Category: Marketing

  • Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    MUMBAI: Clouds, cash, and content Amagi’s IPO play is streaming towards Dalal Street. Amagi Media Labs, the Bengaluru-based SaaS powerhouse fuelling global streaming, has filed its draft red herring prospectus (DRHP) with SEBI for a blockbuster IPO combining fresh equity of up to Rs 1,020 crore and an offer for sale (OFS) of 3.41 crore equity shares.

    The fresh issue will fund Rs 667 crore in tech and cloud infrastructure, while also financing future acquisitions and corporate purposes. The IPO will also give early backers including Premji Invest, Norwest Venture Partners, Accel, and Avataar Ventures, a chance to partially exit via the OFS route.

    Founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, Amagi has emerged as a global player in the Media & Entertainment (M&E) technology landscape. Its AI-powered, cloud-native platform supports content providers, OTT distributors, and advertisers in uploading, managing, and monetising video content whether it’s on smartphones, smart TVs, or streaming platforms.

    Today, Amagi works with over 45 per cent of the top 50 listed media and entertainment companies by revenue, cementing its position as the go-to “industry cloud” for streaming.

    The company is structured into three verticals Cloud Modernisation, Streaming Unification, and Monetisation & Marketplace serving television networks, film studios, production houses, telecom operators, OTT giants, and advertising platforms.

    Financially, the company is turning the corner with impressive top-line growth. In FY25, Amagi clocked Rs 1,162 crore in revenue from operations, posting a CAGR of 30.70 per cent from FY23 to FY25. Even more notably, its adjusted EBITDA margin turned positive at 2.02 per cent, bouncing back from -17.69 per cent in FY24 and -20.62 per cent in FY23, a strong indicator of improved operational leverage.

    Amagi may also explore a Pre-IPO placement of up to Rs 204 crore, which would reduce the fresh issue proportionally.

    Leading the IPO charge are Kotak Mahindra Capital, Goldman Sachs India, Citigroup Global Markets, IIFL Capital, and Avendus Capital, with the listing proposed on both the BSE and NSE.

    For a company that started out serving satellite TV channels, Amagi has now become a global cloud-streaming disruptor poised to write its next big chapter on India’s public markets. With video streaming only growing and cloud infrastructure becoming critical, Amagi’s IPO could be the signal investors have been waiting to tune into.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    MUMBAI: When was the last time a noodle ad sparked a nationwide identity crisis? WickedGüd’s latest campaign doesn’t just stir the pot, it flips the lid clean off. The better-for-you food brand, founded by Bhuman Dani in 2021 and backed by Shark Tank fame, has teamed up with actor-investor Shilpa Shetty for a satire-laced series that takes a not-so-subtle dig at celebrity endorsements, questionable ingredients, and the very idea of guilt-ridden comfort food.

    Titled Unjunk India, One Kitchen at a Time, the digital campaign’s opening act sees Shetty dramatically refusing a bowl of instant noodles on health grounds, only to be dragged into a fictional media frenzy. What follows is a tongue-in-cheek explainer from the star herself, clarifying her ‘about-turn’ because, well, this brand ditches the maida and palm oil for whole wheat, oats, lentils, and chickpeas. The punchline? “It’s so good, it’s WickedGüd.”

    The message may be playful, but the strategy is sharp. With India’s instant noodles market projected to nearly double from 1.88 billion dollars in 2023 to 3.83 billion dollars by 2028, according to Mordor Intelligence, WickedGüd is clearly eyeing a big bite of the Rs 15,600 crore pie but with a side of health. The brand is placing its bets on Gen Z, mindful millennials, and especially young mothers seeking easy, yet nutritious, choices for their families.

    “Reinventing comfort food without the guilt has always been our mission,” said WickedGüd founder and CEO Dani. “This campaign reflects that philosophy. It’s about taste and health coexisting, not competing.” The brand’s product line boasts zero maida, no palm oil, and no added chemicals, promising an indulgent experience that doesn’t compromise on well-being.

    Shetty, who is both a brand ambassador and investor, doubles down on that thought. “I’ve always believed mindful eating and enjoyment can go hand in hand,” she says. “WickedGüd gets it and I’m proud to be the face of a brand that actually walks the talk.”

    The three-part series doesn’t rely on sappy montages or kitchen table nostalgia. Instead, it plays to a sharp, modern audience using irony, storytelling, and self-awareness as ingredients for a campaign that cuts through the ad clutter like a hot knife through cold ramen. With over-the-top news anchors, exaggerated reactions, and a healthy dash of meta-humour, it’s as much a commentary on adland as it is a pitch for healthier eating.

    And in a world where celebrity food endorsements are often called out for hypocrisy, WickedGüd isn’t running from the debate, it’s throwing it into the spotlight and seasoning it with satire. That’s not just bold. That’s branding with bite.

