ITV

Category: Marketing

  • Clove Oral Care bites into the toothpaste game with dentist-designed launch

    Clove Oral Care bites into the toothpaste game with dentist-designed launch

    MUMBAI — India’s largest dental chain has something fresh to smile about. Clove Oral Care has officially taken the plunge into the fast-moving consumer goods aisle with its new line of clinically developed toothpastes and toothbrushes—crafted by dentists, backed by Dabur, and now live on Amazon, Flipkart, and cloveoralcare.com.

    This isn’t just another shiny smile promise. Armed with insights from over a decade of chair-side experience and a sharp focus on Indian oral health issues, Clove’s new range tackles real problems—think enamel erosion, dry mouth, sensitivity, and even the brushing battles of fussy kids.

    The star-studded lineup of pastes includes:

    .   Hydrate, India’s first dry-mouth toothpaste powered by Optaflow technology

    .   Revive, a remineralising formula that gets tooth enamel back on track

    .   Sensitive, with Potassium Nitrate for that “ouch!” moment

    .   Kidz, a fun, colour-changing fluoride blend that’s all play and protection

    .  Ultimate, the everyday all-rounder for healthy gums and stronger teeth

    German fragrance and sensory tech company Symrise adds flair to function with patented OptaFresh and taste-boosting innovation, turning brushing into a sensory ritual.

    On the brush front, Clove’s dentist-designed models come fitted with ultrasoft DuPont Tynex bristles, promising precision, plaque-fighting power, and long life—no wobbly heads or marketing fluff here.

    Clove Oral Car founder & CEO Amarinder Singh said, “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households.”

    The brand’s hybrid ‘product + service’ model ups the game further. Each purchase comes with a complimentary dental consultation, redeemable at any of Clove’s 600-plus clinics across 26 cities—making it the only oral care brand offering clinical backup with your brushing routine.

    Backed by Dabur’s innovation team and German materials, Clove’s bold new move may just rattle the toothpaste tube in a category long dominated by cosmetic claims. Call it the dental seal of approval—packaged.

  • AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    MUMBAI: AbhiBus (ixigo’s bus business), has announced its association with the Tamil Nadu Premier League (TNPL) as the official bus booking partner for the 2025 season.

    The partnership features extensive AbhiBus branding across stadiums, deep integration on the league’s digital platforms, and a host of fan-focused initiatives aimed at enhancing the cricket experience. As the official travel partner, AbhiBus is not only supporting regional cricket but also revolutionising how fans travel, offering seamless, affordable, and convenient options so they can follow their favourite teams across Tamil Nadu and beyond with ease.

    Commenting on this, AbhiBus COO Rohit Sharma said, “We’re thrilled to partner with TNPL 2025 and be at the heart of Tamil Nadu’s cricketing celebrations. Presenting the Orange Cap to the tournament’s top run-scorer is not just a proud moment – it’s a reflection of our belief in rewarding excellence, both on and off the field. With AbhiBus, fans get more than just a ride, they get a hassle-free travel experience that keeps them close to the action, the teams they support, and the game they love.”

    TNPL spokesperson R. I Palani added, “We are excited to welcome AbhiBus into the TNPL family. This partnership adds value to the league by offering greater convenience to our fans. With AbhiBus on board, planning travel around matches becomes smoother, and their presence – from stadium LED displays to digital engagement – will further enrich the TNPL experience.”

  • Kryptonic sound: JBL and Superman turn up the volume on fandom

    Kryptonic sound: JBL and Superman turn up the volume on fandom

    MUMBAI: Who needs a cape when you’ve got Dolby Atmos? JBL is making super soundwaves this July, teaming up with Warner Bros. Discovery Global Consumer Products India for a blockbuster collaboration celebrating the big-screen return of Superman James Gunn’s much-anticipated take on the Man of Steel, flying into theatres on July 11. The partnership launches a thumping 360-degree campaign, The Sound of Greatness, featuring JBL’s premium Live Series Headphones, True Wireless earbuds, and Soundbars all tuned to deliver audio worthy of Krypton.

