ITV

Category: Ad Campaigns

  • Klook and Bharti Singh take the scenic route to self-love in new campaign ‘The Best You’

    Klook and Bharti Singh take the scenic route to self-love in new campaign ‘The Best You’

    MUMBAI : Travel platform Klook has dropped its newest India campaign ‘The Best You’, starring none other than Bharti Singh but this time, the queen of comedy isn’t chasing laughs. She’s chasing herself.

    Marking a major shift in travel storytelling, the digital-first campaign trades holiday clichés for heart. Through Bharti’s personal journey across the UAE, from meditative desert safaris to immersive art installations and the campaign frames travel not as escape, but as emotional restoration. And in doing so, it taps into a growing trend: travellers who aren’t just looking to explore the world, but to rediscover themselves.

    “Not many know the journey it took for me to find my place in this industry,” said Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”

    Shot across soulful, high-sensory backdrops like ‘TeamLab Phenomena Abu Dhabi’, the three-part brand film traces her emotional arc through moments of vulnerability, wonder, and lightness. Each episode reframes Bharti as more than an entertainer – she becomes a stand-in for every Indian woman seeking stillness in a loud world.

    And the timing couldn’t be better. According to Klook’s Travel Pulse study, two in three millennial and Gen Z Indian travellers now seek transformation over tourist traps. “The Best You” hits that sweet spot of emotion and inspiration — and speaks to a generation that values feeling something over posting something.

    “The Best You is more than just a campaign – it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Klook India and Middle East marketing lead, Shivam Tyagi. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”

    The India leg of the global campaign which debuted with Marie Kondo earlier this year is being amplified via a 500+ creator network across Instagram and YouTube, and is supported by a trailer, episodic rollouts, and behind-the-scenes content.

    Because in 2025, it’s not just about ticking off places, it’s about tuning into you.

  • Sun Pharma’s #SecondBirthDate returns with a shot of inspiration from Sumit Antil

    Sun Pharma’s #SecondBirthDate returns with a shot of inspiration from Sumit Antil

     MUMBAI: Sun Pharma is back with its acclaimed #SecondBirthDate campaign this National Doctors’ Day, and this time, it packs a javelin throw of inspiration. Fronting the initiative is para-athlete Sumit Antil— a five-time gold medallist, Padma Shri and Khel Ratna awardee — who credits his second shot at life to the doctors who pierced him back together after a devastating accident.

    Antil’s moving story begins in 2015 when a road accident at age 17 shattered his dream of joining the Indian Army or becoming a wrestler. “26 May 2015 is my #SecondBirthDate — the day I began chasing a new dream,” said Antil. “It was the doctors who helped me rise again.”

    The campaign, now in its third year, continues to honour doctors as life-givers, with Antil joining previous campaign faces like actor Sushmita Sen and cricketer Rishabh Pant, both of whom shared their stories of recovery and gratitude.

    Sun Pharma CEO – India business, Kirti Ganorkar said, “#SecondBirthDate is our tribute to doctors who give people a second chance at life. What began three years ago as a humble initiative to celebrate the life of healthcare professionals has grown into a national movement, powered by countless personal stories of hope, courage, and gratitude. We are truly honoured to have Sumit Antil join the initiative this year. His resilience and determination to make a meaningful impact reflects the same spirit that drives our doctors, a shared commitment to making a difference in society.”

    Also lending their voices this year are Indian Idol winner Pawandeep Rajan and digital creator Himani Guher, both sharing deeply personal accounts of resilience and recovery.

    Crafted by Ogilvy India, the campaign has gone live across print and digital, with past champions like Harmanpreet Kaur and Sushmita Sen once again backing the cause.

    Because some heroes wear white coats — and every saved life deserves a birthday party.

  • Pulse Candy rolls out AI-powered tribute to Rath Yatra with ‘Pulse of India’ campaign

    Pulse Candy rolls out AI-powered tribute to Rath Yatra with ‘Pulse of India’ campaign

    MUMBAI: Pulse Candy, the tongue-tingling treat from the house of DS Group, has unwrapped another tech-led cultural offering — this time paying homage to one of India’s most iconic festivals. With ‘Jagannath Rath Yatra – The Pulse of India’, the brand launches an AI-crafted campaign that brings alive the devotion, mythology, and massive spectacle of the sacred Puri chariot festival.

    Running from 25 June to 2 July across Meta, YouTube, and X, the campaign’s centrepiece is a richly visualised film that reimagines the celestial tale of Lord Krishna’s transformation into Lord Jagannath and the mystique of Daru Brahma. The AI-powered storytelling gives the centuries-old spiritual saga a contemporary, cinematic sheen — perfect for today’s scroll-happy viewer.