     

  • Locks & Architectural Solutions unveils the Godrej Advantis GSL D1

    Locks & Architectural Solutions unveils the Godrej Advantis GSL D1

    MUMBAI: Locks & Architectural Solutions, a business of the Godrej Enterprises Group, a pioneer in the home safety and architectural solutions segment, today announced the pan-India launch of its latest hi-tech innovation, the Advantis GSL D1 smart door lock. Designed and made in India for the world, the Advantis GSL D1 is a breakthrough in modern home safety that blends aesthetic elegance with cutting-edge smart access technology & accessibility.

    With price starting at Rs18,499/-Positioned as India’s most advanced digital lock for modern households, the GSL D1 has been engineered to meet evolving urban lifestyle needs, combining design sophistication & accessibility with multi-layered digital protection.

    Locks & Architectural Solutions, Godrej Enterprises Group business head – Locks & Architectural Solutions, Shyam Motwani said, “With Advantis GSL D1, we are redefining what modern home safety looks like. It’s not just about keeping your home safe, it’s about doing it with style, intelligence and simplicity. This launch marks a significant leap in smart home safety solutions for the Indian market, reinforcing our commitment to ‘Make in India, for the world”

    Key Features That Define the GSL D1 Advantage:

    ●    Mobile NFC: Hassle-free access without keys or cards
    ●    Remote Operation Over Wi-Fi: Unlock and monitor your door from anywhere in the world.
    ●    Mobile Bluetooth: Access doors via Bluetooth using the Godrej Smart Locks App.
    ●    Biometric Security: Fingerprint-based access for advanced protection.
    ●    PIN Code Access: Create complex, nearly unbreakable passwords using scrambled codes.
    ●    RFID Card: Encrypted access cards to prevent duplication and ensure added safety. Simple to use, perfect for elderly family members.
    ●    Mechanical Key Override: High-grade mechanical fallback using EXS technology.
    ●    VDP Integration: Enhanced compatibility with video door phones for added convenience.

    Now available in two sleek finishes — Rose Gold and Black, the GSL D1 also features Emergency Type-C USB charging, free installation, and a 3-year warranty.

    The Advantis GSL D1 will be available in 350 + multi-brand home improvement stores across Gujarat. The product will also be available through major e-commerce platforms, ensuring rapid doorstep availability in urban metros.

    As part of its larger vision, Locks & Architectural Solutions is continually innovating in the space of architecture and home safety, blending craftsmanship with intelligent smart home solutions. With the GSL D1, the company reiterates its promise of offering secure, stylish, and smart access solutions for the evolving Indian home.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    MUMBAI: Kia India, has achieved a significant milestone by inaugurating its 100th Kia Certified Pre-Owned (CPO) outlet. With this milestone, Kia has emerged as one of the fastest OEMs in India to develop a 100-outlet strong, pre-owned vehicle network—achieved in under three years.

    In line with its commitment to delivering long-term value and customer-first solutions, Kia India offers warranty coverage of up to two years/40,000 km, along with four complimentary periodic maintenance services on its CPO vehicles. This makes it one of the most comprehensive and customer-centric certified pre-owned programs in the Indian auto industry.

    The company’s CPO network now spans over 70 cities and represents nearly 60% of Kia India’s total retail footprint, underlining the surging demand for certified, high-quality pre-owned vehicles among consumers.

    On achievement, Kia India, chief sales officer,  Joonsu Cho said, “Crossing the mark of 100 outlets milestone for our Certified Pre-Owned network within three years in India is a strong testament to the trust customers place in the Kia brand. In this short span of time, our CPO business has transformed into a strategic growth driver—powered by exceptional quality, reliability and trust. Through our exclusive, design-forward outlets and a fully digital experience, we are reshaping the pre-owned car market by offering customers the same confidence and convenience they associate with a new Kia vehicle. As we expand this network, our commitment remains focused on offering customer-centric solutions, long-term value, and a seamless ownership journey that reflects the Kia promise of movement that inspires.”

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  • Asian Paints damp proof shields Old Trafford pitch

    Asian Paints damp proof shields Old Trafford pitch

    MUMBAI – In a unique activation, Asian Paints Damp Proof – India’s leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proof’s leadership in waterproofing, much like how the brand protects millions of Indian homes from water damage.

    Partnering with FCB Kinnect, Asian Paints brilliantly leveraged cricket’s rain delays, a cultural moment followed intensely across India, to demonstrate the brand’s promise of protection.

    Cricket in India is more than just a sport, it’s a shared passion that unites over a billion people. Yet, rain delays often bring matches to a halt, creating moments of tension and anticipation that dominate conversations nationwide. By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live demonstration of its expertise, protecting the very heart of the game – the pitch.

    Asian Paints MD & CEO Amit Syngle said, “Cricket is deeply loved in India, and when rain interrupts a match, it creates a moment everyone talks about. As India’s leading waterproofing solutions brand, we leveraged this moment to demonstrate our expertise where it truly counts. By integration on the cricket rain pitch cover, we reinforced our promise of protection in the most impactful way.”

    FCB Kinnect CEO Rohan Mehta added, “Brand leaders lead conversations, rather than join them. We saw the rain interruption and turned it into a moment of brand truth, and it became a real-time demonstration of the brand’s promise. At FCB Kinnect, this is the kind of creative integration we thrive on – culturally resonant and undeniably effective.”

