Mumbai: Famous Innovations Delhi, an independent creative agency is proud to announce its successful acquisition of the prestigious Adidas India social mandate. This collaboration reinforces Famous Innovations Delhi’s reputation as a leading creative force, with an impressive track record of accolades and a diverse client portfolio.
“We are thrilled to collaborate with Famous Innovations on our social mandate,” said Sunil Gupta, senior director – brand Adidas. “Their strategic thinking and creative approach make them the ideal partner to amplify our social initiatives and engage with our audience meaningfully.”
Famous Innovations founding partner Sumit Chaurasia expressed his excitement: “Winning the Adidas India social mandate is a testament to our team’s dedication and expertise. We are committed to leveraging our creativity and strategic approach to drive impactful campaigns that resonate with people and create positive change.”
Famous Innovations is the foremost creative agency, renowned for its groundbreaking campaigns and award-winning achievements. With eight wins as South Asia Independent Agency of the Year, two-time Digital Agency of the Year, and ranking as the second-most awarded agency at Goafest Abby’s x The One Show 2022, Famous Innovations consistently delivers impactful solutions for a diverse range of clients. Their portfolio includes American Tourister, Haier, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, and many more.
Mumbai: In what’s shaping up to be a transformative collaboration, full-spectrum marketing agency PromotEdge has announced its newest venture after emerging victorious in a competitive multi-agency pitch. The agency is set to helm the digital narrative for Shyam Metalics’ prestigious brand, SEL TIGER TMT. This collaboration marks a strategic alliance, entrusting PromotEdge with an exhaustive roster of digital responsibilities, encompassing content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among others.
PromotEdge founder and CEO Saurav Agarwal shared his excitement about this new journey, “Bagging the digital mandate for SEL TIGER TMT is a proud moment for us at PromotEdge. We’re thrilled to bring our tailored ‘desi’ approach, which resonates with the diverse and dynamic fabric of India, to the table. Our team is all geared up to utilize our profound expertise in the Industrial, Automotive, and Infrastructural sectors to elevate the brand presence of SEL TIGER TMT, especially leveraging the mass appeal of their brand ambassador, Salman Khan.”
Sr. VP – sales & marketing Aneesh Mishra expressed his enthusiasm regarding this partnership. “PromotEdge’s deep-rooted understanding of India’s multifaceted geography and their impressive track record in digital storytelling are what excited us the most. Their indigenous approach paired with their innovative digital strategies is exactly what SEL TIGER TMT needs to soar to newer heights.”
PromotEdge plans to kickstart this collaboration with a series of digital campaigns that synergise SEL TIGER TMT’s robust identity with innovative strategies, ensuring the brand connects with their audience more effectively and efficiently. A significant focus will be on leveraging the persona of Salman Khan, ensuring the brand’s ethos is communicated through a voice that is trusted and admired across the nation.
The agency is renowned for its ability to blend traditional values with modern digital solutions, a strategy that has proven successful across various sectors. This partnership is poised to not only enhance SEL TIGER TMT’s digital footprint but also solidify PromotEdge’s position as a forerunner in the realm of digital marketing solutions.
Mumbai: Centuary Mattress, a leading name in the bedding industry, has once again chosen PAD Integrated Marketing & Communications as its trusted creative agency partner. This marks the second consecutive year of collaboration between the two industry giants, solidifying their commitment to the overall strategy, planning and creative content requirements across online and offline platforms for the brand.
Centuary Mattress, renowned for its premium range of sleep solutions, including mattresses, pillows, and accessories, has consistently relied on PAD Integrated Marketing & Communications to craft compelling marketing campaigns and innovative branding strategies.
PAD Integrated Marketing & Communications this year will develop a comprehensive communication strategy with a three-fold mission: to raise brand awareness and highlight the value offered to consumers in order to boost sales. This strategy encompasses the creative and execution of brand films and the design of offline promotional materials, the management of online reputation, and the meticulous refinement of brand strategies.
Commenting on this enduring partnership, Centuary Mattress general manager brand and marketing Vijay Kumar Mikkilineni said, “We are thrilled to renew our partnership with PAD Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”
“The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said PAD Group founder Gautam Reddy.
Commenting on this “As a specialist brand, we’re looking to build a relationship with consumer that enables them to look beyond the price and superficial claims of technology. Lucky for us we have a product that lives up to the promise” said PAD Integrated Marketing & Communications creative director Abdul Ahad.
