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Category: Account
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McCann World Group wins Aircel creative account worth Rs 2 billion
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Mudra Max wins Rs 1 bn L&T media account
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 07 July 2011 – 20 July 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Al Jazeera news network
Aidem Venture
NA
Association of Mutual Funds in India
OMD
300 million
Corelle [Glass Dinnerware]
Tyco
IDBI Group
Maxus India
Maxus India
NA
Luminarc
Mindshare
NA
Larsen & Toubro
Mudra Max
1 billion
Nestle India‘s centenary campaign
ZenithOptimedia
400-450 million
Creative
3M
Lowe Lintas
NA
Balaji‘s Institute of Creative Excellence
Quadrant Communications
NA
Elitecore
Ignite Mudra
80-100 million
Growel‘s 101 Mall [Mumbai]
Everything Goes Communications!
NA
LIC‘s South central zone
Surya Adsystems
NA
Luminarc
Idiom Communication
Nestle India‘s centenary campaign
Mudra
400-450 million
New Generation Media Corp
OMD [Chennai]
150-180 million
Polaris
Future Uday
70-80 million
Taco Bell [Yum! Restaurants]
JWT
Ogilvy [Delhi]
NA
The Hindu
Lowe Lintas
Lowe Lintas
NA
Ogilvy India [Chennai & Bengaluru]
TVS Srichakra
Rediffusion Y&R [Chenna]
NA
Wella [Hair cosmetics]
AMO Communications
Grey Worldwide
NA
Creative & Media
Ascendas
TBWA [Bangaluru]
NA
Core Projects & Technologies
Scarecrow Communications
NA
Ingersoll Rand
Dentsu Communications
NA
Tirupati Oil [NK Proteins Ltd.]
One Advertising [Ahmedabad]
Ignite Mudra
NA
Information compiled for period 07 July 2011- 20 July 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
Zenith Optimedia wins Olx media duties worth Rs 120 mn.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 June 2011 – 06 July 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Almond Board of California
Karishma Initiative
NA
AMD India
ZenithOptimedia
NA
Huawei Telecommunications
Motivator
NA
OLX
ZenithOptimedia
100-120 million
Unicharm [Feminine Hygiene Category]
ZenithOptimedia
NA
Creative
Birla Wellness and Healthcare
MX Advertising
Network Advertising
NA
Gowardhan Ghee [Parag Milk Foods]
Blue Moon Premium Vodka [NV Group]
August Communications [Delhi]
NA
D‘damas [Project]
PerceptH
NA
Fortis Healthcare
Grey
Grey
NA
Crayons
Huawei Telecommunications
Mudra
Contract Advertising
NA
Kaya Skin Clinic
Rediffusion-Y&R
Salt Brand Solutions
NA
MTNL Delhi
Airads Advertising
Airads Advertising
NA
Crayons Advertising
RK Swamy BBDO
Crayons Advertising
Squarer Communications
Pure Skin [Emami]
DPS Advertising and marketing
150-200 million
Unicharm [Feminine Hygiene Category]
Hakuhodo Percept
NA
Vasocare [Emami]
Curry – Nation [Mumbai]
40-50 million
Creative & Media
Bridgestone Tyres
Network Advertising
NA
Manganese Ore Company Ltd. [MOIL]
Adams Advertising
L‘amour [Nagpur]
NA
Maharashtra State Electricity Development Company Ltd. [MSEDCL]
Astral Advertising
Maruti India Pvt Ltd.
