

    Edelman India and Hellmann’s collab to create ‘Mood Burgers’ for cricket fans

    Mumbai: Cricket is more than just a sport in India; it’s a way of life. As the nation gears up for the World Cup, Hellmann’s is elevating the match viewing experience for cricket fans with a unique 360 campaign, conceptualized and executed by Edelman India to launch Hellmann’s ‘Mood Burgers’ in partnership with SOCIAL. ‘Mood Burgers’ go beyond just taste and are specifically designed with intel from a Certified Mind-Body Eating Coach, Counselling Psychologist & Integrative Health Coach, Ridhi Golechha, to get you in the match-ready mood through carefully chosen ingredients.

    The limited-edition menu will be available in three delicious options with both vegetarian and non-vegetarian variants. The ‘Get Charged Up’ burger is a protein-packed blend of chicken and eggs or beetroot, and quinoa to help fans charge up during those critical matches. Stay focused with the ‘Eyes on the Prize’ burger, consisting of tuna or chickpeas, flax and sesame seeds, who are the right partners when you are all ‘eyes and ears’ to the most exciting moments of the match. Relax and refuel with the ‘Drop the Jitter’ burger made using meat or plant-based meat, and avocado, which delivers essential fats and iron for a calm, steady mood. Each burger not only satisfies your taste buds but also helps you to have a delightful match-watching experience.

     

     

    Unilever Foods Solution India head – foods, Priyanka Ganguly said, “Fueled by our passion for culinary excellence, Hellmann’s is committed to elevating the eating experience with our signature mayonnaise known for its rich flavour and extra creamy taste. Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season. These specially crafted burgers will be served across 53 SOCIAL outlets nationwide. We’re thrilled to offer India a delicious savour the excitement of the game with every bite.”

    Speaking on the association, Edelman lead advisor – brand marketing & communications Ashutosh Munshi said, “We are delighted to have partnered with Hellmann’s to create this exciting line-up of ‘Mood Burgers’ soaked in cricket culture. For us at Edelman, this goes far beyond a brand campaign. This is a brand taking action by bringing cricket fans their mood fixer for every match in a delicious burger, made possible only with the luscious taste of Hellmann’s mayonnaise. Building on this product innovation is a fully integrated marketing campaign that includes a digital ad film, owned and shared media, offline experientials, elements that drive earned attention and more.”

    Edelman India executive creative director Ashish Pathak said “Hellmann’s mayonnaise believes in the power of great tasting food and wanted people across the country to experience that. We know an event like the World Cup will put cricket-loving, Indian fans through a rollercoaster of emotions. So, we brought together a Mind-Body Eating Coach and a Chef to create “Mood Burgers”, a range of burgers using some witty nutritional facts and great-tasting mayo to help fans ride out their emotions. The idea goes beyond traditional communication and allows for people to interact with the brand in a fun, experiential way. Nerves will be calmed; focus will be brought, and energies will be charged this World Cup.”  

    Through this campaign, Hellmann’s India aims to take their delicious Mayo into the hearts and homes of cricket fans. To order your Hellmann’s Mood Burger, visit any of the 53 SOCIAL outlets across India between 5 to 30 June 2024, and have it delivered to you via Swiggy or Zomato from 6 June onwards.

  • RiteBite Max Protein launches ‘Swachhata Warriors’ campaign

    RiteBite Max Protein launches ‘Swachhata Warriors’ campaign

    Mumbai– In light of World Environment Day, RiteBite Max Protein is proud to announce the launch of the Max Protein Swachhata Warriors campaign. This initiative aims to promote cleanliness and environmental responsibility among citizens, encouraging them to take an active role in maintaining clean public spaces.

    The Max Protein Swachhata Warriors campaign focuses on several key objectives. The primary goal is to promote public cleanliness by encouraging citizens to participate in cleaning activities across various public spaces, including beaches, parks, and streets.

    The campaign highlights eco-friendly practices, advocating for proper waste segregation, recycling, and reducing plastic use to minimize environmental impact. Ultimately, the campaign aims to inspire change by motivating individuals to adopt eco-friendly habits and take proactive steps towards keeping their surroundings clean.

