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Category: AD Agencies

  • Goafest 2017: Ramesh Narayan re-elected council chairman

    Goafest 2017: Ramesh Narayan re-elected council chairman

    MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

    “The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.

    The other members elected to the Council are:

    The other members elected to the Council are:

    · Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)

    · Ajay Chandwani, Director, Percept Ltd

    · Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.

    · Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network

    · CVL Srinivas, Chief Executive Officer, South Asia, GroupM

    · M G Parameswaran, Founder at Brand-Building.com

    · Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A

    · Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup

    · Pradeep Dwivedi, CEO Sakal Group

    · Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”

    “It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.

  • Goafest 2017: Ramesh Narayan re-elected council chairman

    Goafest 2017: Ramesh Narayan re-elected council chairman

    MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

    “The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.

    The other members elected to the Council are:

    The other members elected to the Council are:

    · Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)

    · Ajay Chandwani, Director, Percept Ltd

    · Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.

    · Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network

    · CVL Srinivas, Chief Executive Officer, South Asia, GroupM

    · M G Parameswaran, Founder at Brand-Building.com

    · Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A

    · Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup

    · Pradeep Dwivedi, CEO Sakal Group

    · Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”

    “It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Leo Burnett India shines at WARC Prize 2016

    Leo Burnett India shines at WARC Prize 2016

    MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

    Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

    Leo Burnett south Asia chief strategy officer Dheeraj Sinha said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect.

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

    Leo Burnett south Asia chief creative officer Raj Deepak Das expressed his elation thus, “Both the award-winning campaigns are stellar examples of work that upholds our Humankind philosophy. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

  • Leo Burnett India shines at WARC Prize 2016

    Leo Burnett India shines at WARC Prize 2016

    MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

    Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

    Leo Burnett south Asia chief strategy officer Dheeraj Sinha said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect.

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

    Leo Burnett south Asia chief creative officer Raj Deepak Das expressed his elation thus, “Both the award-winning campaigns are stellar examples of work that upholds our Humankind philosophy. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

  • Innovative application of AI; Happy Finish markets Shoegazer

    Innovative application of AI; Happy Finish markets Shoegazer

    MUMBAI: Happy Finish, the VR content specialists and global production studio, has launched its Artificial Intelligence (AI) technology.

    Shoegazer, currently a proof of concept (PoC) for the fashion-retail industry, uses image recognition and transfer learning technologies to identify brands and models of trainers in real-time – with 95 per cent accuracy. To support the full launch of Shoegazer, Happy Finish is also embarking on a round of capital fundraising for £395,000.

    Happy Finish’s Shoegazer is a unique PoC for the fashion and retail industry.

    There is also opportunity to apply the transfer learning technology from Shoegazer to other areas within fashion and retail, including clothes, accessories and bags. The nature of the application also means that it is not solely limited to individual brands – there is also an opportunity for retailers to use the application to cross-sell other products within their portfolio. The prototype is already being presented to partner brands with a view to market launch in late 2016.

    Happy Finish global CEO Stuart Waplington shared, “Retail is always one of the first markets to adopt new and emerging technologies. We have seen the retail industry successfully adopt VR and AR and we have even been heavily involved in the process – which means diversifying into AI is a natural next step for us.”

    Happy Finish will use its first-hand market experience to support its diversification into AI. According to Markets & Markets, the global market for AI is set to be worth $5.05 Billion by 2020. Rapid adoption of AI is set to transform a range of markets, including advertising and media, finance and retail, offering benefits such as improved productivity and increased customer satisfaction.

  • Innovative application of AI; Happy Finish markets Shoegazer

    Innovative application of AI; Happy Finish markets Shoegazer

    MUMBAI: Happy Finish, the VR content specialists and global production studio, has launched its Artificial Intelligence (AI) technology.

    Shoegazer, currently a proof of concept (PoC) for the fashion-retail industry, uses image recognition and transfer learning technologies to identify brands and models of trainers in real-time – with 95 per cent accuracy. To support the full launch of Shoegazer, Happy Finish is also embarking on a round of capital fundraising for £395,000.

