ITV

Category: Marketing

  • Flipsharp flips the script: Hivoco Studios launches AI tool that makes PDFs talk and sparkle

    Flipsharp flips the script: Hivoco Studios launches AI tool that makes PDFs talk and sparkle

    MUMBAI: When PDFs met personality, Flipsharp happened. Hivoco Studios officially launched its AI-powered flipbook platform, Flipsharp, on Tuesday, promising to turn the humble static PDF into a tech-savvy storyteller with voice, video, and personalised flair.

    Flipsharp debuted with an animated spot titled ‘Papa Bane Super Fan’, where a reticent dad is moved by his daughter’s flipbook, proving that creating interactive content is, quite literally, child’s play. The launch isn’t just a flex of AI muscle — it’s a cheeky reminder that even emotionally constipated Indian fathers aren’t immune to a well-made digital comic.

    “Flipsharp was born from the simple idea that anyone, even a child, should be able to craft engaging, interactive content without technical hurdles”, said Hivoco Studios and Razorsharp AI CEO Pritesh Chothani. “By launching, we proved that if a child can teach their dad to make a flipbook in minutes, professional marketers can do it in seconds”.

    Flipsharp’s feature list reads like a revenge note to the paper printer:

       It can talk back in 17 Indic languages, including Awadhi and Bhojpuri.

       It allows instant multimedia add-ons like voice notes and video links, no downloads needed.

       It greets users by name and tailors the messaging like it’s been stalking their LinkedIn.

       It lets users share flipbooks via web link — no login, no app, no existential tech crisis.

       It provides real-time insights on what pages readers love and what they ghost on.

    “Flipsharp’s evolution embodies our ethos of simplicity married to power”, added Hivoco Studios CPO Deepak Nagar. “From robust DRM to OCR search and an unbeatably playful launch, we’re making interactive documents so intuitive that anyone can become a super fan, no coding needed”.

    The launch campaign’s closing scene — a proud dad smiling at his daughter’s creation — neatly echoes Flipsharp’s larger promise: to turn passive consumption into joyful engagement.

    Hivoco Studios, no stranger to digital storytelling, has previously delivered AI-powered experiences for more than 50 brands, including Unilever India, Tata Consumer Products, Jubilant FoodWorks, and Amway India.

    With Flipsharp, the studio’s latest brainchild, it aims to redefine not just how content is created, but how it speaks — literally.

  • Dam Good Fish rebrands with hook, wave and colour to reel in modern India’s sustainable eaters

    Dam Good Fish rebrands with hook, wave and colour to reel in modern India’s sustainable eaters

    MUMBAI: Fishing for change just got literal. India’s seafood brand known for its wild-caught, chemical-free offerings, Dam Good Fish has cast its net wide with a bold new brand identity. The overhaul, revealed on 17 June 2025, signals a deeper commitment to sustainability, conscious consumption, and a seafood-first philosophy that’s as clean as the fish it sells.

    This isn’t just a shiny new logo and colour palette. The rebrand includes a redesigned website, sharper product storytelling, and visual elements that represent the brand’s core values: no shortcuts, no toxins, and no industrial farming.

    The logo itself is layered with meaning. The Waves stand for the brand’s wild-caught origins—far removed from antibiotic-fed aquaculture. The Fish icon symbolises singular focus, as Dam Good Fish stays loyal to its core: high-quality, no-compromise seafood. The Hook pays homage to traditional, ethical fishing methods in a world increasingly overrun by mass-produced protein.

    “This rebranding is more than just a new look — it’s an evolution of our purpose. We’re making conscious seafood consumption a mainstream choice, by making it easy, exciting, and accessible”, said Dam Good Fish co-founder Shailesh Patel.

    The brand has also dialled up its colour story. The Red in the logo captures the warmth and freshness of fish meat. The Blue evokes pristine water, the only kind Dam Good Fish claims its produce comes from. Together, they reflect a supply chain that is cold-chain verified, free of growth hormones, artificial feeds, or antibiotics.

    With its philosophy of ‘good for you, good for the planet’, Dam Good Fish continues to position itself as the go-to for sustainable, responsibly sourced seafood in India. This rebrand isn’t just surface-level—it aims to turn clean seafood from a niche habit into a national movement.

