ITV

Category: AD Agencies

  • HT Media hires Dentsu Impact

    HT Media hires Dentsu Impact

    MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

    HT Media groum CMO Rajan Bhalla said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

    Dentsu Impact presiden Amit Wadhwa said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

    Dentsu Impact national creative director Soumitra Karnik added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

  • HT Media hires Dentsu Impact

    HT Media hires Dentsu Impact

    MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

    HT Media groum CMO Rajan Bhalla said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

    Dentsu Impact presiden Amit Wadhwa said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

    Dentsu Impact national creative director Soumitra Karnik added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

    Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

    MUMBAI: Havas Group has re-purposed over 25 per cent of its employees (5000 out of 20000) to become 100 per cent Programmatic through a new proprietary training programme that reinforces the together strategy and provides an uncommon foundation for all employees.

    The group now focuses both on data and programmatic, two key pillars for the future of the communications industry. Cent per cent programmatic is an internal certification program that enables all employees to integrate programmatic with confidence. It provides mastery (through knowledge), autonomy (through hands-on activities) and keys to purpose (through in-house Havas analysis), via a proprietary online learning platform called Havas University.

    Havas Group deputy CEO, group’s Spain chairman and media group CEO Alfonso RodésVilà explains, “Our vision is focused on the future. Programmatic is the new reality and whatever our role is, we must understand audiences, addressable content and personalized messages. Media will essentially become code – ones and zeros – and knowing how to approach this coded data will set us apart from the rest of the industry.”

    Havas Worldwide and Havas Creative Group global CEO Andrew Benett adds, “Programmatic is more than media. It reflects a total change in our industry and has vast implications for creativity as well. We have always used audience data and personalized messaging to drive creative solutions, and now we can do that through automation to achieve scale. It’s just as important for our creative teams to understand this as our media teams.”

    Havas Media Group  chief human resources officer Celine Merle-Beral,  “The program was built by a very passionate team who shared their expertise to help us step up our game and lead the way. This investment is part of Havas’ commitment to our people, to their personal development, and to our common future.”

    The program offers employees 8 to 10 hours of online courses with rich content including texts, videos, interviews, quizzes and forums, featuring Havas Group staff and technology partners.  The training programme offers three levels:

    · Fundamentals, covering programmatic language and concepts, and the impact on both Creative and Media

    · Advanced, including day-to-day applications, with adapted modules depending on position

    · Elite, focusing on strategic vision, programmatic leadership skills for community building and network development

    The impact on employees was real. Participants were surveyed for feedback and the results are overwhelming: 96 per cent of participants feel more confident speaking about programmatic. 97 per cent of participants feel that the content of this course was of greater value than what they can find on the internet. 97 per cent of participants recommend this training to their colleagues.

    100% Programmatic began with a pilot test of content between May and July for employees at Havas Media Group in 15 countries.  The first phase of programme rollout occurred in September for employees at both creative and media entities in more than 40 countries.  The next phase will be launched in February 2017 to expand its reach and results.

  • Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

    Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

    MUMBAI: Havas Group has re-purposed over 25 per cent of its employees (5000 out of 20000) to become 100 per cent Programmatic through a new proprietary training programme that reinforces the together strategy and provides an uncommon foundation for all employees.

    The group now focuses both on data and programmatic, two key pillars for the future of the communications industry. Cent per cent programmatic is an internal certification program that enables all employees to integrate programmatic with confidence. It provides mastery (through knowledge), autonomy (through hands-on activities) and keys to purpose (through in-house Havas analysis), via a proprietary online learning platform called Havas University.

    Havas Group deputy CEO, group’s Spain chairman and media group CEO Alfonso RodésVilà explains, “Our vision is focused on the future. Programmatic is the new reality and whatever our role is, we must understand audiences, addressable content and personalized messages. Media will essentially become code – ones and zeros – and knowing how to approach this coded data will set us apart from the rest of the industry.”

    Havas Worldwide and Havas Creative Group global CEO Andrew Benett adds, “Programmatic is more than media. It reflects a total change in our industry and has vast implications for creativity as well. We have always used audience data and personalized messaging to drive creative solutions, and now we can do that through automation to achieve scale. It’s just as important for our creative teams to understand this as our media teams.”

    Havas Media Group  chief human resources officer Celine Merle-Beral,  “The program was built by a very passionate team who shared their expertise to help us step up our game and lead the way. This investment is part of Havas’ commitment to our people, to their personal development, and to our common future.”

