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Category: AD Agencies

  • Samsung Galaxy Tab S10 Ultra unleashes Christmas magic with AR print campaign

    Samsung Galaxy Tab S10 Ultra unleashes Christmas magic with AR print campaign

    MUMBAI: This festive season, a little creativity can go a long way, as illustrated by a recent campaign from Samsung.

    Samsung, a leading consumer electronics brand, has launched a unique initiative to highlight the sketch-to-image feature of the Galaxy Tab S10 Ultra, integrating traditional print media with augmented reality (AR) to captivate audiences. The campaign centres around a Christmas-themed AR game, allowing users to engage with the device’s capabilities interactively.

    In the print advertisement, readers are invited to scan a QR code that activates a 3D render of the Galaxy Tab S10 Ultra. The experience begins with a Santa sketch that transforms into a vibrant AI-generated image, showcasing the power of the S Pen and AI tools. Participants can then guide Santa as he delivers gifts across rooftops, enhancing the festive spirit.

    The sketch-to-image feature takes centre stage, illustrating its ability to convert simple doodles into detailed visuals. Whether for holiday illustrations or professional graphics, the Galaxy Tab S10 Ultra empowers users to express their creativity.

    ‘’At Samsung, innovation drives us to create magical experiences. The Sketch-to-Image feature on our Galaxy Tab S10 is a perfect example. When we envisioned the Santa AR game, we needed a tool that could bring our ideas to life seamlessly. From doodles to lifelike graphics, this feature helps transforms every concept into reality, powering the creativity behind this interactive experience. It’s not just a feature—it’s a gateway for creators, developers, and storytellers to unleash their imaginations with precision and ease. With Samsung Galaxy Tab S10 Series, the possibilities are endless. What will you create next?” said Samsung India vice president, MX Business Aditya Babbar.

    Cheil India CCO Vikash Chemjong the creative agency behind this campaign, “This holiday season, Cheil India partners with Galaxy Tab S10 Series to redefine how creativity meets celebration. From the groundbreaking Sketch to Image feature to the whimsical Santa AR Game, we’re blending technology with imagination, bringing festive joy to every generation. Together, we’re shaping experiences that inspire and innovate.”

    As AI technology continues to evolve, the Galaxy Tab S10 Ultra is at the forefront, aiming to democratise advanced creative tools. With the S Pen’s precision and AI-driven enhancements, the device caters to professionals, creators, and artists alike. This campaign showcases the boundless opportunities that arise when technology and creativity intersect, paving the way for a future where artistic expression is accessible to all.

  • Havas gets listed independently on Euronext Amsterdam

    Havas gets listed independently on Euronext Amsterdam

    MUMBAI: It’s got its independence at last. Advertising and marketing services giant Havas today announced the successful listing of its ordinary shares on the regulated market of Euronext in Amsterdam under the ticker HAVAS. This follows the completion of its spin-off from Vivendi and the distribution of Havas’s ordinary shares to Vivendi shareholders on a one-for-one basis, approved by them  at the combined general shareholders’ meeting  on 9 December 2024. 

    Havas chairman & CEO Yannick Bolloré said: “The successful completion of Havas’s spin-off and listing on Euronext Amsterdam marks a pivotal step towards the realisation of our long-term vision. It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and communications industry. Our converged strategy, enhanced by exceptional talent, data-driven insights, cutting-edge technology, and targeted acquisitions, places us in the best possible position to be even more creative and strategic, and deliver robust financial performance, creating long-term value for our shareholders. I would like to thank our talented teams for all their hard work and commitment throughout this process, and all our clients for their trust.” 

    Through its converged strategy, has drawn up a three pronged way forward to drive growth, creativity and innovation by focusing on three key priorities: 

    1. Strategic acquisitions: Continue its disciplined approach to acquisitions, targeting high-growth markets and expanding its expertise in data analytics, digital transformation, and AI. 
    2. Investment in innovation: Prioritise the development of capabilities in data, technology, and AI to deliver cutting-edge solutions, ensuring it remains at the forefront of the industry. 
    3. Increased Collaboration: Implement a group-wide operating system to fuse all Havas’ global expertise, tools and capabilities and further integrate its networks and agencies worldwide. 

