ITV

Category: Marketing

  • Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    MUMBAI: Oppo has joined forces with electronics retail giant Croma to launch the sleek new Reno14 Series 5G smartphones in India, starting at Rs 37,999. The co-branded rollout combines Oppo’s cutting-edge mobile tech with Croma’s 560+ store network across 200 cities, giving shoppers a rare hands-on peek before they hit “buy”.

    The phones, unveiled at a packed live event at Vegas Mall, Dwarka, come loaded with pro-grade features: a 50MP 3.5x telephoto lens, Ultra-Clear 4K HDR video at 60fps, and the all-new AI Editor 2.0, making it a content creator’s dream companion.

    Guests at the launch were treated to interactive experience zones that brought the phone’s features to life, from simulated travel shoots to cinematic content setups. Influencers and tech reviewers gave their verdicts live, praising the device for its lightweight build, travel-ready design, and top-tier camera setup.

    Powered by the MediaTek Dimensity 8450 chip, the Reno14 Series 5G packs performance and polish into earthy-toned frames – Forest Green, Pearl White, and Titanium Grey, blending sleek style with nature-inspired charm.

    With exclusive early access and launch offers available in-store, OPPO and Croma’s collab is a retail masterstroke serving experience, excitement, and edge-to-edge tech on one curated shelf.

  • Himalaya hits the streets: bringing cool comfort to Chennai’s sweltering summer

    Himalaya hits the streets: bringing cool comfort to Chennai’s sweltering summer

    MUMBAI: Chennai’s Marina Beach saw an unusual sight this July: not just sunbathers or cricket matches, but a Himalaya-branded truck booth parked amid the crowd, drawing traffic police, sanitation workers, and commuters seeking relief from the unrelenting Tamil sun.

    In a campaign more about care than commerce, Himalaya Wellness took its Aloe Vera Gel Face Wash directly to the streets with mobile Aloe Vera Truck Carts stationed at hotspots across Tamil Nadu. The setup was refreshingly simple—free face washes, a shaded spot, and a brief pause from the city’s heat. For many, it felt like more than a brand activation; it was a moment of genuine respite.

    The response was immediate. Traffic constables stopped in for a cool wash, sanitation staff cleansed away the city’s grit, and passersby lingered not just for a product demo but for a rare moment of connection—with themselves, and with a brand showing up when it counted.

    “For us, wellness is about how we show up in people’s real lives,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “In Tamil Nadu’s peak summer, our booths became safe, soothing spaces. Whether a constable cooled off or a vendor washed away fatigue, these small moments made a big impact. That’s real connection.”

    For Pratheep Kumar, Media Manager at Himalaya and a Chennai native, the idea was born out of empathy. “Anyone who’s lived here knows how relentless the heat is. Marina Beach is where the city comes alive—so it was the perfect place to offer a moment of relief.”

    A short film capturing the activation showcases candid reactions—smiles, sighs, and thanks—from those who experienced the booth. The footage doesn’t just spotlight the face wash; it tells a story of care, comfort, and a brand living its purpose one face at a time.

    For Himalaya, the Aloe Vera Truck Cart is more than a marketing pop-up. It’s a real-world gesture rooted in the brand’s nature-first legacy—a reminder that sometimes, the most powerful brand moments come in simple, human acts: a cool wash on a hot afternoon, offered with empathy.

    To see the spirit in action, watch the campaign video here: 

    And if you’re braving Chennai’s summer, keep an eye out—you never know when a Himalaya truck might roll by, offering a much-needed pause in the heat.  

  • AWL brings tech-powered tradition to Rath Yatra with Fortune and Alife

    AWL brings tech-powered tradition to Rath Yatra with Fortune and Alife

    MUMBAI: What do you get when a 12th-century chariot festival meets mixed reality and Kakara Pitha? A Fortune-branded pilgrimage into the future. In a dazzling collision of devotion and digital innovation, AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.) is pulling out all the stops at Rath Yatra 2025, unveiling a seven-element campaign that transforms Puri’s spiritual carnival into an immersive brandscape. From 40-foot installations and live kitchens to VR bhog offerings and anamorphic beach content, this isn’t just festive marketing, it’s a full-blown sensory yatra.