    Fans can step into Superman-themed Experience Zones across 2,000 retail outlets in India, where JBL’s soundbars powered by Dolby Atmos and MultiBeam tech elevate the trailer into a front-row seat for a cinematic sonic boom. These immersive setups are more than product demos, they’re audio adventures.

    But the retail show isn’t just ear candy, it’s interactive. A customer engagement programme allows fans to earn points and win both premium JBL products and exclusive Superman merchandise. Meanwhile, a unified visual identity across offline and online channels ensures co-branded point-of-sale displays, merchandise, and campaign creatives reinforce the “Superman-meets-sound” buzz at every touchpoint.

    The sonic superheroics spill onto social media with #TheSoundOfGreatness, inviting users to share why their favourite JBL product packs a punch. Whether it’s the bass, design, or overall vibe, select fans will win movie tickets to catch Superman in theatres surround sound included.

    “JBL is synonymous with powerful audio that inspires through sound,” said Warner Bros. Discovery Global Consumer Products Group vice president for APAC Vikram Sharma. “We’re thrilled for fans to experience this high-octane crossover of two legendary brands.”

    Harman India vice president of lifestyle Vikram Kher added, “Both JBL and Superman have decades-long legacies in creating joy, emotion, and cultural impact. This isn’t just marketing, it’s a movement in entertainment.”

    The collaboration doesn’t just boost product visibility, it fuses pop culture, tech, and retail into one seamless super-experience. As DC Studios and Warner Bros. Pictures bring Superman back into orbit, JBL is proving that in the battle for greatness, sound is a superpower all its own.

    So this July, whether you’re watching Clark Kent take flight or just vibing to your playlist JBL’s got your back (and your ears).

  • Rooted in luxury, Aahana’s new film is a breath of fresh air

    Rooted in luxury, Aahana’s new film is a breath of fresh air

    MUMBAI: Sometimes, the deepest escapes take you not away, but inward. Aahana Resort, the boutique wilderness haven tucked away in Jim Corbett, has launched its evocative new brand film titled A Place That Stays With You, a lyrical ode to stillness, soul, and slow-living luxury. The film arrives alongside the resort’s refreshed brand identity and is a visual and emotional reminder of why Aahana is not just a destination, but an imprint.

    Created by Orange Elephant Studios, the film follows a lone traveller who finds healing not through spectacle, but in the hush of nature. Morning light slicing through dewdrops, organic meals under forest canopies, villas that cocoon rather than impress each moment speaks to a luxury that whispers, never shouts.

    “This film is our story told through the eyes of our guests,” said Aahana resort director and CMO Avni Tripathi. “It’s about finding something that lingers long after checkout, a connection, a calm, a comfort.”

    Once a stretch of barren land, Aahana was envisioned as a retreat where the wild could thrive and wellness could find its roots. Today, it stands as one of Jim Corbett’s most conscious luxury offerings. Villas open out to private greens, organic gardens feed the kitchen, and the presence of wildlife just beyond the property is a quiet reminder of harmony restored.

    The film more meditative than promotional positions Aahana as a leader in India’s boutique resort space, where hospitality feels handwritten and every stay is its own story. In a time of curated escapes, Aahana offers something rarer: authenticity.

    Because sometimes, the place you stay isn’t just a location, it’s a feeling that stays with you.

  • India’s influencer watchdog drops the rulebook – brands, beware

    India’s influencer watchdog drops the rulebook – brands, beware

    MUMBAI — The Indian Influencer Governing Council (IIGC) has rolled out a new playbook — and it’s no fluff piece. Dubbed the Code of Standards for Brands, this shiny new framework lays down the law for ethical, transparent, and drama-free brand partnerships in India’s booming influencer economy.

    The code takes aim at some of the industry’s worst-kept secrets: undisclosed paid plugs, shady affiliate links, and influencer posts that read like they were written by bots – or worse, lawyers. It urges creators to keep it real, while brands are now expected to play by the book, especially in high-stakes sectors like health and finance where scientific claims must be backed by certified proof.