    As disclosed at the capital markets day held on 19 November  2024: 
    * Havas is aiming to achieve an Adjusted EBIT margin ranging between 14 per cent  and 15 per cent by no later than the financial year ending 31 December 2028. Havas is also aiming to generate contributions to net revenue from new acquisitions averaging between €40 million and €50 million per year over the medium term, driven by the execution of the group’s acquisition strategy. 

    * Havas believes it can achieve the following as of and for the year ending 31 December 2024: 
    o A change in net revenue on an organic basis ranging between a decrease of one per cent  and no change, compared to the year ended 31 December 2023; 
    o Adjusted EBIT in excess of €330 million, reflecting management of operating expenses (such as personnel and travel expenses); 
    o Net cash and cash equivalents (excluding lease liabilities and earn-out and buy-out obligations) of around €150 million.

    * For the year ending 31 December, 2025, Havas believes it can achieve the following: 
    o Net revenue on an organic basis growth in excess of two per cent, compared to the year ending 31 December 2024; 
    o Adjusted EBIT margin ranging between 12.5 per cent and 13.5 per cent 

    Regarding its dividend policy, Havas says it intends to provide a regular return on capital to its shareholders through an annual dividend payment. This payment is expected to represent around 40 per cent of the net income (group share) for the relevant financial year, starting in 2025 for the financial year ending 31 December 2024. 

  • Advertising Club Madras launches 27th PGDA program to empower creatives

    Advertising Club Madras launches 27th PGDA program to empower creatives

    MUMBAI: Ever wondered how the masterminds behind the most iconic ads cracked the code of grabbing your attention? From billboards that dominate cityscapes to campaigns you just can’t get out of your head, these advertising wizards didn’t stumble upon their craft overnight.

    Well, the modern world is here, and now you can study something far beyond traditional textbooks—something that promises a thrilling creative journey.

    If you’ve ever dreamed of becoming the next advertising guru, with your campaigns taking over every billboard and social media feed, here’s your golden ticket.

    The Advertising Club Madras is back, launching its 27th Post Graduate Diploma in Advertising (PGDA) program. A dynamic weekend course crafted for ambitious minds, it blends creativity and strategy to transform you into an industry-ready professional. It’s not just a course; it’s a gateway to a world where your ideas define the future of advertising.

    The event, hosted in Chennai, was graced by notable dignitaries, including Advertising Club Madras president, Balasubramanian S.; PGDA Sub-committee, joint secretary & chair, Kavitha Srinivasan; Executive committee member, Rakesh; and Advertising Club Madras, former president & a program tutor, Jagannath Ramasamy.

    This year’s 75-hour weekend program has enrolled over 25 enthusiastic students, offering a hands-on curriculum that covers diverse aspects of advertising, media, and creativity. With a focus on equipping students with real-world knowledge and skills, the program continues its legacy of producing over 500 successful alumni from its previous 26 batches.

    Expressing his pride in the initiative, Balasubramanian remarked, “This program is a flagship initiative of the Advertising Club Madras and is one of the most unique in the Indian advertising fraternity. With 27 batches and over 500 alumni, the PGDA program continues to inspire and shape the next generation of advertising professionals. This year, we’ve also offered scholarships to deserving students, making this opportunity accessible to all.”

    Adding to this, Advertising Club Madras secretary, Surej Salim Kumar said, “The PGDA program is a testament to the legacy of Advertising Club Madras. Each year, it evolves to reflect the changing dynamics of the industry, ensuring students receive top-notch training from some of the most accomplished leaders in advertising and media. I’m excited to see this batch embark on their journey toward professional success.”

    Highlighting the program’s mission, Srinivasan stated, “This program represents our club’s core mission of fostering knowledge, creativity, and growth in advertising. The overwhelming response and enthusiasm from this year’s students are heartening, and I am deeply grateful to the tutors and mentors who bring unmatched value to this program.”

    The PGDA program brings together an impressive roster of mentors, including:

    .  Blue Noodles, consultant, K. AnbuChezhian

    .  Printers Forum India president, Narayanan

    .  The Hindu Group, CEO, L.V. Navaneeth

    .  Kaybase director, Poornima Bhaskaran

    .  Catalyst Public Relations Pvt Ltd, founder & director, Ramkumar Singaram among others.

    The esteemed faculty promises to guide students through practical insights and industry best practices, offering an unparalleled learning experience.

    The Advertising Club Madras continues to set benchmarks in advertising education with its innovative and inclusive approach. By merging academic excellence with real-world industry exposure, the PGDA program empowers aspiring creatives to navigate and excel in the fast-paced world of advertising.

