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Category: AD Agencies

  • Publicis Groupe to end its “no award” policy after a year

    Publicis Groupe to end its “no award” policy after a year

    MUMBAI: Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until 1 July, 2018 in order to focus on the development of its Marcel platform. The Groupe’s policy has been scrupulously followed throughout the year.  

    Barring one exception, the Publicis Groupe had no entry at this year’s Cannes Lions festival, 

    In support of creative excellence and out of respect for the company’s decision, some of the Groupe’s clients and partners have taken on the cost of entering what they consider to be award-worthy campaigns developed by Publicis Groupe agencies. There are 399  such campaigns as of 9 June.

    The only exception to this is BBH London’s “3 Billboards” campaign for Justice4Grenfell, the organisation trying to get justice for the victims of the 2017 Grenfell Tower disaster in London.

    Publicis Groupe chairman and CEO Arthur Sadoun says, “Twelve months ago, we took the decision to pause our investment in promotional industry events for one year. It was a difficult but necessary sacrifice at a moment when our industry is in need of radical change. It gave us the means, the focus, and perhaps more importantly, the sense of urgency, to reinvent the way we work and start building Marcel.”

    12 Publicis Groupe leaders have been invited to attend the Festival as Jury Presidents or as part of the awarding juries. 12 additional Publicis Groupe leaders are members of the shortlist juries and will not be attending the Festival. 25 Publicis Groupe employees have been invited to attend Cannes Lions by their clients and by other industry partners. 15 Publicis Groupe employees have decided to attend the Festival by personally funding their trip. 20 Publicis Groupe account leaders will be participating in key client meetings taking place in Cannes-not attending the Festival. Their presence will be funded by Publicis Groupe.

    “And of course, a big big merci goes to all of our people. The Groupe’s creative community has had to shoulder much of the weight of our decision to pause our promotions this year, and they have been outstanding during this period, which will come to an end on 1 July,” Sadoun adds.

    At the invitation of the Festival, Publicis Groupe will present Marcel on Tuesday 19 June at 3:00 PM CET on the main stage of the Palais des Festivals. 

    Carla Serrano, Chief Strategy Officer of Publicis Groupe, Nick Law, Chief Creative Officer of Publicis Groupe and President of Publicis Communications and Arthur Sadoun, Chairman & CEO of Publicis Groupe will present a beta version and discuss why it’s an important part of the company’s future.

    Also Read:

    Publicis launches AI powered tool Marcel

    Publicis announces leadership team to for India, Sri Lanka

    Publicis Media bags digital mandate for ZEE5

    Publicis India appoints Russell John as VP for strategy

  • Do IT talent venture has big plans for the unorganised sector

    Do IT talent venture has big plans for the unorganised sector

    MUMBAI: Two of India’s creative mentors, in a unique collaboration, have launched an integrated multi-disciplinary talent management firm called Do IT Talent Ventures. Darshana Bhalla and Radha Kapoor Khanna’s new talent venture firm aims at broadening the horizon of talent management and development across genres.

    Darshana Bhalla, who was the former CEO of Mates – the entertainment unit of Madison Communication and Radha Kapoor Khanna, the founder and executive director of Do IT Creations – a flagship holding company of The Three Sisters: Institutional Office (TTS:IO) focused on establishing new age creative businesses, formed in Do IT Talent Ventures in April 2018.

    In a span of three months, the brand has already signed a number of personalities across films, TV and sports namely Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey Samir Kochhar in entertainment and Vicky Ratnani in culinary. While in sports, the brand has tied up with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat. 

    With a staff of trained professionals, mentors and promoters, the team possesses a cumulative experience of over 500 deals in the celebrity management business.

    Darshana Bhalla says that the company’s primary vision is collective progress, focussing on talent from various genres of the creative industries and enabling constant optimisation of their time and resources.

    Radha Kapoor mentions that under the holding company Do IT Creations, with a presence in entertainment, sports, media, retail amidst other consumer focused businesses, the group saw an opportunity to establish a presence in the talent ecosystem wherein they had the unique advantage of unlocking synergies by leveraging their portfolio of new age creative ventures.

    Do IT wants to aim at having all creative people under their umbrella including culinary, technicians, artists, writers, TV actors, Bollywood celebrities, musicians, directors and sports mentors. 

