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Category: AD Agencies

  • Leo Burnett India onboards Anirban Roy as chief strategy officer

    Leo Burnett India onboards Anirban Roy as chief strategy officer

    Mumbai: Leo Burnett India, part of  Publicis Groupe India has strengthened its senior leadership team by appointing Anirban Roy as chief strategy officer. Anirban will report to Leo Burnett – South Asia, CEO Amitesh Rao. The appointment comes from the agency’s unprecedented growth and success in India.

    Commenting on the announcement, Leo Burnett, South Asia CEO Amitesh Rao shared, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”

    Leo Burnett, South Asia CCO, Publicis Groupe, South Asia & chairman Rajdeepak Das added, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”

    Commenting on his appointment, Leo Burnett India chief strategy officer Anirban Roy said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award-winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”

    Anirban is known for his ability to challenge the status quo & steer brands by keeping things simple yet impactful. He has worked for 21 years across some of the biggest organisations including Ogilvy, McCann and most recently Wieden & Kennedy where he served as head of strategy, India.

    During his career, he has steered brands such as  Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite and Bingo! – to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD. 

  • Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as jury chairs for Abby Awards 2024 powered by One Show

    Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as jury chairs for Abby Awards 2024 powered by One Show

    Mumbai: Pallavi Chakravarti, founder and CCO of Fundamental, Raj Kamble, founder & CCO of Famous Innovations and Mayuri Nikumbh, head of design at Conran Design, join as jury chair for Diversity, Equality and Inclusion category, Out of Home and Ambient category, and Design Category respectively, at The Abby Awards 2024 powered by One Show.

    Pallavi Chakravarti, founder and CCO of Fundamental has been appointed jury chair of Abby Awards 2024 powered by One Show in the Diversity, Equality and Inclusion category.  

    In the creative business for two decades now, Pallavi became independent in 2023. Her agency Fundamental has created work for Airtel, Adidas, WhatsApp, Facebook, Parle Products, Marico and more, all in under a year. In her previous stints across Saatchi, Grey, JWT, Taproot Dentsu and DDB Mudra, she has worked on Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever, P&G and local giants like Times of India, ITC and Star Sports.

    Pallavi featured among the 200 most-awarded ECDs in 2021 in The Drum World Creative Rankings and closer home, in the 2022 edition of Wonder Women 100 by Indian Television Dot Com, a list celebrating leaders in creative arts.

    From shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius and The Abbys to effectiveness awards like Effies and Appies, her work has been recognised everywhere. With hundreds of metals to her credit, Pallavi was also the recipient of the Best Ad Screenplay plaque at the prestigious 2015 Dadasaheb Phalke Film Festival.

    Pallavi has served on many juries over the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising.

    She also mentors young talent through various industry initiatives. Psychology, theatre and music make her tick, both on the job and off it.

    Raj Kamble, Founder & CCO of Famous Innovations has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Out of Home and Ambient category.

    Raj Kamble is a gold medallist in design and art from Sir JJ School of Arts. His 25-year career has taken him from Lowe India to Lowe London, Lowe New York, BBDO New York and back to Mumbai as Managing Partner, BBH India. During this time, his work for brands like Stella Artois, Unilever, Nestle, P&G, Saab, Diageo, Vaseline, Burger King and Google has achieved both critical acclaim and business results.

    One of the most awarded and globally recognized Indians in advertising, Raj has over 150 awards to his name including several Cannes and One Show gold.

    In 2013, he founded an independent creative agency – Famous Innovations. Today, Famous is a 200+ people agency across Mumbai, Bangalore and Delhi, and holds the title of nine-time winner of South Asia Independent Agency of the Year in a row, as well as Digital Agency of the Year, Design Agency of the Year and Green Agency of the Year.

    Raj is a frequent lecturer at institutes such as the Kellogg Institute of Management and Columbia University. He is the Director of Miami Ad School in India. He is part of a think tank with the Government to make India WiFi-friendly.

    He plays a prominent role in shaping the future of education in India as part of the Board of Governors at the Indian Institute of Management, Kozhikode, the Board of Governors at MIT-Pune and the Academic Advisory Board at the National Institute of Design

    Mayuri Nikumbh, head of design at Conran Design has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Design Category.

    With a strong belief in the power of design to convey authentic stories that help transform businesses as well as influence consumer behaviour, Mayuri has led award-winning projects and contributed to the success of both startups as well as well-established brands.

