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Category: AD Agencies

  • Wavemaker and HUL bag top honours at Emvies 2022

    Wavemaker and HUL bag top honours at Emvies 2022

    Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at Taj Lands’ End here. The much-anticipated event celebrated the very best of strategic, ground breaking and high impact media campaigns by media agencies in the year gone by.

    Wavemaker with 395 points was recognised as ‘The Media Agency of the Year,’ while also bagging the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).

    Mindshare with 375 points stood second and Lodestar with 160 points stood third.

    HUL was declared as ‘The Media Client of the Year.’

    ‘The Best Implementation Team of the Year’ award went to Wavemaker for Mondelez India Food for Cadbury Celebrations  – Not Just a Cadbury Ad

    This year, The Advertising Club (TAC) received 1,054 entries with around 25 agencies participating in the competition to win the prestigious media award. More than 1,200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 gold and 51 silver Emvie trophies being presented to the winners in addition to 42 bronze winners receiving recognition.

    Google, the ‘presenting sponsor’ instituted special recognition for work done in the area of “Inclusion.” The campaign that bagged the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year, it was announced. 

    The Times of India Group instituted the Pradeep Guha trophy for the category ‘Young Emvie of the Year.’ The Pradeep Guha trophy was on stage by Partha Sinha- president, Dia Mirza as distinguished guest, and Papia Guha, wife of the late Pradeep Guha.

    Emvie Committee chairperson Aditya Swamy said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

    “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said The Advertising Club president Partha Sinha.

    The awards were presented by Google, powered by Colors and in association with The Times of India.

    The entire list of the winners is as given below: 

    1. EMVIE 2022 Agency of the Year

    2. EMVIE 2022 The Client of the Year

    3. EMVIE 2022 Results

  • Shobiz completes 40 years; adopts new brand identity as Shobiz Havas

    Shobiz completes 40 years; adopts new brand identity as Shobiz Havas

    Mumbai: Shobiz, the experiential communication agency of Havas Group India, has completed 40 glorious years in India. To commemorate this historic milestone, Havas Group India and Shobiz have launched a new brand identity, a new logo – Shobiz Havas – to display the company’s integration with the French network. In 2019, following Shobiz’s acquisition by the Havas Group India, the agency became a critical strategic pillar in the growth of the network in the country.

    Shobiz has also launched a 40-year celebratory logo to mark this momentous occasion.

    The agency has been offering services in strategic planning, communication and content design, creative, graphic & architectural design, audience acquisition, production, and logistics for the last four decades. Founded by Rehmatali Tobaccowala in 1982, the Mumbai-headquartered Shobiz has four offices and over 250+ professionals across India, said the statement.

    Over the years, the agency was lauded for its long-standing client relationships in India. This includes HUL, Tata, Ford, SAP, VMWare, Mercedes, HPE. Today, the agency works across sectors, such as IT, Automotive, FMCG, Corporate, BFSI, Healthcare and Media, with over 150 recurring clients.

    “I want to congratulate Sameer and the entire team at Shobiz Havas for achieving this tremendous milestone. Its legacy and reputation in the market is unrivalled,” said Havas Group India group CEO Rana Baru. “Over the last four decades, Shobiz has gone through several transformations, but the one over the last two years was perhaps the biggest in the history of the company and reflects in the business growth of the company despite the market challenges. Very soon, the company will venture into newer functions and partner many of our group companies to offer a meaningful and seamless brand journey to clients.”

    “The legacy of Shobiz in the field of experiential is unmatched. The brands that we built over the last four decades and the long-standing client relationships that we cherish are a testimony of this legacy,” stated Shobiz Experiential Communications CEO Sameer Tobaccowala. “I take this opportunity to thank everyone who associated with us over the years. A huge thanks to Havas Group global and Rana Barua, Group CEO, Havas Group India, who stood by us when we were at our lowest. I also want to thank my team for their unwavering support. Lastly, we wouldn’t have been here without the business acumen of my father Rehmatali Tobaccowala, who taught us to never say never, always be open to learn and do it all with impeccable humane touch and a sense of joy.”

  • Indian ad industry to grow up to 8% annually on average: Group m forecast

    Indian ad industry to grow up to 8% annually on average: Group m forecast

    Mumbai: GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China). India is among the top ten markets that are expected to grow between six to eight per cent annually, on average. Digital advertising accounted for 64.4 per cent of all advertising in 2021, up from 60.5 per cent in 2020, even as the big tech firms such as Alphabet, Meta and Amazon accounted for 80-90 per cent of the global total.

    In the top ten advertising markets, including India, growth should get back to the mid-to-high-single digits over the next five years, predicted the global report.  

    Digital advertising is likely to end 2021 on a high, growing by 30.5 per cent, up from June’s forecast of 26 per cent growth, estimates the global agency.

    Television advertising, on the other hand, is forecasted to grow by 11.7 per cent in 2021, up from June’s estimate of 9.3 per cent. Given 2020’s decline of 13.7 per cent, the industry is not expected to return to 2019 levels until 2023. The report predicts that subsequent years will be roughly flat—up 1-2 per cent per year through 2026—for television advertising in most major markets around the world, as the largest advertisers continue to incrementally shift spending.