    Additionally, the campaign seeks to raise environmental awareness, educating people about the importance of maintaining cleanliness for environmental sustainability and community health. By fostering community involvement, the initiative brings together volunteers from different walks of life to work towards a common goal, fostering a sense of community and shared responsibility.

    Key highlights of the campaign also include volunteer activities such as beach clean-up drives, encouraging community participation. The campaign will also feature collaborations with environmental NGOs to maximize impact. Social media campaigns will be utilized to spread awareness and engage a broader audience.

    RiteBite Max Protein brand manager Ravinder Varma shared his vision for the campaign, stating, “At RiteBite Max Protein, we understand that true health extends beyond our bodies to the environment we live in. Cleanliness is vital for both personal well-being and the health of our communities. With the Max Protein Swachhata Warriors campaign, we aim to give back to society by supporting the Swachh Bharat Abhiyan. By combining the energy and vitality that our protein products provide with a commitment to environmental stewardship, we empower individuals to take responsibility for their surroundings. Together, we strive to create a cleaner, healthier, and more beautiful India.”

    This campaign, from its inception to collaboration with the Khushiyaan Foundation and its execution, has been spearheaded entirely by the in-house team at Max Protein. Dr. Ravinder Varma and Mr. Shivam Tiwari from the Max Protein team have taken the lead in driving this initiative.

    In collaboration with the Khushiyaan Foundation, led by Chinu Kwatra, the campaign gains an experienced and passionate partner. Mr. Kwatra, a dedicated social worker from Thane, has been working towards the betterment of society since 2014. His simple mantra, “Insaan Bano” (Be Human), has driven him to successfully launch projects like Beach Warriors, Roti Ghar, Naari-Shakti, and Project Pathshala. Grateful to his young team, he established the NGO Khushiyaan Foundation, under which these projects operate.

    Commenting on the same, Mr. Chinu Kwatra said, “Beach Warriors is team of youngster Founded by me in 2017 and I believe that youth are the real change maker. Similarly, protein bars of RiteBite Max Protein are real change maker as it’s gives you right amount of protein which is much needed for the body. I sincerely thank the brand RiteBite Max Protein for choosing Beach Warriors and hoping for great long-term partnership.”

    After completing his Masters in Finance and Marketing in 2014, Chinu worked in a reputed firm for three years before leaving his job to serve the nation. His goal is to see India as a developed nation. His achievements include being a Limca Book of Records Holder (2019 Edition), a Top 10 finalist of iVolunteers Awards, and being recognized as a Green Hero by Hindustan Times and an Earth Hero (2018) by The Better India.

    Together, we can all make a significant difference. Whether it’s picking up litter during a morning walk or organizing a clean-up drive in your neighbourhood, every small effort counts. This World Environment Day, let’s all unite in our efforts and work towards a cleaner, greener future for our communities and our planet.

    – Join us for World Environment Day for an Inspiring Journey | Max Protein Swachhata Warriors –

    – From Tragedy to Triumph: Mumbai beach clean-up becomes a legacy | Dr. Chinu Kwatra (Part 1) –

    – From Kachrawala to Safaiwala |  Dr. Chinu Kwatra (Part 2) –

    – Engineer put passion into action, cleaning beaches every weekend | Hitesh Maniyar

    – From Childhood Concern to Weekend Warrior | Chintu Sharma –

    – From Trash Titan to Beach Champion | Harshad Dabhlokar –

    – Inspired Sibling Duo | Samir Kwatra-

    – From Dalal Street to Beach Warrior | Chris Chokar –

    – Rise Up for Our Beaches: A Call to Action on Pollution | All Volunteers –

  • Panasonic strengthens sustainability commitment with #PanasonicForTheWorld campaign

    Panasonic strengthens sustainability commitment with #PanasonicForTheWorld campaign

    Mumbai: Panasonic Life Solutions India (PLSIND) – a diversified technology company, announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims to educate society about green practices around e-waste disposal, and conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the green ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.  

