ITV

Category: Marketing

  • J. Hampstead names Bobby Deol as brand ambassador

    J. Hampstead names Bobby Deol as brand ambassador

    MUMBAI: In a move that blends old-school charm with new-age elegance, premium menswear label J. Hampstead has roped in Bobby Deol as its brand ambassador. Affectionately dubbed “Lord Bobby” by his legion of fans, the actor brings gravitas, grit, and undeniable style to the marquee fashion house.

    Known for its legacy in fine suiting and shirting, J. Hampstead has long been a torchbearer of European craftsmanship married with Indian precision. The brand’s ready-to-wear and bespoke offerings have earned it a loyal following among India’s discerning dressers.

    Talking about the association, Deol says, “I’m honoured to represent J. Hampstead, a brand that exemplifies classic style and lasting quality. Its attention to detail and legacy of excellence align perfectly with my own fashion values.”

    J. Hampstead director Avnish Poddar adds, “Bobby’s distinctive style and appeal make him an ideal ambassador for the brand. His association brings fresh energy and strengthens our connection with today’s aspirational, fashion-conscious consumers.”

    This latest partnership is not just a campaign, it’s a statement. It positions Bobby as the face of a league that’s a cut above, where tailored threads meet timeless swagger.

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  • Branquila takes flight as it lands in the UAE with full brand arsenal

    Branquila takes flight as it lands in the UAE with full brand arsenal

    MUMBAI: From building brands to breaking boundaries, Branquila is now boarding in the UAE. Branquila Brand Ventures, the creative brand management agency founded by Sandeep Dahiya in 2022, is charting international territory. The firm has officially launched operations in the UAE, bringing its full suite of brand-building offerings to one of the world’s fastest-growing business hubs.

    With services spanning brand positioning, creative execution, PR, social media, SEO, performance marketing, and licensing, Branquila isn’t arriving with baby steps, it’s jumping into the Emirates with both boots on.

    Best known for driving mandates for marquee Indian names like Endemol Shine India, Banijay Asia, Abundantia Entertainment, Madame Fashion, and Genes Lecoanet Hemant, Branquila now aims to replicate that impact in a market buzzing with entrepreneurial energy.

    “The UAE is brimming with ambition and ideas, it’s the perfect launchpad for our next chapter,” said Branquila Brand founder & CEO Ventures Dahiya. “With our core promise of making brands work for business, we’re excited to help UAE-based businesses scale, stretch, and stand out.”

    Adding firepower to the firm’s expansion is its newly announced advisory board, Brandwidth, a brain trust of industry veterans including Raj Nayak, Rajesh Kamat, Vishal Chaddha, Sudha Sarin, Jaydeep Shetty, and Anand Kumar. The council will help shape Branquila’s growth playbook while providing strategic insight to partners across sectors.

    As D2C, fashion, entertainment, and media brands look to break the clutter in the Gulf, Branquila is betting big that creativity with a little hustle travels well.

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  • Urban Jungle launches two new luggage accessories on Amazon Prime Day

    Urban Jungle launches two new luggage accessories on Amazon Prime Day

    MUMBAI: Urban Jungle is set to disrupt the everyday luggage and accessory segment with the launch of two new products, ‘The Hold All’ and ‘The Fling’, exclusively timed with Amazon Prime Day 2025.

    Designed for the new-age traveller, The Hold All is a revolutionary top-open hard-case luggage that reimagines packing convenience. Its top opening saves space in compact hotel rooms, and its single deep compartment makes it spacious and easy to pack. Paired with features like an in-built expansion system, dedicated laptop compartment, and spill-proof pouches, it ensures effortless packing for the modern traveller. Available in bold colourways like Blue, Green, Yellow, and Orange, The Hold All is priced from Rs 6,499, offering premium utility at an accessible price point.

    Complementing it is The Fling, a first-of-its-kind hard-case sling bag crafted for city commuters and fashion-forward consumers. Lightweight yet rugged, the crossbody sling features an adjustable strap and a vibrant palette of nine colour options, including Lilac, Mint Green, and Red, making it as much a statement as it is a functional essential. The Fling starts at just ₹1,999, making high-style portability more accessible than ever.

    “This launch marks a pivotal moment in Urban Jungle’s journey as we expand into modular accessories that blend fashion with performance,” said Urban Jungle founder & brand lead, Tanisha Jatia. “With The Hold All and The Fling, we’re redefining travel as a seamless everyday experience- smart, compact, and unapologetically bold.”