    At the heart of it all lies the Fortune Zone, a monumental hub on Grand Road featuring three standout experiences. Devotees can cook virtual mahaprasad using Fortune ingredients in mixed reality, offer it inside a simulated Jagannath Temple, and walk away with a real sample of the same dish. Then there’s a live cooking contest where pilgrims pit their culinary skills against each other in crafting Kakara Pitha, Odisha’s traditional sweet treat.

    “We’ve evolved from offering just a VR tour to delivering a full multi-sensory experience that blends faith and food,” said AWL Agri Business Ltd joint president of sales & marketing Mukesh Mishra. “Our hyperlocal lens helps us engage meaningfully, and Rath Yatra is a perfect convergence of our brand’s cultural and culinary ethos.”

    Also in the mix is Alife, AWL’s personal care brand, offering a beachside Changing Station for post-dip refreshment and a fleet of Fortune-branded e-rickshaws to ferry devotees around Puri because comfort is the new seva. On Puri beach, a giant LED screen beams anamorphic content, giving digital dazzle to the devotional ambience.

    With brands like Fortune and Alife leading the charge, AWL’s campaign exemplifies the next frontier in festival marketing where participation trumps promotion and storytelling lives at the intersection of ritual and tech.

    This isn’t just a company showing up at a festival. It’s a brand redesigning the pilgrimage experience, one VR ladle, LED lens, and Kakara Pitha at a time.

  • Mira Kapoor and Asian Paints turn travel memories into textured walls

    Mira Kapoor and Asian Paints turn travel memories into textured walls

    MUMBAI: When is a wall more than just a wall? When it moonlights as your travel journal textured, tinted, and touched by Rome. In a seamless blend of personal nostalgia and tactile luxury, Asian Paints has teamed up with lifestyle maven Mira Kapoor for its Royale Play collection bringing travel-inspired storytelling right into the living room. The collaboration is a masterclass in how walls can do more than hold paint; they can hold memories.

    Drawing from her travels, especially the eternal city of Rome Mira reimagines a corner of her home through Royale Play’s textured finishes, evoking colonnades, aged stonework, and sunlit patinas in an aesthetic that feels both ancient and intimate. “Every place I’ve travelled to has left a mark on me… and now, on my home,” she muses in the campaign film, as camera pans reveal elegant walls whispering stories of cobblestones and classical charm.

    The creative showcase comes at a time when décor is evolving from cookie-cutter colour palettes to expressive, textured statements. Royale Play, already known for its luxurious finishes, now takes on the role of memory-keeper, encouraging homeowners to turn walls into mood boards for their lives.

    For Asian Paints, this isn’t just a celebrity tie-in. It’s a design philosophy. “Décor is deeply personal,” says Asian Paints MD & CEO Amit Syngle. “It reflects memories, passions, and experiences. Mira exemplifies this how even a fleeting moment in Rome can be translated into something lasting at home.”

    Royale Play’s range of finishes allows homeowners to explore beyond trends offering textures that mimic everything from sandstone and brushed linen to metallic sheens and artisanal plasters. It’s a collection that invites touch as much as it commands attention.

    What Mira brings to the table is more than influence, it’s intent. The collab isn’t about recreating Rome, but recapturing a feeling, a fleeting sunset, or the hush of an old piazza. And with a touch of Royale Play, that essence now lives on her walls.

    With this campaign, Asian Paints paints a bigger picture, one where your story becomes your style, and walls are no longer blank canvases, but chapters waiting to be read.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Meesho files confidential IPO

    Meesho files confidential IPO

    MUMBAI: Meesho, one of India’s fastest-growing e-commerce platforms, has filed a confidential draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI)—marking its first major step toward a public listing. The move allows the company to fine-tune its offer documents privately with regulators before going public, a route increasingly popular among Indian tech firms preparing to list.

    Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho built its model around affordability, simplicity, and deep regional access—serving value-conscious shoppers in tier-2 and tier-3 cities. The platform, which offers zero-commission selling for merchants and operates in multiple regional languages, has attracted over 150 million annual transacting users. Its focus on low-ticket, everyday essentials has helped it compete with giants like Amazon and Flipkart, particularly in unbranded fashion and general merchandise.

    Meesho has shown significant financial momentum ahead of the IPO. In FY24, it recorded revenues of Rs7,615 crore, a 33 per cent jump year-on-year. More notably, it reduced its net loss to Rs305 crore—down sharply from Rs1,675 crore in FY23—thanks to logistics optimisation and better ad-spend efficiency. In a key pre-IPO restructuring, the company also completed a reverse-flip, moving its parent entity from the US to India to simplify governance and improve eligibility for local listing.