    Happy Finish’s Shoegazer is a unique PoC for the fashion and retail industry.

    There is also opportunity to apply the transfer learning technology from Shoegazer to other areas within fashion and retail, including clothes, accessories and bags. The nature of the application also means that it is not solely limited to individual brands – there is also an opportunity for retailers to use the application to cross-sell other products within their portfolio. The prototype is already being presented to partner brands with a view to market launch in late 2016.

    Happy Finish global CEO Stuart Waplington shared, “Retail is always one of the first markets to adopt new and emerging technologies. We have seen the retail industry successfully adopt VR and AR and we have even been heavily involved in the process – which means diversifying into AI is a natural next step for us.”

    Happy Finish will use its first-hand market experience to support its diversification into AI. According to Markets & Markets, the global market for AI is set to be worth $5.05 Billion by 2020. Rapid adoption of AI is set to transform a range of markets, including advertising and media, finance and retail, offering benefits such as improved productivity and increased customer satisfaction.

  • Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

    Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

    MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

    With this partnership, TV networks offering geo-targeted split of its national channels, including their national and regional feeds will be monitored on a separate basis and will be listed across BARC India’s interfaces. This will help Amagi’s advertisers evaluate their national geo-targeted ad-campaigns on BARC India’s software and as a result will increase the credibility of the concept of geo-targeting advertising.

    “Our partnership with the BARC India is a proof of the increasing ad spends of brands geo-targeting on TV. As competition becomes local, be it large brands or small regional brands all of them need to target specific region as their product has specific regional promotional needs. This will help marketers measure the ROI of their targeted TV campaigns and fine tune their media strategies. It will also be a great tool for our future customers to understand the large and varied audiences they can cater to using Amagi’s patented geo-targeting technology”, said Amagi Media Labs co-founder Baskar Subramanian.

    As the industry’s authoritative voice on TV viewership data, BARC India’s association with Amagi will provide transparent and quality data on geo-targeted advertising, thus enhancing its offering to its own clients, and providing unprecedented insights into the viewership patterns of the diverse and heterogeneous Indian market.

    “BARC India has always endeavored towards providing the media industry with cutting edge viewership and advertising data. Our tie up with Amagi in monitoring geo-targeted advertising is a big step in this direction. As more and more companies opt for geo-targeted advertising, the importance of this data is only growing. This partnership is an essential tool in providing the industry with data that will help them plan their campaigns with deeper insights,” said BARC India CEO Partho Dasgupta.

  • Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

    Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

    MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

    With this partnership, TV networks offering geo-targeted split of its national channels, including their national and regional feeds will be monitored on a separate basis and will be listed across BARC India’s interfaces. This will help Amagi’s advertisers evaluate their national geo-targeted ad-campaigns on BARC India’s software and as a result will increase the credibility of the concept of geo-targeting advertising.

    “Our partnership with the BARC India is a proof of the increasing ad spends of brands geo-targeting on TV. As competition becomes local, be it large brands or small regional brands all of them need to target specific region as their product has specific regional promotional needs. This will help marketers measure the ROI of their targeted TV campaigns and fine tune their media strategies. It will also be a great tool for our future customers to understand the large and varied audiences they can cater to using Amagi’s patented geo-targeting technology”, said Amagi Media Labs co-founder Baskar Subramanian.

    As the industry’s authoritative voice on TV viewership data, BARC India’s association with Amagi will provide transparent and quality data on geo-targeted advertising, thus enhancing its offering to its own clients, and providing unprecedented insights into the viewership patterns of the diverse and heterogeneous Indian market.

    “BARC India has always endeavored towards providing the media industry with cutting edge viewership and advertising data. Our tie up with Amagi in monitoring geo-targeted advertising is a big step in this direction. As more and more companies opt for geo-targeted advertising, the importance of this data is only growing. This partnership is an essential tool in providing the industry with data that will help them plan their campaigns with deeper insights,” said BARC India CEO Partho Dasgupta.