ITV

Category: AD Agencies

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu Aegis Network to acquire majority stakes in Merkle

    Dentsu Aegis Network to acquire majority stakes in Merkle

    MUMBAI: Continuing its buying spree, Dentsu Inc.’s Dentsu Aegis Network is eyeing to acquire a majority stake in Baltimore based data marketing firm Merkle that specializes in ‘customer relationship marketing.’

    It includes crafting loyalty programs for marketers and managing their vast customer databases that hold reams of consumer information. It also offers a host of other digital marketing and technology services including search advertising and data-driven ad buying and analytics.

    Terms of the deal were not disclosed but The Wallstreet Journal’s insights the c’ash deal has an enterprise value of roughly USD 1.5 billion when including Merkle’s debt.’

    “Their ability to develop people-based-marketing highlights where this business is going,” Dentsu Aegis Network CEO Jerry Buhlmann told WSJ. . “Convergence is driving our business towards a much greater level of addressability.”

    As part of the agreement, Dentsu buy out private equity firm technology Crossover Venture’s stakes in he company along with other shares held by other shareholders. Merkle’s management and employees expect to retain a “significant” minority stake in the firm.

    “Closely-held Merkle had $436 million in revenue in 2015 and works on behalf of companies such as MetLife Inc., Geico Corp., and Dell Inc. In recent years, it has invested in ad and marketing technologies to help power its clients’ campaigns. Its systems are closely integrated with Facebook, for example, so Merkle could help target ads for a retailer using the data the retailer collects from its customers such as email addresses,” stated the The Wall Street Journal report.

    (Source: The Wall Street Journal)

  • Dentsu Aegis Network to acquire majority stakes in Merkle

    Dentsu Aegis Network to acquire majority stakes in Merkle

    MUMBAI: Continuing its buying spree, Dentsu Inc.’s Dentsu Aegis Network is eyeing to acquire a majority stake in Baltimore based data marketing firm Merkle that specializes in ‘customer relationship marketing.’

    It includes crafting loyalty programs for marketers and managing their vast customer databases that hold reams of consumer information. It also offers a host of other digital marketing and technology services including search advertising and data-driven ad buying and analytics.

    Terms of the deal were not disclosed but The Wallstreet Journal’s insights the c’ash deal has an enterprise value of roughly USD 1.5 billion when including Merkle’s debt.’

    “Their ability to develop people-based-marketing highlights where this business is going,” Dentsu Aegis Network CEO Jerry Buhlmann told WSJ. . “Convergence is driving our business towards a much greater level of addressability.”

    As part of the agreement, Dentsu buy out private equity firm technology Crossover Venture’s stakes in he company along with other shares held by other shareholders. Merkle’s management and employees expect to retain a “significant” minority stake in the firm.

    “Closely-held Merkle had $436 million in revenue in 2015 and works on behalf of companies such as MetLife Inc., Geico Corp., and Dell Inc. In recent years, it has invested in ad and marketing technologies to help power its clients’ campaigns. Its systems are closely integrated with Facebook, for example, so Merkle could help target ads for a retailer using the data the retailer collects from its customers such as email addresses,” stated the The Wall Street Journal report.

    (Source: The Wall Street Journal)

  • GroupM raises U.S. TV spending forecast to 3.4 per cent

    GroupM raises U.S. TV spending forecast to 3.4 per cent

    MUMBAI: In what comes as a welcome news for the American advertising and television industry, leading media buying agency GroupM, has re-evaluated U.S. TV spending in 2016 to 3.4 percent growth from 2.3 per cent.

    The reason for this raise, a new report from GroupM clarifies, is the influx of campaign money to the ad spends of local TV networks, as both the political parties get more aggressive prior to the country’s presidential election.

    Along with that, there is a return to low single-digit growth in national TV, which is coming from some shifting in spending from digital in the consumer packaged goods category as well as continued spending growth from the heavy TV-centric pharmaceutical sector, GroupM said.

    For 2017, GroupM expects TV growth to decline to 2.1 per cent as local TV cools off in a non-election year. The healthier TV market is also facilitating an increased advertising spending overall in the U.S. for 2016, which the agency estimates to be at 3.1 per cent, up from 2.7 per cent.

    Digital investment will continue to grow at three times the rate of overall advertising spending but will be lower than the double-digit levels seen in recent years.