    The program offers employees 8 to 10 hours of online courses with rich content including texts, videos, interviews, quizzes and forums, featuring Havas Group staff and technology partners.  The training programme offers three levels:

    · Fundamentals, covering programmatic language and concepts, and the impact on both Creative and Media

    · Advanced, including day-to-day applications, with adapted modules depending on position

    · Elite, focusing on strategic vision, programmatic leadership skills for community building and network development

    The impact on employees was real. Participants were surveyed for feedback and the results are overwhelming: 96 per cent of participants feel more confident speaking about programmatic. 97 per cent of participants feel that the content of this course was of greater value than what they can find on the internet. 97 per cent of participants recommend this training to their colleagues.

    100% Programmatic began with a pilot test of content between May and July for employees at Havas Media Group in 15 countries.  The first phase of programme rollout occurred in September for employees at both creative and media entities in more than 40 countries.  The next phase will be launched in February 2017 to expand its reach and results.

  • FB-WPP to nurture mobile-first creativity tools

    FB-WPP to nurture mobile-first creativity tools

    MUMBAI: Facebook has hosted the creative ambassador programme for WPP creative agencies in Mumbai. The programme was aimed at educating WPP Creative agencies in a scaled way and empower them to develop award winning, mobile first creatives that exceed their clients’ business objectives.

    As the adoption of mobile accelerates in India, it is transforming the way people are discovering, experiencing, sharing and connecting with people, ideas and organisations that matter to them. With the “Creative Ambassador Program,” Facebook is focused on helping partners develop ideas that intrigue and engage for the mobile world. The program was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

    “Mobile is the future of consumer and brand interaction. Nowhere is such opportunity more evident than in Asia and in particular, India with smartphones fast becoming the device of choice for spending,” says WPP India country manager Ranjan Kapur.

    The program was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

    Facebook India and South Asia managing director Umang Bedi, said, “Creative agencies have always been at the forefront of every award winning creative work and we see great potential in working together to make rich creative expressions on Facebook and Instagram. The Creative Ambassador Program will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalized marketing at scale to build brands and produce best in class work in a mobile-first world.”

    The two-day programme was run by Facebook’s Agency team, Creative Shop team and Blueprint team. It kicked off with a deep dive into different segments of the creative journey with Facebook and Instagram on the first day, and was attended by top creative directors, planning directors, copywriters and client leaders from WPP agencies across India. Day two of the program included partnering with the Blueprint team to run Blueprint Live, a bespoke version especially for Creative Agencies that helps them to come up with “the big idea” and creative concepts.

    WPP chief digital and strategy officer Scott Spirit said, “WPP agencies are constantly reinventing ways in which clients can reach out to their audiences. By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve.”

    This global programme was co-created by Scott Spirit, Global Head of Strategy for WPP and Edel Horgan, APAC Lead on WPP for Facebook. The partnership program will be expanded to Australia this year, followed by New York to ensure people are up-to-speed on everything Facebook and Instagram has to offer and ensure creative agencies never miss out on new opportunities.

  • FB-WPP to nurture mobile-first creativity tools

    FB-WPP to nurture mobile-first creativity tools

    MUMBAI: Facebook has hosted the creative ambassador programme for WPP creative agencies in Mumbai. The programme was aimed at educating WPP Creative agencies in a scaled way and empower them to develop award winning, mobile first creatives that exceed their clients’ business objectives.

    As the adoption of mobile accelerates in India, it is transforming the way people are discovering, experiencing, sharing and connecting with people, ideas and organisations that matter to them. With the “Creative Ambassador Program,” Facebook is focused on helping partners develop ideas that intrigue and engage for the mobile world. The program was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

    “Mobile is the future of consumer and brand interaction. Nowhere is such opportunity more evident than in Asia and in particular, India with smartphones fast becoming the device of choice for spending,” says WPP India country manager Ranjan Kapur.

    The program was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

    Facebook India and South Asia managing director Umang Bedi, said, “Creative agencies have always been at the forefront of every award winning creative work and we see great potential in working together to make rich creative expressions on Facebook and Instagram. The Creative Ambassador Program will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalized marketing at scale to build brands and produce best in class work in a mobile-first world.”

    The two-day programme was run by Facebook’s Agency team, Creative Shop team and Blueprint team. It kicked off with a deep dive into different segments of the creative journey with Facebook and Instagram on the first day, and was attended by top creative directors, planning directors, copywriters and client leaders from WPP agencies across India. Day two of the program included partnering with the Blueprint team to run Blueprint Live, a bespoke version especially for Creative Agencies that helps them to come up with “the big idea” and creative concepts.

    WPP chief digital and strategy officer Scott Spirit said, “WPP agencies are constantly reinventing ways in which clients can reach out to their audiences. By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve.”

    This global programme was co-created by Scott Spirit, Global Head of Strategy for WPP and Edel Horgan, APAC Lead on WPP for Facebook. The partnership program will be expanded to Australia this year, followed by New York to ensure people are up-to-speed on everything Facebook and Instagram has to offer and ensure creative agencies never miss out on new opportunities.