    Both products will be available exclusively on Amazon during Prime Day 2025, with limited-time launch offers and influencer-curated drops designed to elevate visibility and consumer excitement.

  • ITC Aashirvaad launches ‘Boga Atta’

    ITC Aashirvaad launches ‘Boga Atta’

    MUMBAI: ITC Aashirvaad brings a uniquely crafted Aashirvaad Boga Atta for its discerning consumers in Assam. A premium fine white atta especially designed to meet the region’s culinary needs.

    Continuing in its endeavor to provide quality products to the Assamese consumer, Aashirvaad has launched Boga Atta as the current products available in the Assam market are mostly sold in loose format, lacking hygiene and consistency leading to inferior consumer experience.

    For the homemakers of Assam, cooking is more than a routine, it’s an expression of love. Whether it’s the joy of serving soft luchis at breakfast or Rotis for dinner, mothers in Assam constantly strive to bring delicious and wholesome meals to the table.  

    Aashirvaad Boga Atta crafted with superior quality wheat and made using an advanced milling process, offers the perfect balance of taste, and hygiene. Its fine white texture makes it ideal for preparing a wide range of local favourites, from fluffy luchis and Rotis to other traditional Assamese dishes like pithas, ensuring a delicious and satisfying experience in every bite.

    ITC Ltd COO – Staples and Adjacencies, Foods Division, Anuj Rustagi said, “With the launch of Aashirvaad Boga Atta, we are bringing Assamese families an atta that matches regional specifications of taste and quality. This launch is a testament to Aashirvaad’s commitment to regional relevance and our mission to bring uncompromising quality to every Indian kitchen. With Aashirvaad Boga Atta, mothers no longer have to choose between taste, hygiene, and health — they can have it all. Because when it comes to feeding the family, every meal should be a celebration of care.”

  • Baggage claim to fame as Safari and Boat launch trackable luggage

    Baggage claim to fame as Safari and Boat launch trackable luggage

    MUMBAI: No more baggage blues Safari’s latest launch ensures your luggage never goes off-track, even if your flight does. In a first-of-its-kind travel tech collaboration, luggage major Safari has teamed up with Boat to launch Safari Trackr, a Bluetooth-enabled, smart luggage range designed to take the anxiety out of airport chaos. Debuting during Amazon Prime Day, the collection blends boAt’s tracking tech with Safari’s trusted build, offering stylish peace of mind starting at just Rs 4,499.

    Whether your suitcase has taken a detour to a different carousel or vanished into a hotel lobby’s backroom, Safari Trackr ensures you’re not left wondering where your life-in-a-bag has gone. Equipped with Boat Tag, powered by Bluetooth Low Energy (BLE), the luggage range works seamlessly with both iOS and Android devices, letting users track their bags in real time no matter where they are in the world.

    The campaign’s tagline, “Your Safari Got Safer,” captures the pitch-perfect blend of reliability and innovation. Told through two witty digital films, the campaign spotlights those all-too-familiar travel fiascos swapped bags, forgotten check-ins, and suitcase slip-ups juxtaposed with the smooth, in-control experience of a tech-savvy traveller.

    The range comes in three sizes Cabin, Medium, and Large and three colours: Signature Black, Blue, and Green. Crafted from 100 per cent polycarbonate and strength-tested, the bags are built to last and be found.

    “People don’t just carry luggage, they carry their life,” said Safari Industries MD Sudhir Jatia. “Safari Trackr is our answer to the very real fear of losing that life in transit. With Boat as a tech partner, we’ve created a solution that’s smart, stylish, and simple.”

    Boat CEO Sameer Mehta added, “We’re bringing Boat Tag tech to something deeply practical keeping your belongings safe, visible, and connected. This partnership solves a real-world problem at scale.”

    The product will be available across India through Amazon, with the e-commerce giant promising fast delivery to 100 per cent serviceable pin codes. Amazon director of fashion & beauty, Siddharth Bhagat noted, “This collaboration is all about innovation and everyday utility. It’s a fresh take on what luggage can be.”

    With 330 plus service touchpoints and free installation in metros (plus virtual support for remote areas), GRIPIT’s servicing model adds another layer of ease to an already impressive offering.

    Safari Trackr doesn’t just hold your belongings, it holds your trust. In a world where travel is unpredictable, at least now your luggage won’t be.

