Account – Page 132

16 – 29 Nov 2006: Dabur India (Consumer Care Division) awards media duties worth Rs 1.5 billion to Maxus (Consolidation).

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 16 – 29 November 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Dabur India (Consumer Care Division)	–	Maxus (Consolidation)	1.5 billion
Euro Batteries	–	Prachar Advertising	60 million
Salasar Mega Stores	–	Prachar Advertising	30 million
Incredible India domestic campaign	–	Span Communications	450 million
Incredible India domestic campaign	–	Ashok Creatives	450 million
Linc Pens	–	The Media Edge (Kolkata)	50 million
Panasonic Office Automation Systems	–	OMS (Ahmedabad)	50 million
Skyline Constructions and Housing	CMM Advertising	Media Direction	70 million
Creative
Ansal API (Real Estate)	Grey Worldwide	BEI Confluence	180 million
Bengalooru Habba 2006	–	Asymmetric Advertising	NA
Eurofly (leisure airline)	–	BEI Confluence	70-80 million
Crocodile Products Pvt Ltd	IB&W	Grey Worldwide (Chennai)	30 million
Jagran Prakashan‘s compact daily	–	M&C Saatchi	40-50 million
Jawaharlal Nehru National Urban Renewal Mission (JNNURM)	–	Lowe (Delhi)	200 million
Wigan & Leigh College	Crayons Advertising	Lowe (Delhi)	60-80 million
Jindal Industries	–	Contract Advertising (Delhi)	30-50 million
JivanJor (Jubilant Organosys)	–	Contract Advertising (Delhi)	80-100 million
Ozone Ayurvedics	Mudra	Latitude23 (Delhi)	23 million
Mark Pi’s Crazy Noodles	David	Latitude23 (Delhi)	23 million
World Health Organisation‘s new project	–	FCB Ulka (Delhi)	NA
Creative & Media
Andaman and Nicobar Tourism	–	JWT, O&M, MAA Bozell, RK Swamy/BBDO & Span Communications (Empanelled)	60-70 million
Neva thermal wear	InteractVision	Vishaka Communications (Delhi)	40 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

December 1, 2006

2 Nov – 15 Nov 2006: Ashok Creatives win Incredible India domestic campaign worth Rs 450 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 2 – 15 November 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Alchemist Ltd.	Madison Media	Carat Media Services	150 million
Bharti AXA Life Insurance	–	Madison Media	200 million
Electrolux	OMS	Carat Media Services	180 million
Essar Retail Telecom	–	Starcom	250 million
Leela Palaces & Resorts	MindShare	Zenith Optimedia	60 million
Oberoi Group of hotels	Mediacom	Zenith Optimedia	80 million combined
Aviva Life Insurance	Lodestar
AOL	–
Ravissant luxury brand	–	OMS	NA
Smirnoff (Diageo)	Carat Media Services	Lodestar Universal	150 million combined
Johnnie Walker (Diageo)	Carat Media Services	Mediaedge:cia	150 million combined
UltraTech	Starcom	Lodestar Universal	400 million
Creative
Antiquity Cassettes & CDs (United Spirits)	Ambience Publicis	SSC&B Lintas (Bangalore)	40-60 million
Bangalore Bias	–	Meridian (Bangalore)	30-40 million
Electrolux	Mudra	Percept H	180 million
Foster’s Beer (SAB Miller India )	–	O&M (Bangalore)	50-60 million
Health & Glow homoeopathy clinic	–	Mudra (Kolkata)	150-200 million
Hitachi Home and Life Solutions	Everest Brand Solutions	Bates Enterprise (Delhi)	70 million
Incredible India domestic campaign	–	Ashok Creatives	450 million
Leela Palaces & Resorts	O&M	Saatchi & Saatchi	60 million
SOTC (Travel division of Kuoni India)	–	Network Advertising	200 million
UltraTech	Leo Burnett	Interface	400 million
Zapak.com (Reliance Entertainment)	–	Marching Ants (Mumbai)	50 million
Creative & Media
Lakhani Vardaan Group	–	Span Communications (Delhi)	100 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

November 17, 2006

19 Oct – 1 Nov 2006: Network Advertising (Mumbai) wins Rs 250 million Bharat Matrimony Group’s creative account.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 19 October- 1 November 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Creative
Bharat Matrimony Group	–	Network Advertising (Mumbai)	250 million
Dukes Foods	David	TBWA India	80 million
National Disaster Management Authority (NDMA)	–	Idea Creatives (Delhi)	NA
Subhiksha Retail Chain	–	Orchard Advertising (Bangalore)	150 million
Creative & Media
Karnataka Department of Tourism	Triton	Stark (Bangalore)	60 million
Rover Marble	–	Strings Advertising (Mumbai)	30 million
Vijay Shanthi Builders	–	Orchard Advertising (Chennai)	70-80 million
WaterHealth India	–	O&M (Hyderabad)	20-30 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