    “The combination of global economic headwinds coupled with moderate domestic growth as well as continued procurement pressure to extract media efficiencies and cost savings will confine ad market potential to its current low-single digit growth levels,” the GroupM report stated.

    When it comes to worldwide ad outlook for 2016, GroupM has reduced the earlier prediction of 4.5 to 4 per cent as China and Brazil markets cool down. India, though, remains the fastest-growing large economy in the world, increasing at a 14 percent to 15 per cent rate in 2016 and 2017.

    For 2017, GroupM sees ad volume rising at 4.3 per cent to USD 552 billion and total marketing services topping USD 1 trillion for the first time.

    To answer the several Brexit related nervous queries and fears within the industry, author of the forecast Adam Smith said, “At this time, there is no tangible evidence of a Brexit effect in macro indicators nor budgeting decisions. However, in the next six months to a year, it is likely companies will invest less. Job creation, wage growth and productivity will be lower than it otherwise might have been. This is a difference of degree, not magnitude.”

    “There is no evidence of a Brexit-driven recession at the time of this writing, and though some have deferred 2016 advertising investments, worst-case we still see that U.K. advertising growth will reach 4.5 per cent this year, propelled exclusively by the growth of digital. Our base case remains 6.3 per cent, which we will revise as usual in November,” he added.

    (source: broadcastingcable.com)

  • GroupM raises U.S. TV spending forecast to 3.4 per cent

    GroupM raises U.S. TV spending forecast to 3.4 per cent

    MUMBAI: In what comes as a welcome news for the American advertising and television industry, leading media buying agency GroupM, has re-evaluated U.S. TV spending in 2016 to 3.4 percent growth from 2.3 per cent.

    The reason for this raise, a new report from GroupM clarifies, is the influx of campaign money to the ad spends of local TV networks, as both the political parties get more aggressive prior to the country’s presidential election.

    Along with that, there is a return to low single-digit growth in national TV, which is coming from some shifting in spending from digital in the consumer packaged goods category as well as continued spending growth from the heavy TV-centric pharmaceutical sector, GroupM said.

    For 2017, GroupM expects TV growth to decline to 2.1 per cent as local TV cools off in a non-election year. The healthier TV market is also facilitating an increased advertising spending overall in the U.S. for 2016, which the agency estimates to be at 3.1 per cent, up from 2.7 per cent.

    Digital investment will continue to grow at three times the rate of overall advertising spending but will be lower than the double-digit levels seen in recent years.

    “The combination of global economic headwinds coupled with moderate domestic growth as well as continued procurement pressure to extract media efficiencies and cost savings will confine ad market potential to its current low-single digit growth levels,” the GroupM report stated.

    When it comes to worldwide ad outlook for 2016, GroupM has reduced the earlier prediction of 4.5 to 4 per cent as China and Brazil markets cool down. India, though, remains the fastest-growing large economy in the world, increasing at a 14 percent to 15 per cent rate in 2016 and 2017.

    For 2017, GroupM sees ad volume rising at 4.3 per cent to USD 552 billion and total marketing services topping USD 1 trillion for the first time.

    To answer the several Brexit related nervous queries and fears within the industry, author of the forecast Adam Smith said, “At this time, there is no tangible evidence of a Brexit effect in macro indicators nor budgeting decisions. However, in the next six months to a year, it is likely companies will invest less. Job creation, wage growth and productivity will be lower than it otherwise might have been. This is a difference of degree, not magnitude.”

    “There is no evidence of a Brexit-driven recession at the time of this writing, and though some have deferred 2016 advertising investments, worst-case we still see that U.K. advertising growth will reach 4.5 per cent this year, propelled exclusively by the growth of digital. Our base case remains 6.3 per cent, which we will revise as usual in November,” he added.

    (source: broadcastingcable.com)

  • London Dairy indulges Indians in ‘International Ice Cream Month’

    London Dairy indulges Indians in ‘International Ice Cream Month’

    MUMBAI: London Dairy is celebrating International Ice Cream Month all of July. A month that is much revered in the West from erstwhile President Reagan’s time, the celebration comes to India and London Dairy makes sure we all indulge in some delicious ice cream. What more could anyone ask for? One month dedicated to love, laughter, and limitless indulgence of ice creams.