  • Abnd gives a fresh nappy twist to Growgether’s brand birth

    Abnd gives a fresh nappy twist to Growgether’s brand birth

    MUMBAI: Abnd, the brand brains behind some of India’s sharpest consumer identities, has helped Rimashi Lifestyle deliver its latest bundle of joy — Growgether, a clever new parent-and-baby care brand born from the ethos of “Raising Better.”

    More than just bibs and baby wipes, Growgether positions itself as a full-blown support system for modern parenting — part smart essentials, part warm, fuzzy community. The name, a playful portmanteau of “growing together,” signals the brand’s mission to grow with parents, not just their tiny tots.

    From verbal flair to visual cuddle, Abnd built the brand ground up — developing a strategy, identity and packaging suite that plays nice with both sensibilities and style.

    “Working on building Growgether has been a deeply meaningful collaboration,” said Abnd founder-partner Kunal Vora. “The brand’s focus on raising better parents as a pathway to raising better children and ultimately communities, is both timely and transformative, and we’re proud to have helped bring that vision to life.”

    “Parenting isn’t about perfection-it’s about evolving, learning, and showing up every day. At Growgether, we endeavour to redefine what it means to raise a child by first empowering the caregivers who shape their world. Because when parents are supported, they are truly enabled and children flourish. Our products, community, and tools aren’t just for children; they’re for the parents who nurture them, worry over them, and love them fiercely, often while doubting themselves. This is at the heart of Growgether and our Raising Better initiative,” said Growgether co-founder & CEO Daman Gill.

    “We created Growgether after living through the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, the flood of unsolicited advice, and the moments when you feel completely alone. We wanted to build a space filled with warmth, understanding , and the reassurance every new parent deserves. Every product we design, every resource we share, is our way of gently reminding you: ‘You’re doing better than you think.’ Growgether isn’t just a brand-it’s the village we all wish we had,” said Growgether co-founder and chief product officer Ritika Gill.

    Growgether has quietly soft-launched on a few e-commerce shelves, with a broader rollout and a shiny new D2C website expected soon.

  • Hindustan Coca-Cola Beverages launches PET-free Rath Yatra drive with Puri Municipality and NGOs

    Hindustan Coca-Cola Beverages launches PET-free Rath Yatra drive with Puri Municipality and NGOs

    MUMBAI: In a city where devotion spills into the streets each year, this time the bottles won’t. Hindustan Coca-Cola Beverages (HCCB) in partnership with Puri Municipality and several civic bodies has flagged off the ‘Used PET Bottle-Free Rath Yatra 2025’ initiative to tackle plastic waste during the iconic annual chariot festival in Puri, Odisha.

    The campaign was formally unveiled on 16 June in the presence of Hon’ble deputy chief minister of Odisha Parida; Minister of Housing and Urban Development Krushna Chandra Mahapatra; and other senior officials including Puri Municipality executive officer Satyabrata Sahu (ACS) and Abhimanyu Behera.

    Targeting the swelling crowds expected between June 27 and July 5, the effort builds on the momentum of last year’s drive, aiming to significantly reduce plastic litter with city-wide collection and public engagement. The programme will deploy more than 180 trained volunteers and install 200 PET collection bins across high-footfall areas like Swargadwar Beach, Puri Railway Station, and Badasankha.

    “At HCCB, we believe real change happens when businesses, communities, and the government come together to work towards one goal. The Rath Yatra brings together people from all over the country, and with that comes a shared responsibility to care for the city that hosts them. Through our ‘Green Sweep’ initiative this year, we will be working closely with civic partners to set up strategic collection points, deploy trained volunteers, and introduce creative engagement tools like street plays to raise awareness. We’re proud to be part of this effort alongside Anandana, The Coca-Cola India Foundation, the Odisha government and aim to make the Puri Rath Yatra free of used PET bottles”, said HCCB chief public affairs and sustainability officer Himanshu Priyadarshi.

    The project is being executed in collaboration with Anandana (The Coca-Cola India Foundation), the Odisha Development Management Programme (ODMP), and the Y4D Foundation. The municipal partnership includes awareness-building drives like plogging activities and a PET collection rally held earlier this month. These efforts aim to educate locals and tourists on responsible PET disposal and segregation.

    “Managing plastic waste during high-footfall events like the Rath Yatra in Puri is a shared responsibility and requires collective action. Through PET collection points, volunteer-led engagement, and awareness outreach, we are humbled to play a role in making responsible disposal easier and more accessible for everyone attending”, said Coca-Cola India and southwest Asia VP, public affairs, communications, sustainability Devyani R L Rana.