  • AdClub’s M.Ad Quiz is scheduled for Saturday 14 Dec 2024 at 6:30 pm

    AdClub’s M.Ad Quiz is scheduled for Saturday 14 Dec 2024 at 6:30 pm

    MUMBAI: It may be called M.Ad. But the focus  at  the Ad Club’s M.Ad Quiz is not on the insanity of advertising, rather it is on the celebration of human ingenuity.  Scheduled for Saturday 14 December 2024 at 6.30 pm at The Great Room, Four Seasons Hotel, Worli, Mumbai, this event invites participants to unleash their creativity and passion for knowledge in a fun-filled evening led by the legendary Derek O’Brien, a master quiz host.

    This quiz involves  participants from the media, advertising, and marketing industries, as well as curious professionals from various sectors, including business school students.  The  program promises exciting prizes from leading brands, ensuring enjoyment for both participants and the audience. Winners can look forward to prizes such as an Ampere Electric Scooter, IFB washing machines, microwaves, and products from renowned brands like Britannia, Godrej Consumer Products, and Nestle.

    Co-powered by Radio City and Zing, with Mainland China as the associate sponsor, the M.Ad Quiz reaffirms The Ad Club’s commitment to nurturing young talent and promoting creativity.

    The Ad Club president Rana Barua stated, “The M.Ad Quiz is a testament to The Ad Club’s unwavering commitment to nurturing young professionals and creating platforms that inspire creativity and curiosity. With the legendary Derek O’Brien at the helm, this coveted quiz celebrates the brilliance of young minds and fosters connections that transcend industries.”

    Teams will consist of two members, and each team can bring five cheerleaders at no additional cost. The final six teams selected will compete on stage during the final session. Organisations can enter multiple teams.

    Entry Fee for Participation:

    1   Team Entry: Rs. 2000- plus 18% GST (total Rs. 2360/- for two team members and five cheerleaders)

    Donor Passes:

    1   Gold Member: Rs. 650

    2   Silver Member: Rs. 850

    3   Ad Club Senior Citizen Member: Rs. 500

    The event will conclude with cocktails and dinner.

  • Vivendi shareholders give goahead to spinoff Canal+, Havas and Louis Hachette group

    Vivendi shareholders give goahead to spinoff Canal+, Havas and Louis Hachette group

    MUMBAI: If you thought, the world of advertising is only going through fusion following  the acquisition and merger of Interpublic group by the Omnicom group, you would be better off thinking otherwise.

    In Europe, there’s fission taking place. The combined general shareholders of Vivendi yesterday gave the company the go-ahead to break into pieces. 97.5 per cent of the votes were in favour of the separation of Vivendi from Canal+, Havas, and the Louis Hachette group (the company bringing together the 66.53 per cent investment in Lagardère and 100 per cent of Prisma Media). 

    The first trading day for the shares of these three companies will therefore take place, as announced, on 16 December 2024, respectively on the London stock exchange, Euronext Amsterdam and Euronext Growth Paris.  
    With a quorum of 71.96 per cent of shareholders present or represented, the two resolutions requiring approval by a two-thirds majority of votes, namely those regarding partial asset contributions subject to the French legal regime applicable to partial demergers (apport partiel d’actifs soumis au régime des scissions), were overwhelmingly adopted with 97.57 per cent of the votes for the Canal+ partial demerger and with 97.58 per cent  for the Louis Hachette group partial demerger.

    The resolution regarding the distribution in kind of Havas NV shares to the Vivendi shareholders, requiring the approval of a simple majority of votes, was adopted with 97.61 per cent of the votes. 

    Said  Havas chairman & CEO and chairman of the supervisory board Yannick Bolloré: “We are delighted with the very high adoption rate of our spin-off project. This undisputable result confirms the strong support of our shareholders for this transformative transaction. Over the past year, the teams have been working on this transformative project, which aims to better reflect the value of Canal+, Havas, Lagardère, and Prisma, which have been impacted by a conglomerate discount affecting the group for several years; to unlock their full potential in a global landscape filled with significant investment opportunities.This vote gives new momentum to Canal+ group, Havas, Lagardere and Prisma Media and marks a new era full of opportunities for Vivendi. The company will continue to play its role, particularly by pursuing the transformation of Gameloft and optimizing its portfolio of high-quality assets.”

