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Category: AD Agencies

  • O&M bags 17 awards at 47th Annual Effie Awards

    O&M bags 17 awards at 47th Annual Effie Awards

    MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual office and agency network of the year in their respective categories.

    This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.

    In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestlé, Kimberly-Clark and Caterpillar.

    “This honor reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness. By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients – by creating campaigns that drive true business results,” said Ogilvy & Mather worldwide head of planning Colin Mitchell.

    IBM was awarded with a total of seven Effies for work with the agency and was named the most effective brand. It was also recognized as the second most effective marketer in North America. Kimberly-Clark was recognized as the third most effective marketer in North America.

    “At Ogilvy, we exist to ‘Make Brands Matter.’ It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we’ve accomplished at the Effies for the past three years in New York,” said Ogilvy & Mather New York CEO Lou Aversano.

    The awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

    “To continue to receive such high recognition by such a prestigious award is an honor. It speaks to the volume of talented individuals that live within our network and the innovative and creative efforts we’ve proven to deliver to our clients over and over again. We’re thrilled to have the opportunity to help them build their brands and are excited to share this honor with each of them,” added Ogilvy & Mather North America chairman and CEO John Seifert.

  • Mullen Lowe Group Network bags 12 Pencils at The One Show Awards

    Mullen Lowe Group Network bags 12 Pencils at The One Show Awards

    MUMBAI: The Mullen Lowe Group global network bagged twelve Pencil awards and fifteen Merit awards at The One Show ceremony held recently in New York City. The efforts of GGH Lowe Hamburg, Lowe Shanghai, Mullen Lowe U.S., 303 Lowe Sydney, Lola, Spain, DLKW Lowe London, Lowe Thailand, and Lowe Vietnam were recognized and applauded.

     

    Mullen Lowe Group Global Creative Council president Jose Miguel Sokoloff said, “The One Show has always been one of the most respected shows in our industry. It is an enormous honour to have work amongst the winners. This is a show that is hard to win because the standards are very high and the competition is exceptionally tough.”

     

    Taking the lead for the network was GGH Lowe Hamburg, which placed in eleventh place globally on The One Show’s Awards ranking. Success this year was due in thanks to the ‘Nazis against Nazis’ campaign in which a Neo-Nazi demonstration was turned into a charity walk. The initiative supported Exit Deutschland, a charitable organization that helps people leave neo-Nazi groups. The idea, in addition to, executional media responsibilities involved collaboration with agency Grabarz & Partner.

     

    GGH Lowe CEO Benedikt Holtappels said, “I am extremely proud of the ‘Nazis against Nazis’ campaign. It has not only generated huge creative success, but has proved to be extremely effective in doing what great advertising should do: Drive social change.”

     

    The One Show awarded ‘Nazis against Nazis’ the following:

    • Gold Pencil: Best In Discipline – Cross Platform
    • Gold Pencil: Cross Platform, Public Service – Events, Competitions & Installations
    • Gold Pencil: Interactive / Websites: Public Service
    • Gold Pencil: Direct / Direct Marketing: Ambient Media
    • Silver Pencil: Social Media / Social Media – Integrated campaign

     

    Lowe Shanghai was also highly awarded for their ‘Human Traffic Signs’ campaign created for General Motors Buick brand. The campaign recruited real traffic accident victims, who held up traffic signs at the spots where their accidents actually happened, offering a stark warning of the dangers of not obeying traffic laws.

     

    The ‘Human Traffic Signs’ campaign was the most awarded Chinese creative campaign of 2014 taking the Grand Prix at both the Great Wall advertising festival in China and China 4As, the Grand Prix at AdStars in Korea, Gold at Cannes, two Golds at the London International Awards, as well as being named the second most awarded campaign at Spikes Asia 2014.