    And in a first-of-its-kind move, the code tackles AI trickery head-on. Brands must now disclose if a virtual influencer is doing the talking — and deepfakes? Absolutely not. Also on the radar: data privacy. The code echoes India’s tightening grip on consumer data, aligning with the Consumer Protection Act and other watchdogs.

    To fix the Wild West of handshake deals, the IIGC is also offering brands and influencers a new rulebook for contracts — with templates, best practices, and a clear path to avoid ghosting each other after the collaboration.

    Backing this all up is the newly launched IIGC Taskforce — the council’s crisis Swat team. It monitors online chatter, sniffs out sentiment shifts, and steps in when things go south. Think online therapy meets legal triage — with a hotline to vetted lawyers for messier disputes.

    Commenting on the launch, IIGC chairman Sahil Chopra said, “Brand-influencer partnerships are incredibly powerful, but also vulnerable to reputational risks. Today, almost 95 per cent of brand-influencer work happens without a formal contract, leading to unnecessary disputes and breakdowns of trust. The Code of Standards for Brands makes the ecosystem more accountable and sustainable. With the addition of the IIGC Taskforce, we are giving the industry a much-needed safety net to operate with greater transparency and fairness.”

    Crafted in consultation with brands, agencies, creators and legal eagles, this move cements IIGC’s role as the referee in India’s fast-moving influence game — and puts brands on notice: the rules have changed.

  • Indulekha enters serum space with Ayurvedic boost to scalp care

    Indulekha enters serum space with Ayurvedic boost to scalp care

     MUMBAI: Goodbye greasy hair days, hello Ayurvedic innovation. Indulekha, the beloved Ayurvedic haircare brand known for its iconic oils, is switching gears and swapping textures with the launch of two all-new, non-oily, clinically proven scalp serums designed to treat hair fall and dandruff with precision, potency and a whole lot of heritage.

    The two launches, Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum mark the brand’s first foray into the serum space, a bold move that blends ancient Ayurvedic science with the ease and elegance of modern-day skincare formats.

    According to a 2024 independent clinical study, the Bringha Hair Growth Treatment Scalp Serum helps grow 11,000 new hairs in just three months. Packed with a 4.6 per cent Bringha+ complex featuring Brahmi, Amla, Aloe, Pudina and more, this serum tackles oxidative stress and thinning hair by nourishing the scalp at its roots using traditional Arka and Kashayam Vidhi techniques.

    Not to be outdone, the Svetakutaja Dandruff Treatment Scalp Serum is proven to tackle recurring dandruff within just two weeks, according to a 2023 clinical study. Its 1.7 per cent Svetakutaja+ complex includes Lemongrass, Orange, Pudhina and Neem all formulated to banish flakes, soothe itchiness, and restore scalp barrier health.

    “This isn’t just a format shift, it’s a mindset shift,” said Hindustan Unilever VP hair care Sairam Subramanian. “While Indulekha Oil continues to be a go-to for millions, serums offer a compelling new way for our consumers to experience everyday Ayurvedic efficacy without the mess.”

    Visually too, the brand is shaking things up. The new serums arrive in sleek, premium packaging, a sign that Indulekha’s moving confidently into its next chapter. Still rooted in Ayurvedic authenticity, the bottles are all business on the outside, and all botanicals on the inside.

    Available on Amazon, Myntra and Nykaa, Indulekha’s serums signal a fresh era in Ayurvedic haircare, one that’s lighter on texture, but heavy on results.

  • The Ultimate Father’s Day Gift Guide for 2025

    The Ultimate Father’s Day Gift Guide for 2025

    Father’s Day is around the corner and if you’ve been waiting to surprise your dear Dad, now is the time to come up with the best gift ideas that he’ll love. There are plenty of options available online if you’re looking for an amazing Father’s Day gift and all you need to do is choose as per what your Dad will connect with. Sounds difficult? It’s easier than you think! Let’s look at some of the top gifting choices for the occasion below.

