Account – Page 127

Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Air Asia	–	Carat India	150 million
ING brand campaign	–	Lodestar Universal	350 million
Real Global Broadcasting (RGB)	–	OMD India	150-200 million
Creative
Big TV	Mudra	Mudra	600 million
Big TV	Mudra	Leo Burnett	600 million
BSA eScooters (BSA Motors)	–	JWT	100 million
Colors (Viacom 18)	Rediffusion Y&R	Orchard Advertising	250-300 million
ING (Corporate identity)	–	McCann Erikson	NA
Real Global Broadcasting (RGB)	–	BBDO India	150-200 million
Schwarzkopf Professional	–	Rediffusion Y&R (Chennai)	35 million
SREI (Infrastructure finance)	Grey	Lowe (Kolkata)	100-120 million
Star Union Dai-ichi Life Insurance	–	Rediffusion Y&R	150-160 million
	–	O&M India
	–	Interpublic
	–	Madison (empanelled)

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

November 14, 2008

Crayons, Euro RSCG, Span Communications, ZenithOptimedia win Global Incredible India (ministry of toursim) creative and media account with an annual spend of Rs 2.5 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 16 October 2008 – 29 October 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Diageo India	Lodestar Universal	Starcom Worldwide	180-200 million
Diageo India	Mediaedge:cia	Starcom Worldwide	180-200 million
Saint Juice (Parle Agro)	–	OMD India	40 million
Creative
Saint Juice (Parle Agro)	–	CreativeLand Asia	40 million
Sleepwell Mattress	–	Rediffusion Y&R (Delhi)	150 million
Creative & Media
Global Incredible India campaign (Ministry of Tourism)	–	Crayons	2.5 billion
	–	Euro RSCG
	–	Span Communications
	–	ZenithOptimedia
Punjab National Bank (PNB)	Interpub	Interpub	300 million
	Perfect 10	Perfect 10
	Basic 4	Basic 4
	Crossway Communication	Crossway Communication
	–	Bates 141
	–	Mercantile Advertising
	–	Impact
	–	Indo Aryan (empanelled)
Sisco (sportswear)	–	Creative Thinks Media	20 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

October 31, 2008

Crayons (Delhi) wins Congress Party creative and media account with an annual spend of Rs between Rs 1.5 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 2 October 2008 – 15 October 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Stovekraft (Household Appliances)	–	Lintas Media Group (Bangalore)	400 million (Combined)
Wockhardt Hospitals	–	Lintas Media Group (Bangalore)	400 million (Combined)
Creative
Airtel DTH	–	JWT	500 million
Future Generali (Insurance)	Saatchi & Saatchi	O&M	400 million
Hit (Godrej Sara Lee)	Publicis Ambience	Lowe India	NA
Monte Carlo	McCann Erickson (Delhi)	JWT (Delhi)	200 million
News X	O&M	Euro RSCG	120 million
Raisina Residency (Tata Housing)	–	O&M	NA
SL Group Multiplexes	–	BEI Confluence	NA
Creative & Media
Business Today	–	BEI Confluence	NA
Evok Retail Shop	–		NA
Hello Basmati Rice	–		40 million
Congress Party	–	Crayons (Delhi)	1.5 billion

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

October 17, 2008

MPG wins DLF Pramerica (Life Insurance) media account with an annual spend of Rs between Rs 250-Rs 300 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 Sep 2008 – 1 Oct 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
AO Smith	–	MPG	1 billion combined
Business Bhaskar	–
Carlsberg Beer	–
Ishta Hotels	–
Manpower	–
Tarz Lifestlye	–
VLCC	–
DLF Pramerica (Life Insurance)	–	MPG	250-300 million
Creative
Angel Broking	–	TWBA India	200 million
Cleartrip.com	Publicis	JWT	NA
Everest Industies	MC2	Percept/H	80 million-100 million
in.com (digital arm of Network18)	–	Alok Nanda & Co (ANC)	NA
Jute Manufacturers Development Corp.(JMDC)	–	Lowe (Kolkata)	20-30 million
Maxo (Jyothy Laboratories)	Situations	Rediffusion DYR (Bengaluru)	110 million
MTNL (GSM business)	–	Percept/H (Mumbai)	150 million
Transport Corporation of India (TCIL)	–	Percept/H	60-80 million
Creative & Media
Indian Overseas Bank	–	TME (Mumbai)	NA
FTK Technology	–	TME (Delhi)
Sleepwell Mattress	–	TME (Delhi)

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

October 3, 2008

IBD (Percept) wins Viera (Panasonic and Lumix (Panasonic) creative accounts with an annual spend of Rs 250 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 3 Sep 2008 – 17 Sep 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
KEI cables	Dentsu	Alliance Advertising	50-60 million
Levi Strauss India	Mindshare	Madison	NA
Creative
Emirates Airline	Euro RSCG	O&M	100 million
Kalpataru Group	The Republic	Pickle Advertising	80-100 million
Viera (Panasonic)	–	IBD (Percept)	250 million
Lumix (Panasonic)	–	IBD (Percept)	250 million
Wockhardt	–	O&M (Bangalore)	150-200 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