    Overall, Connected TV+ will account for about 10 per cent of total TV advertising in 2022 ($17 billion of a total of $171 billion) and is expected to double by 2026.

    TV still typically accounts for nearly half of large marketer budgets, incrementally down over time. A superficial read of the data included in ‘This Year, Next Year’ might leave one with the impression that because 64 per cent of the world’s advertising revenue is generated by digital media and 21 per cent goes to TV, that marketers are allocating 64 per cent of their budgets to digital media and 21 per cent to TV, on average. This would be a mistaken interpretation because many advertisers—especially small ones and those whose businesses operate entirely online—often allocate all or nearly all of their budgets to digital media while large businesses typically allocate higher shares of their budgets to television.

    Audio advertising which took off in the pandemic is expected to grow 15.6 per cent in 2021 and 6.4 per cent in 2022. In subsequent years, however, group m assumes a reversion to historical trends: largely flat.

    OOH advertising, which took a beating in most major markets during the pandemic-induced lockdowns, is expected to grow 17.1 per cent in 2021 and 14.9 per cent in 2022. In subsequent years, the report predicts a reversion to historical trends: mid-single-digit growth.

    Many underlying trends appear to be disproportionately concentrated in the US, the UK, and China, which together account for approximately 70 per cent of all the industry’s growth, despite making up about 60 per cent of the total market, says the report.

    Some of the key global factors causing faster-than-expected growth are new small businesses allocating greater resources to nationally oriented digital advertising, China-based marketers capitalizing on low-cost international shipping and using global digital platforms to reach overseas consumers, and app developers or other ‘digital endemic’ businesses rooted in the internet economy, many of which focused on advertising-driven top-line revenue growth

  • dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    Mumbai: RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

    The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least ten qualitative points.

    “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path,” dentsu Media South Asia chief executive officer Divya Karani said.

    Besides this, the agency has been declared ‘Agency-of-the-Year’ by three separate industry forums this year and has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.

    Speaking on the achievement, dentsu X India CEO Roopam Garg added, “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

    RECMA publishes a wide range of media agency notation reports on a global scale with the aim to provide strategic intelligence reference tools to help global advertisers in their decision-making and agency sourcing.

  • Dentsu Group records organic revenue growth of 15% for Q2

    Dentsu Group records organic revenue growth of 15% for Q2

    New Delhi: Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue growth of 15 per cent. The Group has announced its results for the first half as well as the second quarter of 2021.

    Dentsu Japan Network grew by 12 per cent while Dentsu International registered a growth of 17 per cent, showing strong sequential improvement over Q1 decline of 2.4 per cent.

    “As we pass the anniversary of the start of the pandemic, revenues continue to recover across all regions with strong growth in digital solutions. Client confidence is restoring with spending levels more resilient and predictable,” said the group in its earnings statement. “Operating margin improvement continues to exceed expectations, substantially ahead of the prior year, with Q2 improving by 370 basis points year on year, showing the gearing effect of higher revenue together with cost reductions being implemented.”

    The Group expects high single-digit organic growth for FY2021, with a line of sight to delivering the long held 2022 margin targets of 20 per cent for Dentsu Japan Network and 15 per cent for Dentsu International one year early. 

    “Dentsu Group delivered a strong second quarter performance, reflecting the growing consumer and client confidence we see across all regions. Underlying profit growth continues to be strong, exceeding our expectations, and demonstrates our commitment to our margin targets,” said Dentsu Group Inc, CEO and president, Toshihiro Yamamoto. 

    APAC (excluding Japan) recorded a growth of 3.6 per cent. The APAC region reported double digit growth in the second quarter driven by double digit growth from Australia, Indonesia, South Korea, Singapore and Thailand. EMEA reported 8.7 per cent organic growth in H1, FY21, and 22 per cent in Q2, FY21. 

    “Whilst the future path of the pandemic remains uncertain, our full year guidance confirms our confidence in the outlook for the second half of FY2021, as well as our ability to meet our medium-term targets by 2024,” added Yamamoto.

  • Mediacom bags media mandate for Bayer Consumer Health

    Mediacom bags media mandate for Bayer Consumer Health

    Mumbai: MediaCom India, a GroupM media agency, today announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions making self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will be handled out of MediaCom’s Mumbai office. Media duties include full planning and buying across media platforms.

     Bayer is a global life sciences company present in India for over 125 years with a stated commitment to the principles of sustainable development and goal to create value for its customers, shareholders and employees. The company’s vision reads, ‘Health for all, hunger for none’.

     Bayer Consumer Health Division, India country head Sandeep Verma, said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health.  To make this possible, it’s essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are therefore happy to onboard MediaCom in our journey for Consumer Health.”

     MediaCom South Asia CEO Navin Khemka said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot on new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”

     As Bayer’s Consumer Health division expands its geographic footprint, India is of strategic importance in the global business strategy. In addition to the existing crop science and pharmaceutical divisions, the introduction of the consumer health division will further strengthen the company’s presence in India.