    An alum of IIT Bombay with a career spanning over two decades, she currently leads the creative vision for Conran Design Mumbai which she helped establish in the middle of the global pandemic. Within three years of its inception, Mayuri has helped win notable businesses and awards including Campaign Agency of the Year, Transform Asia and IDA Awards.

    Mayuri has been voted as one of India’s 40 under Forty go-getters in the creative field by Impact magazine. She has also represented India at the Asia-wide collaborative project ‘Colours of Asia’- which culminated in a unique exhibition at the Hong Kong Design Institute which went on to win the Design for Asia Award.

    Amidst numerous other representations as a leading voice for design, Mayuri has been on the jury panel for Spikes Asia awards, Kyoorius Design Awards as well as all major local festivals. She will also be at Cannes this year as a part of the Design Lions jury.

    Mayuri strongly endorses the practice of working towards the sweet spot of consumers’ and clients’ problem-solving needs. She believes good designers make good citizens that enable a meaningful way of life.  

  • The evolution of AI-powered advertising: From targeting to personalisation

    The evolution of AI-powered advertising: From targeting to personalisation

    Mumbai: Artificial intelligence is one of the transforming phenomena from a trend in modern times when it comes to digital advertising. As Gandharv Sachdeva, an experienced digital expert and India country head of Hybrid, stated, “AI has transformed digital advertising”. He explains how the developments in AI have significantly influenced digital advertising and points out that the biggest impact has been felt in the field of segmentation and personalisation.

    Times, when there were no ads with explicit, consistent, and well-targeted messages, are long gone. AI has given rise to digital advertising, which is now data-driven and the application of algorithms has made it possible to run hyper-targeted ads. Apart from enabling a more efficient budget allocation, the user experience has also improved as the right message is shown to the right individuals at the right time.

    Predictive analytics is another advancement of AI that is worth mentioning. Predictive analytics allows marketers to optimize their ads to make them more personalised and adapt to consumers’ actions based on historical data and machine learning algorithms. For example, the company selling outdoor equipment can use this technology to suggest products based on what its chosen customers have already bought in its store or what such clients have looked for in specific months of the year. However, such a benefits approach is not only beneficial for achieving marketing goals, but it also helps build a stronger relationship with customers by making communications more relevant and timely.

    Moreover, artificial intelligence has been a great tool for the personalization of ads by providing unique and personalised experiences at scale. Now, marketers can apply dynamic content and also adaptive suggestion engines that can be customized to each viewer. A streaming service / OTT platform might integrate AI to show relevant ads based on the content that is being consumed by the users such as sports, travel, adventure, etc. thus increasing user engagement and satisfaction.

    In addition to the above, advertising associated with AI also diversifies attention to targeting, personalisation, and achieving maximum optimization. AI algorithms provide a means of identifying the successes and failures of a campaign in real time and can always assist advertisers in making immediate decisions. Brands can then respond quickly to changes in the market because they can always get the best from their budget. For instance, a clothing brand can use AI to target the top five fashion styles while focusing on consumer response rates to get the best out of its budget achievable.

    In a nutshell, artificial intelligence in advertising has brought about a paradigm shift in the way brands interact with their audiences. AI can now be used by marketers to reach their target customers with the use of customized ads, personalisation, and optimisation in real time. The advancement of technology creates new ways and opportunities for the ad industry with AI being one of them, which will push the change and establish new marketing standards. Nevertheless, the rise of AI in digital advertising is just as important as ensuring that advertisements follow all ethical standards and practices. Marketers must balance individualisation and privacy, in which the consumers’ data are used proportionately and transparently.

  • Wieden+Kennedy turns Kyoorius’ initiative into an industry wake-up call

    Wieden+Kennedy turns Kyoorius’ initiative into an industry wake-up call

    Mumbai: This year, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the first time, participants whose entries don’t make it past the first round of judging have a special incentive – they will get back 50 per cent of their entry fee, per entry. This is also the year when newer kinds of participation are being encouraged, be it for regional or for pharma.

    Their creative partner, Wieden+Kennedy India, felt this was an apt opportunity to take this brief to the next level. They’ve taken Kyoorius’s initiative of ‘giving something back’ to an industry-level clarion call, urging every member from adland to give back more to the industry that has made them.