     

    The One Show awarded ‘Human Traffic Signs’ the following:

    • Gold Pencil: Print & Outdoor / Public Service: Outdoor – Campaign
    • Gold Pencil: Print & Outdoor / Public Service: Newspaper/magazine – Campaign

     

    Mullen Lowe U.S. took home two pencils for work with American Greetings and National Geographic Channel. To promote American Greetings cardstore.com, Mullen Lowe U.S. highlighted the importance of the role of mothers by posting job listings and holding interviews online for ‘The World’s Toughest Job.’ The position was explained to be full time, and it paid nothing; also known as being a Mom. The emotionally awakening campaign made people realize Mom’s value, then prompted people to visit cardstore.com to make Moms a card for Mother’s Day.

     

    “The real reward for ‘World’s Toughest Job’ came from a global re-awakening for the importance of moms and how much they sacrifice for all of us. Earning a Gold Pencil from an organization as reputable as the One Show puts an amazing cherry on top,” said Mullen Lowe U.S chief creative officer Mark Wenneker.

     

    The One Show awarded ‘The World’s Toughest Job’ the following:

    • Gold Pencil: Branded Entertainment, Online/ Short Form

     

    Mullen Lowe U.S. partnered with National Geographic Channel to show the world what happens when you sync up with a satellite going 17,000 mph around the Earth. You see the world from a whole new perspective. LiveFromSpace.com synced up with the International Space Station and allowed visitors to see exactly what was happening down on Earth. Visitors could explore the top iTunes songs, YouTube videos, Twitter trends, Foursquare check-ins and more in any country around the world, exploring a world with no boundaries and no borders – just like the astronauts.

     

    The One Show awarded ‘Live From Space’ the following:

    • Bronze Pencil: Interactive – Websites / Travel, Entertainment & Leisure

     

    For Australian insurance company Budget Direct, 303 Lowe Sydney developed a campaign featuring daredevil ‘Captain Risky’ who engages in the high-risk activities that Budget Direct will not insure.

     

    The One Show awarded ‘Captain Risky’ the following:

    • Silver Pencil: Film / Consumer Television: 60 second – single
    • Bronze Pencil: Film / Cinema: Short Form -: 90 & under

     

    Lola, Spain helped Spanish Football magazine Libero explain life through football, delivering a campaign that propelled an unknown magazine into Spain’s pop culture with the campaign: ‘If they explain it with football, you get it.’

     

    The One Show awarded ‘If they explain it with football, you get it’ the following:

    • Bronze Pencil: Film / Consumer Television: 60 second – campaign

     

    Additionally, Mullen Lowe Group also received Merit awards for the following:

     

    Lowe Thailand:

    Unilever, Sunlight, ‘Clingy Animals’: Print & Outdoor / Magazine: Campaign

    Unilever, Sunlight, ‘Clingy Animals’: Print & Outdoor / Collateral: Posters – Campaign

    Unilever, Sunlight, ‘Pig’: Print & Outdoor / Collateral: Posters – Single

     

    Lowe Vietnam:

    Unilever, Omo, ‘Versus’: Print & Outdoor / Collateral: Posters – Campaign

     

    DLKW Lowe:

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher’: Print & Outdoor / Trade: Campaign

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher – “Catch 22”: Print & Outdoor / Print Craft – Writing

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher – “The Great Gatsby”: Print & Outdoor / Print Craft – Writing

     

    GGH Lowe:

    Exit Deutschland, ‘Nazis Against Nazis’: Cross Platform / Public Service: Ambient & Guerilla

    Exit Deutschland, ‘Nazis Against Nazis’: Direct / Digital Direct Marketing: Social Media & Viral

     

    Lowe Shanghai:

    General Motors Buick, ‘Human Traffic Signs’: Film / Public Service: Television – Single

    General Motors Buick, ‘Human Traffic Signs’: Print & Outdoor / Print Craft – Art Direction

     

    Mullen Lowe U.S.:

    American Greetings, ‘Dad Casting’: Branded Entertainment – Online / Short Form

    American Greetings, ‘The World’s Toughest Job’: Film – Online Films and Video / Long Form – Single

    Vh1 Save The Music, ‘Make It Stop’: Film – Online Films & Video / Public Service / Non-Profit

    National Geographic Channel, ‘Live From Space’: UX / UI: Data & Human Experience / Data – Focused Design

     

    Individual Recognition

    Two members of the Mullen Lowe U.S. creative team were also recognized for special commendation. Joe Palasek, associate creative director/technologist, was honored as a One Show “One to Watch, a group of global creative professionals under the age of 30 who are challenging traditional modes of brand expression.” Palasek was instrumental in the creation of ‘Live from Space.’

