ITV

Category: AD Agencies

  • Kyoorius launches “Great Ideas Sold – Here, there everywhere”

    Kyoorius launches “Great Ideas Sold – Here, there everywhere”

    MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

    The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

    Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”

    Kyoorius founder & CEO Rajesh Kejriwal with student Saachi Mehta

    The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

    The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
    The Blue Elephant winning agencies featured in the book include works by:
    –       O&M, New Delhi
    –       Leo Burnett Mumbai
    –       BBH India
    –       Alok Nanda & Company
    –       NH1 Design
    –       Umbrella Design
    –       DDB Mudra Group

  • MSLGROUP announces two senior hires

    MSLGROUP announces two senior hires

    MUMBAI: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, has appointed two industry veterans to its fold – Amit Misra comes on board as executive vice president & director – public affairs in Delhi and Rekha Rao, as general manager in Mumbai of 20:20 MSL.

    Amit Misra will be the overall market leader for MSLGROUP for the Delhi market & the practice leader for the public affairs practice across India for MSLGROUP. In addition, he will also strategically collaborate with 20:20 MSL in Delhi for business development, PA, key client relationships and talent development.

    In her role, Rekha Rao will report to Ian Sequeira, senior VP at 20:20 MSL and her key responsibilities will include operational performance, growth, profitability, talent management and client engagement.  

    On the appointments, MSLGROUP CEO Jaideep Shergill said: “We warmly welcome Amit and Rekha to our family and eagerly look forward to their contribution in helping us grow in both reputation and expertise. Each of them comes with capabilities necessary to provide the more value-adding, strategic and content centric offerings that our clients increasingly are looking for in India. MSLGROUP is a people centric agency. We invest in our talent by giving them exceptional opportunities to work on exciting client engagements, attend world class trainings and pursue an international career. We see that this is appreciated: never before have had so many of the industry’s top talent wanted to join MSLGROUP, where Misra and Rao are very notable examples. By appointing Amit Misra and Rekha Rao in their new roles, we are strengthening MSLGROUP’s core functions, which will further add impetus to our continuing growth story.”

  • Contract appoints Mayur Hola as ECD

    Contract appoints Mayur Hola as ECD

    MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi.

    Prior to this, Mayur was with McCann on some of the most talked about and award winning campaigns like Pan Vilas’ ‘Shauq Badi Cheez Hai’ and the Nescafé – Shankar-Ehsaan-Loy work, for which his team won an integrated ABBY and the marketing campaign of the year at the CMO Asia awards.

     “Mayur is a fantastic new addition to our rapidly growing Delhi branch, and he will lead the creative charge of that office from here on. In the last few years, his work on brands like Nescafe, Dish TV, and Chevrolet, has been noticed, applauded and awarded. Plus he is a fabulous team-builder, so I am positive that with him on board, Contract, Delhi is going to be a revved up, happy place”, said Contract’s NCD Ashish Chakravarthy on the appointment.

    This would be Mayur’s second stint at Contract. He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. At McCann he launched the life insurance brand PNB MetLife with its ‘Be Double Sure’ work, conceived the madness of Dish TV’s ‘Dish Sawaar Hai’ campaign and carried forward the power brand Chevy Cruze for GM in addition to the most awarded Nescafé campaign.

    Over the course of his career, Mayur has worked with TBWA where he headed the Delhi office, Grey and Contract.

  • Draftfcb+Ulka’s Star One building future leaders

    Draftfcb+Ulka’s Star One building future leaders

    MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication, art and design schools in the country through their Star One programme.

    Elaborating on the programme, Draftfcb+Ulka Mumbai COO Nitin Karkare said” Star One is not just about talent. It is about nurturing a culture and a value system which is unique to this agency. We are delighted that the program is now in its 23rd year and growing from strength to strength.”

    The agency Star One is the advertising industry’s most comprehensive entry level training programme. The trainees are put through an intensive two-month training of which the first month is classroom sessions conducted by senior managers from the company.

    Draftfcb+Ulka vice president Anita Gokral was a part of the Star One 1995 batch sharing her own experience of Star One programme she said, “Star One guided me into the organisation’s culture, its approach to the business and exigencies of the real world. One could have picked this up on the job but the program gives you space to absorb, appreciate and develop a perspective without getting overbearing. It puts forward the Agency’s confidence and commitment which are critical to managing enthusiasm and morale in the initial years.”

    Similarly, Draftfcb+Ulka vice president HR Savita Mathai said, “The fact that this programme has been running consistently for 23 years now is testimony to the Agency’s commitment to growing and nurturing talent. For us it is not just about talent acquisition; it is about creating a culture that grows leaders.”