    “Kyoorius has grown beyond an award, it has become the industry’s voice, that’s why this year’s campaign isn’t just about the award, it’s about addressing the uncomfortable realities in advertising and igniting the change it needs.” Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    “When I heard of Paddy’s brainchild, ‘Give Back’, it struck a chord with me. I know the world of Indian advertising is going through its toughest challenges and if we all don’t take ownership of our problems, if we don’t introspect and evolve, then who will?” shared Kyoorius founder CEO Rajesh Kejriwal.

    W+K Mumbai ECD Yogesh Rijhwani added “Our creative team found a way to express each hard-hitting message through some stunning typography, which has become the visual voice of the campaign. We enjoyed the love, especially for craft, in the comments section of these posts.”

    The campaign started on 21 Feb and has had more than 30 posts since. The creatives will continue to be shared till the actual day of the event.

    W+K partnered with Nirvana’s Rajiv Rao for a funnier take on Give Back video, featuring prominent ad landers and marketing names.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by kyoorius (@kyoorius)

     

  • SoCheers celebrates 11 years of digital creativity and growth

    SoCheers celebrates 11 years of digital creativity and growth

    Mumbai: SoCheers, a leading independent digital-first creative agency in India, celebrates 11 years of creating many award-winning campaigns for major brands across various sectors while building an agency on a people-first culture. Founded in 2013 by Mehul Gupta and Siddharth Devnani, the agency has carved a niche for itself in the ever-evolving digital advertising landscape & is regarded as one of the top digital-first agencies to work within India.

    Keeping true to its core philosophy of digital-first creative thinking, SoCheers has over the last year developed key innovative campaigns for brands across industries like Amazon miniTV, Croma, boAt, BGMI, The Belgian Waffle Co, Havmor Ice-creams, Yes Bank, Reliance General Insurance to name a few. Having been ahead of the curve & incorporating new trends and technologies like 3D videos, CGIs, generative AI (Gen AI) to stay relevant in the ever-changing digital landscape, these advancements have helped deliver exceptional results for their clients & helped the agency bag multiple awards across the industry for campaigns in social, digital and even experiential categories.

    Building on the entertainment expertise they have built over the last few years, they’ve expanded into industries like BFSI, FMCG, and Alco-bevs, adding multiple brands from these sectors to their clientele mix. Their client base has grown by 2.7 times over the last three years, with profitability increasing by five times for the same period.

    On the embankment of a new decade, SoCheers has focused on building & growing the team who are the key people behind creating impactful campaigns. With an emphasis on continuous learning, a mindful and supportive work environment in an agency business that is rigorous, their 225 plus member team (team size has grown by 20 per cent YoY) across Mumbai, Bengaluru, Delhi & Ahmedabad continues to thrive.

    Commenting on the 11th anniversary, SoCheers co-founder & CEO Mehul Gupta said, “It has been an incredible journey. We started SoCheers with a passion to build brands with creative storytelling and a belief in the power of ‘digital’ to connect with the audiences in meaningful ways. I’m humbled to see how we’ve grown, the amazing talent we’ve attracted, and the impact we’ve made on our clients’ businesses.”

    As SoCheers embarks on its next chapter, the agency has its sights set on national expansion & an overall growth in revenue to 30 per cent in the next FY.

    SoCheers co-founder & director Siddharth Devnani said, “Running a digital agency has been so dynamic, we’ve had to reinvent ourselves every year. This keeps us on our toes & we love the adrenaline that comes with blending long-term strategic thinking with creative digital avenues to brand storytelling for brands to achieve their marketing objectives and deeply connect with their audiences. I’m excited about where the next decade takes us.”

    Mehul further stated, “Our ambitions extend beyond commercial success. We are passionate about using creativity for social good and creating a positive impact not just by raising awareness but inspiring positive change.”

    SoCheers’ eleventh anniversary marks a significant milestone, but it’s merely the beginning of a new chapter. With a talented team, an unwavering commitment to creativity, and a focus on social impact, SoCheers is poised to make an even bigger mark on the digital advertising landscape in the years to come.

  • Weekend Unwind with Chtrbox’s Mrunali Dedhia

    Weekend Unwind with Chtrbox’s Mrunali Dedhia

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Chtrbox vice president Mrunali Dedhia.

    Mrunali joined CHTRBOX in 2016 as its first team member and has since played a pivotal role in its growth. With over 8 years of experience in creator marketing, she has led multiple divisions and key partnerships, driving the company’s expansion into new markets. As Vice President, her expertise in influencer marketing and business operations has been instrumental in solidifying CHTRBOX’s position as a leading player in the industry. With her leadership, CHTRBOX is set to thrive in the evolving influencer marketing landscape.