    The initiative will also feature live street plays and help desks manned by trained vendors to ensure correct usage of the disposal infrastructure, especially in temple zones and beach areas. Volunteers will double as on-ground educators, encouraging visitors to sort their used bottles correctly into designated PET bins.

    The campaign officially flags off on 26 June, a day before the main festival begins, and underscores a rare feat—blending religious fervour with environmental action. If successful, it may just inspire more pilgrimages to go plastic-free.

  • Foxtale launches ‘No Fox Given’ comedy night to tackle stereotypes with punchlines, not platitudes

    Foxtale launches ‘No Fox Given’ comedy night to tackle stereotypes with punchlines, not platitudes

    MUMBAI: When skincare meets stand-up, you know someone’s rewriting the script—and Foxtale just did. The homegrown beauty brand has taken its boldest leap yet with No Fox Given, a no-holds-barred comedy experience aimed at Indian women, launching 27 June 2025 at Balgandharva Rang Mandir in Bandra, Mumbai.

    This isn’t a product plug in disguise. No Fox Given blends biting humour, candid conversation and unapologetic storytelling to call out the everyday judgments women face—from what they wear to how loudly they laugh. Foxtale is turning that noise into laughter and, in the process, building a stage that doubles as a megaphone.

    Taking the mic for the debut show are two names that need no introduction on the Indian comedy circuit. Swati Sachdeva, known for her brutally honest humour and viral reels, joins Shashi Dhiman, whose razor wit spotlights the many contradictions of womanhood in India. Together, they promise a night packed with truth bombs and belly laughs.

    “When women experience No Fox Given, I want them to shed the weight of expectations, judgment, and pressure that often come with simply existing as a woman”, said Foxtale founder & CEO Romita Mazumdar. “This isn’t just an event — it’s a statement. A cultural platform that reflects our brand’s purpose: to champion real voices and spark real conversations. Our hope is for No Fox Given to evolve into a cultural touchstone that continues to grow, year after year”.

    With tickets starting at Rs 499 on District, the show is targeted at Gen Z and millennial audiences who prefer unfiltered storytelling to picture-perfect campaigns. In a world where digital ‘likes’ don’t always translate to real connection, Foxtale is betting on the ancient power of laughter—live and unedited.

    “Building a brand today means showing up with purpose, not just products. No Fox Given is our response to the cultural and emotional realities our audience navigates every day. Comedy, when rooted in truth, becomes a powerful connector. This initiative turns consumer insight into a scalable cultural platform — one that celebrates identity, encourages self-expression, and moves the conversation forward”, said Foxtale CSO Anindita Biswas.

    The event marks Foxtale’s evolution from a skincare brand into a culture-shaping platform. In an industry obsessed with appearances, No Fox Given offers something radical: a space where realness is the only beauty standard.

    Tickets are live.

    The mic is on.

    Judgement’s off.

  • Japan’s Kikkoman taps manga magic to introduce soy sauce to Indian consumers

    Japan’s Kikkoman taps manga magic to introduce soy sauce to Indian consumers

    MUMBAI: Global Japanese brand Kikkoman has introduced its signature soy sauce to India’s food tapestry by distributing it to more than 1.5 million restaurants through the cultural exports manga. They launched a new series Varun & Pramod – Their Secret Ingredient for the campaign.

    Kikkoman’s soy sauce is not just limited to the big food owners of India but is also accessible for junior chefs, cooks, and culinary school students to add a robust flavour to their platter. It  is tapping into India’s manga fanbase to spice up the country’s culinary scene. The campaign using manga series showcases Kikkoman’s creative approach to establishing a foothold in India and influencing the country’s dynamic cuisine.

    Using the manga approach to its marketing goal it uses its pivotal character Pramod- a young chef who learns that his job is in threat after changing the restaurant’s menu solitarily. However, his destiny led him to meet Varun who is a renowned restaurant owner’s heir. The two bond over their shared love for cooking and mutually agree to open a restaurant under their belt.

    They aim to use this movement to change the dynamics of the food industry by using their secret ingredient- Kikkoman Soy Sauce.

    Indian Federation of Culinary Associations and Kikkoman India Industry advisor Chef Manjit Gill complimented this campaign narrative as nostalgic and an enjoyable marketing approach.Talking about the campaign he said, “I strongly believe that Kikkoman’s message will resonate with many chefs in India. There are said to be more than 200,000 chefs in the organised sector alone.”

