ITV

Category: Marketing

  • Durex finds the other G-spot for early detection

    Durex finds the other G-spot for early detection

    MUMBAI: Who knew pleasure could be a lifesaver? This World Breast Cancer Day, Durex swapped seduction for self-care with its provocative new campaign, The Other G-Spot, proving once again that the world’s most playful brand can also be its most purposeful. The campaign redefines protection by linking the language of pleasure to the power of prevention, urging women to discover a spot that could truly save lives.

    For years, pop culture has obsessed over the G-spot, that elusive zone of discovery and delight. Durex, however, has uncovered another, one where “G” stands for “gland”, the mammary glands where most breast cancers begin. And like its better-known namesake, this one too can only be found by touch, by women themselves.

    At its heart, the campaign is a call to action, encouraging women to conduct self-examinations, schedule screenings and normalise conversations around early detection. The statistics are sobering, one woman in India is diagnosed with breast cancer every four minutes, yet only a small fraction know how to perform a self-check. Durex wants to change that, one confident conversation at a time.

    In the digital film, a woman opens with the teasing line, “I found a new G-Spot, and I can’t wait to show you.” Viewers lean in, expecting a familiar Durex twist, and they get one, just not the kind they anticipated. The reveal? She’s referring to the life-saving self-exam spot.

    The campaign cleverly blurs the line between sensuality and self-care, using curiosity to drive awareness. The message lands powerfully, self-touch isn’t just about pleasure, it’s about protection.

    But The Other G-Spot isn’t just an ad, it’s an interactive movement. Durex is taking the conversation into private DMs, users who message the brand with “The Other G-Spot” receive a video tutorial guiding them through the art of self-examination, all explained in the familiar, confident Durex tone.

    Reckitt South Asia regional marketing director, health Kanika Kalra said, “At Durex, we believe confidence and awareness go hand in hand. This campaign turns prevention into empowerment, encouraging women to see self-care as an act of strength and love.”

    With The Other G-Spot, Durex once again pushes boundaries, and this time, they might just save lives doing it. Because real protection, as the brand reminds us, starts long before the bedroom.

     
     
  • Coke hits refresh at Women’s World Cup halftime

    Coke hits refresh at Women’s World Cup halftime

    MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just a sporting spectacle, it became a festival of fizz, folk and feel-good vibes. As players walked off for the mid-innings break, Coca-Cola’s halftime campaign made its sparkling return, transforming the pause into a celebration of rhythm, refreshment and real connection.

    Taking centre stage, singer Aditya Gadhvi performed his Coke Studio Bharat chart-toppers Khalasi, the Cannes Lions-winning anthem of wanderlust, and Meetha Khaara, a love letter to Gujarat’s folk roots. The crowd swayed, phones lit up, and for a few minutes, the cricket stood still while music took the spotlight.

    Coke Studio Bharat, Coca-Cola’s reimagined music platform, has become a cultural bridge, celebrating regional sounds and giving homegrown artists a global stage. Its authenticity and accessibility have made it one of India’s most-loved music movements.

    “It’s not every day you get to perform at an event watched across the world,” said Gadhvi. “With Coke Studio Bharat, I’m bringing the sounds I grew up with to cricket fans everywhere, it’s amazing to see music unite people in such a lively way.”

    Coca-Cola INSWA IMX lead Shantanu Gangane added, “Fans today want more than just sport; they want connection. Coke’s Halftime showcase turns a pause into a shared moment where sport, music and refreshment meet, a celebration that’s both distinctly Indian and universally relatable.”

    For ICC’s chief commercial officer Anurag Dahiya, it’s about expanding what cricket means to fans. “The Halftime integration deepens engagement by blending sport and culture. It’s about making cricket inclusive, dynamic and memorable beyond the boundary.”

    And just as the music echoed through the stands, fans at home joined in, with Blinkit’s “Coke at half price” offer ensuring the halftime spirit reached living rooms too.

    From stadium to sofa, it wasn’t just a break in the game; it was a moment that united millions in the simple joy of music, sport and a cold Coke in hand.
     

  • Rashmi Gagan joins JLL India as director – field marketing

    Rashmi Gagan joins JLL India as director – field marketing

    MUMBAI: Rashmi Gagan has stepped into a new role as director – field marketing at JLL India, where she will spearhead strategic growth initiatives and elevate the brand’s market presence.

    Gagan, who most recently served as national head – marketing and strategy (IA) and global marketing manager – rail and electric motion at Norgren, brings over 17 years of experience across B2B marketing, industrial IoT, and strategic business transformation.