    The talent venture will not look at only having celebrity talent. Radha Kapoor says, “Tomorrow we could also have writers, artists and designers. We are looking at it from a 360 degree approach wherein we can start catching these talents at a much younger age. the idea is on how do we find the right talent and create solutions for them.”

    She figured that the DNA of their institution was to invest in entrepreneurs. And while the talent business in India has been primitively handled in sectors, Do IT is aiming at becoming an aggressive venture unlike the rest of them. They believe in having collective success and collaborations where there will be talent across creative industry.

    The two describe it as a challenging business, but are excited about make their mark. “It is challenging to make them understand that it’s not about managing their existing work but also about optimising their talent.”

    For now, the company’s client list only includes popular celebrities and other personalities. “We are not after having quantitative list of clients but want every client that we have on board is well thought of and ask ourselves, ‘if we can add value to them?’ We won’t take anybody on board if we are not sure and we don’t want to mess with anyone’s career,” they say collectively. 

    Doing business with celebrities and influencers isn’t all fun and games. Bhalla says, “The process is just business while the starting process and the outcome is always glamorous. But it is a lot of hard work as managing people has its own issues. There are some cultural disparities and functional disparities but you just deal with it.”

  • MangoData bags Mission Fit India’s digital mandate

    MangoData bags Mission Fit India’s digital mandate

    India’s first artificial Intelligence based adtech company MangoData bagged digital mandate for Mission Fit India, the country’s first 120-day fitness festival launched in NewDelhi recently.

    Mentor of Mission Fit India Bollywood actor Suniel Shetty said, “MangoData has impressed us with their passion for our initiative. We have launched the Mission Fit India Campaign with a commitment to creating awareness in the country about being fit and healthy. People in our country are misled with misconceptions and myths about wellness, which hampers their health in the long run. Therefore, to provide right guidance, we at Mission Fit India have come up with a 120-day fitness challenge, where we will take active steps to simplify fitness for everyone, across all age groups. MangoData has a track record of creating new frontiers in the digital world and we look forward to a great partnership.”

    MangoData CEO and co-founder Santosh Kumar, said, “We are confident of a long-lasting and impactful partnership with Mission Fit India. With our strength in Data Management and Analytics, backed by AI and ML, we would be able to create engaging, targeted and result-oriented campaigns resulting in a significant and positive impact on the health of the people in the country. “

    Director and co-founder Deepak Negi says, “MangoData is ecstatic to have Mission Fit India and Suniel Shetty with us. We believe that we have found a partner who understands and believes in the power of an all-inclusive branding and strategy backed by strong data analytics, and with whom we could go a long way forward creating more such synergies”

    The 120-day fitness festival is divided into four phases and will reach out to 43 cities in the country.

    MangoData has been handed the responsibility of managing Mission Fit India’s social media marketing, website and digital campaigns.

  • Ogilvy rebrands its identity after 70 years

    Ogilvy rebrands its identity after 70 years

    MUMBAI: After 70 years of creating some of the world’s most iconic marketing campaigns, Ogilvy has revamped itself to adopt a new mantra  – ‘Makes Brands Matter’. At the heart of this transformation lies the agency’s desire to introduce a new organisational structure and brand identity. 18 months is what it took Ogilvy to complete the largest transformation in the company’s long and illustrious history.

    So why did the world’s biggest digital agency shake things up? “To meet the changing needs of our clients, we’re taking a bold step to redefine our company and build a new model for our industry, which we helped to create over 70 years ago,” says The Ogilvy Group chief executive John Seifert.

    The objective of redifing the brand is the agency’s response to constant digital disruptions that are impacting consumer behaviour, media landscape and competition. 

    The integrated Ogilvy brand brings together three distinct units of OgilvyOne, Ogilvy and Mather Advertising and Ogilvy Public Relations along with various sub-brands and specialty brands under a single, unified group with a common identity, positioning, client service model and P&L.

    This unified entity (Ogilvy) will have a new organisational design. The transformation from a matrix-managed holding company of sub-brands to one brand represented by twelve crafts and six core capabilities along with a new operating system. Ogilvy will also offer new consulting options.

    Building on the success of OgilvyRED, an enterprise offering called Ogilvy Consulting, focused on the areas of Digital Transformation Consulting, Growth, Business Design and Innovation, will work horizontally across Ogilvy. 