    The public offering is expected between September and October 2025, with lead managers including Citi, Kotak Mahindra Capital, Morgan Stanley, JP Morgan, and Axis Capital. Market participants suggest Meesho could seek a valuation between $6.5–7.5 billion, positioning it among the most anticipated Indian tech IPOs of the year.

    Meesho’s filing comes amid a broader wave of confidential listings in India. So far in 2025, Indian firms have raised nearly $6 billion through IPOs, with more than 140 companies in the regulatory pipeline. Investor appetite for digital-first, scalable platforms remains strong—particularly those showing a clear path to profitability.

    Key drivers for Meesho include its continued expansion into smaller towns, enabled by UPI penetration, affordable mobile data, and a rising appetite for value-led online shopping. The company’s private-label brands in fashion, home, and beauty now account for nearly 20 per cent of sales, and its Meesho Express logistics arm is targeting 24-hour delivery in the top 200 districts to boost stickiness and margins.

    Despite these headwinds, the company’s ability to cut losses while scaling revenues has buoyed investor confidence. The confidential filing gives Meesho up to 18 months to finalise its listing—offering time to strengthen financials further, and potentially turn a profit before debuting.

  • Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu

    Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu

    MUMBAI: Good Flippin’ Burgers has entered the arena with a high-stakes culinary twist, launching ‘The Korean Krossover’, a limited-edition menu in partnership with Netflix India to celebrate the much-awaited finale of Squid Game Season 3.

    The brand’s cheeky, flavour-first ethos finds new expression in this K-food drop, riding the Hallyu wave that’s sweeping India. From BTS beats to bingeable K-dramas, Korean culture is everywhere — and this tie-up flips that fandom into flavour.

    Rolling out seven all-new menu items with names like Bean Korean, The Cheesy Oppa, and Chikkin Burger 456, the collection pays homage to Squid Game’s adrenaline-soaked universe, with a spicy wink. Think signature sauces, curated wraps, and sides like Korean Tender Bender and Kimchi Spiced Churros that bring the Seoul heat to the streets of India.

    In a slick online-first strategy, the drop debuted exclusively on Swiggy for seven days. Each Krossover order came with Squid Game-style collectibles (think Ddakji, Marbles and Stackers), making the experience more than just a bite — it was a full-blown fandom fest. The collectibles are now making their way to dine-in outlets too.

    Speaking on the launch, Good Flippin’ Burgers, co-founder Viren D’Silva said, “We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures. From food delivery data to social chatter, it’s clear that people are actively seeking out these experiences. At Good Flippin’, we are responding to this wave with creativity and purpose. Our collaboration with Squid Game Season 3 gave us the perfect canvas to bring together food, fandom, and flavour in a way that feels fresh and relevant. The Korean Krossover is a cultural celebration, a true fan experience and above all, a love letter to the people who keep showing up for us.”

    Available across all Good Flippin’ Burgers stores and major delivery platforms, The Korean Krossover is not just another menu, it’s a flavour-fuelled celebration of pop culture, served with a generous side of drama.

    Since its Bandra beginnings in 2019, Good Flippin’ has scaled up to 60 stores across India, including Mumbai, Delhi, Pune, Bengaluru and Hyderabad. But with its latest pop-culture x palate crossover, the brand proves it’s more than a QSR — it’s a mood, a movement, and a masterclass in turning fandom into food.

  • Hyundai celebrates 10 years of Creta with a story-sharing contest

    Hyundai celebrates 10 years of Creta with a story-sharing contest

    MUMBAI: A million journeys, a million stories and now Hyundai wants to hear yours, with prizes in tow. To celebrate a decade of Creta-fuelled adventures, Hyundai Motor India has shifted into nostalgia mode with a nationwide digital contest called ‘Creta X Memories’, inviting owners and fans to share their fondest moments with the SUV that has logged over 1.2 million sales since its 2015 launch.

    Whether it’s that monsoon road trip gone sideways, the family’s first highway holiday, or a parking-lot proposal, Hyundai wants your story and maybe a photo or video to prove it. The rules are simple: pen down your Creta memory in 150 words or more and email it to cretamemories@hmil.net before July 31, 2025.