    Her career spans leadership roles at Rockwell Automation, the National Film Development CorP,  Lodestar UM, and Impact Marketing Services. Gagan began her professional journey with early management trainee stints at Dabur India and NTPC.

    In a LinkedIn post announcing her move, Gagan called it “a new beginning with fresh perspectives”, expressing excitement about “leading with vision, creating meaningful impact, and embracing continuous learning.”

    As JLL India sharpens its marketing playbook in a rapidly evolving real estate landscape, Gagan’s appointment signals a clear intent to blend data-driven marketing with creative storytelling — the kind that turns buildings into brands.

  • Bollywood Hungama sets the stage for OTT Fest 2025

    Bollywood Hungama sets the stage for OTT Fest 2025

    MUMBAI: Lights, camera, streaming! Bollywood Hungama is all set to roll out the third edition of its OTT India Summit & Entertainment Awards 2025, returning on December 3 and 4 to celebrate India’s booming digital entertainment landscape.

    Fresh off the glittering success of the Style Icons Summit & Awards, which saw A-list stars like Akshay Kumar, Aamir Khan, Shahid Kapoor and Malaika Arora lighting up the red carpet, Hungama Digital Media is shifting gears from couture to content. The OTT India Fest will once again bring together creators, disruptors, and dreamers shaping India’s streaming revolution.

    Hungama Digital Entertainment founder and CEO Neeraj Roy said the aim is to keep pushing the boundaries of what Indian entertainment can be. He noted that with more than 100 originals already under its belt, Hungama continues to champion innovation, authenticity, and cultural relevance.

    From thought-provoking panels to glamour-packed celebrations, the two-day summit promises to blend insight with spectacle, reaffirming Hungama’s place as a trailblazer in India’s entertainment ecosystem.

    As co-founder Suleman Mobhani put it, the initiative isn’t just an event but a movement celebrating influence, individuality and innovation. With creators and brands coming together once again under one spotlight, this December, it’s showtime for India’s OTT power players.

  • Ceuticoz and Dabur NewU blend science with beauty

    Ceuticoz and Dabur NewU blend science with beauty

    MUMBAI: Now that’s a glow partnership! Ceuticoz, one of India’s fastest-growing dermatologist-led skincare brands, has joined hands with Dabur NewU to make science-backed skincare more accessible across the country. The collaboration officially began in September 2025 and marks a fresh chapter in India’s beauty retail scene, one where dermatology meets daily skincare.

    Under the partnership, Ceuticoz’s bestselling serums, sunscreens and treatment essentials are now available at 25 NewU stores, with plans to expand to more than 100 outlets in the next six months. Shoppers can expect to find the brand’s high-performance, dermatologist-developed formulations showcased in NewU’s experiential retail format, which lets consumers discover, test and learn about their skincare.

    “We are delighted to welcome Ceuticoz to the Dabur NewU family,” said Dabur Retail (H&B Stores Ltd.) COO Manish Asthana. “Ceuticoz stands for science, ethics and innovation, and its formulations meet global standards while being trusted by dermatologists worldwide.”

    For Ceuticoz founder Sukhbir Singh Chimni, the tie-up is personal. “When I started Ceuticoz, I wanted to bridge the gap between scientific innovation and everyday skincare. Seeing our products on NewU shelves takes that dream one step closer.”

    Beyond products, both brands are uniting to promote skincare awareness and education through personalised in-store guidance and expert-led experiences. Together, they’re helping Indian consumers make informed choices, proving that when science meets self-care, everyone shines a little brighter.

     

  • Polycab sparks a message of safety and care

    Polycab sparks a message of safety and care

    MUMBAI: Now that’s what you call a shockingly good reminder! Polycab, one of India’s leading electrical brands, has unveiled a moving new campaign for its Green Wires, urging consumers to think beyond shiny interiors and focus on what truly keeps homes safe, the wires hidden behind the walls.

    Titled “Apno ki safety se samjhouta? No chance,” the campaign is a heartfelt call to action that highlights how unseen choices make the biggest difference. The film strings together moments of warmth and everyday care, gently revealing that every safe smile is powered by trusted wiring.

    The campaign also underscores Polycab’s promise of safety through innovation. Its Green Wires plus are lead-free, flame-resistant, and low on smoke and toxic fumes. Made from 99.97 per cent pure copper, they’re built to carry higher current while resisting rodents, moisture and abrasion, proving that real strength lies beneath the surface.