November 3, 2006

5 Oct – 18 Oct 2006: Vimal Apparel awards creative duties worth Rs. 400 million to Grey Worldwide

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 5 – 18 October 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Grand Hyatt Mumbai (Hotel and Plaza)	–	MPG	30-40 million
Mahindra-Renault	–	Lodestar Universal	100 million
Vimal apparel	–	Vibrant	400 million
Creative
Grand Hyatt Mumbai (Hotel and Plaza)	–	Euro RSCG	30-40 million
Integriti (Kewal Kiran Clothing Limited)	–	Bates Enterprise	70 million
Levi’s footwear	–	Fisheye Creative (Bangalore)	20-30 million
Nai Dunia	–	David	100 million
Nirula’s fast food chain	–	K Factors (Delhi)	20 million
The Grand Bhagwati (Hotel)	–	Mudra (Ahmedabad)	10-15 million
Unicef’s polio immunisation programme	JWT	Bates Enterprise (Delhi)	NA
Vimal apparel	–	Grey Worldwide	400 million
Creative & Media
FedEx	–	Dentsu Marcom	80 million
FM radio venture from Jagran Group	–	Brand Curry	50 million
Cantabil fashion brand	–	Brand Curry	35 million
GMR Group	–	Prem Associates Advertising and Marketing (Mumbai)	300 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

October 20, 2006

21 Sept – 4 Oct 2006: Ashok Creatives bags Incredible India campaign worth Rs. 750 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 September – 4 October 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Bharat Matrimony Group	–	Starcom	250 million
Incredible India campaign (Ministry of Tourism)	–	Ashok Creatives	750 million
Spencer’s retail business (RPG Group)	Mediacom	Mindshare (Kolkata)	100 million
Creative
Akansha Jewellery (Fine Jewellery)	–	Bates Enterprise	NA
Anchor Toothpaste	Art Advertising	Quadrant	100-150 million
Business Today (India Today Group)	Grey Worldwide	Euro RSCG (Delhi)	60 million combined
Golf Digest India (India Today Group)	Grey Worldwide	Euro RSCG (Delhi)	60 million combined
Farmhouse cereal (Avesta Good Earth Foods)	–	Contract (Chennai)	NA
Kumudam Publications Pvt Ltd	–	WOC (Chennai)	NA
Minute Maid juices (Coca-Cola Company )	–	Leo Burnett (Delhi)	NA
MR Wagon (Maruti)	–	O&M (Delhi)	250 million
Rifle Jeans (Indus Clothing Ltd)	–	Law & Kenneth (Delhi)	30 million
Tribhovandas Bhimji Zaveri (TBZ)	GOD	Euro RSCG (Mumbai)	40-50 million
VETA Academy	JWT	RK Swamy/BBDO	100 million
VIP Undergarments (Maxwell Industries Ltd)	O&M	Lowe	NA
Walkman (Sony India )	M&C Saatchi	Law & Kenneth (Delhi)	150 million combined
Xplod (Sony India)	Bates Enterprise	Law & Kenneth (Delhi)	150 million combined
Creative & Media
Kerala Tourism	–	Crayons Advertising, Beehive Communications & Stark Communications (empanelled)	120-130 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

October 6, 2006

7 Sept – 20 Sept 2006: Rs 1.4 billion business finds takers

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 7 – 20 September 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Amrutanjan Limited		OMS (Chennai)	5-6 crore

Citibank	The Media Edge	Mediaedge:cia (MEC)	NA

Glen India kitchen appliances		Ashutosh Legend Multimedia (Mumbai)	3 crore

Nick (kids channel)		OMS	6 crore

Nutralite Premium Table Margarine (Zydus Cadila)		Starcom	7-8 crore

Reebok	Maxus	Carat	15-20 crore
Creative
Dell International Services (recruitment ads)		RK Swamy/BBDO (Bangalore)	5-6 crore

GMR-DIAL (Delhi International Airport Pvt Ltd)		Leo Burnett (Delhi)	NA

Hero Honda CBZ	Percept H	JWT (Delhi)	NA

Nutralite Premium Table Margarine (Zydus Cadila)		Mudra (Ahmedabad)	7-8 crore

Real Activ and Coolers (Dabur Foods)		Law & Kenneth	10 crore combined
Real Juice (Dabur Foods)		Lowe	10 crore combined

Rupa innerwear brands		JWT (Kolkata)	NA
Rupa innerwear brands		Rediffusion DY&R (Kolkata)	NA
Creative & Media
Convergys India	Lowe (Delhi)	Dentsu Q-Pro (Delhi)	4-5 crore