    The network will also launch a new global digital platform called Connect to train the employees  to boost knowledge-sharing, professional development and customised community-networking.

    The Ogilvy Group chief creative officer Tham Khai Meng is clear that the agency will not deviate from the values it was founded on, “Our creativity is the foundation of Ogilvy’s global network and the most powerful competitive advantage that we have. We are building on the creative heritage of David Ogilvy to fuel our future.”

    Using the common language of ligature, the new Ogilvy logo represents the agility, collaboration and connectedness that the brand is uniquely capable of delivering for its clients.

    The iconic Ogilvy red has been reintroduced in a brighter Pantone and a secondary palette of gray, pink, blue and yellow has been added to emphasise the company’s desire to modernise, while maintaining, its strong heritage. 

    The Ogilvy fonts have also been recut and customised as Ogilvy Serif and Ogilvy Sans.  In addition, the company’s website ogilvy.com has been redesigned to be a dynamic destination showcasing the breadth and depth of the agency’s creative work, talent and thought leadership. 

    Ogilvy collaborated with COLLINS, an award-winning branding and design agency, on the rebrand and launch.

    “Today, there are more opportunities than ever before to shape every aspect of a brand’s needs,” adds Seifert. 

    “The scale and diversity of our global network is the source of our strength. At Ogilvy, we design the components of a brand, create experiences around a brand, and communicate about a brand. Our new organisational design will empower our people to put clients at the centre and create sustained brand value on behalf of our clients for years to come.”

    Set up in 1948 by David Ogilvy, the agency has been synonimous with iconic, culture-changing marketing campaigns through the years.

    A part of the WPP group, today, Ogilvy has 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: brand strategy, advertising, customer engagement and commerce, PR and influence, digital transformation and partnerships.

  • Ogilvy Partners The UN To Fight Plastic Pollution

    Ogilvy Partners The UN To Fight Plastic Pollution

    MUMBAI: For Years we have implored people to be more conscious and judicious in their use of plastic. Bottles, bags, straws and cups. What started out as a convenient and cost-effective invention has started threatening the health of our planet and the future is alarming. Every year the world uses 500 billion plastic bags.

    “Say no to plastic.” “Use less plastic.” “Stop plastic pollution.” The slogans started pouring in, but plastic use has anything but slowed down.

    We need a change. We need it now. And often, the most productive way to effect change is by borrowing from the everyday. By taking a common phrase, or an insight and turning it on its head to drive home a simple, direct and powerful message.

     

    “Useless people are useful!” It’s not just a catchy tagline, it defies logic. It makes people do a double-take. Makes them stop in their tracks and wonder how useless can be useful. And when we reveal that ‘by using less plastic in their lives, people can be useful to the world’, the message is driven home powerfully and memorably.

     

    UN Environment and Ogilvy came together to launch this new thinking with a set of 3 films. Each film demonstrates how when we use less we become better. 

    Ogilvy India chief creative officer Sukesh Nayak says, “Turning the word useless and finding a new meaning from it to promote using less plastic, is a great way of reminding people how simple acts can help save the environment. I am hopeful that the campaign line – ‘Useless log useful hain’- will catch on as a phrase and become a common refrain.”

    UN Environment India country head Atul Bagai thinks that when it came to World Environment Day theme Beat Plastic Pollution, they highlighted not just the problem of plastic pollution but also showcased the alternatives to it. These short films are witty, and we hope will encourage people to use less plastic and eventually refuse it.

     

  • Publicis launches AI powered tool Marcel

    Publicis launches AI powered tool Marcel

    MUMBAI: Publicis Groupe has unveiled Marcel – named after Publicis Groupe founder Marcel Bleustein-Blanchet – an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.

    Publicis Groupe chairman and CEO Arthur Sadoun says,“In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients. Since then, our industry has gone through unprecedented challenges, demonstrating that incremental change is not a solution. The need for reinvention is stronger than ever.”

    Marcel is a journey to shift Publicis Groupe from a holding company to a platform and give creative minds the freedom to progress and thrive in this ever-changing industry. With Marcel, clients will be able to leverage the incredible diversity of talent to bring to life the ideas they need to grow their business.

    The company says that tying the development of Marcel to its one-year industry event hiatus was a controversial decision, but a necessary one. It drew a line in the sand and showed its determined to do whatever it takes to reinvent an industry that has struggled to evolve over the past 40 years.

