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Category: AD Agencies

  • Media Mantra wins PR mandate for Archies

    Media Mantra wins PR mandate for Archies

    Mumbai: Media Mantra on Monday bagged the PR mandate for Archies to drive its corporate communications strategy in the country.

    Media Mantra, as a PR partner, will take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. They will work on Archies’ corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be instrumental in developing effective stakeholder engagement strategies, brand positioning, and external communication management. Archies’ latest appointment is in line with its vision to inject new inspiration and creativity into the renowned brand, foraying into emerging markets and extending its long history of success in the country.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with a legacy brand like Archies. Acting on our role as strategic advisers, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact on Archies’ business in India.”

    “With our 10th anniversary around the corner, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. D2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to support Archies in its bid to enhance their visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular,” he added.

    Archies’ executive director Varun Moolchandani said, “From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expression enterprise. We’ve been the trailblazers of India’s gifting ecosystem for 44 years on the back of our ability to keep innovating and improving our offerings.”

    He further added, ” Building on the same vision, we’ve roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

    Founded in 1979, Delhi-based Archies has been in a league of its own, with its chain of offline and online stores being synonymous with greeting cards and popular for special occasion gifting. Having begun by selling greeting cards and gifts, the well-established company has only grown with the modern culture, increasing urbanisation and improving standards of living. It currently operates with over 250 franchises and 230+ exclusive outlets, named Archies Gallery, which are spread across 120 cities and six countries.

    With sentimental value driving its brand appeal to all age groups and demographics, Archies has now reduced its dependence on greeting cards, diversifying into new categories. The firm, currently, boasts a diverse portfolio comprising different and unique products like artificial jewellery, crystalware, chocolates, soft toys, perfumes, grooming products, and their recent foray into the skincare and beauty segment.

  • CERA appoints Wunderman Thompson India to handle its creative duties

    CERA appoints Wunderman Thompson India to handle its creative duties

    Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.

    To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.

    With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.

    Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”

    CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”

  • First Partners wins communications mandate for Games24x7

    First Partners wins communications mandate for Games24x7

    Mumbai: First Partners has won the communications mandate for Games24x7. First Partners will be responsible for managing the brand reputation for Games24x7.

    Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is one of the fastest-growing online gaming companies in India with more than a hundred million users. Backed by marquee investors like Tiger Global, The Raine Group, and Malabar Investment, the company specializes in using behavioural science, technology, and artificial intelligence to provide a best-in-class playing experience across all its platforms.

    Speaking on the partnership, Games24x7 director communication Neha Singhvi said, “The online skill-gaming sector has witnessed an upward trend in the last few years and as the pioneers in the industry, we were looking for a communications partner who can provide a fresh and innovative approach for powerful storytelling.”

    “We look forward to collaborating with the dynamic communication team at First Partners and using their domain knowledge & expertise in developing strategic campaigns that stand out before relevant industry stakeholders,” she added.

    Atul Ahluwalia, Founding Partner, First Partners, said, “We are excited to partner with Games24x7 in shaping the emerging category of skill based digital games in India. This sunrise sector needs a holistic mix of expertise in reputation management, business outcome communication, and advocacy to get its due which our team at First Partners finds stimulating.”

  • Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Mumbai:  Ending an eventful day two of Goafest 2022 on a high note, Sony Pictures Network India (SPNI) grabbed the ‘Broadcaster of the Year Abby’. Mindshare was named as the ‘Tech agency of the year’ while, FCB Group India bagged ‘Specialist PR agency of the year.’ In the mobile category, Cheil India won the ‘Mobile specialist of the year.’ Famous Innovations bagged the Grand Prix in the direct category and in addition to winning the ‘Design specialist agency of the year.’

    A total of 32 Broadcaster ABBYs, 19 Design & Design Craft ABBY’s, 40 Digital & Digital Craft ABBYs, 31 Direct ABBYs, 7 Mobile ABBYs, and 32 Public Relations, 16 Technology ABBYs, were awarded on Thursday night at the event held at Grand Hyatt, Goa.

    Heres a look below at each category:

    BROADCASTER ABBY Awards – 2022

    Zee Kannada grabbed a gold in the ‘Best launch of a TV Channel’ sub category, while TV18 broadcast picked up two of the coveted metal for ‘Best launch of a TV program’ using multi-media and ‘Best original music score for a TV Program’ sub categorys- the latter for its Byju’s Young Genius -A News18 Initiative.