  • Everest tells Parle Digestive Marie means healthy snacking

    Everest tells Parle Digestive Marie means healthy snacking

    MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a biscuit meant for truly health snacking.

     

    Everest plans to tell the consumers that ‘Taste ke liye khana hai to kuch bi khao, par health ke liye only PDM’ in the new campaign for the confectionary brand.

     

    Everest president Dhunji Wadia said, “We wanted to come up with an eye-opener in the market. People assume ‘If it is a digestive biscuit, it has got to be healthy’. If you are genuinely concerned about your health, you just can’t eat any digestive biscuits. One needs to look closely in matters involving health, especially in a scenario, when eating digestive biscuits is the only thing you do for staying healthy. ”

     

    Adding to that Everest NCD Rahul Jauhari said, “We took the issue head on – just having a digestive biscuit is not good enough, you need to know what goes into it. The humour route worked for us and some good performances drove the point home, albeit lightly. Blink Pictures did a fine job of partnering us in making this film idea come alive.”

     

    The new ‘Office’ commercial brings out the brand promise through an honest and engaging discussion between a ‘health conscious’ employee and his ‘health smart’ boss.

     

    Parle Products GM marketing Pravin Kulkarni said, “As the Indian consumers are increasingly becoming more health conscious, Digestive biscuits are becoming a part of the Indian lifestyle. The digestive category has been growing at an incredible rate in the last 3 years. One can easily relate to the ad because of its simplicity.  Eating healthy snacks and biscuits has become a quick fix for maintain good health. But, is your healthy snack really healthy? Parle Digestive Marie is extremely relevant for the office going masses, which end up ignoring their health for work.”

    Parle Products group product manager Mayank Shah said, “As a culture, Indians consume a wide variety of snacks but all of them are not healthy. Tasty snacks like Samosa, Patties and Pastries are full of fat. We often consume them in between meals as an instant remedy for hunger. An active lifestyle can compensate for all this fat consumed, but most of us struggle to find time to do any form of physical activity. Hence, it is extremely important to check what we eat. Parle Digestive Marie is a good substitute to the unhealthy snacks which we unknowingly consume.”

  • Toshiba’s passion for cricket unlocked by Dentsu Marcom

    Toshiba’s passion for cricket unlocked by Dentsu Marcom

    MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions.

    The aim of the campaign which will be on TV, retail and digital is to showcase the television in a distinctive and never-before manner. For a consumer who is evolved and understands technology, in a category where picture quality and design are hygiene and a market where competitors peg bets on superior technology features to stay current, the challenge in front of the agency was to stay away from the twin clutter of  television set ads and cricket/sports ads.

    “If you’ve ever sat in front of the TV when Chris Gayle hammers one of his sixes but have no idea where the ball went, because the TV couldn’t capture it; if you’ve ever looked at the brown blotch on the screen on which Ravi Shastri was pacing and giving out his pundit-like pitch report and wondered what he was able to see there; if you’ve ever wondered at why the ground looks greener when you’re in the stadium versus on the TV; if you’ve ever wondered why your eyes and ears and your cricket-crazed senses never seem to have the richest cricket-enjoying experience on any TV until now, the all-new Cricket Series LED televisions from Toshiba was made just for you. So you can Enjoy. Every. Bit. As a cricket Fanatic myself, I could relate easily to the frustrations of the Fanatic that must have been the inspiration for Toshiba to develop this TV. And so when we set out to create the communication for it, we saw it more as a reverent offering to the Cricket Fanatic than as a mere ad,” said Dentsu India Group EVP and national planning head Narayan Devanathan.

    All the clichés about cricket being a religion in India notwithstanding, one thing is clear when an experience promises to be so rich, you will want to miss nothing. Hence the proposition: Enjoy. Every. Bit.

     “We’ve seen so much cricket advertising in this country. We’ve also seen so much of TV advertising on TV. The idea was to do something unique that stands out off the clutter and makes Toshiba Cricket TV the best way to consume cricket. The insight was that when you want to enjoy something, you want to enjoy every bit of it. So with the Toshiba Cricket TV, a cricket fan can now enjoy every gasp and every gulp of the game,” said Dentsu Marcom NCD Titus Uppturu.

