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MUMBAI: Draftfcb+Ulka has rolled out a new campaign for Amul’s Mithaimate. “The TVC brings alive the versatility of Amul Mithaimate by showcasing desserts, from the...
MUMBAI: Expect a new TVC for Jayalakshmi Silks soon. This Kochi based textile retail brand has handed over its creative mandate to Dentsu Communications, which will...
MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad...
NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views...
NEW DELHI: The Lucknow bench of the Allahabad High Court is expected to hear later this week a public interest litigation alleging that a full page...
While the night sleeps in murky shadows and an old couple remains wrapped under the warming quilt, suddenly the mature clock, standing alert on the bedside...
Well, it seems that Bollywood’s most versatile actor, Aamir Khan, has taken up a resolution to portray characters that are completely deviated from all forms of...
Hey!!! Did you know that Bank of India has appointed tiny little secret messengers to eavesdrop on all those clandestine financial worries that hinder aspirants from...
Are you adequately insured? Is your insurance amount good enough to take care of all your future needs? Do you treat “life insurance” not just as...
Hey, don’t you think its just time to don a new look!!! Don’t you think its just time to “reflect upon your reflection” once again!!! Don’t...
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as it...
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as it...
Imagine…. She is just back from her shopping spree. She rushes towards the apartment, when the watchman says that her husband has already arrived from office....
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as it...
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as it...
“It has to be spread out, the skin of this planet, Has to be ironed, the sea in its whiteness; And the hands keep on moving,...
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as...
The flash committers – a tribe usually found in the upper echelons of the corporate world. These people instantly commit timelines and deliverables with the earnestness...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
By VINAY KANCHANIt was a wretched Saturday morning. Well, to be fair the weather was in top form, but almost the entire agency had been dragged...
By VINAY KANCHAN The appropriators: – a tribe who give themselves the right to lord over other people, often to achieve their own ends, even when...
By VINAY KANCHAN The agency churn phenomenon: – One of the big problems facing the industry today is that more people seem to be exiting it...
By VINAY KANCHAN Job-definition – people in the corporate world, especially those at relatively senior levels are never really certain where the scope of their job...
By VINAY KANCHAN The brand versus sales debate has raged ever since a not so famous Greek philosopher sub let the empty seats in his ‘platonic...
By VINAY KANCHAN The notice period – commonly identified as that periodic reference from the time an employee expresses his desire to move onto bigger designations,...
VINAY KANCHANThe work-life divide- the fine line that separates office related activities with those other than, is fast becoming as visible as the Australian teams‘...
As more and more banks and insurance companies compete to give the ‘good old‘ customer a better plan, Kotak Mahindra Old Mutual Life Insurance Limited (Kotak...
The free hand – a mythical concept which has been in existence ever since the term ‘management‘ was invented by a group of orangutans figuring out...
By VINAY KANCHAN A consultant: – An outside entity who is paid to bring objectivity, expertise and insight into a client‘s working. However, the only skill...
New Delhi, 4th June, 2006 – Motorola (NYSE:MOT) today further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador — actor,...
JANMAT, the channel that has changed the way citizens engage with their leaders and make them accountable for their actions is now ready to take on...
New Delhi- 10th Feburary 2006: After fantastic success across Europe, America and South Africa, Easy Off Bang is now available in India. Easy Off Bang is...
By VINAY KANCHAN The creative presentation: – Typically the end product of the many hours of self satisfaction that has preceded it. Till the point when...
MUMBAI: The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign...
By VINAY KANCHAN The Media Review – Most men have a problem comprehending figures (except those of the female form). Figures intimidate men and take them...
Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young...
By VINAY KANCHAN The prologue to an agency review – an agency review is ideally an open minded exercise that is meant to evaluate the performance...
By VINAY KANCHAN Passing the buck – the one skill that is genetically transmitted through the organizational DNA over decades. Some agency systems have actually developed...
By VINAY KANCHAN The law of credit – What might appear at first glance, to resemble an elementary accounting principle, is actually one of the primary...
Bangalore: Café Coffee Day (CCD) announced a new Valentine’s day promotion, “Café Coffee Day Luv Zone” at all its 262 cafes across 60 cities in the...
By VINAY KANCHAN The wordspinners – an enormously (though unnecessarily) respected species in the corporate community, these sophisticated ‘pieces of work‘ have the uncanny...
By VINAY KANCHAN Business Lunches – a pleasurable diversion for some, but for those considerably lower in the food chain (no pun intended), an experience equivalent...
MUMBAI: Sharp Corporation and Sharp Laboratories of Europe have developed a new LCD panel, which can simultaneously display different information and image content in right and...
The procrastinator – a tribute to those who convert the fine art of taking a simple decision into a 52-episode soap opera (pending DD approval and...
Let me start with a question? If it rains in Mumbai, why is there is no campaign for ice cream in the rest of India?If there...
By VINAY KANCHANThe Headhunters – a noble tribe that gets us all a better deal. Sworn to secrecy and acting with the utmost discretion they...
By VINAY KANCHAN The escape artist: – the ad industry‘s tribute to Houdini, the great American magician, most famous for his escape acts. Over...
By VINAY KANCHAN Meeting (refer ‘cul de sac‘) – inspired somewhat by the concentration camp model employed by the Third Reich, a process which involves trapping...
By VINAY KANCHAN Celebrity endorsement – only to be considered if client wants an answer right then, you have to really use the urinal and he...
April 11, 2006: 25 year old Delhi resident & eBay seller -Rajat Mishra – is tapping eBay buyers by offering an idea for sale. Rajat promises...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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