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MUMBAI: It was a night of many firsts for the Effie Awards, 2013. The Awards, organised by the Ad Club, that honours the advertising agencies and...
MUMBAI: Curry-Nation founder Priti Nair has been involved with various charity organizations and NGOs for nearly two decades now; one of them being Masoom, which is...
MUMBAI: It was in 2006 when advertising professional Viral Pandya found his calling. With over 15 years of experience at that time, Viral wanted to break-free...
MUMBAI: This is to inform you that Ad Club’s EFFIE Grand Gala Awards Ceremony will be happen on Friday, 17th January, 2014 at the Seaside Lawns,...
MUMBAI: The shortlist of Effies 2013 is out. The total number of shortlists this year is 243 with Ogilvy & Mather topping the list with 43...
MUMBAI: GroupM today announced the launch of a new innovative TV business unit that will offer clients superior targeting and engagement capabilities in what has become...
MUMBAI: Digital is the way forward and the media industry knows it well. There is a growing need to capture audiences that are internet savvy, and...
BANGKOK: ADFEST is pleased to announce that Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, is joining next year’s festival as Jury President of...
MUMBAI: In a bid to reinforce its market leadership, Honda, launched a new campaign for its first personal compact scooter offering under the brand name ACTIVA-I....
NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of...
MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather. Himalaya has launched a series of three...
MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on “Beauty Money Sex Love Faith Substance”, the six entities which most acutely influence the...
MUMBAI: TBWA India has been appointed by Cigna TTK Health Insurance – a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK...
MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals...
MUMBAI: LinOpinion GolinHarris, a public relations consultancy and the PR division of Lowe Lintas India, has announced that it has won the mandate for Tata Mutual...
KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the...
KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the...
BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) found some unlikely supporters on the ad cap issue last week. On the one hand, Zee Entertainment, Star...
MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of...
MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in...
MUMBAI: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, has appointed two industry veterans to its fold – Amit Misra comes on board as executive vice...
MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi. Prior to this, Mayur was with McCann on some of the most...
MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication,...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions. The aim of the campaign which will be...
MUMBAI: Many brands are planning to use the puja festival at various pandals to engage with the consumers. The product range can be as wide as...
MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions. The aim of the campaign which will...
MUMBAI: J.K. Helene Curtis, India’s leading male grooming company, cheers Man Hair with the first-of-its-kind Park Avenue Beer Shampoo’s new advertising campaign. Adding a twist of...
MUMBAI: At the end of every year, experts from various fields decode the year gone by or predict what will happen next. But brand management and...
NEW DELHI: Horse & Country TV, the specialist equestrian sports and lifestyle network, has tied up with Amagi Media Labs to deliver its signal to cable,...
The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced...
Filling someone‘s shoes is never easy and especially when that someone is the person you‘ve always looked up to. Vikas Khanchandani, director of media outsourcing firm...
NEW DELHI: Indian TV viewers are going to be a delighted bunch. Reason: the number of TV commercials being bombarded at them on TV channels just...
MUMBAI: Foresight Communications has appointed Anjan Sen as president. Sen will be heading the ad agency. He will report to Foresight Communications CMD Vijay Shekhar...
Shailesh Gupta, director of Dainik Jagran, has been in the print media industry for more than 18 years. He was recently elected chairman of the Audit...
Goafest: Of Then and Now Leo Burnett chairman and CEO, India sub-continent and Goafest Committee chairman By ARVIND SHARMA (11 february 2012) I was fortunate enough...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...
Manjunath Hegde, masters in marketing management from Jamnalal Bajaj Institute, has over 23 years of experience in 360 brand management and consumer insight based strategy and...
It was in 2007, when global marketing communications holding company, Omnicom, entered India with its media planning and buying network OMD. Jasmin Sohrabji, a double...
As the advertising industry prepares to come out of the slowdown clutter, Havas Media has found proper representation in India‘s two high-growth sectors: telecom and automobiles....
Fresh off reading the novel The Devil wears Prada and this writer is fascinated by the world of hi- fashion, hi- gloss magazines. But special interest or niche...
MUMBAI: Kinetic Motor Company’s Italiano Blaze picked up some top automotive awards for design and performance. And now to entrench the brand further, Kinetic has unveiled...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
MUMBAI: Nielsen//NetRatings, which provides data on Internet media has announced that the number of sponsored link advertising impressions on the Google and Yahoo! ad platforms grew...
MUMBAI, 9 January, 2006: Hanmer & Partners Communications Private Ltd, one of the fastest growing communication agencies in the country, has been appointed the Public Relations...
MUMBAI: We all know it’s a mad ad world out there. But, going by what was said at the concluding day of FICCI Frames in Mumbai...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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