  • Puja festival – A great platform for brands to engage

    Puja festival – A great platform for brands to engage

    MUMBAI: Many brands are planning to use the puja festival at various pandals to engage with the consumers. The product range can be as wide as possible. Starting from soya bean nuggets to aerated products brands can make use of this huge platform as a great place for engaging and delivering experiences to the worshippers who will throng in huge numbers across several pandals especially in East and North India. Brands must leverage this opportunity as they are able to address a wide spectrum of audience from kids to adults to elderly people; and thus helping brands to deliver that extra mile through brand experience. Let’s examine how brands can enrich themselves and establish a strong connect with the audience at the various pandals.
    1. Relevant Brand Connect: The essence of the brand should be captured with firsthand experience. Vijayadhsami is the most auspicious day for most parents to make their kids learn and start their beginning to step into the educational world. This is a brilliant opportunity for writing instrument brands to connect with tomorrow’s audience. Catch them young to stay connected with your brand. People especially in the East are avid travelers and sincerely make use of their LTA to visit new holiday spots. Travel and tourism brands should try and explore it to the maximum advantage by capturing some of the tourist spots in the most dramatic manner to bring them closer to the brand.
    1. Right Brand Experience:  Give a proper structure to deliver the brand experience. For example an audio and television brand can create a mini auditorium to deliver great sound and picture clarity to give the consumer that original and natural experience at the venue. Brands like Dolby can really capitalise by educating and promoting their sound features with live demonstration and firsthand experience.
    1. Interactive engagement: Make use of the best of technology to make your consumer engagement interactive. Touch screens and use of apps will intrigue customers to take maximum advantage. With so many Pandals located at various places, downloading of apps at the venue which gives you all information on various activities at various pandals will excite the consumers to download the information using their mobile. Some famous devotional songs can also be made available for downloading at the venue to bring in some emotional connect with the festival and the relevant brand.
    1. Relevant Target audience: You will witness people from all strata of the society queuing up at all pandals. So one need not worry about the brand fit to be present at the pandals. A mixed population can be reached with the relevant product and brand and thus giving you an immense opportunity for branding your product at various touch points.

    With the economy slow down and limited marketing budgets, I am sure most brands will use this platform to propagate their brands in the most engaging manner. What’s more with festivals like Puja becoming popular year after year it’s one of the best platforms for marketers to pump in money and increase their brand saliency.

    By Ganapathy Viswanathan, an independent communication consultant, in communication, branding and public relations.

  • Toshibas passion for cricket unlocked by Dentsu Marcom

    Toshibas passion for cricket unlocked by Dentsu Marcom

    MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions.

     

    The aim of the campaign which will be on TV, retail and digital is to showcase the television in a distinctive and never-before manner. For a consumer who is evolved and understands technology, in a category where picture quality and design are hygiene and a market where competitors peg bets on superior technology features to stay current, the challenge in front of the agency was to stay away from the twin clutter of  television set ads and cricket/sports ads.

     

    “If you’ve ever sat in front of the TV when Chris Gayle hammers one of his sixes but have no idea where the ball went, because the TV couldn’t capture it; if you’ve ever looked at the brown blotch on the screen on which Ravi Shastri was pacing and giving out his pundit-like pitch report and wondered what he was able to see there; if you’ve ever wondered at why the ground looks greener when you’re in the stadium versus on the TV; if you’ve ever wondered why your eyes and ears and your cricket-crazed senses never seem to have the richest cricket-enjoying experience on any TV until now, the all-new Cricket Series LED televisions from Toshiba was made just for you. So you can Enjoy. Every. Bit. As a cricket Fanatic myself, I could relate easily to the frustrations of the Fanatic that must have been the inspiration for Toshiba to develop this TV. And so when we set out to create the communication for it, we saw it more as a reverent offering to the Cricket Fanatic than as a mere ad,” said Dentsu India Group EVP and national planning head Narayan Devanathan.

     

    All the clichés about cricket being a religion in India notwithstanding, one thing is clear when an experience promises to be so rich, you will want to miss nothing. Hence the proposition: Enjoy. Every. Bit.

     

     “We’ve seen so much cricket advertising in this country. We’ve also seen so much of TV advertising on TV. The idea was to do something unique that stands out off the clutter and makes Toshiba Cricket TV the best way to consume cricket. The insight was that when you want to enjoy something, you want to enjoy every bit of it. So with the Toshiba Cricket TV, a cricket fan can now enjoy every gasp and every gulp of the game,” said Dentsu Marcom NCD Titus Uppturu.

  • J.K. Helene Curtis launches TVC to promote Park Avenue Beer Shampoo

    J.K. Helene Curtis launches TVC to promote Park Avenue Beer Shampoo

    MUMBAI: J.K. Helene Curtis, India’s leading male grooming company, cheers Man Hair with the first-of-its-kind Park Avenue Beer Shampoo’s new advertising campaign. Adding a twist of beer into the modern man’s life, this new campaign focuses on the need of personalised hair care for men.

    In the new TVC developed by Publicis South Asia, the communication reveals that men’s hair is different from that of women, and needs specialised care to keep it shiny and bouncy. The campaign tagline, “Cheers to man hair”, is an extension of celebrating manhood by offering its target audience a personalised hair care solution in the Beer Shampoo.