    The felicitation ceremony was attended by Dr Ved Prakash Mishra, director in the ministry of environment, Forest and Climate Change, Govt of India; Dr Sandip Chatterjee, Senior Director, Ministry of Electronics, and Information Technology, Govt of India; Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India; Manish Sharma, Chairman, Panasonic Life Solutions India & SA; Tadashi Chiba, MD & CEO, PLSIND; and Ritu Ghosh, Head, Corporate Affairs, PLSIND.

    Ved Prakash Mishra, director of ministry of environment, Forest & Climate Change, Govt. of India, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach – “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future.”

    UNDP India’s head of the action for climate and environment unit  Dr Ashish Chaturvedi commented “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”

    Sharing his views on Panasonic’s concerted efforts, Panasonic Life Solutions India and SA chairman Manish Sharma said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy.  Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”

    Panasonic Life Solutions India MD & CEO Tadashi Chiba said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita – the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices are at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by the United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year-on-year where they are becoming conscious of using resources responsibly and supporting the society at large.”

    Further, in convergence with World Environment Day, PLSIND also announced its #PanasonicForTheWorld campaign, intending to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.  

  • “Leads Brand Connect’s role was instrumental in bringing the campaign idea to life:” Ashish Khandelwal

    “Leads Brand Connect’s role was instrumental in bringing the campaign idea to life:” Ashish Khandelwal

    Mumbai: Bail Kolhu has set a new benchmark with the #ChunoSahi campaign. The innovative campaign has captivated audiences across the nation, distinguishing itself with a resonant narrative and outshining other election-related campaigns with its extraordinary reach and impact.

    In a landscape crowded with election-related campaigns, #ChunoSahi stands out as unique. The leading FMCG company is proud to be the only brand to introduce an initiative focused on making informed voting choices rather than simply voting, setting a new standard in consumer engagement and civic awareness.

    The campaign’s digital footprint is nothing short of remarkable. Across all platforms, the campaign amassed over 48 million views, 558,038 likes, 28,909 shares, and 10,651 comments. These impressive numbers highlight the campaign’s widespread appeal and its effectiveness, both in the kitchen and at the ballot box. The campaign was also released on national TV and radio channels.

    The creative force behind the #ChunoSahi campaign is Leads Brand Connect. The full-service creative brand marketing agency ideated and executed the three different ad films for the initiative.

    Indiantelevision.com caught up with BL AGRO managing director Ashish Khandelwal, who discussed the creative process behind the campaign and much more…

    Edited excerpts

    On the initial brainstorming and creative process behind the campaign

    The initial brainstorming began with the recognition that elections are celebrated as festivals in our country. People across the nation participate in elections and cast their votes with great enthusiasm. How could a legendary brand like Bail Kolhu stay silent when we had a chance to make a significant impact? Our agency Leads Brand Connect, came up with the #ChunoSahi campaign idea to encourage mindful voting and the selection of the right candidates. The agency conceptualized an entire 360-degree plan to make a grand entrance and open the eyes of voters, particularly targeting young voters. During our research, we identified numerous issues that needed attention. However, we decided to focus on three crucial aspects: Grand Commitments of Leaders and Parties, Alluring Voters, and Lack of Basic Civic Necessities.

    Through the #ChunoSahi campaign, we aimed to create a powerful and resonant message that would inspire voters to think critically about their choices. The campaign employed a variety of strategies, including social media outreach, influencer partnerships, and engaging content, to ensure widespread reach and engagement along with the messages on Television and Radio.

    On Leads Brand Connect contributing to the campaign, and their role in bringing the idea to life

    Overall, Leads Brand Connect’s role was instrumental in bringing the campaign idea to life. Their comprehensive approach, from strategic planning to execution and analysis, ensured the campaign’s success and helped the brand achieve its marketing objectives. The trusted agency planned everything from films to digital strategy to collaborations with influencers.