    Best Father’s Day Gifts Worth Choosing

    Your Father’s Day gifts doesn’t always have to be expensive or super-premium. Even a thoughtful and simple gesture will successfully convey your love and warmth to him with ease. On that note, here’s a look at some of the best gifts that you can choose to surprise your Dad on this special day.

    Personalized Photo Frame

    Delight him with a customized photo frame exclusively designed for Father’s Day. You can choose your preferred frame and the photograph it showcases. Choose a special memory or an iconic photograph of you two that your Dad will treasure. It will definitely occupy pride of place on his study or work desk for sure!

    Custom LED Night Lamp

    Light up your Dad’s bedside or his favorite corner of the home with this incredibly useful yet appealing night lamp. You can customize it with a photograph or special memory that he will cherish for a lifetime. It is undoubtedly one of the most heart-warming presents that you can select for the occasion.

    Personalized Mug

    This can also be a cute and endearing Father’s Day gift, especially if your Dad loves his daily cup of tea or coffee. Personalize the cup with a picture, slogan, quote, or even his favorite football/cricket team logo- the sky is the limit! He will certainly look forward to his everyday cuppa with this present for company.

    Potted Plants

    Is your Dad into gardening and wellness? Does he love plants and greenery? Delight him with an adorable potted plant in a cute planter or pot that you can choose online. There are several plants available, right from air purifying plants to Sansevieria, Lucky Bamboo, and Carnations. Infuse a touch of green into your Dad’s life and watch him smile!

    Perfume Sets

    If your Dad is passionate about fragrances, surprise him with a delightful perfume set that he will treasure! You can take your pick from multiple options online, including sets that contain diverse fragrances that he’ll love experimenting with. It can be a thoughtful yet sweet gift for Father’s Day indeed.

    Custom Organizer

    Make your Dad’s workplace more inviting with a custom organizer that showcases a lovely photograph or memory, while coming with slots to house his pens, notes, and other stationery. It will be a useful present with a personal touch- just what you need to surprise a practical Dad!

    Make Father’s Day Memorable with Unique Gifts

    Father’s Day gives you an opportunity to express your love and affection for your dear Dad. He’s always been a pillar of support in your life and a never-ending source of inspiration, love, and warmth. It’s time you make him feel special with a thoughtful and heartfelt Father’s Day gift. Add your personal touch, choosing from the options listed above and add your unique touch to the celebrations. Of course, choose your presents from a reliable online gifting platform to create a fabulous surprise for your Dad without any hassles. 

    So, here’s to a whole lot of love, fun, and special memories this Father’s Day, with the right gifts to match!  
     

  • Aashirvaad adds ‘masala’ to selfies with AI posters starring Nani

    Aashirvaad adds ‘masala’ to selfies with AI posters starring Nani

    MUMBAI: From spice rack to star track, Nani joins fans in masala movie moments. In a deliciously cinematic twist, Aashirvaad Masalas has turned the humble kitchen into a movie set. Following the blockbuster launch of Telugu star Nani as its brand ambassador in Andhra Pradesh and Telangana, ITC’s masala brand is now blending AI with AP cinema fandom serving up movie-style posters that put the homemaker centre stage.

    The interactive campaign lets users co-star with “Natural Star” Nani by generating personalised movie posters via a Whatsapp bot. And the plot twist? You only need a selfie, some genre flair action, romance, thriller or comedy and a dash of confidence.

    Branded under the tagline “Dammu Meede, Star Meere” (You’ve got the dum, you’re the star), the initiative celebrates the unsung heroes of the kitchen those who bring fiery flavour and boldness to the everyday meal. Now, they also get their own reel-life moment, courtesy of AI-generated poster magic.

    To jump into the action, users can scan the QR code on the Aashirvaad Chilli Powder pack or click a link via Aashirvaad Masala’s Telugu social handles. Once connected to the bot, they simply choose their preferred language, genre, and character setting before uploading a selfie. Within seconds, they receive a film poster starring themselves alongside Nani cinema-style drama, sans studio.

    As if starring opposite Nani weren’t enough, select participants might just find their faces up in lights on real billboards or snag movie tickets as part of the promotion.