  • Gozoop wins digital mandate for Villain Lifestyle

    Gozoop wins digital mandate for Villain Lifestyle

    MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company will craft a social media strategy to strengthen brand recall and build a strong social media community.

    Villain is a men’s fashion and lifestyle brand that celebrates the antagonist’s story through products that are trend-making, masculine and strong. The brand is founded by ex-bad boys Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. It is perfect for all men who believe in styling and keeping the vibe of their style alive, the brand said. 

    Gozoop CEO  & co-founder Ahmed Aftab Naqvi said, “It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo – from its early stages into a category leader. We are honoured and humbled to be chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand”

    Villain Lifestyle co-founder & director Ashutosh Valani said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

  • White Rivers Media bags DIZO’s digital mandate

    White Rivers Media bags DIZO’s digital mandate

    Mumbai: White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The brand comes with realme’s support in 3 aspects – Industrial Design, Supply Chain, and AIoT experience that works perfectly with the realme Link app.

    Being an independent, full-service digital marketing agency, White Rivers Media will curate the digital strategies for DIZO to promote and elevate user experience in AIoT. The brand will focus on Smart Entertainment, Smart Home, Smart Care, and Accessories for its consumers. The agency has conceptualized the brand launch video with the vision of establishing the brand not just for the young generation but also for those who are young at heart.

    DIZO social media lead Sugandha Varshney said, “With DIZO we aim to break the clutter and offer a discerning young generation of tech enthusiasts with differentiated technology that is aligned to their needs, complements their individuality, empowers them, and becomes an extension of their personality. We are leveraging our years of research at realme and a profound understanding of consumers and their needs. The team at White Rivers Media understands that we intend to keep the consumers at the very epicenter of the technology. They have helped us curate a digital campaign that will help us reach our target audience.”

    White Rivers Media co-founder & right brain Mitesh Kothari said, “With people spending most of their time home, we have witnessed a gradual shift in their mentality — they are now willing to spend more to optimize comfort in their home lives.  With the launch of DIZO during a time when the experience economy has slowed down, we are expanding our horizons towards creating versatile digital tech experiences and creating a sphere of tech-empowered life through AIoT.”

    DIZO, being the first brand in the realme TechLife ecosystem, is launched with an aim of creating a variety of AIoT solutions to meet the varied needs of the young and vibrant generation of the world. The brand’s focus is to provide the latest, innovative, and high-quality AIoT products in Smart Entertainment, Smart Home, Smart Care, and Accessories for its consumers. 

  • Leo Burnett elevates Chaka Sobhani to global chief creative officer

    Leo Burnett elevates Chaka Sobhani to global chief creative officer

    Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage.

    She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of creative talent, with a focus on diversity and inclusion, said the agency on Friday.

    Sobhani will also continue to hold the post of a chief creative officer at Leo Burnett London, a position she has held for the last five years, even as she takes over global responsibilities. With this promotion, Sobhani will replace Liz Taylor, who will exit the agency two years after joining FCB. She will continue to be based in London and will oversee creative leadership at the London agency in addition to her global role.

    During her time with Leo Burnett, Sobanhi has overseen work including several highly-praised campaigns for McDonald’s. Before Leo Burnett, she worked at Mother and before that spent ten years in the TV industry, including setting up the first in-house agency at broadcaster ITV.

    Leo Burnett USA, CEO Andrew Swinand said in a statement: “Chaka puts the ‘human’ in HumanKind. You can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry. Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. She’s a cultural titan in every sense and a Burnetter through and through.”

    Sobhani said, “I’m truly honored to take on this mantle, working closely with all our global CCOs and ECDs to push for even greater creative excellence at Leo Burnett around the world and bringing in the next generation of talent from different backgrounds.”

  • Rediffusion throws open consumer research wing Red Lab

    Rediffusion throws open consumer research wing Red Lab

    MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab).

    This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then lead to brand solutions. Red Lab will be reporting to Rediffusion joint president Navonil Chatterjee.

    Rediffusion Group chairman Diwan Arun Nanda said, “I have always believed in the power of brands, and brand building is all about looking beyond the short term and focussing on the long term. It involves understanding consumer behaviour and sometimes, even changing consumer habits. That’s possible only through actionable, data-backed intelligence and not lose assumptions and vague gut feelings. And Red Lab will be that voice of wise counsel for our client partners and prospects.”

    Rediffusion Brand Solutions managing director Sandeep Goyal added, “This was a clear priority area so far as I was concerned. In the olden days, sailors looked at stars and constellations to navigate their way around in the high seas. To tide over the choppy waters of a hypercompetitive market, brands too need guiding stars and accurate category, market and consumer information can be those guide-marks for brands. Besides right from my Airtel and Mogae days, I have been a strong advocate of data-based marketing and this is a step in that direction from Rediffusion.”

    Chatterjee said, “Think of it as a first step towards brand consultancy. We already had some fantastic brand workshopping and creative ideation tools and techniques. Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining, and we sincerely hope that we end up mining gold here.”