    Sony Pictures Network India won two golds for Uefa Champions League Sona Mana Hai Campaign 2019 and Love For Cricket campaigns in the ‘Best TV sports channel program promo.’

    Three Silver metals were picked up by Sony Pictures Network India, while Arha Media & Broadcasting, Zee Kannada picked up two each, and TV18 Broadcast, Disney Broadcasting bagged a silver each.

    DESIGN CRAFT ABBY Awards – 2022

    The category did not see any gold winner. Famous Innovations won three silver, while TLG India media picked up one silver.

    DIGITAL ABBY Award – 2022 category

    In the DIGITAL ABBY Award – 2022 category, Famous Innovations grabbed the only gold in the Social Media – Social Media (Co-Creation / Crowdsourcing / Response etc.) sub category for campaign titled #LonelyNoMore for the brand Burger King.

    In the same sub category, one silver each was picked up by Cheil India and Fulcro, while in the Digital Technology -(Installations) sub category Tribes Communications and Mindshare won a Silver each.

    In the search sub category GREY Group won a silver metal. The ‘Best in Creator Partnerships’1 sub category saw agencies SoCheers, TLG India, Motivator and Kinnect Media pick up a Silver metal each.

    The ‘Best in Moment Marketing’ sub category saw Schbang and Famous Innovations win a silver each, while Kinnect Media won the metal for the ‘Best in Platform Innovation.’

    TECHNOLOGY ABBY Awards – 2022

    The category saw two gold winners- Sangbad Pratidin and Cheil India. Sangbad Pratidin won this in the sub category ‘Best Use Of Technology  For Community Management/Building’ and Cheil India Private Limited won it for ‘Best Creative Use Of Tech  Innovation.’ The silver in the category registered seven winners- Cheil India Private Limited, Idealake Information Technologies, Mindshare, Tribes Communications, Sangbad Pratidin, Interactive Avenues – A  Reprise Network Company and Mindshare.

    PUBLIC RELATIONS ABBY Awards – 2022

    The PR category had four gold and eleven silver awards. Interestingly, all gold awards were picked by FCB Group India for their campaigns for Political Shakti + The  Times Of India, Mumbai Police.

    In the same category, FCB Group India also won two silver. Tribes communication, GREY Group and Cheil India Private Limited too picked two silver awards each and the rest of the three silver awards were won by ^atom network, The Glitch and TLG India Private Limited.  

    MOBILE ABBY Awards – 2022

    In the mobile category there were two golds won by Cheil India Private Limited and FCB Group India. The category also had two silver awards and both were bagged by Cheil India.

    DIRECT ABBY Awards – 2022    

    Famous Innovations bagged the Grand Prix in this category. The direct category had three gold and 10 silver awards. Two among the three golds were bagged by FCB Group India and Famous Innovations earned the third gold award in the category. In the same category, FCB Group India bagged three silver. Cheil India Private Limited and Famous Innovations also won two silver each in the direct category, TLG India Private Limited bagged one silver and Mindshare also got one silver.  

    DIGITAL CRAFT ABBY Awards – 2022

    In the digital craft category, there were two silver won by BC Web Wise for their Safer Internet Day campaign and Cheil India Private Limited for their Samsung Goodvibes campaign.  

    DESIGN ABBY Awards – 2022

    In the design category, there was only one silver which was bagged by TLG India Private Limited for their Amazon Story Boxes campaign for Amazon Seller.

    Here’s the entire list of winners on Day two of the adfest:

    DAY 2 Broadcaster ABBY Awards – 2022

    DAY 2 Design CRAFT ABBY Awards – 2022

    DAY 2 Design ABBY Awards – 2022

    DAY 2 DIGITAL CRAFT Awards – 2022

    DAY 2 DIGITAL ABBY Awards – 2022

    DAY 2 DIRECT ABBY Awards – 2022

    DAY 2 MOBILE ABBY Awards – 2022

    DAY 2 PR ABBY Awards – 2022

    DAY 2 TECHNOLOGY ABBY Awards – 2022

  • GoaFest ’22 embarks on Green Path with digital displays of winning works: A Acharya & J Gandhi