  • Havas Creative signs on Tanisha Sharma as executive vice-president

    Havas Creative signs on Tanisha Sharma as executive vice-president

    MUMBAI: She’s got exposed to leading a channel, building a cult motorcycle brand, and she’s even turned entrepreneur before returning to the advertising world. The lady in question is Tanisha Sharma who has just moved to the Havas Creative Network as executive vice-president from FCB India where she was senior vice-president for nearly three years.

    A bachelor of arts degree in history followed by a post graduate diploma in marketing and advertising from Xavier Institute of Communication got Tanisha  her first ob at Rediffusion Y&R in 2005 as a senior account executive. From there, she moved to JWT into account management where she stayed for almost a couple of years. And then came a surprising and unexpected leap into the world of television with her being appointed a manager of MTV where she crafted out strategies for the youth-oriented service for two and a half years.

    With that experience behind her she was drafted as senior brand manager for Royal Enfield – a stint she kept for two years and some months after which she founded a card company which created bespoke invitations and stationery. That did not last for longer than two years and six months following which it was back to advertising with her joining Dentsu Impact as general manager in 2019. A gradual progression upwards saw her becoming associate vice-president – a position which she left to join FCB India. And now she is at Havas Creative. 

     

  • Omnicom group to acquire Interpublic group; definitive agreement signed

    Omnicom group to acquire Interpublic group; definitive agreement signed

    MUMBAI: The merger did happen. Just as Wall Street Journal had predicted. 

    Omnicom  and The Interpublic group today announced their boards have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform. Together, the companies will expand their capacity to create comprehensive full-funnel solutions that deliver better outcomes for the world’s most sophisticated clients.

    Under the terms of the agreement, Interpublic shareholders will receive 0.344 Omnicom shares for each share of Interpublic common stock they own. Following the close of the transaction, Omnicom shareholders will own 60.6 per cent of the combined company and Interpublic shareholders will own 39.4 per cent, on a fully diluted basis. The transaction is expected to generate annual cost synergies of $750 million.

    The new Omnicom will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.

    “This strategic acquisition creates significant value for both sets of shareholders by combining world-class, highly complementary data and technology platforms enabling new offerings to better serve our clients and drive growth,” said Omnicom chairman & CEO John Wren. “Through this combination, we are poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change. Now is the perfect time to bring together our technologies, capabilities, talent and geographic footprints to bring clients superior, data-driven outcomes. We are excited to welcome Philippe and the entire Interpublic team to the Omnicom family.”

    “This combination represents a tremendous strategic opportunity for our stakeholders, amplifying our investments in platform capabilities and talent as part of a more expansive network,” said Interpublic CEO Philippe Krakowsky. “Our two companies have highly complementary offerings, geographic presence and cultures. We also share a foundational belief in the power of ideas, enabled by technology and data. By joining Omnicom, we are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed. We look forward to working with John and the entire Omnicom team.”

    Transaction Highlights
    * Highly complementary assets create an unmatched portfolio of services 
    and products that expands client opportunities for each company on day one
    * Omnicom and Interpublic share highly complementary cultures and core values including a foundational belief in the power of ideas enabled by technology and data
    * Creates an industry leading identity solution with the most comprehensive understanding of consumer behaviors and transactions, enabling us to deliver superior outcomes for our clients at scale and speed
    * Advances our ability to continually innovate and develop new products and services, providing higher ROI on marketing spend
    * Significant free cash flow provides greater capacity for internal investments and acquisitions.

    Leadership & Governance

    John Wren will remain chairman & CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky and Daryl Simm will serve as co-Presidents and COOs of Omnicom. Krakowsky will also be co-Chair of the integration committee post-merger. Three current members of the Interpublic board of directors, including Philippe Krakowsky, will be welcomed to the Omnicom board of directors.

    Transaction Details and Financial Profile

    The transaction is expected to generate $750 million in annual cost synergies and be accretive to adjusted earnings per share for both Omnicom and Interpublic shareholders. Omnicom will have an attractive pro forma financial profile:
    * Combined 2023 revenue of $25.6 billion, Adjusted EBITA of $3.9 billion and free cash flow of $3.3 billion
    * Combined 2023 revenue of 57 per cent US and 43 per cent nternational
    * Strong balance sheet, commitment to investment grade rating with combined debt to EBITDA ratio of 2.1x before the benefit of synergies
    * Omnicom will continue its practice for use of free cash flow: dividends, acquisitions and share repurchases
    * Both Omnicom and Interpublic will maintain their current quarterly dividend through the closing of the transaction

    The stock-for-stock transaction is expected to be tax-free to both Omnicom and Interpublic shareholders and is expected to close in the second half of 2025, subject to Omnicom and Interpublic shareholder approvals, required regulatory approvals, and other customary conditions.