    J.K. Helene Curtis director Anil Kulkarni said, “J.K. Helen Curtis with its Park Avenue Beer Shampoo has created a path-breaking category in the hair care segment by launching the first-ever shampoo for men in India. This is primarily because of the main ingredient – Beer – which is associated with fun, and offers a shiny, smooth and bouncy feel to the hair. We, in our research, have found that men do not invest in personal hair care products and instead use female shampoos. With Park Avenue Beer Shampoo, we wanted to give the man a shampoo created specifically to meet his hair care needs and it’s time to revel in the glory of making men conscious about personal grooming.”

    Commenting on the concept, Publicis south Asia director and chief creative officer Bobby Pawar says “For years we’ve sold the feminine idea of hair care. Our idea was to create a male counter-point to that, one that puts a beery twist onto typical hair-care communication. We tried to capture the same as an outcry ‘Cheers to man hair’. All the elements of the campaign are a celebration of that thought. The TV is centered on a man who is ridiculously manly, making a ‘well-reasoned’ case for all men to shampoo like a man. The print ads do more of the same, but in a more functional manner, while the digital creates engagement around the idea.”

    The TVC is conceptualised by Publicis south Asia under Bobby Pawar and Zarwan Divecha. The director of the ad is Kay Kienzler, the production house is Fleet Entertainment and produced by Jignesh Maru.

    The ad will be aired across key markets starting from first week September for a period of six weeks. The communication will be extended through print, digital and BTL activities such as high visibility and innovative POS and gratification programs amongst other marketing initiatives.

  • Draftfcb+Ulka’s Independence Day gift

    Draftfcb+Ulka’s Independence Day gift

    MUMBAI: At the end of every year, experts from various fields decode the year gone by or predict what will happen next. But brand management and consulting firm of the Draftfcb + Ulka group in India – Cogito Consulting – has gone a step ahead by bringing out a tome which has various industry experts forecasting what will happen in their respective fields 50 years from now.

     

    itled India 2061 – A Look at the Future of India, the book has been released as a “special tribute to the nation on its 67th Independence Day celebrations.” It features 21 thought leaders from various industries giving their take on the challenges India will face as it gets ready to join the league of developed nations.

     

    Draftfcb+Ulka executive director & chief executive officer MG ‘Ambi‘ Parameswaran elaborates, “We had put down 25 different topics from various sectors and were clear that we wanted only one person to write on a particular topic. So when we sat with the topics, we contacted the first name that popped into our heads who would be able to identify with it.”

     

    The professionals from various fields featured in the book are Punit Goenka, RS Sodhi, Ayaz Memon, Ajit Blakrishnan, Dr Ajit Ranade, Anil Sadana, Ashish Chauhan, BS Nagesh, Dileep Ranjekar, Dinesh Kanabar, Dorab Sopariwala, Geet Sethi, Hasit Joshipura, Malini V Shankar, Pavan Sukhdev, Ravi Kant, S Ramadorai, Sanjeev Aga, Shiv Visvanathan, Shivakumar and Thomas Mathew T.

     

    To summarise, I truly believe that TV will not die. At Zee, we no longer term ourselves as merely broadcasters, but “content creators” and will focus on reaching out to audiences at the end of any screen that they are available on. Some screens may discontinue along the way, but there will be other screens that will emerge as life continues to evolve.

    The future of television is all about viewers experiencing entertainment and information content on their preferred devices, time and place.

    Zeel MD and CEO Punit Goenka

    (Excerpted from the India 2061- A Look at the Future of India Copyright Cogito Consulting Publication)

    It was in 2011 when the idea of writing a forward looking white paper came about just as Draftfcb‘s India arm, Ulka Advertising, was celebrating its golden jubilee. Cogito Consulting and Asterii Analytics were assigned the task of quantitatively forecasting India‘s future in areas like media, economy, internet, automobile, infrastructure, among others. Their labour resulted in a data-centric white paper entitled The India 2061 Report which was released in 2012.

     

    The same report has been packed as a valued-add in the pacily written book which has been edited by Ambi and Kinjal Medh with extremely high production values.

     

    The thought leaders have covered various fields and given various shades of the future. While some are optimistic, others are a little skeptical.

     

    Ambi reveals that a thousand copies of the book have been published so far and sent across to a select bunch of experts in various fields, and will be available on the agency‘s website from 15 August for download at no cost.

     

    “I think it is a great initiative by Draftfcb + Ulka to produce a book of the calibre that it has,” says a media observer. “It works well for Cogito Consulting too. It helps position the agency as a thought leader in terms of driving the possible agenda. By getting leading lights of industry to write about the future, it helps further cement that perception. Overall, they are doing a very good job in making people think.”