    “This campaign is a gentle nudge to consumers to look beyond the visible,” said Brand & Marcom senior vice president Shwetal Basu. “While design and aesthetics are important, real safety starts with what’s behind the walls.”

    Running across television, digital, and social platforms, the campaign plugs into emotion as much as awareness, reminding everyone that while décor beautifies a home, it’s the unseen wires that truly keep it alive and safe.

     

  • IIDE Announces Professional Certification in AI Strategy to Bridge Industry AI Skills Gap

    IIDE Announces Professional Certification in AI Strategy to Bridge Industry AI Skills Gap

    IIDE – Digital Business School has launched its latest online AI course, the Professional Certification in AI Strategy. The program is designed to equip professionals and aspiring leaders with practical AI competencies to solve real-world business issues and improve operational efficiency.

    India committed over $1.25 billion to AI projects in 2025, underscoring the country’s seriousness about building an AI-skilled workforce. Companies and workers who want to succeed are focusing on learning AI faster than ever.

    While IIDE is known primarily for its digital marketing courses, the school is now expanding its educational offerings by championing AI training. This evolution showcases their commitment to anticipating industry changes and preparing students for the future of work across numerous domains.

    The AI Course program covers vital topics such as AI fundamentals, generative AI, prompt engineering practices, Agentic AI concepts, and automation through intelligent workflow mechanisms.  
    Throughout the curriculum, learners will work through real-world case studies across business functions like sales, customer support, finance, healthcare, retail, and marketing.

    The program integrates practical learning with strategic knowledge, helping participants to achieve mastery in AI implementation across various business functions, from understanding AI foundations to deploying intelligent automation and building AI-driven strategies.

    Karan Shah, Founder of IIDE, says, “At IIDE, we believe that being future-ready is not an option but a responsibility. Being AI Ready is your 10x advantage in today’s corporate world. Anyone who learns this will have the first-mover advantage.”

    Enrollment for the certification is now open. Interested professionals can visit IIDE’s website for detailed information on the curriculum, fee structure, and admission requirements.

    About IIDE –  The Digital School

    IIDE (Indian Institute of Digital Education) is one of India’s leading digital business schools, offering industry-aligned and comprehensive training programs. IIDE’s cutting-edge curriculum incorporates AI, data-driven strategies, and hands-on learning, equipping students with the skills needed for success in the rapidly evolving landscape. IIDE’s alumni network and its non-conventional teaching style make it a top choice in the industry.  
     

  • Karan Johar adds star power to Nuuk’s smart style

    Karan Johar adds star power to Nuuk’s smart style

    MUMBAI: Now that’s what you call a reel good design! Filmmaker Karan Johar is bringing his trademark flair to the world of home appliances, teaming up with Nuuk for a multi-film campaign that celebrates the brand’s design-first philosophy.

    Known for turning everyday emotions into cinematic moments, Karan channels that same touch into Nuuk’s new range, where sleek form meets smart function. The collaboration kicks off with Nuuk Brīsk, India’s first food-safe ILAG Ceramictech air fryer, a toxin-free innovation built for the modern kitchen.

    The film, set in a stylish kitchen, captures Karan’s blend of drama and detail, showcasing an appliance that’s as safe as it is smart. With 8 preset cooking modes (including tandoor, crispy fry and ferment) and a 360 rapid air circulation system, the Brīsk proves design can be delicious too.

    “I’ve always admired creations that combine innovation and intent,” said Karan Johar. “Nuuk’s design-first approach mirrors my belief that everyday experiences can be transformed through thoughtful design.”

    Echoing this sentiment, Nuuk’s co-founders Gazal Kalra and Shalabh Gupta said the partnership brings together Karan’s creative sensibility and the brand’s mission to reimagine home living with purpose and polish.

    The campaign will unfold through a series of stylish short films featuring Nuuk’s hero products, from air fryers to heaters and humidifiers, each crafted to highlight how design and function can beautifully coexist.

    Since its launch in 2024, Nuuk has been redefining Indian homes with sleek, smart, and sustainable innovation. And with Karan Johar now in the frame, this partnership promises to make even kitchen counters feel red-carpet ready.

     

  • Joy spreads fresh glow with Sanya’s cream comeback

    Joy spreads fresh glow with Sanya’s cream comeback

    MUMBAI: Now that’s what you call a glow-up! Joy Personal Care has rolled out a refreshing new campaign for its much-loved skin fruits moisturising cream, bringing actor Sanya Malhotra back to the spotlight as the face of its legacy moisturiser. The breezy film breathes new life into a household classic while keeping its trademark warmth intact.