    The combined company will retain the Omnicom name and trade under the OMC ticker symbol on the New York stock exchange.

  • Omnicom Group in advanced talks to acquire Interpublic Group – WSJ Report

    Omnicom Group in advanced talks to acquire Interpublic Group – WSJ Report

    MUMBAI: The headline in the Wall Street Journal was loud and clear just as the west was waking up and we in the east  were getting into bed –  two large marketing solutions providers – Omnicom group and Interpublic group –  were nearing a merger as their talks were at an advanced stage. The Omnicom group which is valued at about $20 billion would cough up about $13-14 billion to swallow IPG in an all stock deal.  

    Both groups had not commented on the news, but it sent shivers down many a senior media observer’s spine. For memories of the merger frenzy that overtook the ad world  in yester-years was still sharp in their minds. 

    Excepting this time, advertising and media agencies are being upended and transforming themselves in response to gut-wrenching technological changes brought about due to the internet and tech giants which are transforming how consumers are shopping, watching movies and series, ordering daily necessities and what have you. Direct to consumer digitally  – that’s the mantra that’s reshaping the world of products and brands. 

    Back to the merger, the proposed coming together would create the world’s largest marketing and advertising solutions company with net revenues of $20 billion, way ahead of WPP which reported  $15.1 billion in revenue.
    Growth in the world of advertising  and towards traditional media has slowed down – in some cases it has de-grown – and it is increasingly being gnawed away by spends on digital by Google,  Amazon and Meta where the consumers are. 

    Omnicom group’s latest revenues have grown just 6.5 per cent in Q3 2024 to $3.9 billion, while IPG’s growth graph was horizontal with revenues of $2.24 billion. 

    Almost every ad agency worth its salt has been chasing start-ups or firms with some gee-whiz tech solutions which would help them respond to the requirement brought about by digital acceleration and brand custodians’ demand for data driven marketing solutions.

    Ditto with both Omnicom group and the Interpublic group – which have been making announcements regarding investments  in technology and digital transformation. The Interpublic group recently pocketed Mumbai-based  retail analytics company Intelligence Node for nearly $100 million, while it also announced the launch of its marketing intelligence engine – incorporating generative AI – Interact.  Omnicom, on its part, has also been seen fishing for tech buys and recently caught  Flywheel Digital. 

    An Omnicom-IPG wedding would give scale to the two, plus it would help them consolidate their strengths in technology – whether data or analytics or artificial intelligence – in financial resources as they seek to remain relevant in an increasingly digital world. 

    The  year has seen seismic account shifts with Amazon dividing its advertising business between agencies Omnicom, IPG, WPP. ebay moved from Group M’s Essence Mediacom to Dentsu’s iProspect. Hershey dropped a cluster of agencies like Omnicom, Horizon, Dentsu and awarded its account to Publicis. Kellanova (earlier Kellogg’s) too went in for agency reviews. As did General Mills.  These shifts and re-looks too were on account of evolving marketing strategies driven by  digital transformation, data-driven insights, and the demand for creative excellence in a competitive global landscape.

    If the fusion of the two does come about, it could lead to another wave of mergers, acquisitions, consolidation, layoffs in a global economy which is already facing challenging times. Also, one will have to watch how other agency groups like Publicis and WPP react. Will they also throw their hat into the ring? Will they give counter offers? Interesting times ahead. Painful for some possibly! (updated 9 December 2024, 7 am)

    (The image was generated using Canva. No copyright infringement is intended)

  • Boutique agency Infectious Advertising hires Akshay Kapnadak as chief creative officer

    Boutique agency Infectious Advertising hires Akshay Kapnadak as chief creative officer

    MUMBAI: It’s the coming together of two creative guys to build something bigger than the sum of both. Infectious Advertising  creative chairman & founder Ramanuj Shastry has roped in veteran Akshay Kapnadak as the boutique agency’s chief creative officer. In his new role, Akshay will work together with Ramanuj  to elevate the agency’s creative product to the next level.