    They crafted compelling narratives and designs that resonated with the target audience, driving engagement and brand recognition. Their proactive approach to monitoring and analysis enabled timely adjustments, ensuring maximum impact and ROI. Moreover, their collaborative spirit fostered strong partnerships, amplifying the campaign’s reach through strategic collaborations. In essence, Leads Brand Connect not only executed the campaign but also elevated it to new heights, leaving a lasting impression on both the brand and its audience.

    On strategies you used to achieve such widespread reach across various platforms

    We implemented a multifaceted strategy that focused on targeted ad campaigns, tailored content, and strategic collaborations. Our targeted ad campaigns used audience segmentation and behavioral insights to create effective ads. We partnered with credible influencers in food and politics segment, who shared tailored content aligned with our message.

    On #ChunoSahi standing out and achieving a significant impact

    #ChunoSahi stood out in a crowded election campaign landscape due to its unique approach to tapping into the most serious issues Indian citizens faced during the election season in a comic satirical manner. Each ad film was targeted on a unique set of issues: the first one was centered around Neta ji’s bragging promises, the second on disappearing promises post-election, and the third on vote-buying tactics emphasizing the importance of mindful voting.

    On the campaign influencing future marketing strategies within the FMCG sector

    The #ChunoSahi campaign is poised to have a significant influence on future marketing strategies within the sector. By emphasizing the importance of making informed choices, the campaign taps into consumers’ growing demand for transparency and authenticity. This shift towards empowering consumers with knowledge about products aligns with broader industry trends towards sustainability and ethical consumption. FMCG brands are likely to increasingly adopt similar strategies, focusing on transparency, product quality, and social responsibility to build trust and loyalty among consumers. Additionally, the campaign’s success in leveraging digital platforms and engaging with influencers underscores the importance of omnichannel marketing and the integration of social media in FMCG marketing strategies. Overall, the #ChunoSahi campaign sets a compelling precedent for FMCG brands to embrace consumer-centric approaches that prioritize integrity, sustainability, and meaningful engagement.

  • Tata Mutual Fund leverages CTV advertising for “Index Funds Simple Hai” campaign

    Tata Mutual Fund leverages CTV advertising for “Index Funds Simple Hai” campaign

    Mumbai: Tata Mutual Fund leverages the growing popularity of connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds Simple Hai’ campaign. As a part of its ‘Desh Kare Nivesh’ initiative, the campaign demystifies the Index Funds category for investors through light-hearted everyday situations and relatable characters.

    Through a series of three short ad films, the campaign uses humor and daily scenarios to convey a straightforward message: Life may be complicated, but investing doesn’t have to be. By comparing confusing academic theories, weight-loss jargon, and intricate recipes with the simplicity of investing through index mutual funds, Tata Mutual Fund shows that while life can be complicated, investing doesn’t have to be. For example, one video compares solving a complex mathematical equation in a classroom to investing in an index fund, highlighting the ease of the latter.

    The core idea of the campaign is the ease and simplicity of investing in index funds. Further, it sheds light on key attributes, such as lower fees, quick and hassle-free investment option and effortless mimicking of the market. Through this campaign, Tata Mutual Fund targets diverse range of audiences, from young professionals to seasoned individuals.

    Tata Asset Management CEO and MD Prathit Bhobe said, “At Tata Mutual Fund, we are helping individuals make informed investment choices. Index funds are one of the smart option for investors of all backgrounds, offering the potential benefit of mirroring market indices with lower expense ratios. As per the latest available data, last year, index funds saw remarkable growth, with Average Net Assets under Management soaring from Rs. 1.69 lakh crore (April 2023) to over Rs. 2.18 lakh crore (April 2024), making them a prudent option for a well-rounded portfolio” (Source: AMFI)

    The brand harnesses the power of CTV, complemented by social media and targeted online advertising, effectively addressing the evolving viewing habits, especially among younger demographics.

    Tata Mutual Fund has collaborated with Hotstar for the campaign’s debut as part of the ICC Men’s T20 World Cup tournament starting on 3 June.

    On the campaign launch, Tata Asset Management head-marketing Ashish Pawar said, “We’re thrilled to harness the power of CTV and other digital platforms to demystify index funds. Our campaign aims to inspire a new generation of investors to invest in Index Funds aiming for long-term growth and success.”

