Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 January 2008 – 6 February 2008.
spends in Rs
Media
Bharti AXA Investment Managers
–
Law & Kenneth
NA
Bigadda.com
–
CreativeLand Asia
100 million
Elder Pharmaceuticals (toiletries range for men)
–
Leo Burnett
100 million
Fiama Skinsense (Soap- ITC)
–
Law & Kenneth
200 million
Grande Punto (Fiat)
–
Bates David Enterprise
900 million
Linea Sedan (Fiat)
–
Swift Sedan
–
Lowe
200 million
Noshe Oceanic
100 million
AMO communications
NA
Category: Account
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Maxus wins Grande Punto (Fiat) and Linea Sedan (Fiat) media account with an annual spend of Rs 900 mn.
Account nameIncumbentNew agencyReported annualGrande Punto (Fiat)–Maxus900 millionLinea Sedan (Fiat)–Tourism Malaysia (South Asia)Beehive CommunicationsBeehive Communications700-800 millionCreativeCreative & MediaFemella (Female apparel)–Latitude 23NAGroversons (Lingerie)K- FactorRohtas Ventures ( Real Estate)–50 millionThink Negative Contest (Danik Bhaskar Corporation)– -
Rediffusion DY&R wins LG Electronics creative account with an annual spend of Rs 1.5 bn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 10 January 2008 – 23 January 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Cera Sanitaryware
Mediacom
OMS
50-70 million
Deccan Chronicle
Sieger Solutions (in-house)
Maxus
200 million
Indian Premier League (IPL)
–
Group M
250 million
Creative
Asia Pacific Breweries (APB)
–
Leo Burnett (Mumbai)
NA
Fairever
Orchard
G3 (Grey)
100 million
LG Electronics
Lowe
Rediffusion DY&R
1.5 billion
Magic Moments (Radico Khaitan)
Bates David Enterprise
Saatchi & Saatchi (Delhi)
250 million
Maya Academy of Advanced Cinematics (MAAC)
Akshara Advertising
McCann-Erickson
NA
Samsung GSM
Rediffusion DY&R
Cheil Communications
350-400 million
Whirlpool (new business & washing machines, microwaves, air conditioners)
Draft FCB Ulka
Contract Advertising
NA
Creative & Media
High Street Crusies and Entertainment Pvt. Ltd.
–
Triton Communications
100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
RK Swamy BBDO, Sobhagya Advertising, Percept H and Goldmine Advertising (empanelled) win MTNL (Mumbai circle) creative and media account with an annual combined spend of Rs 200 mn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 27 December 2007 – 9 January 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Creative
ACC Cement
Lowe
Everest Brand Solutions
100-120 million
VETA (spoken english academy)
RK Swamy BBDO
O&M
120 million
Creative & Media
Air Hostess Academy (AHA)
Brand Curry
Triton (Delhi)
30 million
Metro Tyres
–
NA
Seabuckthom Indage
–
NA
MTNL (Mumbai circle)
SSC&B Lintas
RK Swamy BBDO
200 million (combined)
Sobhagya Advertising
Sobhagya Advertising
Pressman Advertising
Percept H
Initiative
Goldmine Advertising (empanelled)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Wieden+Kennedy (Delhi) win A1 Team India (A1GP, World Cup of Global Motosport) creative account with an annual spend of Rs 500 mn – 700 mn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 13 December 2007 – 26 December 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Cotton County
–
Starcom Worldwide
200 million
NDTV Imagine
–
Maxus
200-250 million
Su-Kam
–
Allied Media
200 million
Creative
A1 Team India (A1GP, World Cup of Global Motosport)
–
Wieden+Kennedy (Delhi)
500-700 million
Incredible India 2008 Global
–
80 million
British High Commission
–
Contract Advertising
NA
Brylcreem (Sara Lee Household & Body Care India)
RK Swamy BBDO
JWT
100-120 million
Photon Infotech
–
WOC (Chennai)
NA
Star Cements
–
Mudra (Ahmedabad)
NA
Yakult (Probiotic drink)
–
M&C Saatchi