    “I was fondly reminded of my own younger days – when the hero was trying hard, making all possible efforts to make dishes more delicious – using the best ingredients. I look forward to this story reaching out to a wide audience, making a real impact in India. In fact, I’m waiting impatiently for the next episode of this interesting Kikkoman Manga,” Gill added.

    Currently, Kikkoman India is directly engaging with top chain restaurants and large format restaurants, gradually increasing its brand recognition and adoption. Given their fresh presence in India its recognition among restaurateurs and the country’s culinary experts is yet to be determined.

    This campaign aims to familiarise the Kikkoman brand with Indian chefs who might be unfamiliar with it, encouraging them to experiment with its soy sauce in their recipes, including Chinese cuisine, and ultimately increasing its adoption in the Indian food industry. With this innovative creative strategy Kikkoman’s manga project hopes to leverage their storytelling method to make their sauce as an important ingredient to the recipes in the Indian market.

    To make it accessible for all, the Kikoman manga will be available in English, Hindi, Tamil, Bengali, and Marathi.

  • Ranveer Singh’s McDonald’s meal launches across North and East India

    Ranveer Singh’s McDonald’s meal launches across North and East India

    MUMBAI: Warning: This meal may cause spontaneous dancing. McDonald’s India – North and East has teamed up with hindi movie energy powerhouse Ranveer Singh to launch ‘The Ranveer Singh Meal’, a limited-time offering that’s equal parts flavour bomb and fan service.

    Joining global icons like BTS and Travis Scott, Singh becomes the first Indian celebrity to be part of McDonald’s global Famous Orders platform, bringing his go-to favourites to golden arches across North and East India.

    So, what’s on the Ranveer menu? Fans can choose between a McVeggie (Xplode) or McChicken (Xplode) amped up with a chilli-creamy ‘Xplode’ sauce and crispy golden onions, dialling up the drama on your everyday burger. It’s paired with the brand-new Golden Pop Fries, crispy potato pops that crunch and melt in a single bite, and the debut of Bobaaa Blast, a poppy boba pearl drink that’s part beverage, part party trick.

    The meal starts at Rs 249 for the vegetarian option and Rs 269 for non-veg, and is available from 13th June for a limited period across all McDonald’s outlets in North and East India including via the McDonald’s App, takeaway, drive-thru, Swiggy, and Zomato.

    A celebration of personal taste, pop culture, and playful nostalgia, this collab turns a meal into a mood and perhaps, a quick bop at the counter.

  • Adobe brings the AI thunder to Cannes with creative, campaign and customer orchestration tools

    Adobe brings the AI thunder to Cannes with creative, campaign and customer orchestration tools

    CANNES: Adobe is rewriting the playbook on customer experience with a bold tech salvo unveiled at leading advertising fest, the Cannes Lions. With a sharp focus on creativity-fuelled personalisation, Adobe’s latest updates promise to fuse generative AI, marketing tech and agentic intelligence into a potent cocktail for brands.

    Touted as the next leap from customer experience management, Adobe’s new suite under the banner of customer experience orchestration (CXO) aims to help brands deliver hyper-relevant content at scale across every consumer touchpoint. It’s a creative marketer’s dream: intuitive tools for orchestrating AI agents, conjuring short-form video ads, and even gaming the LLM algorithm to boost discoverability on AI browsers and chatbots.

    ““Delivering one-to-one personalization at scale demands a powerful fusion of creativity, marketing and AI,” said Adobe president digital experience business Anil Chakravarthy. “We are pioneering innovations through Adobe’s AI platform that enable teams to craft the most compelling and relevant customer experiences, helping businesses drive impact and seize this enormous opportunity.”

    Among the star tools:

    * GenStudio for Performance Marketing slashes campaign creation time with generative AI support for video, display, email, and more.

    * Firefly Services offers APIs for 3D images, avatars, and AI-powered video editing with drag-and-drop simplicity.

    * LLM Optimizer is Adobe’s answer to the AI content visibility race, giving marketers an edge in GenAI search results.

    Major brands—from Coca-Cola and Estée Lauder to Publicis and Prudential—are already plugged into Adobe’s AI stack, reporting sharper engagement, higher conversion, and serious time savings
    .
    Also live is the Adobe experience platform agent orchestrator, enabling brands to build and manage intelligent AI agents—like the new data insights agent and product support agent—taking the grunt work out of analytics and user support.