    The build-up includes a “Did You Know?” trivia blitz across platforms, serving up festival nuggets and mythological morsels to spark curiosity and cultural chatter.

    This campaign follows the brand’s previous AI-led forays into Mahakumbh and Ganesh Chaturthi, cementing Pulse’s position as more than just a candy — but a curator of India’s cultural soul.

    Speaking about the campaign, DS Group senior general manager, marketing, confectionery, Arvind Kumar said, “Pulse is more than just a candy. It is a reflection of India’s culture and spirit. Through this campaign, DS Group’s Pulse Candy is not only honouring the cultural heartbeat of Odisha but also bringing it alive for a new generation through the power of AI storytelling. The Rath Yatra is a traditional spectacle and we’re proud to be celebrating it in a way that connects tradition with technology.”

    Launched in 2015, Pulse has ruled the hard-boiled candy category for nearly a decade. And with every marketing innovation, it proves it knows not just what tickles the tongue — but also what moves the heart.

    From flavour bombs to festival feels, Pulse continues to be, quite literally, the Pulse of India.

  • Konica Minolta rides the rails with metro takeover across six Indian cities

    Konica Minolta rides the rails with metro takeover across six Indian cities

    MUMBAI: Konica Minolta Business Solutions India is going full steam ahead with the second phase of its high-impact, high-visibility brand campaign — and this time, it’s hitting the metro tracks.

    After testing the waters in Delhi and Mumbai earlier this year, the digital printing powerhouse is now scaling its campaign across six metros: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata. Seven fully branded metro trains — decked out inside and out — will carry the company’s messaging to millions of daily commuters starting 23 June.

    Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign turns everyday train rides into rolling billboards. While exteriors deliver striking brand visuals to city dwellers, the interiors feature immersive storytelling, showcasing Konica Minolta’s range of digital print and business solutions.

    On this, Konica Minolta Business Solutions India Pvt. Ltd. managing director, Katsuhisa Asari said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”

    This ambitious rollout adds serious heft to the company’s branding arsenal, building on earlier initiatives like Digital OOH, One PowerHouse, and Print Xpress. For Konica Minolta, it’s not just about printing — it’s about imprinting itself on the country’s business fabric, one metro ride at a time.

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  • Trust fund rally as mutual industry eyes Rs 100 lakh crore with caution

    Trust fund rally as mutual industry eyes Rs 100 lakh crore with caution

    MUMBAI:If India’s mutual fund industry were a blockbuster, it would now be at its intermission Rs 100 lakh crore down, and another Rs 100 lakh crore to go. That was the spirit animating the fourth edition of the Moneycontrol Mutual Fund Summit in Mumbai, where the country’s top fund managers, regulators, and market veterans converged to chart a responsible roadmap to the next trillion-dollar milestone.

    The big number Rs 100 lakh crore in AUM (Assets Under Management) is no longer a pipe dream. But as SEBI Whole-Time Member Amarjeet Singh warned in his keynote, with great inflows come great responsibilities. “People are trusting mutual funds with their money, and that trust should not be disturbed,” he said. “Growing the right and responsible way becomes very important.”

    That note of caution echoed across the summit, where talk veered from geopolitics to granularity, inflation to inclusion. HDFC AMC MD & CEO Navneet Munot offered a moral compass: “Truth is the foundation, transparency is the path, and True North can be like our compass.” He praised SEBI’s “co-creative” approach to regulation, one that encourages dialogue, not duels.

    Liquidity, not just logic, remains the dominant force in markets, observed Axis AMC CIO Ashish Gupta. “No market is insulated from global risk trade or geopolitics. But liquidity continues to be the biggest driver of asset prices.”

    With fund launches, especially thematic ones, flooding the market, the panel agreed that innovation must be balanced with investor education. “We’ve created many pieces like Lego. What’s missing is education,” said Edelweiss AMC MD & CEO Radhika Gupta. “We need to tell people kaunsa mutual fund sahi hai which one fits their goals.”

    Gupta also hailed SEBI’s nod to Social Impact Funds as “forward-looking”, opening the doors for ethical investing in India’s evolving MF landscape.

    Meanwhile SBI Mutual Fund deputy MD & joint CEO D P Singh reminded the audience that education is also about action. “We’re powering platforms like mutualfundskyusahihai.com to take investor awareness to the next level.”