    GoaFest ’22 embarks on Green Path with digital displays of winning works: A Acharya & J Gandhi

    Mumbai: The countdown has begun for the annual advertising festival to be held in Goa between 5-7 May. After a long pause of two years, the GoaFest, now in its 15th year, is back ‘break ke baad’ post-pandemic and the organisers promise it will well be worth the wait, with several firsts to the event this year. IndianTelevision.com caught up with the festival’s hosts and organisers, Advertising Agencies Association of India (AAAI) president Anupriya Acharya and GoaFest 2022 chairman Jaideep Gandhi to find out what has changed on ground this year and all that there is to look forward to at the event that celebrates the country’s advertising, marketing, and media industries.

    The event has received record participation from sponsors, brands, agencies and the industry at large in terms of record registrations, entries and sponsorships. “We have already signed up close to 18 sponsors onboard. There are record levels of award entries as well, both due to the tie-up with The One Show, as well as, the fact that the festival is coming after two years,” Acharya shares.

    On how the advertising landscape has evolved in the last couple of years and the several innovations that have been incorporated into the fest, Acharya says, “So, post pandemic there have been a lot of changes in the advertising space, alongside the emergence of new innovations. We have tried to embrace a lot of that- be it in the way the event is being curated, or be it in the mix of speaker sessions that we are having.”

    In a first, the festival will showcase a digital presentation of all the award work that is up for recognition, in a move towards a more greener initiative. In the past, the event used to have large print formats of the works on display. “This year we have departed from that format in the spirit of ‘Go Green’ and there will be a digital presentation (of the same).”

    Speaking about the expectations from the fest this year, Acharya shares that with the return of normalcy it was important to celebrate everything that advertising stands for. “This festival is our flagship event and brings the whole industry together. One of the key things that’s coming out as the underlying theme for us this year is ‘togetherness’. Everybody is just looking to meet each other and celebrating together after such a long time. Be it the recognition of the work that has happened in the last two years, or the celebration of the human spirit over the challenges that we all have been through during this period, and even the very differentiated way of working through the pandemic. So, the focus is on just the ‘stay alive’ spirit and the ‘togetherness’, for starters.”

    The fun video that was dropped online two weeks earlier as a launch pad for the festival has also helped create lots of ripples, she adds, smiling. The video showed the Adland honchos, including Madison World chairman Sam Balsara, Publicis Groupe South Asia CEO Anupriya Acharya, FCB Group India chairman and CEO Rohit Ohri, founder of Another Idea Jaideep Gandhi and Good Brands For A Healthy Life chairman Arvind Sharma, breaking into a jig to the tune of singer-rapper Badhshah’s “Jugnu” track to celebrate the event’s comeback.

    Also Read | Adland honchos break into a jig to celebrate GoaFest return

    About the stellar line-up of speakers and the other novelties in store at the festival this year, Jaideep Gandhi says, “On the speaker front, to make it more relevant and in keeping with the times, we have incorporated sessions with influencers this time. We are also having panel discussions on OTT.” Health & Wellness is also being plugged into the content of GoaFest’ 22, he added.

    The three-day festival is expected to feature some well-known names from diverse fields of entertainment, sports, and politics such as SS Rajamouli, Anupam Kher, PV Sindhu, Mithali Raj, Tisca Chopra, Arvind Gupta, Kiran Bedi, and Jude Kelly among others as speakers.

    In another first, the festival is also planning on doing a digital conclave for seminars, with meta set to play a big role in it, Gandhi discloses. The event will also have six to seven masterclasses happening parallelly.

    This year the festival media coverage will be extended to podcasting, given that it’s another area which is developing very fast, the hosts added.

    The event will also see the unveiling of the new AAAI logo- one of the few times that it has been changed in the 75 years of AAAI’s history. It is also possibly the first time the association has held a contest for choosing a new logo.

    “We didn’t realise that it would generate so much excitement, we have got more than 150 entries at last count and we are spoilt for choice,” says Acharya. “We are very, very close to zeroing in on the final design for the logo.”

    A two-level jury is shortlisting the designs, while another set of juries will sift it further before settling on the new logo design, which will finally be revealed at the festival.