Ray Advertising
NA
L‘amour [Pune]
Switchgear [Indo Asian]
Brand Curry
60-80 million
Information compiled for period 23 June 2011- 06 July 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
MPG retains MTS’ media duties worth Rs 1.5 bn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 June 2011 – 22 June 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
BIBA
Starcom Worldwide
100-150 million
Everready Industries
Lintas media Group [Kolkata]
200 million
MTS
MPG India
MPG India
1.5 billion
NourishCo
Mindshare [Delhi]
Mindshare
NA
SAB TV
OMD India
MediaVest Worldwide
200-250 million
Toshiba
Allied Media
ZenithOptimedia
500 million
Vaswani Group
MPG India [Bengluru]
100 million
Creative
Blackberry
Orchard Advertising
BBDO Worldwide
NA
BMA Wealth Creators
Lowe Lintas [Kolkata]
50-60 million
Chik Shampoo [Project]
Contract Advertising
NA
Spinz Hair Colour [Project]
Corelle Kitchenware
Network Advertising
Contract Advertising
NA
Piramal Realty
Johnnie Walker
BBH India
NA
Captain Morgan
MVL Mobiles
Dentsu Marcom
Scarecrow Communications [Delhi]
180-200 million
RMZ Corp [Real Estate]
Lowe [Bengaluru]
Ogilvy [Bengaluru]
NA
Creative & Media
Sikka Group [Real Estate]
Graphic Ads
Ignite Mudra
450 million [combine]
YOU Broadband & Cable
SIDBI
RK Swamy BBDO
Rediffusion Y&R
NA
Interpublicity
Lowe Lintas
AdFactors
Network Advertising
Crayons
AdFactors
Euro RSCG
Crayons
Information compiled for period 9 June 2011 – 22 June 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
LG Ad consolidates 50% of LGEIL’s creative business
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 26 May 2011 – 8 June 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
IMS Learning Resources
Vizeum India [Mumbai]
150 million
Spice Mobile
Platinum Media
OMD India
1-1.25 billion
Creative
CavinKare‘s upcoming snacks business
Saints & Warriors
NA
Diesel India
Happy Creative Services [Bengaluru]
The Republic
NA
DKT India
Pickle [Lintas]
Guava Creative Solutions
250 million
Domino‘s Pizza, Sri Lanka
Black Swan Life [Mumbai]
NA
Derby Clothing
Hair & Care [Marico]
Rediffusion-Y&R
BBH India
NA
Silk & Shine [Marico]
LG home entertainment range
LG Ad
2-2.5 billion
Mitsubishi India
Contract Advertising
Euro RSCG
NA
National Skill Development Corporation
Ogilvy India
1 billion
Nyle [CavinKare]
Bates 141
Cartwheel Creative
50-100 million
OLX.in
Saatchi & Saatchi
100 million
The New Indian Express
WOC [Chennai]
TBWA India [Chennai]
NA
Trichup Hair Care
IBD Percept
Ignite Mudra
NA
Information compiled for period 26 May 2011- 8 June2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
Ogilvy wins the creative duties of Onida
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 12 May 2011 – 25 May 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Honda Seil Cars
Dentsu Media
ZenithOptimedia
1 billion
Motivator
Victorinox
R K Swamy Media
MPG India
100 million
Creative
Bharat Petroleum Corporation Limited [BPCL]
Lowe Lintas
Lowe Lintas
NA
Euro RSCG
Euro RSCG
Saatchi & Saatchi
Saatchi & Saatchi
Law & Kenneth
Blackberrys [Apparels]
T.A.G Ideation
NA
Boroplus
Everest Brand Solutions
Rediffusion Y&R
300 million combine
Zandu
Collage Group [Real Estate]
Contract Advertising
Grey [Delhi]
200 million
Delhi Duty Free Services [DDFS]
Elephant Delhi
120-150 million
ICICI Credit Card
Bates 141
Draftfcb Ulka
NA
Onida
McCann Erickson
Ogilvy India [Mumbai]
1 billion
Onida Mobile
Meridian
Sainik Plywood
Bates 141
Ignite Mudra
NA
Skoda
Saints & Warriors [Mumbai]
Saatchi & Saatchi
600 million
Information compiled for period 12 May 2011 – 25 May 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