    The best entries will win some rather enviable perks. Top storytellers get to meet brand ambassador Deepika Padukone, while others drive off with prizes like Apple iPhones, exclusive vouchers, and Creta merchandise. Select heartwarming tales will also be featured on Hyundai’s social media, taking your Creta story from garage to grid.

    According to HMIL  AVP & vertical head of marketing Virat Khullar, this isn’t just a contest, it’s a tribute to the emotional mileage the SUV has racked up. “Creta isn’t just a vehicle, it’s a symbol of aspiration and emotional connection for over a million Indian families,” he said.

    Ten years on, Creta remains more than just four wheels and a badge. It’s a photo album on wheels, a road trip playlist, and for many, a trusted co-pilot through life’s big and small milestones. ‘Creta X Memories’ puts that sentiment in the spotlight, celebrating not just a product, but the people who made it iconic.

    So if your SUV’s seen it all from dhol-filled baraats to roadside breakdowns this might be your moment to take the driver’s seat in Hyundai’s hall of fame. And maybe, just maybe, score a selfie with Deepika too.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Too Yumm! adds new K-Bomb flavours and signs Ananya Panday as brand face

    Too Yumm! adds new K-Bomb flavours and signs Ananya Panday as brand face

    MUMBAI: What do you get when you mix Korean noodles, rapid-fire banter, and Ananya Panday? A slurpy, spicy, sass-loaded campaign that’s anything but instant. After making a fiery splash in India’s instant noodles scene last year, Too Yumm! K-Bomb is back for a second serving with bold flavours, bolder content, and a brand ambassador who brings both heat and humour. Actor Ananya Panday has joined hands with the snack brand in a bid to stir the pot further and cement K-Bomb’s street cred among Gen Z.

    Known for its punchy Korean-style variants like Hot n Spicy and Tom Yum, K-Bomb now gets a triple upgrade with Kimchi, Korean Chicken, and Sichuan Pepper Corn, a flavour bomb that aims to tantalise a taste-obsessed, trend-tracking youth market. There’s also an OTG (On-The-Go) cup noodles pack for those who want their K-spice with convenience.

    The centrepiece of the campaign is ‘Slurp n Spill’, a rapid-fire podcast hosted by Panday, where noodles are slurped, secrets are spilled, and snack culture takes centre stage. The series combines cheeky questions, celebrity chatter, and slurpy sound effects, making it less brand plug and more bingeable content. As Yogesh Tewari, CMO at Too Yumm!, puts it, “It’s not just about being seen, it’s about being enjoyed.”

    To match the energy of its new host, the rollout went full throttle. Think QR code activations across metros like Mumbai, Delhi, Bangalore, and Kolkata, leading fans to snackable digital content. Add in Manga-inspired OOH installations and meme-led amplification across social and fan communities, and the campaign feels more like a K-pop comeback than a noodle ad.

    But the real flavour lies in strategy. With Indian consumers growing weary of conventional ads, Too Yumm! is betting big on what it calls entertainment-as-experience. The podcast format, backed by a strong digital-first push and cultural fluency, taps into Gen Z’s craving for authenticity with noodles in hand.

    As Tewari sums up, “K-Bomb isn’t just about filling you up, it’s about firing up your taste buds.” With Ananya Panday in the driver’s seat, it looks like Too Yumm! isn’t just riding the K-wave, it’s steering it.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Reliance unifies FMCG brands, bets big on affordable consumer products

    Reliance unifies FMCG brands, bets big on affordable consumer products

    MUMBAI: Reliance Retail is taking a major step in its fast-moving consumer goods (FMCG) play by consolidating nearly all of its snack, beverage, and home-care brands under Reliance Consumer Products Ltd (RCPL)—a subsidiary created just two years ago. The move brings together over 15 brands including Campa, Independence, SnacTac, Puric, and Enzo under a single umbrella, a structure already cleared by the company’s board.

    The goal: to compete directly and efficiently with household giants such as Hindustan Unilever, ITC, PepsiCo, and Coca-Cola. Industry insiders suggest this is far more than a backend shuffle. RCPL will
    receive up to Rs 3,900 crore in fresh capital from Reliance Retail Ventures, with planned investments of Rs 6,000–8,000 crore over the next 18 months to expand manufacturing and distribution—particularly for Campa beverages, which have staged a rapid comeback since relaunch.