NA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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Rediffusion DY&R, Grey Worldwide, RK Swamy BBDO, Bates Enterprise (empanelled) win ONGC account with an annual spend of Rs 300 mn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 29 November – 12 December 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Himalayan Natural Mineral Water
–
TME
NA
Creative
AB Mauri India (Bakery)
Crayons Advertising
Rediffusion DY&R (Chennai)
30 million
Aurole Inspecs (Eyewear)
–
Innocean
30 million
Tantra Designs Pvt. Ltd. (apparel & real estate)
–
Good Morning (Wagh Bakri Tea Group)
Triton Communications
Contract Advertising
NA
Himalayan Natural Mineral Water
–
Rediffusion DY&R
NA
Lakme Skincare
Ambience Publicis
O&M (Mumbai)
NA
Spice Corp
JWT
Contract Advertising
NA
Spice Mobiles
Spice Telecom
The Economist (new campaign)
–
O&M
30-50 million
Wagh Bakri Perfect Premium Leaf Tea
–
Triton Communications
NA
Creative & Media
Lucera (Jewellery)
–
Beehive Communications
50 million
ONGC
–
Rediffusion DY&R
300 million
Grey Worldwide
RK Swamy BBDO
Bates Enterprise (empanelled)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Allied Media wins Franchise India Holdings Ltd account with a annual spend of Rs 200 million
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 15 November – 28 November 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Franchise India Holdings Ltd
–
Allied Media
200 million
Creative
Chevrolet Captiva
–
McCann-Erickson
NA
Chik (Cavin Kare Haircare)
O&M
Bates David Enterprise (Chennai)
250 million
Meera (Cavin Kare Haircare)
DB Realty (real estate)
–
Rediffusion DY&R
100-150 million
Pantaloon Retail (India) Ltd. (Mall Business)
–
TBWA India
100-120 million
Creative & Media
Goldern Chariot Luxury Train
Percept H
Triton Communications (Bangalore)
150-200 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Starcom wins Samsung media account with an annual spend of Rs 1.2 billion
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 November 2007 – 14 November 2007.
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Adani enterprises
–
Media Palette
400 million (combined)
Grasim Suitings
–
–
J K Helen Curtis
–
–
J K Green
–
–
Luxor
Initiative Media
–
Parker
–
Raymond Apparel (New brand to launch)
–
–
Ghadi detergent
–
–
200 million (combined)
Xpert
–
–
MR 2
–
–
Venus
–
–
Indiabulls
–
–
400 million (combined)
Suzlon Energy
–
–
Rasna
–
Media Palette
150 million
Austrian Airlines
–
Initiative Media
250-300- million
Maharashtra Condom Promotion (Hindustan Latex)
–
USAid (Project on TB education)
–
Wockhardt Ltd
–
Mail Today (India Today)
–
Zenith Optimedia
200 million
Samsung
Mindshare
Starcom
1.2 billion
Swiss Air
–
Media Cubic
100 million
Transitions (optic lens)
–
Creative
Future Generali (Insurance)
–
Saatchi & Saatchi
200 million
Himani Navratna Oil & Talc
Ambience Publicis
Mudra
200 million
Makaan.com
Rediffusion DY&R
Equus Red Cell
NA
Max New York Life (Part of porfolio)
Equus Red Cell
Euro RSCG, Equus Red Cell
NA
Prabhudas Liladher (Brokerage firm)
–
Percept H
50 million
Typhoo (Tea brand – Apeejay Surrendra Group)
–
Bates David Enterprise
NA
Creative & Media
Cera (Saintaryware)
–
Dentsu Marcom (Ahmedabad)
60-70 million
Fortis-Escorts Cardiac Program
–
Crayons Advertising
NA
Inorbit Mall
Triton
Genesis Advertising (Mumbai)
30-50 million
MDLR Airlines
–
Percept D‘Mark
100-120 million
TTK Prestige Table art (Crockery)
–
MAA Bozell
NA
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
MediaCom wins Aegon Religare Life Insurance media account with an annual spend between Rs150 million-200 million
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 18 October 2007 – 31 October 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Aegon Religare Life Insurance