    As Cannes Lions toasts the creative elite, Adobe makes its case clear: in the era of AI-fuelled brand building, experience is everything—and the hotshop is betting big on orchestrating every pixel of it.

  • Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    MUMBAI: Deception is on the menu, and the vibe is pure drama. Social café-bars across India have teamed up with Prime Video to launch The Traitors Thursday—a weekly offline event series where guests step into a real-life game of trust, betrayal and deduction, inspired by the Indian reality show The Traitors, hosted by Karan Johar.

    Launched on 12 June with a high-octane premiere night at Khar Social in Mumbai, the event brought together fans, content creators and celebrity players like Raftaar, Elnaaz Norouzi, Urfi Javed, Sufi Motiwala and Nikita Luther. The gameplay unfolded live, as participants mingled with the crowd, formed alliances and outed the Traitors among them. The boundary between show and spectacle blurred fast—along with a few friendships.

    The concept reimagines the tense energy of The Traitors into an interactive offline format where guests register to play either as ‘Innocents’ or ‘Traitors’. Every Thursday 5 pm, select Social outlets transform into arenas for strategy, suspense and spontaneous chaos. Non-players can join table challenges and score giveaways like beer buckets, brand vouchers and bragging rights.

    “The Traitors Thursday is one of our boldest offline content integrations yet. The Traitors, with its thrilling gameplay and Social mind games, is a natural extension of what Social stands for: shared experiences that spark connection, conversation, and community. We’re excited to have collaborated with Prime Video to reimagine the show’s intrigue within our café-bar spaces, making it tangible and participative for our guests,” said Impresario Entertainment & Hospitality Pvt. Ltd CGO Divya Aggarwal.

    The Traitors Thursday is being hosted across Social outlets in Mumbai (Dadar Social), Pune (FC Road Social), New Delhi (Connaught Place Social), Indore (Ring Road Social), Chandigarh (Sector 07 Social), Bangalore (Koramangala Social), Hyderabad (Mindspace Social), and Kolkata (Park Street Social). The event will run weekly from 12 June to 3 July, syncing with the show’s new episodes that drop every Thursday at 8 pm on Prime Video.

    As The Traitors takes over screens, Social turns its outlets into live-action extensions of the show’s high-stakes gameplay. The IP is part immersive theatre, part reality experiment and part night-out thrill, continuing Social’s streak of reinventing community rituals—from trivia nights to Dhokha Thursdays.

    The traitors may lie, but the Thursday night fun?

    That’s very real.

  • The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    MUMBAI: When food meets fun and your voice is the coupon, chaos—and cheese—are bound to follow. Rebel Foods’ The Good Bowl has just dropped Bowl-O-Cheese, a voice-powered social media contest that lets cheese lovers sing, scream, or sass their way into a free bowl of Mac & Cheese. And no, that’s not a metaphor—just say ‘cheese’ into your DMs and hope for the best.

    The campaign plays on the Hindi pun ‘Bolo Cheese’ and flips it into Bowl-O-Cheese, encouraging fans to send creative voice notes to @thegoodbowlindia on Instagram. Whether you mimic your favourite actor or belt it out like you’re auditioning for a dairy-themed musical, five winners a day stand to win a Mac & Cheese bowl—on the house.

    You can sing it, shout it, or say it like your favourite actor—just say ‘Cheese!’ and DM your voice notes to The Good Bowl’s Instagram handle, and five lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.

    Currently priced between Rs 299 and Rs 369, the Mac & Cheese range will also be offered at a flat Rs 199 on 20, 21, and 22 June across Zomato, Swiggy and EatSure. That’s not just cheese—it’s cheddar with a discount.

    The contest is already gaining traction on meme pages and creator reels, with punchlines like “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” adding to the cheesy drama. To turn things up a notch, The Good Bowl is also working with creator Zaynul Jiwani to craft India’s first Cheese Anthem—an audio tribute to the comfort food that knows no haters.

    “At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can”, said Rebel Foods CMO – India Nishant Kedia.

    With a campaign that marries voice notes with viral flavours, The Good Bowl once again reminds fans that it doesn’t just serve food—it serves moments. And with this activation, it has given cheese a new stage, and everyone a mic.

    So go ahead.

    Shout it.

    Share it.

    Savour it.