     

    Andrea Mileskiewicz, associate creative director, was named a One Show “Next Creative Leader, ten women destined to be the creative leaders of tomorrow.” Mileskiewicz was a lead creative on ‘World’s Toughest Job.’

  • Keshav Naidu and Kahini Panjabi launch new ad agency

    Keshav Naidu and Kahini Panjabi launch new ad agency

    MUMBAI: Advertising professionals Keshav Naidu and Kahini Panjabi have come together to launch a new agency called Naidu & Panjabi. The agency, which is headquartered in Mumbai, has clients ranging from personal care to hospitality and e-commerce.

    Naidu and Panjabi believe that they can cultivate brands for growth by way of quality human experiences. Naidu was voted by Clio as one of the Top 12 Global Creative Directors under 30, whereas Panjabi is a second generation art director, who grew up literally in the creative department at Lintas.

    Within a few days of inception, the agency bagged the account for the recently funded, beauty and wellness booking app Ziffi. A first outing for the agency, the Ziffi ad film also marks the directorial debut of Kunaal Roy Kapur.

    Talking about their first client and their agency, Naidu said, “Naidu & Panjabi was born out of a dire need to harness our creative restlessness. Traditional advertising and creativity needs to be challenged as the world gets smaller by the day. With Naidu & Panjabi, we hope to create the perfect conditions for path-breaking, creative collaborations. Ziffi is the kind of new digital service that we don’t realize we need, until we use it. Once you’re hooked, you wonder how you ever managed without it. The real challenge however, is to get people to try something like this. How do you get people to try something they don’t consciously need?”

    Describing how they didn’t want to make something that would look like an ad, Panjabi added, “We didn’t set out to make an ad film. We wanted to make a funny video that young, urban India would enjoy as entertainment. And somewhere along the way we bumped into Kunaal Roy Kapur, who totally gets this demographic.”

    Kapur said, “The script and treatment, which Naidu & Panjabi came up with was fantastic. I couldn’t have asked for a better video to debut with as a commercial director. The experience was enriching and I do hope to put our heads together for a lot more work!”

    Ziffi.com CEO Shantanu Jha added, “Naidu & Panjabi are an amazing team to work with. Their understanding of the product and audience is spot on. Their creativity and freshness in thought process is refreshing and often sets the campaign apart from the clutter. Loaded with experience, Naidu & Panjabi team goes the extra mile to get work done and deliver things. They are just the right partner you need for the fast paced delivery timelines. I am sure, Naidu & Panjabi are here to make a big dent and we wish them all the very best.”

  • O&M Hong Kong uses DNA testing to put a face to litterbugs

    O&M Hong Kong uses DNA testing to put a face to litterbugs

    MUMBAI: Ogilvy & Mather Hong Kong (Ogilvy) has launched a city-wide campaign for the Hong Kong CleanUp Initiative organised by Ecozine and The Nature Conservancy. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day.

     

    With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour.

     

    Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of the perpetrators. By combining the expertise of US-based research centres and advanced Snapshot DNA phenotyping provided by ParabonNanoLabs, data has been used to create a visual representation of the person who has littered. Because age is impossible to determine through DNA alone, but still integral in creating an accurate portrait, DNA data has been combined with other factors, such as demographics based on the type of litter and where it was collected to determine the approximate age of the litterer.

     

    Ogilvy & Mather Group Hong Kong chief creative officer Reed Collins said, “This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. Litter is such a major problem in Hong Kong and thanks to newly available DNA technology we can now put a face to this anonymous crime and get people to think twice about littering.”