    The TVC flips the traditional ‘bride-seeing’ moment into a modern-day social media scene. When Sanya is quizzed by a prospective groom’s mother, she turns the living room into a mini influencer studio, ring light and all, to shoot her quirky “OG product” review of Joy Skin Fruits Moisturising Cream. What follows is a mix of humour, confidence and family charm that ends in a cheerful dance, all wrapped in Joy’s signature message, ‘beautiful by nature.’

    Blending nostalgia with gen z flair, the ad celebrates a product that’s been hydrating Indian skin for generations. Enriched with apple and jojoba oil, the cream promises 48-hour moisturisation, radiant softness and zero stickiness, making it as relevant for today’s users as it was for their mums.

    “Joy Skin Fruits has always been part of households that trust what works,” said RSH Global co-founder and chairman Sunil Agarwal. “With this TVC, we wanted to highlight timeless relevance in a fun, contemporary way.”

    Chief marketing officer Poulomi Roy added that the film reflects changing skincare preferences, “Younger audiences value authenticity and effectiveness, and Sanya’s relatability bridges our heritage with their aspirations.”

    For Sanya, the collaboration felt like home. “Joy Skin Fruits has always been my go-to for deep moisturisation,” she said. “This campaign’s playful twist made it such a joy to shoot.”

    The film is being amplified across TV, Youtube, and social media, ensuring that Joy’s creamy charm continues to shine through generations, one glowing face at a time.

  • ITC’s diversification strategy gains traction as profits climb to record highs

    ITC’s diversification strategy gains traction as profits climb to record highs

    KOLKATA: ITC, India’s Rs 1.25 lakh crore conglomerate, demonstrated the resilience of its multi-business model in the quarter ended 30th September 2025, posting net profit from continuing operations of Rs 5,179.82 crore—up 4.1 per cent—as its diversification investments continue to mature. For the half year, profit surged three per cent to Rs 10,092.18 crore, underscoring the momentum building across its portfolio.

    The numbers reveal a company hitting its stride. Cigarettes, the engine that funds ITC’s expansion ambitions, delivered robust 6.7 per cent revenue growth to Rs 8,722.83 crore, with segment profit reaching Rs 5,240.66 crore. This performance, achieved despite elevated taxation, provides the cash flow for the group’s ambitious forays into branded foods, personal care and digital ventures.

    More importantly, ITC’s strategic investments in FMCG are showing tangible progress. The other FMCG businesses—spanning Aashirvaad staples, Bingo snacks, Sunfeast biscuits and personal care products—grew revenue 6.9 per cent to Rs 5,964.44 crore. Whilst brand-building costs continue to weigh on near-term margins, EBITDA for this segment improved to Rs 594.08 crore. Management’s patient capital approach is paying dividends as these brands gain market share in India’s vast consumption economy.

    The paperboards division, a testament to ITC’s manufacturing prowess, grew revenue 5 per cent to Rs 2,219.92 crore with healthy margins. The agri business, though affected by seasonal commodity price volatility, remains a critical link in ITC’s farm-to-fork value chain.

    On a consolidated basis—reflecting the group’s expanding footprint through subsidiaries including ITC Infotech and new acquisitions like Sresta Natural Bioproducts—the picture brightens further. Revenue stood at Rs 21,255.86 crore whilst profit climbed 4.2 per cent to Rs 5,186.55 crore. For the half year, consolidated profit jumped 4.6 per cent to Rs 10,529.96 crore, with earnings per share at Rs 8.28.

    The company’s balance sheet remains fortress-like, with total assets of Rs 90,802.66 crore and negligible debt. Cash generation remained strong, with operating activities throwing off Rs 5,782.15 crore in the half year, funding both dividends of Rs 9,823.58 crore and continued capital expenditure of Rs 1,006.71 crore.

    The board’s decision to appoint Amitabh Kant, architect of India’s economic reforms as former Niti Aayog chief, as an independent director signals ambitions for the next phase of growth. The reappointment of Hemant Malik as wholetime director ensures continuity in execution.

    ITC’s transformation from a cigarette company into a diversified consumer powerhouse is well underway. With market-leading positions emerging in multiple FMCG categories, a robust pipeline of innovation, and the financial muscle to sustain long-term investments, the company is positioning itself to capture India’s consumption boom. The patience investors have shown may soon be rewarded as scale benefits begin to flow through.