Genesis Colors upcoming fashion brand		Bates Enterprise	4 crore

Graveira and Real Viera (Grasim Industries)		Triton (Delhi)	15 crore combined
Indraprastha Gas Ltd
Bronco automotive batteries (Eastman Industries)
Sunstar Exhibitions
Rural Electrification Corporation

HotSpots telecom retail chain		Noshe Oceanic	NA

ITC Fortune Park Hotels		Crayons Advertising (Delhi)	1 crore
SRGP Corporation (real estate)	Triton		NA
Maples institute (aviation and hospitality)			2 crore
KLJ Constructions			NA

Parag Milk		Ashutosh Legend Multimedia (Mumbai)	NA

TCI (Transport Corporation of India)	Everest Brand Solutions	Contract Advertising (Delhi)	5 crore
Collage real estate (Somdatt Builders)		Contract Advertising (Delhi)	5 crore

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

September 22, 2006

24 Aug- 6 Sept 2006: Rs 1.6 billion changes hands

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 24 August – 6 September 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Dollar Company	Mediaedge:cia	Fifth Estate Communications (Chennai)	15 million
Exide brand (Exide Industries)	–	Lodestar Universal	150-200 million
Fun Cinemas	–	Madison Media	60-90 million
Pedigree (Effem India)	–	Media Direction	100 million
Saregama India Ltd	–	Initiative	120 million
Titan’s new venture (prescription eyewear)	–	Maxus	100 million
Creative
Amrutanjan Limited	–	Dentsu Communications	60 million
ColorBar Cosmetics	Leo Burnett	Law & Kenneth (Delhi)	80 million
Exide brand (Exide Industries)	Triton	JWT (Kolkata)	150-200 million
Fun Cinemas	Marching Ants	Everest Brand Solutions	60-90 million
HT Media new business newspaper	–	O&M	80-150 million
J Hampstead	–	Saints & Warriors (S&W)	50 million
Mumbai Mirror	Leo Burnett	David (Mumbai)	NA
Platinum Guild International	Contract Advertising	TBWA India (Mumbai)	100-120 million
Spencer’s retail business (RPG Group)	Grey Worldwide	Rediffusion DY&R (Kolkata)	100 million
Subhiksha (grocery retail chain)	–	O&M (Chennai)	120 million combined
Odyssey (retail bookstore)	–
TVS Electronics	–
West Asia Maritime (Buhari Group)	–
ECCI Constructions (Buhari Group)	–
Titan’s new venture (prescription eyewear)	–	McCann Erickson (Bangalore)	100 million
Creative & Media
AMR Infrastructure	–	Noshe Oceanic (Delhi)	50 million combined
Spaze real estate	–	Noshe Oceanic (Delhi)	50 million combined

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

September 8, 2006

Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006 ( 25 Aug 2006 )

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 – 23 August 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Arvind Brands	The Media Edge (TME)	Maxus (Bangalore)	150-200 million
BSNL	–	Media Direction	700 million
Nai Dunia (print)	–	Motivator	100 million
Nippon Paint India	–	Mediaedge:cia (MEC)	100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)	–	Madison Media	60-70 million
RICOH India	Starcom	Media Direction	80 million
Creative
Alitalia Airlines (corporate affairs)	–	daCunha Communications	20 million
BSNL (bfone & broadband)	–	Euro RSCG	300 million
BSNL (corporate & CellOne)	–	Grey Worldwide	400 million
Henkel (Laundry care)	RK Swamy/BBDO	Mudra Communications	100 million combined
Henkel (Home care)	RK Swamy/BBDO	TBWA India	100 million combined
HT Music and Entertainment Co. Ltd.	–	Lowe (Delhi)	180-200 million
Moolchand Medcity	–	Vyas Giannetti Creative (VGC)	NA
Nippon Paint India	–	Fortune	100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)	Rediffusion DY&R	Mudra Communications	60-70 million
Oberoi Constructions	–	Madison Creative (Mumbai)	20 million
Xbox 360 Game & Entertainment (Microsoft )	–	McCann Erickson	NA
Yatra Online	–	David	110 million
Zandu Kesari Jeevan	–	Madison Creative	70 million combined
Zandu Chyawanprash	Euro RSCG	Law & Kenneth	70 million combined
Creative & Media
Dhanus Group (telecom, logistics & BPO)	–	Brand Portrait (Chennai)	NA
Goel Premium TMT Rebar (SBMPL)	–	Mudra Communications	50 million
Hello FM (Malar Publications)	–	TBWAIndia	30 million
Heritage Foods India	–	Orchard Advertising	50-60 million
Flying Machine	–	Orchard Advertising	50-60 million
Mr White detergent (Henkel)	–	Mudra South	NA
W (Women‘s apparel)	Rediffusion DY&R	G3 Communications (Delhi)	NA
India Today Group‘s Lifestyle Magazines	Publicis India
Ansal APIL (real estate)	Everest