  • Titan announces leadership reshuffle in jewellery and watches

    Titan announces leadership reshuffle in jewellery and watches

    BENGALURU: Titan Co Ltd  has announced key appointments within its senior management, effective later this year and early next. These changes follow previous intimations regarding the succession of C.K. Venkataraman as managing director and the resignation of Suparna Mitra, CEO of the watches division.

    Arun Narayan, currently overseeing the Tanishq India business for retail, marketing, and merchandising, is set to become the chief executive officer of the jewellery division from 1 January 2026. He will succeed Ajoy Chawla, who is slated to take over as managing director on the same date.

    A post-graduate from IIM Calcutta and a veteran of the Tata Administrative Services cadre, Narayan brings nearly three decades of experience in retail, marketing, and sales leadership roles within the Tata group and Titan. Since April 2020, he has been leading the Tanishq India business and previously held key positions as regional business head (west, all categories), Helios business head, and national sales & retail head for Titan watches.

    Meanwhile, Kuruvilla Markose, currently the CEO of Titan’s international business division, will take over as the chief executive officer of the watches division from 13 August  2025. He steps into the role vacated by Suparna Mitra. Markose, who holds degrees in agriculture and an MBA from IIFT, New Delhi, also joined the Tata Administrative Services in 1995. His three decades of experience span diverse sectors including FMCG, telecom, BPO, consulting, digital, and retail across the Tata group. He joined Titan in 2015 as chief digital officer and has been leading the company’s international expansion in watches, jewellery, and eyecare as CEO of the international business division.

    These appointments are part of a broader leadership transition within the company’s senior management.

  • Aayush Wellness launches Brain Fuel to combat cognitive decline

    Aayush Wellness launches Brain Fuel to combat cognitive decline

    NEW DELHI: Aayush Wellness Ltd has expanded its nutraceutical portfolio with the launch of Brain Fuel Capsules, a new product designed to enhance cognitive function, memory, and mental clarity. This move addresses a growing concern: the silent epidemic of cognitive strain affecting millions, including students, professionals, and the elderly, often before the age of 40.

    The company highlights factors like digital dependency, poor sleep, multitasking, nutritional imbalances, and chronic stress as major contributors to declining mental acuity. Global health estimates suggest over one in four adults exhibit signs of cognitive strain prematurely.

    Brain Fuel Capsules feature a synergistic blend of traditional herbs: brahmi (Bacopa Monnieri) for memory and learning; ashwagandha (Withania Somnifera) to reduce stress and improve concentration; ginkgo biloba for brain circulation and alertness; turmeric extract (Curcuma Longa – curcumin) for antioxidant benefits; and gotu kola (Centella Asiatica) to revitalise the nervous system and boost mental clarity.

    Aayush Wellness managing director Naveena Kumar stated, ” We believe that true wellness starts from within, and brain health is central to overall well-being. With the launch of Brain Fuel capsules, we are offering a time-tested solution to one of the most pressing challenges of our generation — cognitive fatigue driven by modern lifestyles. This herbal formulation supports long-term mental clarity without the side effects of synthetic alternatives.” 

    Following the successful introductions of Sleep Gummies and Beauty Gummies, this launch aligns with Aayush Wellness’s strategy to capitalise on India’s burgeoning $18bn nutraceutical industry, which is expanding at a compound annual growth rate (CAGR) of over 15 per cent. The brain health segment, particularly herbal and natural solutions, is projected to be among the fastest-growing verticals, with a CAGR of 14.78 per cent, fuelled by increased mental health awareness, academic and work-related stress, and an ageing population.

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  • Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    MUMBAI: Culture met creativity head-on, and Indian brands walked away with the spoils. Danone, Hindustan Unilever, Haleon and Godrej Consumer Products were among the big winners at Kantar India’s Creative Effectiveness Awards, which celebrated five years of ads that hit both hearts and wallets.

    With more than 1,350 Indian creatives tested in 2024—out of 12,000 globally—the winners were chosen not by agency suits, but by the toughest (and truest) critics: everyday consumers. Think festival rituals, everyday mishaps, Bollywood throwbacks and even snarky political satire. The kind of stuff that makes you nod, laugh or text your mum.

    HUL took home the crown across TV and digital. Meanwhile, Godrej Fab tickled funny bones with its satirical punch, Pond’s struck a Bollywood chord, and Nihar shaved off grooming clichés with flair.

    To mark the fifth anniversary of the awards, Kantar unveiled a snappy new mantra—distilled from half a decade of tracking India’s most powerful campaigns. Turns out, the most effective ads haven’t lost the plot: culture still sells, and creativity still seals the deal.