Centuary recently rolled out its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with ace badminton player P V Sindhu, who has become the new face of the brand. This campaign emphasizes Centuary Mattress as the go-to sleep specialist partnering with a badminton specialist. Notably, in 2022, Centuary’s ‘Sleepables’ film featuring Sania Mirza garnered a staggering 6.4 million social media views and secured the prestigious Best Branded Content award at the IMA South awards.
With a decade-long legacy and creating an array of work across regions for over 350 clients, PAD harnesses creative excellence by solving business problems & connecting consumers to brands.
PAD has a workforce of over 80 individuals with principal presence in Hyderabad, Mumbai, Delhi and Bangalore. Over a period of time, PAD has bagged over 18 awards for its outstanding work, contributing to the success of blue-chip companies such as Paytm, Dabur, Shapoorji Pallonji, Centuary, aha, and numerous others.
Mumbai: Adfactors PR has been entrusted with the PR mandate for WOW Skin Science, a prominent brand in the beauty, personal care, and wellness industry in India. The leading PR agency will play a crucial role in enhancing WOW Skin Science’s market positioning.
Adfactors PR & WOW Skin Science will be working on multiple multi-pronged campaigns, creating buzz & building curiosity towards their most-awaited product lines. They will also work on building awareness and creating buzz for their campaign & new product launches.
Speaking about the partnership, WOW Skin Science CMO Vanda Ferrao said, “As WOW makes strides in the personal care space, the strategic expertise of Adfactors PR will be an immense asset. WOW Skin Science is a leading D2C beauty, personal care, and wellness brand that has grown on the back of innovative, insurgent products. Being able to leverage the experience and relations the Adfactors PR team brings to the table, will synergize with our vision for stupendous growth.”
The year ahead for WOW Skin Science will be fuelled by growth initiatives through footprint expansion, launching innovations, and building core business. WOW will continue driving brand love and equity, cementing its endeavour to become the most loved beauty, personal care, and wellness brand in the country, and will leverage the experience of Ad Factors to drive this.
Adfactors PR director (North) Dr. Samir Kapur said, “Partnering with WOW Skin Science is an exciting opportunity for us. As one of the market leaders in the beauty, personal care, and wellness space, WOW Skin Science is poised to be the brand of choice for most discerning customers. Adfactors PR’s strategic communications are well-placed to augment the brand’s image as a leading innovator and elevate their messaging to new heights across India.”
Mumbai: Wondrlab’s digital-first creative powerhouse, WYP, wins the creative mandate for Panasonic Life Solutions India (Anchor by Panasonic), biggest 360-degree advertising campaign for its power vertical. Anchor by Panasonic is a prominent leader in electrical construction materials manufacturing. The remarkable victory follows a rigorous multi-agency pitch.
Commenting on working with Wondrlab, senior VP – sales & marketing Sunil Narula said “It was an absolute pleasure working alongside the exceptional team at Wondrlab. The power segment is intrinsically technical, and often, consumer engagement is minimal. In fact, several of our products, once installed, remain unseen by the customer during their operation. Crafting a compelling narrative for such a campaign was undeniably challenging. Yet, the Wondrlab team masterfully crafted an exquisite communication piece that seamlessly dovetailed with the excitement of the Cricket World Cup, conveying our message flawlessly.”
Commenting on the win, Wondrlab co-founder and managing partner Rakesh Hinduja shared his enthusiasm, “We are thrilled about this collaboration, which aligns seamlessly with the dynamic growth of India’s electricals manufacturing sector. This partnership holds immense promise as we embark on a journey to enhance Anchor by Panasonic’s brand presence.”
Hinduja further added, “Our team at Wondrlab’s WYP is excited to leverage our creative expertise in crafting campaigns that resonate with Anchor by Panasonic’s audience. As the electricals manufacturing landscape continues to flourish, we’re committed to delivering creative excellence that reflects the sector’s vibrant spirit.”
Mumbai: Ecoright is an Ahmedabad-based company, which champions eco-friendly fashion with a diverse range of sustainable bags and accessories. With their vast range of chic products, they blend fashion with a green conscience.
The products we use as consumers have a direct impact on the environment, and this is exactly where Ecoright comes in as a brand providing environmentally friendly products. As India’s first B Corp-certified consumer brand, they empower consumers to make sustainable choices, and to do so the brand has realized its need for bulls-eye engagement and brand awareness.