    The criteria to make the final cut, Acharya shares, will be the ‘uniqueness’, ‘timelessness’ and ‘memorability’ of the design, together with how it connotes to where the industry is headed. The latter is, in fact, the chief reason for doing this exercise, she divulges. ‘Adaptability’ and ‘versatility’ across different platforms and media, including the metaverse, are the other binding factors the agency is looking out for.

  • Abbys 2022 onboards five more jury chairs

    Abbys 2022 onboards five more jury chairs

    Mumbai: The jury chair at Abbys 2022 has roped in five more eminent jury chairs on Thursday. It is being assembled gloriously with stalwarts of the advertising industry, both national and global. The five new Jury chairs will be judging the awards along with international judges.The jury comprises:

    Ayappa KM

    Early Man Films director and partner Ayappa is an accomplished writer and director of commercials, documentaries and television series. His work has been highly awarded at both Indian and international festivals including Cannes and D&AD. Ayappa is known for his offbeat directing style and unusual casting. Other awards won by Ayappa include Spikes, AdFest, Abbys and Kyoorius.

    Devika Prabhu

    Disney Star business head, kids & infotainment Devika is also onboarded. She oversees the content and communications initiatives across the bouquet of six kids and infotainment channels- Disney Channel, Hungama TV, Super Hungama, Disney Junior, Disney International HD, National Geographic, Nat Geo Wild and Fox Life. She is responsible for shaping the overall creative vision and driving the content and communications strategy.

    ALSO READ: Abbys 2022 onboards six adland executives as jury chairs

    Geet Rathi

    TBWA design & creative director Geet heads design duties for TBWA Design By Disruption. She is Campaign Brief 2020 Asia’s eighth most awarded creative in India. Geet has been on the jury at One Show Design in 2021 and the Cannes Young Lions & Clio Health and Cannes Lions Jury in 2019. Geet is the founder of Blink To Speak TBWA India Design Lab.

    Megha Tata

    Discover South Asia-Warner Bros managing director Megha spearheads several marquee brands for the Discovery network in India including the country’s largest aggregated real-life infotainment OTT platform. In 2020, Discovery India retained its position as the ‘Most Trusted Real-Life Entertainment Brand’ by TRA Research Pvt Ltd for the 10th year in a row. Megha is also the second woman ever to become the president of the India Chapter of the International Advertising Association.

    Raj Kamble

    Famous Innovation founder and chief creative officer Raj Kamble who is one of the most awarded and globally recognised Indians in advertising. He has over 150 awards including several Cannes and One Show Golds. Famous holds the title of seven-time winner of South Asia Independent Agency of the Year in a row. Raj is a frequent lecturer at the Kellogg Institute of Management and Columbia University. He is also the director of Miami Ad School in India.

  • Amagi facilitates the launch of Tennis Channel T2

    Amagi facilitates the launch of Tennis Channel T2

    MUMBAI: Amagi, which works in the area of cloud-based SaaS technology for broadcast and connected TV, has enabled the launch of T2, a new channel from US broadcaster Tennis Channel, exclusively available on Free Ad-supported Streaming TV (FAST) platforms.

    Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, launched T2 on Samsung TV Plus in the US in March.

    Tennis Channel is using Amagi Cloudport, a cloud-based channel playout platform that offers broadcast-grade quality with true cloud deployment. In addition, they are leveraging Amagi’s content scheduling services, Master Control Room (MCR) services, and Amagi LIVE, a UHD-ready, cloud-based live orchestration platform for orchestrating broadcast-grade live content on the go.

    ALSO READ: Amagi will explore M&As to accelerate revenues, expand marketplace: Baskar Subramanian

    “The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching. The Live-to-VOD functionality from Amagi is extremely valuable to us as it allows effortless switching between live and recorded content. Further, Amagi LIVE supports industry-standard advanced graphics templates, native graphics, HTML, and singular.live. The user experience this delivers is wonderful for tennis fans and we’re excited to bring the sport to a whole new audience” said Tennis Channel International senior VP Andy Reif.

    “Having been closely associated with Tennis Channel for over two years now and have worked with them to launch channels in Germany, Austria, Switzerland, the Netherlands, the United Kingdom and India, we are very happy to partner in the launch of Tennis Channel’s 24-hour FAST channel in the United States. Running a live channel can be challenging, especially for a sport such as Tennis where the overall length of the game is often unpredictable. The Amagi LIVE platform is ideal since it offers the flexibility to extend live playout, switch between input sources, and more” said Amagi’s co-founder Srinivasan KA.