    The series of films have been conceptualized and produced by Adsto Media House.

  • UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    Mumbai: UniPin, the leading digital entertainment enabler in India, has launched its exciting ‘Bonus ka Naya Bahana’ campaign to provide Battlegrounds Mobile India (BGMI) players with the most pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.

    As KRAFTON’s official distribution partner for Battlegrounds Mobile India (BGMI), UniPin is committed to delivering unparalleled value and a seamless UC purchase experience to the nation’s dedicated 100-plus million BGMI players. During the campaign period from 1 June 2024 to 10 June 2024, UniPin aims to establish a new benchmark for BGMI UC purchases, by offering the best value for everyone’s money.

    Sharing his excitement, UniPin India marketing lead Utsav Mahendra commented, “At UniPin, we recognize the importance of offering added value to gamers, and our ‘Bonus ka Naya Bahana’ campaign exemplifies our commitment to providing BGMI players with compelling reasons to choose UniPin. We are delighted to unveil this campaign which will deliver unparalleled value and an enriched gaming experience to players nationwide. Our goal is to ensure a secure and unparalleled UC purchasing process, guaranteeing that every player receives exceptional value for their investment.”

    The bonus UC tiers for the ‘Bonus ka Naya Bahana’ are as follows:

    . Buy 60 UC & Get 6 UC Bonus

    . Buy 300 UC & Get 60 UC Bonus

    . Buy 660 UC & Get 120 UC Bonus

    . Buy 1500 UC & Get 450 UC Bonus

    . Buy 3000 UC & Get 1050 UC Bonus

    With shooting games generating 24 per cent of in-app purchase revenues in India as per the FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, UniPin plays a significant role in bolstering the industry’s revenue by providing new users with a flawless transaction experience.

    UniPin ensures swift UC acquisition for both newcomers and experienced players, offering multiple payment options for added convenience. For new BGMI players, the platform provides clear instructions and support for effortless UC purchases, ensuring that starting your UniPin journey is both rewarding and enjoyable.

    UniPin, known for facilitating smooth in-game currency transactions for popular titles such as Valorant, EA FC Mobile, Fortnite, Minecraft, and many others, encourages all BGMI players in India to seize this opportunity, enjoy exclusive benefits, and elevate their gaming experience.

  • Fast&Up launches “The Hydrating Heroes” initiative

    Fast&Up launches “The Hydrating Heroes” initiative

    Mumbai: Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, an electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to one million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.

    Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.  

    Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.

    Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Fast&Up CEO Vijayaraghvan Venugopal. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”

    Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalised during demanding tasks.

    These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.

  • Lifree ropes in Rupali Ganguly as its brand ambassador

    Lifree ropes in Rupali Ganguly as its brand ambassador

    Mumbai: Lifree, a pioneering adult diaper brand based in Japan, roped in the renowned television actress Rupali Ganguly as its brand ambassador. The collaboration stems from the profound impact of her character, Anupamaa, on audiences, making her an ideal representative for a brand focused on addressing sensitive health issues with empathy and understanding. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst consumers.

    The brand also announced the launch of its DVC campaign, “Leakage ka no dar, jiyo khul kar”, to spread awareness on adult incontinence and the benefits of using adult diapers. In the video, the actress shares a heartfelt story about her mother and her challenges due to urinary incontinence. The video continues to talk about how the unique 12-hour absorption capacity in Lifree Adult Diapers helped her regain confidence, empowering her to navigate her life independently.

    Speaking about their commitment to providing effective solutions, Lifree MD Yuji Ikeda said, “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”

    Rupali Ganguly, said, “Brands like Lifree are trying to solve a problem that needs to be more widely discussed, and this made me join the initiative and spread awareness. This DVC communicates that battles of old age are not fought alone. I want my audience to know that they have partners who will support them while dealing with such medical conditions. And with Lifree, older adults can now live a life full of confidence and independence.”