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

August 25, 2006

Mudra Communications (Delhi) biggest winner of Times Business Solutions account : Period 27 July – 9 August 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 27 July – 9 August 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
i-mint (Loyalty Solutions & Research Ltd.)	–	Mindshare (Mumbai)	150 million
Nivea India	–	Mediaedge:cia	NA
Creative
Canditi Foods	–	Bates Enterprise	50 – 60 million
Collage Real Estate (Somdutt Builders)	–	Contract (Delhi)	40 million
Cuticura (Cholayil Group)	Brand David	Rediffusion DY&R (Chennai)	50 million
i-mint (Loyalty Solutions & Research Ltd.)	–	Law & Keneth (Mumbai)	150 million
Modi Revlon	Lowe (Delhi)	Bounce Design	50 – 60 million
Ozone Goup	–	Lowe (Chennai)	30 – 40 million
Tribhovandas Bhimji Zaveri	Leo Burnett	Gang of Designers (GOD)	40 – 50 million
Creative & Media
Air Mauritius	–	Vyas Giannetti Creative	120 – 150 million
Areeba (menswear)	Euro RSCG	be positive 24 (Chennai)	20 million combined
Kitchen World	–	be positive 24 (Chennai)	20 million combined
Nandu‘s Instant Foods	Turnaround (Bangalore)	TBWA (Bangalore)	20 – 30 million
National Geographic Channel	Leo Burnett	TBWA India	NA
The History Channel	Leo Burnett	TBWA India	NA
Times Business Solutions	Bates India	Mudra Communications (Delhi)	300 million
Travel Port	–	Waveleght Communications (Mumbai)	30 million
Vishal Retail	Portrait	Ashutosh Legend Multimedia (Mumbai)	50 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

August 11, 2006

Euro RSCG, Leo Burnett share Rs 400 million account of SET India: Period 13 July – 26 July

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 13 – 26 July 2006.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Cobra Beer	–	MPG	70 million
Export Credit Guarantee Corporation (ECGC)	–	MPG	80 – 100 million
Popley Gold Plaza	–	The Media Edge	40 – 50 million
Virgin Atlantic	Universal McCann	Motivator (GroupM)	100 million
Creative
AEC Retail Exposition	–	Gang of Designers (GOD)	12.5 million
Iqara Broadband	–	Gang of Designers (GOD)	40 – 50 million
Cleartrip.com	–	Beehive Communication	150 million
Cobra Beer	–	Euro RSCG	70 million
Digjam Suiting	Grey Worldwide	Ambience Publicis	80 – 100 million
Easy Bill Ltd. (Hero Group)	–	M&C Saatchi	60 million combined
Crown Interiorz	–	M&C Saatchi	60 million combined
Exide Car Batteries	Equus Red Cell	McCann-Erickson (Mumbai)	50 – 60 million
Polycrol (Boots-Piramal Healthcare)	–	McCann-Erickson (Mumbai)	20 – 30 million
Export Credit Guarantee Corporation (ECGC)	–	Euro RSCG	80 – 100 million
Kiah Diamond Jewellery	–	Makani Creative (Mumbai)	NA
Kyndal India	–	Oxygen Communications (Delhi)	NA
Magppie	–	Euro RSCG	20 million
Maruti Autocard	–	Hakuhodo Percept	80 – 100 million
McDowell‘s Signature Whisky	Rediffusion DY&R (Bangalore)	Mudra (Bangalore)	50 – 60 million
Mosaic Hotel (Shipra Group)	–	Ushak Kaal (Delhi)	10 – 20 million
Popley Gold Plaza	–	Rediffusion DY&R (Mumbai)	40 – 50 million
Red FM	Euro RSCG	O&M (Delhi)	80 – 100 million
SET Max	Euro RSCG	Euro RSCG	400 million combined
SAB	Euro RSCG	Euro RSCG
Sony Entertainment Television (SET)	–	Leo Burnett
SET Pix		Leo Burnett
Straps (Oswal Group)	Out of the Box	O&M	40 – 50 million
TI Cycles of India	O&M & Mudra	Lowe (Chennai)	NA
Virgin Atlantic	McCann-Erickson	O&M	100 million
Creative & Media
Bloomingdale Hotels	–	Maitri Advertising Works	NA
Original Choice Evening Snacks	–	Maitri Advertising Works	NA
Derby (apparel)	1pointsize	CMM Advertising (Chennai)	15 million
Excalibur (Arvind Brands Ltd)	–	David	100 million combined
Flying Machine	–	David	100 million combined
Mangal Keshav Securities Ltd.	–	Wavelength Communications (Mumbai)	40 – 60 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

July 28, 2006

Category: Account