     

    The Hong Kong Cleanup founder and CEO Lisa Christensen added, “We are thrilled to be part of this innovative campaign, which is sure to have a positive impact on people and the community. Last year, during the six-week Hong Kong Cleanup Challenge, 418 teams comprising 51,064 participants, collected a total of 3,894,000 kgs of litter from city streets, coastal area’s and country trails. Sadly, we suffer from a serious ‘pick up after me’ mentality, and this simply must change.”

     

    OgilvyOne Hong Kong executive creative director Rafael Guida said, “While this method may not identify specific individuals, it will be enough to make people think twice about littering. The campaign combines a public service message with science and technology, enabling us to communicate with Hongkongers in a very different way.”

     

    Poster portraits of perpetrators will be placed across the city as well as online. To create further awareness, Ogilvy will also be promoting a video that demonstrates the experiment and warns people not to litter at the risk of becoming the next face of the campaign. 

  • Omnicom’s net income up 2% at $209 million in Q1 2015

    Omnicom’s net income up 2% at $209 million in Q1 2015

    MUMBAI: The world’s second largest advertising company Omnicom Group Inc reported a meagre two per cent rise in net income for the first quarter of 2015 despite seeing a decline in revenue. The company’s net income rose from $205.5 million (or 77 cents per share) to $209.1 million (or 82 cents per share).

     

    Omnicom’s worldwide revenue in the first quarter of 2015 decreased one per cent to $3,469.2 million from $3,502.2 million in the first quarter of 2014.

     

    Domestic revenue for the first quarter of 2015 increased 4.6 per cent to $1,958.2 million compared to $1,871.8 million in the first quarter of 2014. International revenue decreased 7.3 per cent to $1,511.0 million compared to $1,630.4 million in the first quarter of 2014.

     

    For the quarter ended 31 March, 2015, organic growth increased revenue 5.1 per cent, acquisitions, net of dispositions increased revenue 0.4 per cent, while the impact of foreign exchange rates decreased revenue 6.4 per cent when compared to the first quarter of 2014.  

     

    Across regional markets, organic revenue in the first quarter of 2015 increased 4.8 per cent in North America, 9.3 per cent in the United Kingdom, 2.7 per cent in the Euro Markets and Other Europe, 6.7 per cent in Asia Pacific, 3.4 per cent in Latin America and 10.6 per cent in Africa/Middle East, when compared to the same quarter of 2014. 

     

    The change in organic revenue in the first quarter of 2015 as compared to the first quarter of 2014 in our four fundamental disciplines was as follows: advertising increased 7.7 per cent, CRM increased 2.6 per cent, public relations increased 3.1 per cent and specialty communications increased 2.6 per cent.

     

    For the first quarter of 2015, Omnicom’s earnings before interest, taxes and amortization of intangibles (EBITA), a non-GAAP financial measure, decreased $2.1 million, or 0.5 per cent, to $405 million from $407.1 million in the first quarter of 2014. The company’s EBITA margin increased to 11.7 per cent for the first quarter of 2015 versus 11.6 per cent in the first quarter of 2014.

     

    Operating income in the first quarter of 2015 decreased $5 million, or 1.3 per cent, to $377.7 million from $382.7 million in the first quarter of 2014. Operating margin in the first quarter of 2015 of 10.9 per cent was unchanged when compared to the first quarter of 2014.

  • Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up the coveted APAC Effie Agency of the Year award.

     

    The Ogilvy brands that picked up metals included Google, Akanksha, Bournvita and Brooke Bond Red Label.

     

    Soho Square, an independent agency that is part of the Ogilvy Group in India, also picked up metals for its clients, BJP and Voltas.

     

    Overall, the group picked up two Gold, four Silver and two Bronze metals at the 2015 APAC Effies.