    Without further ado here it goes…

    Your mantra for life

    “In a world where you can be anything, be kind!”

    A book you are currently reading or plan to read

    I’m currently reading “Ikigai: The Japanese Secret to a Long & Happy Life”, and I’m finding it incredibly interesting and insightful! The book offers a unique perspective on well-being and happiness & encapsulates the essence of finding purpose & joy in everyday life.

    Your fitness mantra

    In the midst of our hectic schedules, daily gym sessions or home workouts isn’t always realistic (for me). However, my nutritionist introduced me to a simple yet transformative fitness mantra where she asked me to aim for 7K to 10K steps every day. This small change has made a significant impact on my life. Doing these steps not only keeps me active but also makes me feel refreshed. It’s like hitting the reset button in the middle of a hectic day and gives my mind a much-needed break, allowing me to clear my thoughts and regain focus.

    Walking daily has been a game changer for me! I honestly feel it’s not about intense workouts but about finding sustainable ways to stay active while still prioritizing your health. And the best part? It’s something I can easily integrate into my day, no matter how hectic things get.

    Your comfort food

    Pav Bhaji – it’s my ultimate comfort food!

    A quote or philosophy that keeps you going when the chips are down

    “Everything happens for a reason.” While it may be difficult to see the purpose behind every setback or disappointment, this philosophy encourages me to trust in the greater plan of the Universe. Sometimes, challenges arise to teach us valuable lessons or redirect us onto a different path. Other times, they provide opportunities for personal growth and self-discovery. By embracing this perspective, we can find comfort and reassurance in knowing that there is a purpose behind every experience, even if it may not be immediately clear. It encourages me to have faith in the journey of life and to trust that everything unfolds as it should!

    Your guilty pleasure

    When I really want to unwind and escape reality, nothing beats a good binge-watch session of reality TV shows. It’s my guilty pleasure that lets me switch off for a while and just enjoy some mindless entertainment.

    The last time you tried something new

    Attended my very first concert – Ed Sheeran’s Mathematics Tour! The experience was beautiful, surrounded by fellow fans, singing along to every song – it was truly magical!

    A life lesson you learned the hard way

    I’ve had moments where I’ve looked back and wished I’d spent more time with the people I love. Understanding the importance of having a good balance between work and personal life has been challenging, but it’s what really changed things for me. It’s about finding that sweet spot where both parts of life feel fulfilling!

    What gets you excited about life?

    New experiences with friends & family, celebrating milestones, traveling to places I’ve never been before and so much more – the list is endless!

    What’s on top of your bucket list?

    Witnessing the Northern lights in Iceland and indulging in a luxurious self-care pampering session in Korea

    If you could give one piece of advice to your younger self, what would it be?

    Stop worrying too much & let go of the need to control, everything will work out eventually if you keep doing your best and your heart is in the right place. Take time out for yourself, your family & your friends. It’s important to invest in your personal relationships as much as investing in your work.  

    One thing you would most like to change about the world

    There are a lot of challenges around the world, and it’s difficult to pick one issue that I would resolve or change. However, if there’s one thing I would want to change in us, as humans, is for all of us to lead our lives with kindness, empathy and compassion – in every interaction & decision we make. A world where these values would drive us to lend a helping hand to those in need, to lift each other up; where our differences are celebrated, not feared, where diversity is seen as a strength, not a weakness.

    A world where instead of turning a blind eye, we come together as a global community to tackle the big challenges facing humanity. Whether it’s poverty, social injustice or environmental challenges – it’s all dealt with together actively instead of being considered as distant problems.

    An activity that keeps you motivated and charged during tough times

    Going for walks while listening to music has turned out to be an activity that’s been extremely helpful in tough situations and otherwise. It helps put my thoughts together, calmly evaluate things and doesn’t hurt that it’s a good habit to have!

    What lifts your spirits when life gets you down?