    The report’s insights are as spicy as a masala chai:

    ●    Culture is comfort food: Great Indian ads are like dal—with a creative tadka. They’re emotional, familiar, and loaded with meaning.

    ●    Tiny moments, big memories: It’s not grand gestures but the small stuff—rainy train stations, puja rituals, awkward family dinners—that truly lands.

    ●    Multilingual magic: Language may vary, but emotion doesn’t. The most effective brands ditched the Hindi-only formula for regionally rooted storytelling.

    ●    Execution eats strategy for breakfast: Music, humour, idioms, casting—get them right, and you’ve got a winner.

    Influencer-driven content, says Kantar, isn’t just noise—it holds eyeballs 2.2 times longer than standard ads, and delivers a 58 per cent average salience score. That’s gold in today’s skip-happy world.

    In India, you don’t invent culture—you tune into it, add some flavour, and serve it up with feeling. That’s how brands go from ads to icons.

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  • Hero MotoCorp revs up EV ambitions with new chief

    Hero MotoCorp revs up EV ambitions with new chief

    NEW DELHI: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced a significant leadership reshuffle, bringing in new talent to accelerate its push into sustainable, future-ready mobility. On 10 July 2025, the company appointed Kausalya Nandakumar as chief business officer for its emerging mobility business unit. She will report directly to  Pawan Munjal, the executive chairman, and will be tasked with shaping the strategic direction and growth of Vida, Hero MotoCorp’s electric vehicle brand.

    Nandakumar brings nearly two decades of leadership acumen from the automotive, electric mobility, and digital innovation sectors. Her appointment underscores Hero MotoCorp’s commitment to pioneering new technologies and growth platforms. She joins Hero MotoCorp after an illustrious 18-year tenure with the Mahindra Group, where she played a pivotal role in building and scaling new ventures.

    Most recently, as chief operating officer of Mahindra Electric Automobile, she spearheaded the operational readiness and market entry strategy for the company’s electric SUV business, valued at $9.8 billion. Her extensive career also includes heading business transformation for Mahindra’s farm division and leading Glyd, Mahindra’s electric shared mobility business. Notably, she conceived and built SmartShift, one of India’s pioneering digital logistics platforms, transforming it into a multimillion-dollar enterprise.

    This strategic appointment coincides with the departure of Swadesh Srivastava, who is stepping down due to health reasons. Srivastava will work closely with Nandakumar in the coming weeks to ensure a seamless handover. The company expressed its gratitude for his contributions and extended best wishes.

    Nandakumar’s academic credentials include a master’s in business administration (marketing) from Narsee Monjee Institute of Management Studies, Mumbai, and a bachelor’s degree in electronics & instrumentation engineering from Mumbai University. 

    She has further refined her leadership skills through programmes at prestigious institutions such as Harvard Business School.. Her background and expertise are set to reinforce Hero MotoCorp’s ambition to lead the next era of mobility, delivering innovation with impact and driving sustainable growth.

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  • Hindustan Unilever appoints Priya Nair as new CEO & MD

    Hindustan Unilever appoints Priya Nair as new CEO & MD

    Mumbai: Hindustan Unilever Limited (HUL) has announced the appointment of Priya Nair as its new chief executive officer & managing director, effective 1 August 2025. She will also join the HUL board and remain a member of the Unilever Leadership Executive.

    Nair brings nearly 30 years of experience with Unilever, having held various sales and marketing roles across home care, beauty & wellbeing, and personal care. Her previous roles include executive director, home care, HUL (2014-2020), executive director, beauty & personal care, HUL (2020-2022), and global chief marketing officer, beauty & wellbeing at Unilever. Since 2023, she has served as president of beauty & wellbeing, one of Unilever’s fastest-growing divisions.. She is credited with consistently delivering business transformation through brand building, premiumisation, digital commerce, and purpose-led innovation.

    Rohit Jawa will step down as CEO and MD on 31 July 2025, to pursue new personal and professional endeavours.  Jawa assumed the role in 2023, and during his tenure of over two years, HUL achieved volume-led competitive growth. He also introduced the ‘aspire’ strategy, aimed at transforming the portfolio and channels towards high-growth demand spaces. HUL chairman Nitin Paranjpe thanked  Jawa for his leadership in navigating challenging market conditions and strengthening the company’s foundations.

    The appointment of Nair is subject to shareholder and other necessary statutory approvals. The board meeting to approve these changes commenced at 5:30 pm IST and concluded at 6:25 pm IST on Thursday, 10 July 2025.