To fulfill their mission of providing eco-friendly products to as many consumers as possible through the power of brand awareness and data-driven marketing strategies, they have partnered with Digidarts, India’s leading 360° performance marketing agency.
Digidarts, themselves believe in a greener future and understand the cause that Ecoright strives for. They’ve taken the lead in propelling Ecoright’s comprehensive digital marketing endeavors, through their flagship bullseye performance marketing solutions.
To make sure Ecoright’s mission is communicated to as many relevant consumers as possible, Digidarts aims to integrate inventive marketing funnels and harness their strategic approach by blending creativity with data-driven targeting systems.
Ecoright founder Udit Sood had to say regarding their partnership with Digidarts: “We’re very excited to work with Digidarts. Their extensive wealth of experience in managing digitally native brands will help us accelerate our brand growth immensely!”
Sharing his excitement regarding the collaboration, Digidarts founder Siddhartha Vanvani remarked ‘We’re thrilled to partner with Ecoright, whose distinct vision for India aligns perfectly with the current environmental landscape. Our aim is to utilize our industry expertise to implement effective user acquisition and market penetration strategies, positioning Ecoright as a leader in India’s sustainable fashion movement’.
Mumbai: VANTO, the renowned premium luxury furniture brand recognized for its excellence in the home decor and furniture segments, has awarded its creative and digital mandate to Hotcult, the branded content venture of PAD Group. The account was won after a multi-agency pitch in Hyderabad. The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy and creatives to assist the brand in firmly establishing its presence within the luxurious furniture realm.
Hotcult will be responsible for devising consumer insight mapping, defining brand architecture, establishing the go-to-market (GTM) approach, and formulating the overarching Brand and Launch strategy. This will also include creating cornerstone digital & creative campaigns, social media, online response management and Performance management, among other things.
Speaking on the partnership, Hotcult founder Gautam Reddy said, “It is always an honour when a client trusts you with their brand and gives you the complete communication mandate – strategic, creative & social. We are delighted to introduce this unprecedented level of luxury to India. This strategic move perfectly aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development.”
“We are elated and excited with the VANTO win. Armed with a deep understanding of their target audience and preferences, we’ve constructed an insightful cultural framework as a part of our content strategy. We’ve already created a distinctive world for VANTO in the ultra-premium furniture category and have crafted the brand positioning. We’re eagerly anticipating creating compelling content for all marketing and communication touch points. This wouldn’t have been possible without the trust of our valued clients,” said Hotcult co-founder and chief content officer Rupesh Kashyap.
VANTO COO Adith Linga commented, “PAD Group (parent company of Hotcult) has orchestrated remarkable triumphs for numerous top-tier Indian brands, many of which have emerged as pioneers in their domains. Hotcult’s deep understanding of our sector aligns seamlessly with our vision, making them the perfect partner. We eagerly look forward to a dynamic and fruitful long-term alliance with them”.
Mumbai: In a groundbreaking alliance that is poised to redefine the fashion landscape, Gypsy Moth, the prestigious advertising agency with offices in Mumbai, Delhi, and Bengaluru, has taken the helm of House Of Believe’s digital and mainstream creative mandates. This strategic partnership is set to create profound ripples in the fashion industry, promising a harmonious blend of innovation, style, and trendsetting excellence.
At the core of this collaboration lies a shared philosophy that champions the power and voice of the people to express themselves through the medium of fashion. House Of Believe, with its unwavering commitment to empowering individuals to embrace their uniqueness, has found a like-minded ally in Gypsy Moth. The agency’s meticulous attention to detail and an uncompromising commitment to excellence have played a pivotal role in seamlessly transitioning House Of Believe’s creative mandates.
House of Believe lead – marketing and communications Shahreen Masood shares her thoughts on the partnership “House of Believe’s journey with Gypsy Moth has been nothing short of exceptional. Their digital strategies are tailor-made, and the impact on our brand’s growth has been phenomenal. We’re proud to have them by our side.”
The agency’s creative geniuses have embarked on a transformative journey, capturing the essence of House Of Believe in every pixel, brushstroke, and line of code. Their innovative approach seamlessly fuses House Of Believe’s ethos with the latest industry trends, setting an exhilarating stage for a fashion-forward revolution. Ultimately, this brand stands for the power and voice of people expressing themselves through fashion – a message that resonates through every facet of their collaboration with Gypsy Moth.