    An alumnus of the JJ Institute of Applied Arts, Akshay has been building brands and winning awards for close to 27 years. He spent the first 16 years of his career at McCann Erickson Mumbai, starting as a trainee and rising to the rank of executive creative director. 

    During this time, Akshay built strong teams and developed campaigns for a diverse range of clients, including global brands like Coca-Cola and L’Oréal, and leading Indian brands like Parachute, Pears, Radio Mirchi, and NDTV.

    His work has earned both local and international accolades, including Gold at Cannes Lions and The One Show. He has served on juries at Cannes Lions, Clio Awards, AdFest Asia, and Goafest. After McCann, Akshay ventured into independent consulting, mentoring start-ups, and leading design and communication projects across South and Southeast Asia.

    Ramanuj and Infectious Advertising CEO & co-founder Nisha Singhani are infectiously excited to have Akshay on board, if you read on and hear what they have to say about Akshay’s joining the agency. 

    “I worked very closely with Akshay for nearly half a decade at McCann,” says Ramanuj. “He is a fab guy with a brilliant mind and boundless energy. It will be lovely to work together again. Can’t wait for him to join.”

    Adds Nisha: “We are thrilled that Akshay has chosen to join us. He is an exciting mind, a lovely person, and aligns perfectly with our values and our mission to deliver impactful ideas for our clients. I’m confident that he will lead us to new creative heights.”

    Akshay, on his part , is over the moon on being on-boarded at the agency. Says he: “Infectious has built a reputation for strategic solidity and authentic storytelling. I’m excited to join this passionate team and eager to contribute to Infectious’ vision to build brands with purpose, ingenuity, and integrity,”

    The 11 year old Infectious’ leitmotif is: creating work that solves problems facing brands and businesses. Among their clients figure National Geographic, ALD Automotive, Bayer Crop Sciences, UltraTech Cement, Inorbit Malls, IDFC, and TBZ – The Original, and many more.  It recently  launched its content arm-Epidemik Content, delivering content with best-in-class production that’s value for money, embracing AI and new-age storytelling.

    With Akshay being signed on the three are expecting an epidemic of creativity to hit Infectious

  • The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    Mumbai: Following the phenomenal success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, Presented by Google. Scheduled to take place on 28 November in Gurgaon at Google’s India HQ, the fourth edition of D:CODE will witness industry stalwarts debate and deliberate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’.

    The global marketing and advertising industry has continued to evolve in an accelerated manner since the advent of Artificial Intelligence (AI). Harnessing the power of AI has become increasingly important for brands and agencies in the digital world. D:CODE 2024 will bring together 9 industry experts, including a surprise speaker who will discuss how AI is impacting the marketing and user landscape. D:CODE 2024 will witness participation from tech giants, marketing wizards, market research agencies and advertisers and brands.

    The following 8 leaders in addition to a surprise speaker will get 10 minutes each to share insights, present their case, showcase their work and their industry inspirations at D:CODE 2024:

    1    Varun Mayya, CEO and Founder at AEOS
    2    Jaspreet Bindra, Founder at AI&Beyond and Tech Whisperer Ltd
    3    Manish Gupta, Director at Google DeepMind India
    4    Kavita Nair, Strategic Advisor at Skewb Analytics
    5    Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
    6    Siddharth Srinivasan, Head of India at ElevenLabs
    7    Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
    8    Azeez Gupta, Founder at Rocket Learning

    Speaking on bringing D:CODE back for its fourth edition, The Advertising Club president Rana Barua said, “The Advertising Club’s D:CODE was launched as an engaging knowledge platform that aims to inspire and inform the industry. As per market reports, over three quarter of CMOs are already using generative AI and over the next 3 years the adoption is inevitable. Therefore, it is imperative for us to plan for an AI ready marketing eco-system which is what D:Code aims to address in this chapter. We have curated the best minds who will be driving this narrative along with The Advertising Club for an AI positive future.”

    D:CODE chairperson Mansha Tandon said, “AI is driving innovation, increasing efficiency and helping brands and agencies to explore new ways of consumer engagement and communication. With AI as the central theme, D:CODE’s 2024 edition will turn the spotlight on how our industry is leveraging the power of AI, thus helping brands to shine and create clutter-breaking narratives. Collaboratively our 9 distinguished speakers will cover a wide spectrum of all things AI. We look forward to an evening filled with learning and knowledge sharing at D:CODE 2024.”