    One number got heads nodding: Kotak AMC’s Nilesh Shah pointed out that India has nearly 30 crore vehicle owners but just 5.5 crore mutual fund investors. “The next leg of growth is clearly in Bharat,” he said, emphasising the need to tap into smaller towns and first-time investors.

    The summit closed with a call for balance. More innovation, but with integrity. More investors, but through inclusion. And more funds, but built on fundamentals. With Rs 100 lakh crore already clocked, the mutual fund industry isn’t just managing wealth anymore, it’s managing trust.

    And in this next chapter of financial deepening, India’s mutual fund fraternity knows the best returns will come not just from markets, but from meaning.

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  • HDFC Life heads East with new campaign starring Abir Chatterjee

    HDFC Life heads East with new campaign starring Abir Chatterjee

    Mumbai: HDFC Life is going local to go deeper. The private life insurance major has rolled out a fresh regional campaign across West Bengal and Odisha, urging consumers to “enjoy today while planning for your family’s tomorrow.” Fronted by Bengali film star Abir Chatterjee, the campaign blends cultural insight with financial foresight.

    Following the success of its southern India campaign in 2023, which helped the brand notch up visibility and engagement in Tamil Nadu, Karnataka, and beyond, HDFC Life is now zooming in on the East — where aspirations for a better lifestyle are rising fast. From holidays to festivals to family outings, consumer research shows that people here prioritise living well — but not at the cost of long-term security.

    That’s where HDFC Life steps in. The new film features Chatterjee reflecting on his childhood joys while quietly ensuring his own family’s future is protected. The pitch is clear: you can live life king-size, but not without a plan.

    Speaking about the campaign, HDFC Life head – marketing, Pritika Shah said, “India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy.

    With this regional push, HDFC Life isn’t just selling policies — it’s packaging peace of mind with cultural context.

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  • Prajakta Koli adds monsoon punch to Bata’s Floatz clog campaign with a stylish PSA

    Prajakta Koli adds monsoon punch to Bata’s Floatz clog campaign with a stylish PSA

    MUMBAI: When Mumbai rains come knocking, most people reach for an umbrella. But Prajakta Koli is here with a newsflash: it’s time to grab a pair of Floatz instead. Bata India’s latest campaign for its Floatz range has landed with a splash, fronted by content creator and actor Prajakta Koli in the role of a delightfully offbeat news reporter.

    Launched on 27 June 2025, the campaign brings a playful monsoon-ready message to the streets and screens. Koli’s PSA — ‘Floatz is your go-to, come rain or shine!’ – sets the tone for a series of tongue-in-cheek scenes where the stylish clogs stand tall in puddles, errands, and even airport fits. Designed with waterproof material, anti-skid soles, and the brand’s proprietary FloFoam cushioning, Floatz aim to put comfort and durability on a collision course with street style.

    Retailing from just Rs 1199, the clogs come in breezy pastel hues, promising fashion without soggy consequences. Built with dual-density soles and reliable arch support, they’re pitched as a fuss-free footwear fix for the wet months.

    “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price”, said Bata India head of marketing Deepika Deepti. “Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season”.

    Koli added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart… It’s like coming home, but in super comfy shoes!”

    Floatz is currently the fastest growing brand under Bata’s portfolio and is available at over 1,900 stores across India and on bata.com. With this campaign, the legacy brand is clearly betting on cool comfort and creator credibility to win the monsoon rush.

  • Asian Paints goes prime time with Tamil TV-inspired colour guide

    Asian Paints goes prime time with Tamil TV-inspired colour guide

    MUMBAI: What do Tamil prime-time serials and your next wall colour have in common? Quite a lot, if Asian Paints has anything to say about it.

    The paint and décor giant has launched Tractor Emulsion Varnamaalai, a first-of-its-kind shade guide for Tamil Nadu inspired by the vivid sets and characters of popular Tamil TV serials like Kayal, Moondru Mudichu and Singapenne. With the visual flair of leading ladies such as Chaitra Reddy, Swathi Konde and Maneesha Mahesh fronting the guide in full character, Asian Paints brings 65 curated colour combos straight from the screen to your home.

    Cleverly titled Varnamaalai—Tamil for “garland of colours”—the guide features palettes lifted from living rooms, staircases and bedrooms of beloved serials that collectively reach over 41 million viewers a month. It’s smart, striking, and steeped in local flavour.

    Speaking on the launch, Asian Paints Ltd. MD & CEO, Amit Syngle shared, “At Asian Paints, we understand that colour is both a deeply emotional and cultural choice. With Tractor Emulsion Varna Maalai, we’ve transformed that understanding into a truly local and meaningful offering. This shade guide gives consumers in Tamil Nadu a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day. It makes colour selection more intuitive, personal, and inspiring — and reflects our ongoing effort to democratise décor through innovations rooted in culture.”