  • Havas Media Group India launches Havas Content

    Havas Media Group India launches Havas Content

    Mumbai: Havas Media Group India has launched its specialized content division called Havas Content. With the launch, the media agency conglomerate will focus on leveraging dynamic content to help brands create meaningful media experiences and make a meaningful difference in consumers’ lives.

    Havas Content aims to bridge the gap by offering meaningful content solutions that not only entertain but also educate, inspire, and help consumers, map the brand’s performance to its content effectiveness and boost business returns.

    Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

    With the division’s in-house capabilities of analysing data and driving insights, Havas Content is armed with a scientific approach to developing meaningful content which in turn resonates with the Group’s core philosophy of building meaningful brands.

    Over the last few years, Havas Media Group India has witnessed a 5x growth in the content space, with some clutter-breaking content created for prominent brands like Hyundai, OYO, Swarovski, Swiggy and Tata Motors (CVBU).

    Havas Content has also adopted a future-first approach and is helping brands navigate today’s dynamic content ecosystem that is constantly evolving with new trends like AR, VR, NFTs, and Metaverse, which has led to its sweeping success in India.  

    Speaking about the launch, Havas Group India Group CEO Rana Barua, said, “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

    Havas Media Group India’s CEO Mohit Joshi said, “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

    Uday Mohan further added, “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

  • Vanaja Pillai to head of diversity, inclusion and impact at DDB Mudra

    Vanaja Pillai to head of diversity, inclusion and impact at DDB Mudra

    Mumbai: DDB Mudra Group has announced the elevation of Vanaja Pillai as head of diversity, inclusion and impact, underscoring the company’s commitment to embedding diversity, equity and inclusion in its people and business strategy.

    Pillai was the driving force behind the Phyllis India Project, a comprehensive and intense leadership development program to help prepare DDB’s women talent for leadership.

    “Vanaja’s work on the Phyllis India program has been applauded across DDB’s borders and is a brilliant example of senior leadership driving actionable change in advancing DEI within the DDB family,” stated DDB Worldwide chief diversity, equity and inclusion officer Nikki Lamba. “We are excited about her taking on this larger mandate and bringing DEI to the heart of our business, people and product strategies in India.”    

    In her expanded role, she will work closely with CEO and MD Aditya Kanthy and HR head Rita Verma on initiatives to grow a diverse and inclusive workplace, including talent acquisition, retention, training and outreach to talent in underrepresented communities. Pillai will also lead the creation and delivery of effective growth and development opportunities rooted in the company’s purpose and growth strategy, said the statement.

    “To compete in our times, we need to take a critical view of every aspect of our business. Our approach to talent and culture included,” commented Aditya Kanthy. “There is much to do in this area, and Vanaja is just the right person to lead us to success. This work, with the Group’s effort as a global network, will bring in diverse voices to help shape workplace culture and brand communication of the future.”

    “It has been an exhilarating journey, from the intent of creating an India chapter for the Phyllis Project, to having the first batch graduate last week,” Vanaja Pillai said, speaking on her extended role. “The bar has been set high for every challenge we pick up from hereon. Over the next year we will focus on a select set of DEI goals and approach them with the same rigour and passion that made the Phyllis India Project what it is today. From an overall talent perspective, the pandemic made us even more aware of the need for constantly focusing on people and their growth.”

  • Amagi Planner boasts more personalisation and monetisation features

    Amagi Planner boasts more personalisation and monetisation features

    Mumbai: Amagi, a global player in cloud-based SaaS technology for broadcast and connected TV on Monday launched the advanced version of its content planning and scheduling platform – Amagi Planner. Introduced in 2021, the product makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies.

    Amagi Planner enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more such features.

    Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalised content scheduling, according to the statement. “Amagi Planner also enables its users to build ‘collections’ – short duration titles grouped together – with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more,” it added.

    The advanced version of the platform makes ad monetisation easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.  

    “Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, said Amagi co-founder KA Srinivasan. “Amagi Planner is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”

    Amagi provides a complete suite of solutions for content creation, distribution, and monetisation  to its global clients including ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA Today, and Warner Media, among others. The company will be showcasing its products at the NAB Show 2022 in Las Vegas.