    Spending time with my loved ones – nothing lifts you up more than the people who truly love you, and I’m blessed with an entire army that I can rely on

    Your go-to stress buster

    It’s quite funny honestly but watching baby videos is my ultimate stress buster – I have an entire collection on IG dedicated to baby videos 

  • “We are very bullish on the Indian market”: BlackCab founders

    “We are very bullish on the Indian market”: BlackCab founders

    Mumbai: Founded in 2017, BlackCab Agency Network is more than just a brand strategy, design, digital marketing, and production agency—it’s a dynamic network of creative agencies specializing in diverse facets of marketing and technology. Co-founded by Aayush Bansal and Siddhartha Singh, the agency embodies a multidisciplinary, eclectic, and 360° approach tailored to meet the unique needs of clients.

    Siddhartha Singh, drives the company forward with smart strategies and effective operations, drawing from his love for sports and deep understanding of athletics. Meanwhile, Aayush Bansal,who is also a TEDx speaker, brings a passion for diverse hiring and meaningful collaborations, advocating innovation and growth in business. Together, they drive BlackCab towards success, delivering value and innovation to both the diverse Indian consumer and fellow founders alike.

    Indiantelevision.com caught up with BlackCab Agency Network co-founder-director Aayush Bansal and founder-director Siddhartha Singh to gain insights on the agency incorporating technological innovations into its operations, the recent expansions inlcuidng content production and more…

    Edited Excerpts:

    On the company incorporating technological innovations into its operations, and the role these advancements play in shaping its trajectory

    We are often early adopters of new tech stacks that can aid our operations, including new social listening tools, workflow or collaboration tools such as Notion and Slack, as well as the most recent onset of generative AI. When the AI wave hit, Black Cab chose to adopt instead of avoid it. We brought in several experts to conduct workshops on the use of ChatGPT, Bard (now Gemini), Midjourney, and other such tools for our entire team. We truly believe that leveraging these technologies allows us to be more efficient and focus on what we’re truly good at. It also allows us to maintain a lean and sustainable organizational structure.

    On the most successful campaign that BlackCab has executed for a brand, its differentiating aspect, and its alignment with the brand’s objectives, contributing to its overall success

    We have executed several campaigns, but most recently, we executed a great campaign for the JW Marriott Hotel in Juhu, Mumbai. This was for the annual New Year’s Eve celebration. The campaign was called The Great Gatsby Affair and was a themed celebration with art-deco inspiration and a throwback to the great parties of the 1920s. The campaign saw us create a lot of visual storytelling content, including a CGI video asset to announce the party and several short format teasers and videos around key locations in the city (views: 42k, likes: 1028, total engagement: 1186). The campaign was a huge success as it helped position the party as one of the most sought-after ones in the city of Mumbai and saw great success in ticket sales.

    On the recent expansions of Binary Chai, Radar, and Secret Sauce Studios enhancing BlackCab’s ability to meet the diverse needs of clients in terms of web/app design, AR/VR, and content production, and its contribution to the company’s overall growth strategy

    We founded these network agencies keeping in mind the shifting trends in content, brand building, and marketing. In recent times, content consumption on the internet has skewed heavily towards short-form video content with formats such as Instagram Reels, YouTube Shorts, and TikTok. Secret Sauce Studios has been designed with a mobile-first videography approach, promising specialized acumen in vertically optimised content. With a special focus on F&B, Alcobev, and hospitality, we have picked sectors that will continue to heavily rely on content for brand building. It has paid off, and we see it in the success of the agency, which is now working with the top luxury hospitality, homegrown alcohol, and F&B brands in the country. With the onset of mainstream AR and consumer products such as the Apple Vision Pro, we are confident that brands will begin to leverage this technology in meaningful ways over the next few years. Our network agency model will continue to rely on our innate understanding of market movements and trends and will help us stay at the cutting edge of brand consultancy, making us ideal partners for brands with diverse needs.

    On the specific types of content production that BlackCab specialises in through its expansions into Secret Sauce Studios

    As mentioned above, Secret Sauce Studios is a vertical content production agency with specialized acumen in food, beverage, and product content. Co-founded by Alok Verma, a five-time winner of FBAI’s Best Food Stylist Award, we have the capabilities to handhold brands in creating F&B content, including luxury five-star hotels, leading Alcove brands, D2C food, and consumer brands, amongst many others.

    On your aspirations for the future of Black Cab, both in terms of growth within the Indian market and potentially expanding internationally

    We are very bullish on the Indian market, both from an internal perspective and as a key country for Western markets to outsource to. Over the past two years, we have already started operations in the national capital of New Delhi and are looking at opening another regional office very soon. We truly believe that India has all the right ingredients to help famed national and international brands further their brand-building aspirations on digital platforms, and we will continue to explore markets nationally as well as in the Gulf countries, the UK, and the Americas.