    Making the most of this occasion, London Dairy decided to reach out to its consumers through a campaign on social media and on-ground activations. The idea behind this campaign #LondonDairyIceCreamMonth, was to make consumers indulge in the extensive London Dairy range of ice creams and help them relish their special moments. Adding excitement to the campaign, the brand urged the consumers to share their special moments through London Dairy ice creams on social media. This created a huge frenzy twitter as tweeple went crazy sharing their London Dairy special moments with loved ones making the campaign #LDIceCreamDay trend #2 pan India. Tweeple thoroughly enjoyed participating and this was evident from their rampage of sharing fun and candid pictures showcasing their moments of indulgence with loved ones.

    As part of the campaign’s on-ground activation, the brand had devised a London Dairy Squad in Mumbai and Delhi, where the Men In Tux from London Dairy barged into the coolest busy offices of the city, asking everyone to freeze and stop their work. The Squad then explained how work can get very monotonous and how one must indulge in things they love the most….in this case Ice Cream. The London Dairy Squad then opened up tubs of London Dairy Ice Creams and surprised the employees with a variety of flavours like Strawberry Cheesecake, Mango Sorbet, Tiramisu and Berries n Cream, to engage them in the merriment as they turned around a boring and monotonous day into an indulgent experience.

    London Dairy marketing head Shweta Shrivastava expressed her views saying, “On the occasion of international ice cream day, the London Dairy Squad reached out to young working professionals in an attempt to break the monotony of a regular work day and enthrall them with an indulgent London Dairy experience! Throughout the ice cream month, we had a lot of activities for our consumers, celebrating this theme and indulging our consumers the true London Dairy way.”

    London Dairy also engaged with consumers on social media like Twitter, Instagram and Facebook inviting them to join the celebration as they celebrated July 17, 2016 as World Ice Cream Day and became one of the first premium ice cream brands to get this culture here in full swing. The response received on all social media platforms was so over whelming that #LDIceCreamDay was trending #2 in India throughout the day.

  • London Dairy indulges Indians in ‘International Ice Cream Month’

    London Dairy indulges Indians in ‘International Ice Cream Month’

    MUMBAI: London Dairy is celebrating International Ice Cream Month all of July. A month that is much revered in the West from erstwhile President Reagan’s time, the celebration comes to India and London Dairy makes sure we all indulge in some delicious ice cream. What more could anyone ask for? One month dedicated to love, laughter, and limitless indulgence of ice creams.

    Making the most of this occasion, London Dairy decided to reach out to its consumers through a campaign on social media and on-ground activations. The idea behind this campaign #LondonDairyIceCreamMonth, was to make consumers indulge in the extensive London Dairy range of ice creams and help them relish their special moments. Adding excitement to the campaign, the brand urged the consumers to share their special moments through London Dairy ice creams on social media. This created a huge frenzy twitter as tweeple went crazy sharing their London Dairy special moments with loved ones making the campaign #LDIceCreamDay trend #2 pan India. Tweeple thoroughly enjoyed participating and this was evident from their rampage of sharing fun and candid pictures showcasing their moments of indulgence with loved ones.

    As part of the campaign’s on-ground activation, the brand had devised a London Dairy Squad in Mumbai and Delhi, where the Men In Tux from London Dairy barged into the coolest busy offices of the city, asking everyone to freeze and stop their work. The Squad then explained how work can get very monotonous and how one must indulge in things they love the most….in this case Ice Cream. The London Dairy Squad then opened up tubs of London Dairy Ice Creams and surprised the employees with a variety of flavours like Strawberry Cheesecake, Mango Sorbet, Tiramisu and Berries n Cream, to engage them in the merriment as they turned around a boring and monotonous day into an indulgent experience.

    London Dairy marketing head Shweta Shrivastava expressed her views saying, “On the occasion of international ice cream day, the London Dairy Squad reached out to young working professionals in an attempt to break the monotony of a regular work day and enthrall them with an indulgent London Dairy experience! Throughout the ice cream month, we had a lot of activities for our consumers, celebrating this theme and indulging our consumers the true London Dairy way.”

    London Dairy also engaged with consumers on social media like Twitter, Instagram and Facebook inviting them to join the celebration as they celebrated July 17, 2016 as World Ice Cream Day and became one of the first premium ice cream brands to get this culture here in full swing. The response received on all social media platforms was so over whelming that #LDIceCreamDay was trending #2 in India throughout the day.