–
MediaCom
150-200 million
Hindustan Pencils
MediaCom
MPG
50 million
Maytas Properties
–
Maxus (Mumbai)
NA
Multi Commodities Exchange (MCX)
–
MediaCom
100 million
Creative
A K Mehrasons (AKM Jewellery)
Satish Sud Graphics
Equus Red Cell
NA
Connect (HFCL Infotel)
–
Vyas Giannetti Creative
60-70 million
Ping (HFCL Infotel)
–
30-35 million
Dawaat (LT Overseas)
Publicis
Brand Curry
50 million
Danone (Food Products)
–
Euro RSCG
NA
Oriental Insurance Company
Leo Burnett, Sobhagya & Euro RSCG
FCB Ulka,Euro RSCG & Percept H (empanelled)
NA
Sharbat Rooh-Afza, Cinkara, Pachnol (Hamdard)
Mudra, Triton (Delhi)
Triton (Delhi)
200 million
Safi, Rogan Badam Shirin, Joshina and Sualin (Hamdard)
JWT (Kolkata)
To be launched newspaper (ANL & India Today Group‘s JV)
–
Capital Advertising
NA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Span Communications, Ashok Creatives win Incredible India (domestic & international campaign) media account with an annual spend of Rs1 billion
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 4 October 2007 – 17 October 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Global Incredible India -Europe (Print & TV)
–
Crayons
1 Billion (combined)
Global Incredible India -Pan Europe (TV)
Zenith Optimedia
Global Incredible India -USA & APAC
Ashok Creatives
Incredible India (Domestic & International campaign)
Span Communications, Ashok Creatives
Span Communications, Ashok Creatives
1 Billion
Lodha Group (Real Estate)
–
Madison Media
300 million
Virgin Mobile
–
MindShare
800 million
Creative
7UP
JWT
BBDO India
NA
Aircel
Leo Burnett, RK Swamy/BBDO
Publicis India
500 million
Baskin Robbins
JWT (Mumbai)
Thought Blurb
NA
Bharat Nirman‘ campaign – I&B Ministry
–
Percept H
260 million
Buffalo (Apparel – Future Group)
–
Publicis Dialog
500 million (combined)
Dreamline (Home solutions – Future group)
–
DJ&C (Apparel – Future Group)
Dhar & Hoon
SSC&B Lintas
John Miller (Apparel – Future Group)
–
Café Coffee Day
–
CreativeLand Asia
NA
E24 (Entertainment channel)
–
Euro RSCG
200 million
News24 (News channel)
–
–
Hindi Movie Channel (V&S Broadcasting -UTV)
–
Oxygen Communications
NA
World Cinema Channel (V&S Broadcasting -UTV)
–
Scientific skincare‘ range (USV Ltd)
–
McCann Healthcare Advertising
NA
Creative & Media
Mundra Port & SEZ (Adani Group)
–
Dentsu Marcom
80 million
Pankajakasthuri Breathe EC (Herbal)
Mudra
Fountainhead (Chennai)
50 million
Sia Art Jewellery
Quadrant
Makani Creative
20 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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Starcom Worldwide wins media account for Kotak Bank with annual spend of Rs 400 million
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 20 September 2007 – 3 October 2007.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Blackberrys (apparel)
–
Media Direction (Delhi)
100 million
Kotak Bank
Madison
Starcom Worldwide
400 million
Creative
50-50 Chutkale (namkeen snack)
Lowe
McCann Erickson
150-200 million
Classic Polo (apparel)
Percept H (Bangalore)
Stark Communications (Cochin)
60-70 million
JetLite
–
M&C Saatchi
70-80 million
Jeevanprash (Alkem Laboratories)
–
Saatchi & Saatchi
120-150 million
Majesta (Alkem Laboratories)
MTV Clothing & Accessories
–
Bates David Enterprise
NA
Schwarzkopf
–
Grey Synchronised Service (G2)
NA
Vipul Group (Real Estate & Facility Mgmt)
–
M&C Saatchi
100 million
Weekender
–
Bates David Enterprise (Bangalore)
NA
Worldphone (VOIP service)
–
Oxygen Communications
90 million
Creative & Media
Hakoba Sarees Inc
–
Network Advertising
50-60 million
Sony Films (Eastern Division)
–
Inner Circle (Kolkata)
NA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com