    Blending the region’s deep love for cinema with a love for spice, this campaign is more than digital wizardry, it’s a slice of pop culture that makes the consumer feel like the superstar they truly are.

    So whether you’re perfecting your biryani or clicking the perfect selfie, Aashirvaad Masalas invites you to spice things up one poster at a time.
     

  • Lexar snaps up No.1 spot in India’s camera memory card market

    Lexar snaps up No.1 spot in India’s camera memory card market

    MUMBAI: Lexar zooms into top frame with India’s No.1 camera card crown. If memory serves you right make it Lexar. The global memory and storage brand has just captured the No.1 position in India’s camera memory card market, according to the latest CMR Consumer Storage Flash Devices Report (Q1 CY2025).

    The numbers speak volumes: Lexar holds a whopping 69 per cent share in the high-performance CFexpress category and 36 per cent market share by value in SD cards, making it the overall leader in the segment. Cfexpress cards, known for lightning-fast speeds, are the go-to choice for professionals working with 4K and 8K content and Lexar seems to have won the confidence of India’s digital creators by a landslide.

    “Securing the No.1 position in India’s camera memory card market is a significant milestone,” said Lexar general manager of India Middle East and Africa Fissal Oubida. “This latest CMR report is a testament to our focused strategy, product innovation, and growing trust among professionals and enthusiasts alike.”

    Lexar’s rise has been powered by a portfolio that ticks all the right boxes: breakneck read/write speeds, rugged reliability, and storage options that range from compact gigabytes to hefty terabytes. Whether it’s a wedding in the monsoon or wildlife in the Thar, Lexar’s weather-sealed, shockproof cards are built to take the shot and survive it.

    The company’s professional-grade offerings include Cfexpress, SDXC, microSD, card readers, and portable SSDs, all geared toward creators who need storage that keeps up with their vision.

    Lexar’s Indian distribution muscle via Redington Ltd., Creative Newtech Ltd., and Supertron Electronics Pvt Ltd has also helped the brand stay close to the country’s fast-expanding imaging and content creation ecosystem.

    As digital storytelling and creator-led content continue to boom in India, Lexar’s ability to blend speed, safety, and scale has positioned it as a brand not just capturing data but capturing the moment.

  • Dave & Buster’s levels up the city’s fun quotient

    Dave & Buster’s levels up the city’s fun quotient

     MUMBAI: Roll the dice, raise a toast, and get your game face on, Dave & Buster’s is all set to serve up Mumbai’s most eclectic indoor experience yet. After making waves in Bangalore, the global entertainment dining chain is gearing up for its second Indian outing, this time in the bustling heart of Andheri West, with a brand-new venue at Infinity Mall, launching this June.

    Spanning 27,000 sq. ft., the flagship Koramangala location quickly became one of Bangalore’s buzziest hangouts. Now, the Malpani Group, the masterminds behind Dave & Buster’s India and creators of theme park giants like Imagicaa is taking the fun up a notch, as Mumbai becomes the next playground for its high-octane mix of food, drinks, and arcade madness.

    Staying true to its global philosophy of “Eat. Drink. Play. Watch.”, the new outlet promises a vibrant, immersive venue where diners can bite into global flavours, sip on inventive cocktails, and play everything from vintage arcade games to modern digital challenges. Think loaded nachos and joystick duels, burgers with a side of buzzer-beaters all under one neon-lit roof.

    “Following the phenomenal success in Bangalore, Mumbai was the obvious next destination,” said Malpani Group director Shreya Malpani. “We’re not just opening another venue, we’re creating a city-wide hotspot where culture meets competition and celebration meets social energy.”

    With the backing of Malpani Group’s legacy in delivering entertainment that sticks from theme parks to now upscale indoor gaming the Mumbai launch is part of a larger game plan to turn metro venues into multi-sensory entertainment hubs.

    Whether you’re in it for the food, the flippers, or the full-throttle fun, one thing’s for sure: Dave & Buster’s is about to make Mumbai play like never before.