     

    “I am truly blessed to be surrounded with so much great talent focused on creating great work. The APAC Effie Agency of the Year is a fantastic triumph. I salute our people and all our clients who constantly partner us to create this wonderful body of work that the world celebrates,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

     

    “Ogilvy Mumbai winning the APAC Effie Agency of the Year on the back of Ogilvy India being Indian Effie Agency of the Year earlier this year, is a sweet double hit. We feel proud to do great work that works across such a large spread of clients, reflected in the number of shortlists. It is a moment to savour,” added Ogilvy India vice chairman and director client relations Madhukar Sabnavis.

     

    “It is wonderful to see Ogilvy India shine at the APAC Effies. The two things that make us proud are our work and our people, and it is such a pleasure to see both applauded. The Effies are a great global platform and to have so many Indian brands and marketers recognized at this level is pretty cool,” said Ogilvy India CEO Kunal Jeswani.

     

    “Winning both, the Grand Effie at the India Effies and the Gold and Silver at the APAC Effies is an immense moment of pride for Soho Square,” said Soho Square Mumbai head Samrat Bedi.

     

  • O&M inks JV with Hogarth Worldwide to form global production house

    O&M inks JV with Hogarth Worldwide to form global production house

    MUMBAI: Ogilvy & Mather has joined forces with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) – a new company that will bring the resources and technology of the two companies together.

     

    Headquartered in London, H&O will stand alongside Hogarth with a presence in 48 Ogilvy offices. This will create the largest marketing implementation group in the world.

     

    Through this venture, Ogilvy’s production unit, RedWorks, will be consolidated into this new entity, giving clients access to the traditional strengths and global network of RedWorks in addition to Hogarth’s unique offerings – full broadcast and moving image capability, a market leading language and transcreation service and proprietary technology solutions.

     

    Ogilvy & Mather worldwide chairman and CEO Miles Young said, “I have always believed that to be a truly integrated world-class communications agency, we need to be best-in-class in each and every one of our specialist disciplines. Marketing implementation is no exception especially in this new age of marketing and branding. H&O is our response to the ever-changing needs of our clients, and our growing role as content producers and distributors. It will be an ideas-delivery engine sitting at the heart of Ogilvy that will change the conversation about how brands are brought to the market dynamically.”

     

    Explaining his reasons for choosing to partner with O&M, Hogarth Worldwide CEO Barry Jones added, “H&O is a new concept. It puts a creative realization engine at the heart of a creative powerhouse. With Hogarth going from strength to strength, having H&O in parallel gives us the opportunity to bring all of our capabilities directly to Ogilvy’s clients.”

     

    Jonathan Adler will join the group to serve as H&O global CEO. Ginny Maycox, currently COO of O&M West will be global CFO. Duncan Stokes, who is global CEO of RedWorks will lead H&O in EAME as well as taking global responsibility with Adler for the change management. RedWorks veterans Xavier Carou and Michael Burgess will be CEO in Latina America and Asia Pacific respectively. While in North America, Matt Bonin will be chief production officer and Jonathan Parker will be chief operations officer.

     

    Adler said, “I have spent my career working in advertising and marketing services, essentially bringing great ideas to life. I don’t think there is a sector or discipline I’ve not touched and I truly love the creative process. The opportunity to combine two great global companies was irresistible, and I am extremely excited about what the future holds for H&O, helping deliver Ogilvy’s vision of the future.”

     

  • AFAA to organise training programme for ad, media professionals in Malaysia

    AFAA to organise training programme for ad, media professionals in Malaysia

     MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique initiative in 2013, called Fast Track Professional Excellence Programme. In its third year now, the Fast Track Professional Excellence Programme, is a three day specialized training programme held in Malaysia. It is targeted at young professionals from advertising, marketing and media industry. This year, the specialized training programme will be held from 17-19 April, 2015.

     

    Fast Track Professional Excellence Programme was designed with an aim to support the up-and-coming-stars of the industry in their growth. It empowers young professionals (below 35 years and with at least five years of work experience) with the necessary skills to excel in their respective professions. This year, too, The Standing Committee on Advertising (STACA) will be sponsoring around four – six young professionals for this programme. It’s an expression of STACA’s and ACI’s commitment to the industry in India. 