General Motors awards creative duties to McCann Erickson.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 28 April 2011 – 11 May 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
i-mint
Mindshare
Dentsu Communications
NA
Creative
Fairever
Mudra
Curry-Nation [Mumbai]
NA
Spinz
Hi5
General Motors
Leo Burnett
McCann Erickson
NA
Wieden+Kennedy
Hero Group Corporate Account
Law and Kenneth
NA
i-mint
Law & Kenneth
Mudra
NA
Rediffusion-Wunderman
Creative & Media
Govind Rubber Limited [GRL]
Ignite Mudra
NA
Information compiled for period 28 April 2011 – 11 May 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com
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Grey [Delhi] wins creative duties of Fuji Films worth Rs 600 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 14 Apr 2011- 27 Apr 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Clarks Future Footwear
MPG India
NA
Fuji Films
Motivator
200 million
Creative
Addiction
McCann Erickson
200 million
Manforce
Gas-O-Fast
Butterfly Home Appliances
Grey [Chennai]
1 billion combined
Employee State Insurance Corporation [ESIC]
Concept Advertising
Crayons Advertising
Goldmine Advertising
Interpub Advertising
Prabhatam Advertising
RK Swamy BBDO
Span Communications
National e-Governance Programme
Concept Advertising
Crayons Advertising
PerceptH
Span Communications
Fox International Channels [FIC]
Taproot
Grey
NA
Fuji Films
Grey [Delhi]
600 million
Nestle‘s Upcomming Brand
Sacrecrow Communications
100-200 million
Paranjape Schemes
Quadrant Communications Ltd [Mumbai]
NA
Smirnoff
JWT
JWT
NA
Suzlon
Grey
Lowe Lintas
NA
Tata AIG General Insurance
Law and Kenneth
NA
Information compiled for period 14 Apr 2011- 27 Apr 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
Euro RSCG wins Beam Global’s creative duties worth Rs 200 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 17 March 2011- 30 March 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Merino Group
–
Zenith Optimedia
70-80 million
Creative
ABC Consultants
–
Equus Red Cell
NA
Ackruti City [Real estate]
–
Scarecraow Communications [Mumbai]
NA
Beam Global Spirits & Wine
–
Euro RSCG
200 million
CavinKare‘s Garden Snacks
–
Saints & Warriors
NA
Nature‘s Basket [Godrej‘s Retail Chain]
–
BMB India
NA
Merino Group
–
Publicis Capital
70-80 million
Information compiled for period 17 Mar 2011- 30 Mar 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com
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Euro RSCG wins Zee Business creative duties worth Rs 100 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 17 February 2011- 2 March 2011.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Base Corporation [Battery]
–
OMD
400 million
Citizen Watches
Allied Media
Lintas media Group [Bengaluru]
250 million
Donear Suitings
–
Karishma Initiative
NA
Flipkart
–
MEC [Bengaluru]
NA
Medela AG
–
Vizeum India [Delhi]
NA
Myntra.com
–
Maxus [Bengaluru]
30-40 million
Talwalkars
–
Carat Media
40-50 million
Creative
Angel Broking
TBWA
Publicis Capital
60 million
Bramha Group [Real Estate]
–
Rediffusion [Mumbai]
NA
IPL Kochi
–
Push Creatives [Bengaluru & Kochi]
10 million
MTR‘s Snacking Business
Ogilvy India [Bengaluru]
Plan B [Bengaluru]
NA
Talwalkars
–
Boutique agency
40-50 million
Zebra Co Ltd
–
Kreate Advertising Pvt Ltd
100 million
DOMS Pencilc
Zicom Electronics Security Systems Ltd
Mitashi Gaming
Adams Clothing Pvt Ltd
M‘cons Agro Dairy India Pvt Ltd
Zee Business
DraftFCB Ulka
Euro RSCG [Gurgaon]
80-100 million
Information compiled for period 17 Feb 2011- 2 Mar 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com