    The product gives older adults the confidence to live their lives to the fullest and uses advanced technology to build a powerful absorption core that can hold up to six glasses of liquid. It acts as a trusted partner for individuals, providing comfort, confidence, and renewed vitality.

  • Ayushmann Khurrana returns in new Agoda campaign

    Ayushmann Khurrana returns in new Agoda campaign

    Mumbai: Digital travel platform Agoda launched a new campaign featuring India’s global superstar Ayushmann Khurrana. It marks the third collaboration between Ayushmann and Agoda, after the successful ‘fridge magnets’ video and an innovative AI campaign.

    In the new video, Ayushmann once again showcases his many travels. Flaunting his wall filled with travel photos, Ayushmann shows his versatility and impresses his friends by rapidly speaking in different accents from the locations he has visited. Ultimately, he explains that these trips are made possible thanks to Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.

    Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated “Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

    Agoda senior country director India subcontinent and Maldives Krishna Rathi shared, “Agoda is rapidly gaining the reputation in India as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Having Ayushmann as our brand ambassador has contributed to even more awareness of our great prices. The new campaign is charming, fast-paced, and most of all, fun. All qualities that perfectly match Ayushmann’s talents and Agoda’s brand aspirations.”  

    Agoda has been active in India since 2008 and connects both Indian travelers and international tourists with over 4.2 million holiday properties globally.

  • Tata Trusts launches film on quitting tobacco

    Tata Trusts launches film on quitting tobacco

    Mumbai: Tata Trusts have unveiled a meaningful cause-driven awareness film, #DontQuitQuitting, that captures the challenging journey of people trying to quit tobacco. While nearly 34 per cent of tobacco users in India have tried to quit, many tend to relapse. The film offers a fresh, unique, and nuanced perspective to the conversation on tobacco consumption – instead of simply highlighting risks and asking people to quit, it portrays a raw and honest story of the setbacks and personal struggles that people experience along the path to tobacco cessation. By compassionately shedding light on the issue, the campaign motivates people to stay persistent in their efforts to quit tobacco.

    The film follows the journey of a tobacco user as he navigates his own unique experience, using a powerful and evocative visual metaphor of a ‘gutka’ pack and a cigarette sticking persistently to his body, representing people’s hidden struggles to break free of this addiction. The film’s catchy lyrics, ‘Chipak Chipak,’ bring to focus the ‘sticky’, pervasive nature of people’s tobacco consumption habit and the relentless struggle to fight the constant urge and quit it.

    Tata Trusts head of brand and marketing communications Deepshikha Surendran said, “When encouraging people to quit tobacco, we found that few uncover the struggles and emotional turbulence of de-addiction. At the Tata Trusts, we have been consistently raising awareness on the risks of tobacco use and its link to various types of cancer. This film with its unique execution and catchy lyrics is a powerful way to highlight the invisible and courageous struggles of those trying to quit tobacco. We recognize that quitting tobacco is a journey, and we hope that this campaign offers people encouragement and motivation to continue along this path till they succeed.”

    RepIndia senior creative director Neelanjan Dasgupta added, “In this world of constant conversations, we often forget the power of silence, and that actions are so much louder than words. This is why we wanted to use a visual analogy in the form of mime, as a mode to communicate a simple fact – quitting tobacco might be difficult but is not impossible. The brief from the Trusts clearly indicated that we should not be preachy. Instead, we aimed to create an interesting narrative using the power of action in a format most suitable for the digital audience.”

    It has also been amplified across Tata Trusts’ social media platforms, including LinkedIn, Instagram, X, Sharechat, and Facebook. Through a digital-first launch, India’s leading philanthropic organization intends to spark meaningful conversations about the realities of quitting tobacco and offer motivation to the people undertaking this endeavour. Tata Trusts will also amplify three powerful real and lived experiences of people’s paths to de-addiction in the form of video testimonials, reminding people that they are not alone in this struggle and offering them hope for a tobacco-free life. This builds on the Trusts’ long-standing commitment to increasing awareness and advancing affordable, high-quality cancer care to millions of Indians, through the efforts of the Tata Cancer Care Foundation. So, start your journey today and Don’t Quit Quitting.