    Bringing all brands under one roof allows Reliance to make quicker decisions, simplify partner collaboration, and streamline operations. Crucially, it enables RCPL to function as a full-fledged standalone
    FMCG entity, backed by its own resources and agile enough to scale quickly. The company’s stated ambition is to reach 600 million Indian consumers by offering high-quality products at prices 20–40 per cent lower than current market leaders—while deepening its commitment to kirana-first distribution.

    That hyperlocal strategy is already in motion. RCPL products currently reach over one million outlets via 3,200 distributors nationwide. Campa Cola—relaunched at Rs 10 per bottle with bold, modern
    packaging—has become a flagship success, already crossing Rs 1,000 crore in sales and capturing double-digit market share in several states. New bottling plants in Bihar, Assam, and Tamil Nadu are being commissioned to scale the brand nationally and challenge entrenched players in the Rs 67,000-crore soft drink market.

    RCPL’s expansion isn’t limited to drinks. The consumer division’s revenue has grown 3.5x over the past year to Rs 11,500 crore, making it the fastest-growing vertical in Reliance Retail. Alongside Campa and Independence, the company now owns legacy brands like Velvette (personal care), Lotus and Ravalgaon (confectionery), and is set to launch new functional beverages such as Spinner sports drink and Campa Energy.

    The consolidation under RCPL also enables sharper media planning, packaging efficiencies, and supply chain optimisation—all while embedding sustainability goals such as lighter bottles and recyclable
    materials.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

     

  • Difference Between Term Insurance And Life Insurance

    Difference Between Term Insurance And Life Insurance

    Insurance is an important tool to secure your loved ones’ future. Among the most common types are term insurance and life insurance. While both offer financial protection to your family, they work in different ways. Before you finalise what kind of coverage you want, it is important to understand the distinction between the two. Let’s explore what term and life insurance mean and the main differences between them.

    What is Term Insurance?

    Term insurance is a pure protection plan. It provides life cover for a specific period, i.e., around 10, 20, or 30 years. If the policyholder passes away during this term, the nominee receives the death benefit (sum assured). However, if the policyholder survives the term, there is no maturity or return benefit. Some plans may come with a return of premium feature, where you get the premiums refunded if you outlive the end of the term.

    The main aim of a term plan is to offer high coverage at a low cost. It is considered the most affordable and straightforward type of insurance. You can use a term insurance premium calculator to check how much premium you need to pay based on your age, income, and sum assured. If you are looking for the best term insurance plan, opt for one that offers flexible tenure, claim settlement ease, and rider options.

    What is Life Insurance?

    Life insurance is a broader term that includes products offering a life cover, which may come with savings or investment components. These plans not only offer a death benefit to the nominee in case of the policyholder’s demise but also provide a maturity benefit if the policyholder survives the policy term (endowment plans or ULIPs) or payouts during the plan (money-back policies). 

    Examples of life insurance include endowment plans, whole life insurance, money-back plans, and Unit-linked Insurance Plans (ULIPs). These policies are suitable for individuals looking to save (or invest) over the long term while staying insured. Though the premiums are higher compared to term plans, they offer the advantage of building a financial corpus over time.

    Key Points of Difference Between Term Insurance and Life Insurance

    Are you wondering which to choose – the best term insurance plan or the best life insurance in the market? The following points of difference will help you choose between the two: 

    Parameters  Term Insurance  Life Insurance 
    Purpose  It is purely for financial protection. It combines protection with savings or investment.
    Payouts Only pays the death benefit if the policyholder passes away during the term. Pays the death benefit and also offers maturity benefits if the policyholder survives.
    Premium Cost  Affordable and offers higher coverage for lower premiums.  Comes with higher premiums due to the savings component. 
    Policy Term Covers a specific period. Can offer coverage for a fixed term or even lifetime coverage (whole life).
    Returns Offers no returns unless you opt for return-of-premium variants. Offers returns through bonuses, savings accumulation, or market-linked gains. 
    Ideal For Those who want life insurance coverage at an affordable rate. Those looking to build savings with insurance over a longer period. 

    The right choice between term insurance and life insurance will depend on your financial goals and current life stage. Term insurance is best for those looking for affordable protection while life insurance is ideal for those looking to combine security and long-term savings. Use tools like a term insurance premium calculator to compare and choose the best term insurance plan for your family’s future. Whatever you choose, ensuring financial safety for your loved ones is always a wise decision.