     

    Commenting on the initiative AFAA chairman Pradeep Guha said, “Since its launch in 2013, the Fast Track Professional Excellence Programme has been a catalyst in accelerating the careers of many young professionals. This year too, the three-day specialized training programme will guide young professionals to reconnect with their passion for the industry, and enhance their skills as they face the challenges ahead. ”

     

    Young professionals can apply for Fast Track Programme sponsorship by writing an article on how communication can be made into a force for good. The article (not more than 100 words) should be mailed to acifasttrack@gmail.com along with their brief profile (age, valid passport number, jobs details, etc.) before 24 March, 2015.

  • Omnicom signs $50 million upfront deal with NCM for 2015

    Omnicom signs $50 million upfront deal with NCM for 2015

    MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons across NCM’s network in 2015.

     

    The deal, which will cover approximately $50 million in advertising over the next year, is the latest example of Omnicom Media Group’s video-neutral approach to media buying, placing cinema in its premium video tier. This landmark upfront buy is fully integrated to reach moviegoers on-screen, on-site, online and on mobile devices, and includes NCM’s FirstLook pre-show, Shazam cinema interactivity, movie theater lobby activations, and online and mobile video campaigns specifically targeting NCM movie audiences.

     

    “This represents the continued evolution of our premium video strategy, and is another step toward ensuring that our clients have preferred access to a wide range of advertising alternatives. Our clients expect us to identify the best video marketing options, and cinema fits perfectly into that category. This deal allowed us to secure some of the best NCM inventory, competitive pricing and the ability to integrate the big screen into our clients’ long term marketing plans,” said Omnicom Media Group CEO – North America Investment – John Swift.

     

    This 2015 upfront deal is an expansion of Omnicom Media Group’s successful use of cinema over the years for a wide variety of clients.

     

    “This expanded relationship with Omnicom Media Group is a sign of a pivotal shift in the marketplace as we head into our fourth upfront season. Cinema is now being recognized as premium video with high quality content, increasing reach, strong market coverage and great consumer engagement,” said NCM president of sales and marketing Cliff Marks.

     

    NCM’s first-ever agency upfront deal with Omnicom Media Group is the cap to a very successful 2014-15 upfront season, which saw upfront commitments increase of nearly 100 per cent over the prior year.

  • Omnicom named most creative agency by Gunn Report

    Omnicom named most creative agency by Gunn Report

    MUMBAI: Gunn Report for Media named Omnicom Media Group Agency OMD Worldwide as world’s most creative media agency. This year, the perennial first ranked network was joined in the top three by sister Omnicom Media Group agency PHD Worldwide, which claimed the third place ranking.

     

    The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

     

    In addition to OMD leading the list with 521 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 467 points; Omnicom Media Group’s PHD (357 points); Mindshare (Group M) with 294 points; and UM (IPG) with 209 points.

     

    With agencies claiming the first and third slots on the ranking, Omnicom Media Group is the only media holding group to have two agencies in the ranking’s top five. With a combined 878 points earned by its OMD and PHD networks, Omnicom Media Group also earned the most combined points of any media holding group in the ranking, followed by GroupM, which earned a total of 738 points earned across its four agency networks.

     

    For its ninth showing at the top of the list, OMD’s top ranking reflects recognition earned in 2014 by agencies in every region across its network, with stand-out performers including OMD Singapore, OMD UK, OMD Colombia and OMD MENA, which was the most awarded media agency at the 2014 Effies.

     

    PHD joins the Top Three for the first time, having won four Gold Media Lions in Cannes – the most Golds won by any media agency in 2014. Among the standout performers are PHD UK and PHD India; as well as PHD Hong Kong, PHD New Zealand, PHD China, PHD Denmark and PHD Colombia. PHD was also recognized in the report for having two of the world’s most awarded campaigns in 2014.

     

    Omnicom Media Group CEO Daryl Simm said, “Awards are a great testament to the innovation and creativity of our networks and our people. No source provides as comprehensive a measure of an organization’s ability to deliver great work on a global level as the Gunn Report — we’re very proud of this recognition.”