  • Advertising Club of Madras announces 42nd MADDYs 2024

    Advertising Club of Madras announces 42nd MADDYs 2024

    Mumbai: The Advertising Club of Madras, one of the oldest and active advertising clubs in the country is thrilled to announce the return of its highly anticipated flagship event – the 42nd MADDYs 2024.

    This year’s MADDYs promises to be bigger and better. Recognising the ever-evolving advertising landscape, the Ad Club Madras has expanded the award categories (146) to encompass the latest trends and innovations and to ensure a more inclusive platform that celebrates excellence across all facets of advertising.

    What’s New?

    MADDYs 2024 boasts a refreshed award segment structure which is simple. This simplified approach makes the entire process of entering easier and more efficient for agencies and individuals. Awards are categorised as Creative, Digital, Media and  Unpublished.  

    Creative Awards has been extensively opened up for multiple industry verticals (FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality,  Banking & Insurance, Education, Online services, Telecom, Real Estate, Media &  Entertainment, Public Services) and comprise of 98 categories under it. These categories would cover all types of media i.e., Print, Television, Radio, OOH & Digital.  We have added Maddys Design, Maddys Craft, Video(for Production Houses), Radio,  Best use of AI, Public Service, Regional(Tamil) and Integrated campaigns under the  Creative Awards section this year.  

    Digital Awards comprise 20 categories that are relevant to the type and nature of campaigns Digital Agencies deliver for clients today and are broadly classified under Creative/Content, Mobile, Websites & Digital campaigns.  

    Media Awards have been extensively thought through and comprise 22 categories under Media Innovation, Media Strategy, Events & Brand Activation and  Integrated campaigns.

    Unpublished Awards comprised six categories to bring out passionate work that may not be commissioned by the client but recognised by the advertising fraternity.

    We’re also introducing Digital Agency Of The Year & Client Of The Year along with our coveted Creative Agency Of The Year & Media Agency Of The Year.

    Detailed information about the revamped categories and entry guidelines will be available on the official MADDYs website – https://adclubmadras.com/maddys2024/

    “In line with the evolving trends within our industry, we have introduced several new categories and revitalised existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains,” remarked Advertising Club  Madras president S Balasubramanian.

    MADDYs remains one of the largest and most prestigious advertising awards shows in India. It serves as a coveted recognition for creative minds and agencies, media innovations & strategies showcasing the best of the region’s advertising talent. The awards ceremony is a highly anticipated industry event, bringing together the entire fraternity from advertising and marketing for a night of celebration and recognition.

    For the third consecutive time, the entire process of entries and judging is completely online using the International online award platform – Judgify.

    “Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a  celebration of diversity, innovation, and excellence, setting new standards in the  dynamic world of advertising.” said Advertising Club  Madras secretary Surej Salim 

  • Madison World launches a brand refresh

    Madison World launches a brand refresh

    Mumbai: Madison World, India’s largest homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.

    Madison World executive director Lara Balsara Vajifdar said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.

    The new branding is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.

    The new identity has distilled the company’s essence into a visual language that speaks volumes about who we are and where we’re headed.

    The centre piece of the new branding is the logo – a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions. It’s not just a logo; it’s a statement – a bold declaration of the vision for the future.

    The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.

  • 22feet Tribal makes two senior hires

    22feet Tribal makes two senior hires

    MUMBAI:  22feet Tribal Worldwide has roped in two senior professionals to strengthen its leadership. While Axon Alex has been hired as  strategic planning  lead, Shikha Davessar, has been promoted to EVP & head – client business. Both will report to 22feet Tribal president Vanaja Pillai.

    Axon who has 16 years work experience is a MICA alumnus who began his advertising journey with DDB Tribal. Some of the key roles in his professional journey include strategy director at BBH India and managing partner at Jack in the Box Worldwide where he played a significant role in contributing to the agency’s growth. Axon boasts a strong portfolio with marquee brands such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, ITC Hotels. 

    Shikha has been with the DDB Mudra Group for close to 10 years, and has worked with several prestigious Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Shikha strongly believes in data-driven decision making but she emphasises the importance of fresh creativity to fuel it all.

    “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year,” says Pillai.  “Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth.

    We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well-deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!”

    Adds Alex:  “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds.  The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”