Gypsy Moth founder Priyanka Chugh had this to say, “We at Gypsy Moth remain steadfastly committed to capturing and highlighting the brand’s unmatched style and pioneering designs. Our unwavering dedication ensures an artistic voyage that will captivate not only hearts but also discerning minds. In an age characterized by dynamic fashion trends and constant digital evolution, the collaboration between Gypsy Moth and House Of Believe stands ready to make a lasting impression that reshapes the very landscape of the industry.”
Following their onboarding, Gypsy Moth swiftly executed a comprehensive Launch campaign and a store launch campaign at Elan town center, with several others in the pipeline. A 360-degree marketing strategy has been meticulously crafted and integrated, encompassing shoots, prints, out-of-home displays, in-store promotions, influencer marketing, online influencer communities, and robust social media presence—orchestrated by the agency on behalf of the brand for both.
Gypsy Moth business strategist Zoyena Shams Ansari says, “This partnership is not just about aesthetics; it signifies a harmonious convergence of creativity and authenticity under the banner of a full fledged opening campaign which is #DareToBelieve. Gypsy Moth’s adeptness in translating House Of Believe’s vision into narratives that resonate across diverse platforms is a testament to their creative prowess. This collaboration aims to empower the vibrant Gen Z and Millennial generations, urging them to embrace their individuality and to dare to believe in themselves.”
Mumbai: L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin’, a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master franchise rights for India. As part of the partnership with the India team, L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand, operating from its Gurgaon office.
This partnership aims to help Dunkin’ in relaunching the brand in India, where the focus will be on the international range of coffee, doughnut menu and international fusion food. The partnership aims to boost Dunkin’s brand presence across various channels and broaden its national reach. The holistic approach seeks to leverage the agency’s proficiency in crafting compelling stories that resonate with the target audience and bolster brand awareness.
Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.
L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said, “When Jubilant Food Works, India’s largest food service company, trusts its legacy brand Dunkin’, one of the world’s largest coffee and doughnut chains, it is a matter of immense pride and huge responsibility for us at Saatchi & Saatchi India. As with most of our wins, what is even more exciting is that it’s an end-to-end integrated communication mandate, which further proves the strength and success of ‘Power of One’ for Publicis Groupe in India. The win is a testimony to our strong footprint in the North, where we have won many respected businesses in the last year or so under the able leadership of Hindol and Rohit. As we embark on this sweet journey with Dunkin’, we are eager to craft a delicious narrative that lives up to their legacy. I am confident that the team will do a stunning job of sprinkling some Saatchi magic on Dunkin’s already-perky brand.”
L&K Saatchi & Saatchi joint national creative director Rohit Malkani added, ““How often do you get to work on a legacy brand that’s nearly 75 years old!? How often do you get to work on a brand that you want to sink your teeth into(literally) everyday!? Dunkin’ has been a creative smorgasbord from the time we started work on the business. The opportunity to create differentiated work in the QSR space is drool worthy and the team at Dunkin’ are the perfect match to dress up this Brand in a new avatar. A bit like a donut and coffee!”
Dunkin executive vice president and business head Chitrank Goel expressed, “I am absolutely thrilled about the incredible opportunity to collaborate with L&K Saatchi & Saatchi. Their reputation for innovative and impactful campaigns resonates with Dunkin’s core values of positivity and fun. The prospect of combining our creative energies and expertise fills me with anticipation for the remarkable and memorable projects that we will undoubtedly create together. This partnership is a truly exciting step forward, as we want to reach more consumers to DUNK-IN in our coffee and bakery more often.”
Mumbai: Zoo Media Network, a leading media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won the mandate following a multi-agency pitch.
The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the leading influencer marketing agency under the network, will be responsible for curating robust influencer campaigns for the brand, all managed from Zoo Media Network’s Mumbai headquarters.
Goldmedal Electricals director Kishan Jain expressed his enthusiasm about this partnership, saying, “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”
Commenting on the win FoxyMoron [Zoo Media] CEO Vivek Das said, “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship.
We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity, and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”
Zoo Media co-founder Pratik Gupta shared, “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market.
I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”
Zoo Media is a market leader for innovative digital marketing strategies and the ability to create compelling narratives that resonate with consumers. The agency network has a proven track record of working with top-tier brands and helping them achieve their marketing goals in the digital realm.