September 19, 2008

McCann Erickson and Mindshare (Chennai) bag Sun Direct creative and media account worth an annual spend of Rs 1.2 bn each.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 August 2008 – 2 September 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Asian Health and Nutri Foods	–	Lintas Media Group (Chennai)	80-100 million
Bunge	Mindshare	OMD India	150 million
Deccan Cargo	–	MediaCom (Bangalore)	80-100 million
Greenply Industries	Initiative Media (LMG)	Alliance Aadvertising	150 million
Jindal Stainless Group	Noshe Oceanic	Lintas Media Group (Delhi)	250 million
Neo DWC – LLC (UK and Dubai based company)	–	Samay Consultancy & Advertising Group (Delhi)	NA
PVR (TATA Sky)	–	Maxus	100 million
Sun Direct	–	Mindshare (Chennai)	1.2 billion
Swarovski	–	Alliance Advertising	40-50 million
TATA Capital	–	Lintas Media Group (LMG)	400 million
Creative
IDBI Bank	–	O&M	NA
Integrated Group (real estate)	–	PerceptH	100 million
Lotte India (Gum and Snack business)	Orchard	R K Swamy BBDO	100 million
mChek (mobile payment company)	–	Meridian (Bangalore)	NA
PVR (TATA Sky)	–	O&M	100 million
SAB	Leo Burnett	Pickle (Interpublic Group)	120-150 million
TATA Capital	–	Leo Burnett	400 million
Sun Direct	–	McCann Erickson	1.2 billion
Creative & Media
WeP Peripherals Ltd	–	R K Swamy BBDO (Bangalore)	30 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

September 5, 2008

Brand Planet Elephant wins Religare creative account with an annual spend of Rs 1 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 7 Aug 2008 – 20 Aug 2008.

Account name

Incumbent

New agency

Reported annual
spends in Rs

Media

BPCL

Mediaedge:cia

Lintas Media Group

500 million

Consim Info

Starcom

Media Direction

250 million

Stovekraft

–

Lintas Media Group (Bangalore)

200 million

Creative

Canara HSBC Oriental Bank
– Everest Brand solutions 250 million

Franklin Templeton Investments Rediffusion DY&R
M&C Saatchi 150 million

GE Money Wizard JWT TWBA India
150 million

Hanes McCann Erickson Lowe 80-100 million

Hindware Modus Hakuhodo Percept 150-200 million

Nalli Silk O&M
McCann Erickson (Bangalore) 120-150 million

Religare VGC
Brand Planet Elephant 1 billion

RPG Cellucom (retail chain) Euro RSCG O&M 80 million

VGN Enterprises – TBWA (Chennai) 60 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

August 22, 2008

JWT wins Kingfisher Airlines creative account with an annual spend of Rs 800 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 24 July 2008 – 6 August 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Finesse (Lornamead Group)	–	Zenith Optimedia	100 -120 million (combined)
Yardley (Lornamead Group)	–	Zenith Optimedia	100 -120 million (combined)
Iffco Tokio General Insurance	Dentsu	Zenith Optimedia	150 million
Manappuram Group	–	Lintas Media Group	150 million
Creative
Apollo Tyres	JWT	M&C Saatchi	NA
Glitz Cinemas	–	M&C Saatchi	NA
Chennai Live (FM venture of Muthoot Group)	–	Bates 141 (Chennai)	NA
Finesse (Lornamead Group)	–	PerceptH	100 -120 million (combined)
Yardley (Lornamead Group)	–	PerceptH	100 -120 million (combined)
Iffco Tokio General Insurance	Dentsu	Publicis India	150 million
Kingfisher Airlines	Equus Red Cell	JWT	800 million
Manappuram Group	–	Lowe	150 million
Monte Carlo	JWT	McCann Erickson (Delhi)	150-200 million
SBI Mutual Funds	JWT	Percept H	400 million
Xenos Technologies	–	be positive 24	NA
Creative & Media
BL Agro Oils Ltd	–	Sepia Advertising	50 million

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

August 8, 2008

Hakuhodo Percept wins Maruti A- Star creative account with an annual spend of Rs 300-450 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 July 2008 – 23 July 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Plethico Pharma	–	Mudra Connext	NA
Ticketvala.com	–	Mudra Connext	NA
Vivel Shampoo (ITC)	–	Interactions	300 million
Creative
Maruti A- Star	–	Hakuhodo Percept	300-450 million
Melosa (instant tea & coffee brand)	–	b positive 24 (Chennai)	NA
Plethico Pharma	–	Mudra	NA
Social Media	–	be positive 24 (Chennai)	NA
Style One	–	be positive 24 (Chennai)	40 million
Vivel Shampoo (ITC)	–	Law & Kenneth	300 million
Creative & Media
Baderwals Projects Ltd	Latitude 23, Carat Media Services	Sepia Advertising	220 million
Car X Space	–	Quadrant	100 million (combined)
Knight Frank India Pvt Ltd	–	Quadrant	100 million (combined)
K C Securities Ltd	–	Prachar Communications	50 million
Raj Television network	Grey Worldwide (Chennai)	Fountainhead (Chennai)	NA

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

July 24, 2008

Saatchi & Saatchi (Delhi) wins Videocon creative account with an annual spend of Rs 1 billion.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 26 June 2008 – 9 July 2008.

Account name	Incumbent	New agency	Reported annual spends in Rs
Media
Amrutanjan Health Care Ltd	OMS	Media Direction	100 million
Bharti AXA	–	Madison	NA
Cargill India	Maxus	Zenith Optimedia (Delhi)	120 million
Jyothi Laborotries Ltd (Buying & Implementation)	Carat Media Services (for buying)	Lintas Media Group (LMG)	400-450 million
Creative
Auto Bild	–	Arms Crestra	NA
Groggy (Trio Group – Canada)	–	Oxygen Communications (Delhi)	40-50 million
Odyssey India (retail)	Bates 141	Contract (Chennai)	50 million
OYO (Spykar India)	–	ON	50 million
People	–	Arms Crestra	50 million
Planet M Retail	–	TBWA (India)	200 million
Sony Playstation	–	TBWA (India)	100 million
Tourism Australia (India Account)	–	DDB Mudra	NA
Videocon	O&M	Saatchi & Saatchi (Delhi)	1 billion
Voice of India (Hindi news channel)	–	Macaw Inc	NA

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

July 10, 2008

Category: Account