    Designed around its bestselling Tractor Emulsion, known for anti-fade performance and a four-year warranty, Varnamaalai includes room-wise stencils, styling tips and finish options to help home-owners visualise real spaces with star-approved flair.

    Speaking at the launch, actors Reddy, Konde, and Mahesh shared their thoughts on the shade guide, “Varnamaalai is a beautiful and brilliant offering. Choosing the right colours for your home is often overwhelming, but seeing combinations brought to life through TV serials we watch every day makes the process simple and real. We can’t think of a better brand than Asian Paints to lead and guide this journey.”

    The guide is available at Asian Paints dealer outlets, online, or via SMS. Send “Tractor” to 56161 and have the shades of Tamil Nadu’s biggest blockbusters delivered to your doorstep.

    It’s colour with character—and a little bit of daily soap drama.

  • LIC Housing Finance puts your name on the door, digitally speaking

    LIC Housing Finance puts your name on the door, digitally speaking

    MUMBAI: What’s the first sign a house is truly yours? LIC Housing Finance thinks it’s seeing your name on the nameplate-and to mark 36 years of enabling that dream, it’s gone digital with a sentimental twist.

    The company, in collaboration with digital agency BC Web Wise, has launched a heartfelt campaign titled ‘Apna Ghar, Apna Naam’, a microsite-led activation that invites users to create and download their very own personalised digital nameplates. No keys, no walls, no paperwork—just your name on the door, digitally rendered as a symbol of aspiration.

    Inspired by LIC HFL’s Foundation Day brand film that celebrates the quiet triumphs of homeownership—from picking wall colours to hanging family portraits—this activation brings the emotion online. Visitors to the site can design custom nameplates and share them across social platforms as a way of manifesting their housing dreams.

    “Owning a home is one of the most personal dreams for many Indians, and the nameplate is often the most visible sign of that dream coming true,” said BC Web Wise associate creative director, Anuja Bharadwaj. “With this activation, we wanted to recreate that moment of pride, even digitally. It’s simple, it’s emotional, and it’s something everyone can relate to.”

    The brand is backing the initiative with a full-throttle digital rollout—reels, stories, user-generated content, and even employee nameplates—all designed to build a community of dreamers proud to say, ‘Apna ghar toh apna hi hota hai.’

  • UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    MUMBAI: Ugro Capital, the DataTech NBFC with MSMEs in its DNA, has launched a rallying cry for India’s small business backbone — and it’s asking the entire country to stand up and be counted. With #BharosaMSMEpar, Ugro is transforming last year’s popular ‘MSME Accha Hai!’ sentiment into a full-blown national movement.

    At the heart of the campaign is a stirring AI-generated manifesto film that opens with: ‘Har gali, har sheher mein… ek sapna pal raha hai.’ This isn’t just a campaign — it’s a pledge of confidence, a digital pat on the back for India’s 6.3 crore micro, small, and medium enterprises.

    In true Ugro style, the entire campaign — from the poetic script to its immersive soundscape — is crafted using generative AI. Viewers are invited to a slick microsite to sign a pledge, download a personalised e-certificate, and post it proudly across LinkedIn, Instagram, and Facebook. Meanwhile, a companion series of ‘Main MSME Hoon’ films gives voice to factories, kirana stores and workshops, highlighting their grit and drive.

    The movement was unveiled on ‘The Simple Hai Show’ by Ugro Capital’s founder and managing director, Shachindra Nath, alongside Vivek Law, financial literacy evangelist and editor-in-chief at Simple Hai!, who also lent his voice to the AI-powered film.

    To push the message into every mohalla and mandi, branded booths and screenings are travelling across India. On MSME Day, over 1,000 chartered accountants at the ICAI Varanasi MSME Mahotsav will add their names to the growing pledge list — part of UGRO’s plan to reach over a million Indians this month.

    UGRO Capital head – marketing & corporate communications, Ankit Chothani said, “With #BharosaMSMEpar, we are turning belief into behaviour. ‘MSME Accha Hai’ gave India the emotion, today we invite every citizen to act on it. When you pledge, you stand with your neighbourhood shopkeeper, your local manufacturer, your community’s dreamer. You are not just clicking a button; you are supporting the vision of Atmanirbhar Bharat.”

    With MSME Day as its launchpad and year-long activations planned, this campaign is more than just a moment. It’s a movement.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by UGRO Capital (@ugrocapital)

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