    In a world where people no longer want to work for companies and instead expect companies to work for them, Marcel is the first enterprise platform designed with people-first benefits and experiences in mind. At its core, Marcel is about empowering every single Publicis employee to the power of 80,000. Founded in a belief that an augmented workforce leads to higher engagement, which in turn leads to better work and results for clients, Marcel is built on the foundation of four key pillars: knowledge, connectivity, opportunity and productivity.

    The bold ambition to transform Publicis Groupe into a platform required that the Groupe take on very significant enterprise business challenges. One important challenge is around data. With more than 80,000 people and over 1,200 entities, spanning 200 specialities and thousands of clients, the Groupe has vast amounts of data. Publicis Groupe estimates well more than five billion data files.

    In order to unlock the value of this data, the Groupe created the Marcel AI Platform built on Microsoft AI and knowledge graph technologies. This knowledge graph connects both structured and unstructured data that exist across the organisation and then maps relationships within it. This centralised, integrated source of data will power Marcel as well as other enterprise initiatives. The group will use Microsoft’s sophisticated AI tools to process, filter, connect and organise the data to make it useful for its people.

    As a part of Marcel’s power of knowledge proposition, Publicis Groupe has entered into a partnership with the Cannes Lions International Festival of Creativity to access The Work, a unique digital platform that showcases over 200,000 pieces of award-winning creative work from 2001-2018.

    Built for today’s technology-savvy workforce, Marcel is launching as a mobile application for both Android and iOS. Future versions will include a desktop version or other interfaces as the need arises.

    Designed to be as user-friendly as any consumer app, employees can use Marcel through voice or text input. The AI engine will suggest refinements to queries that provide large returns to help someone rapidly make connections and complete goals. Marcel will do more than respond to requests. It will also proactively present relevant knowledge, connections and opportunities. Each workday, Marcel will serve six prompts tailored to the person’s role and interests in the form of a daily digest. Marcel will refine what it presents each day based on an employee’s interaction and feedback.

    Today, Marcel is tested by a team of 100 alpha users. In June, Publicis will release a beta version to 1000 people selected as an exact Publicis Groupe representation, by agency, role and geography. This group will provide feedback that will help refine the app. It wants to reach 90 per cent of its people by 2020.

    This beta phase will include a precise on-boarding process defined to ensure beta user profiles are complete, a training module available to get the individual familiar with the Marcel platform and a feedback function included for employees to provide real-time feedback. 

    The aim of this real-time exercise will allow Publicis Groupe to refine the app constantly, course correct as needed, improve the user’s experience and add functionality along the way. 

    There will be multiple, updated versions until the optimal state-of-the-art product developed for rollout to the entire Publicis Groupe. Publicis Groupe will begin Marcel rollout to the 80,000-person workforce in January 2019.

  • Havas Media bags the integrated media duties of Netmeds.com

    Havas Media bags the integrated media duties of Netmeds.com

    MUMBAI: Havas Media, India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company, one of India’s most trusted pharmaceutical companies. 

    The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office led by Saurabh Jain, Vice President – South, Havas Media India.

    Led by Pradeep Dadha (Founder and CEO), Netmeds.com is a Chennai-based online pharmacy and is one of the first e-commerce sites to provide digital access to prescription medicines, and over-the-counter products including wellness products, vitamins, diet/fitness supplements, herbal products, pain relievers, diabetic care kits, baby/mother care products, beauty care products, and surgical supplies. Netmeds currently has eight fulfilment centres operational in Chennai, Mumbai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad and Kochi. It boasts a long and rich legacy in the pharma industry, since 1914, more than 100 years ago, when the Dadha family first ventured into the pharmaceutical retailing business and later entered into drug manufacturing in 1972. The manufacturing unit, Tamil Nadu Dadha Pharmaceuticals, was later merged with Sun Pharma in 1996. Netmeds began its operations in 2015

    Netmeds.com, Founder and CEO, Netmeds.com Pradeep Dadha said, “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”

    Havas Media Group, CEO, India and South Asia and CEO – Havas Group, North India, Anita Nayyar said, “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”

    “Netmeds is a legacy brand and a future-first brand which thrives on technology & innovation which is also the philosophy at Havas Media Group. Havas’ Meaningful Brands framework centered on digital, will be key in mapping the brand chart for Netmeds. According to our research, brands that are meaningful enjoy 60% higher attachment among consumers in the health & wellness industry and have 85% higher chance of repurchase in the E-com sector. We are excited to have Netmeds.com on our roster. This win further bolsters our E-commerce portfolio.” added Mohit Joshi, Managing Director, Havas Media Group, India. 

  • Isobar India Wins Big at Clio Sports 2018

    Isobar India Wins Big at Clio Sports 2018

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, India, was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated, “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

    Commending the win, Reebok India, Senior Marketing Director, Silvia Tallon said, “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

    The #BruisesCanBeGood campaign can be viewed here: https://youtu.be/-Qf2CdoElcc.

    Clio Sports honors the best in sports advertising and marketing from an international pool of submissions that elevated sports culture in the collective consciousness.

  • Dentsu Impact expands its footprint to Bangalore

    Dentsu Impact expands its footprint to Bangalore

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network (DAN) headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city.

    While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, the trio will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.

    With more than 14 years of experience in the business of communication, Sangha has worked across agencies in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare. 

    On joining the Dentsu Impact family, Sangha says, “I am very excited and look forward to my new role at Dentsu Impact, Bangalore. It is a great opportunity to partner with an iconic global brand like IKEA for their successful launch in India which is a key market for them. In the coming months, my focus will also be on identifying new areas of growth for Bangalore operations and to build a team that can offer a bouquet of services in the coming years.”

    For Sabharwal, this is his second stint with Dentsu Impact. He joins back from JWT where he was taking care of the Pepsi business. There, he was also involved in the revamp of Gatorade and the launch of Sting.   

    Sabharwal adds, “IKEA is not just another brand. It’s a culture. And it is great to be involved in scripting the India chapter after being an integral part of the pitch team. Both Montu and Krittika are great professionals and human beings to work with, and we will make sure that the impact is both heard and seen. I really thank Amit and Soumitra for the faith that they have shown in us.”

    Chakraborty has been with Impact for the last six years. She has nearly a decade of experience across marketing, branding and communication strategy. She has worked for a variety of categories such as automobiles, publications and home furnishings. She has been instrumental in leading strategic thinking on large scale businesses such as Maruti Suzuki and IKEA and is a keen believer in insight mining and storytelling for the digital age.

    Commenting on the expansion, in a joint statement, Dentsu Impact president Amit Wadhwa and chief creative officer Soumitra Karnik mention, “We have picked the best talent from inside and outside our organisation to take care of our Bangalore operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”

  • Account Planning Group (APG) announces its board members for India Chapter

    Account Planning Group (APG) announces its board members for India Chapter

    MUMBAI: The India Chapter of the Account Planning Group (APG) has announced the induction of Board Members that represent planning heads across major advertising agencies. 

    In keeping with its credo, the committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers while also driving several initiatives for APG in India including its soon-to-be-announced Awards show.

    APG members include DDB Mudra national planning head Amit Kekre, J Walter Thompson India chief strategy officer Bindu Sethi, Leo Burnett chief strategy officer of South Asia Dheeraj Sinha, Ogilvy India chief strategy officer Prem Narayan, Whyness Worldwide head of strategy and new business Roma Singhal, McCann Truth central national head, planning and executive VP and GM of McCann Mumbai Suraja Kishore, Lowe Lintas chief strategy officer S. Subramanyeswar and Publicis India chief strategy officer and managing partner Sudeep Gohil. 

    The APG got off to a commendable start in India at the end of 2017, and has since organised a couple of community-driven initiatives including the recently held workshop on Culture and Creativity by Whyness founder and chairman Ravi Deshpande. The committee has queued up several such workshops and training modules in the coming months, which would be hosted across key metros in India. 

    As of date, the APG is being led by a consortium of leading agencies from India including Ogilvy & Mather, J Walter Thompson, MullenLowe Lintas Group, Leo Burnett India, DDB Mudra Group, Publicis India, Taproot, Dentsu, Grey Worldwide, McCann Worldwide, L&K Saatchi & Saatchi, Famous Innovations, Rediffusion Y&R, Whyness Worldwide and others.

    The Account Planning Group is a membership organisation that promotes smarter thinking. Headquartered in London, it is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies. It is expanding with a community of communications strategists, including media planners, channel planners, DM planners and digital planners.