    Neville Shah, CCO, FCB Kinnect, said, “Rain is truly frustrating when it comes to cricket. Covering the pitch to keep it dry, has always been a part of the sport. Spotting the media opportunity with a seamless connection to our core proposition is what makes the idea truly stand out. It’s not just ANY sponsorship. It’s relevant.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Borrow Smart with Bajaj Finserv Gold Loan: Enjoy Quick Approval and Assured Cashback During Gold Loan Utsav Till 31st July

    Borrow Smart with Bajaj Finserv Gold Loan: Enjoy Quick Approval and Assured Cashback During Gold Loan Utsav Till 31st July

    Explore how tracking gold rates in Bangalore can help you make smart borrowing decisions. Get quick funds against your gold and enjoy exclusive cashback during the Gold Loan Utsav.

    Gold loans are becoming a go-to financial tool for many people in India. Whether you have a big plan or an unexpected bill to pay, using your gold jewellery to get a loan is quick and simple. The current gold rate today in Bangalore significantly increases the benefits of taking a gold loan right now. And this July, things are getting even better with the Gold Loan Utsav 2025. You can now enjoy assured cashback till 31st July 2025 when you take a Bajaj Finserv Gold Loan.

    But before applying, you need to know how the gold rate today in Bangalore, or any city you are in, can affect your loan. Gold prices change every day, and this change impacts how much money you can get against your gold.

    Why does the gold rate matter for your gold loan?

    The amount you get from a gold loan depends on how much your gold is worth. So, when gold prices go up, your jewellery can fetch you a higher loan amount. On the other hand, if prices go down, the value of the same gold may drop.

    That’s why it helps to track the gold rate today in Bangalore. You can check the latest rates on the Bajaj Finserv gold rate in India page. Knowing the daily rate helps you decide the right time to apply and get the most value for your 18-22 karat gold jewellery.

    What makes a gold loan a wise choice?

    A Bajaj Finserv Gold Loan is a smart financial choice for several reasons:

    ●  Instant approval: Get funds starting from ₹5,000 up to ₹2 crore against 18-22 karat gold jewellery.

    ●  Quick disbursal: Once your gold is evaluated, the money is sent to your account in just 1 branch visit*.

    ●  Easy eligibility: No income proof or credit score is required. You just need to be an Indian citizen, between 21 to 70 years of age, with basic KYC documents for verification.

    ●  Multiple repayment options: Choose to pay interest on a monthly, bi-monthly, quarterly, half-yearly, or annual basis. Any principal or interest due to be paid before the tenure ends.

    ●  No foreclosure or part-payment charges: Pay off your loan early without any extra charges.

    Why Gold Loan Utsav is the perfect time

    The Gold Loan Utsav makes this July extra special. When you take a gold loan this month, you can enjoy assured cashback till 31st July 2025. This makes your borrowing journey more rewarding and less stressful.

    Plus, with rising gold prices, now might be a good time to get a higher loan amount. Many people in Bangalore are using this opportunity to cover education fees, medical needs, weddings, or even travel plans.

    How to apply for a Bajaj Finserv Gold Loan

    Applying is very easy:

    1.    Apply online via the Bajaj Finserv App or website.  
    2.    Click on the ‘Apply’ button.  
    3.    Enter your mobile number and verify with OTP.  
    4.    Fill in your details and choose your nearest branch.  
    5.    A Bajaj Finance team member will assist with gold valuation and completing your application.

    You can also use the online gold loan calculator to estimate your loan amount before visiting the branch.

    Final thoughts

    The gold rate in India changes daily, and keeping track of it can help you make a better borrowing decision. With Bajaj Finance’s Gold Loan Utsav running this July, it is a great time to unlock the value of your gold and enjoy assured cashback as well.

    If you are in Bangalore and looking for a quick, simple, and rewarding way to manage your expenses, consider applying for a Bajaj Finserv Gold Loan today. Check the latest gold rate today in Bangalore on the official Bajaj Finance website to get started.  
     

  • Nestlé Purina expands the Friskies range

    Nestlé Purina expands the Friskies range

    MUMBAI: Nestlé Purina is expanding its popular Friskies range with two new dry cat food variants – Friskies Meaty Grills and Friskies Indoor Delights, designed to keep cats healthy and active. Friskies Meaty Grills combines the taste and nutrition of chicken, turkey, lamb and vegetables, while Friskies Indoor Delights packs the goodness of chicken, salmon, tuna and vegetables. Indoor Delights have the added benefit of helping reduce hairball formation and litter odour. Both recipes provide 100% complete and balanced nutrition.

    Nestlé Purina India business head, Pallavi Anand said, “At Nestlé Purina, we understand how important it is for pet parents to give the best nutrition to their pets.  Friskies is recogniSed globally for its wide range of products and flavours with a rich history, dating back to the 1930s. With the launch of the new range of Friskies cat food, we are excited to offer tasty and nutritious products that embody our expertise in pet nutrition.”

    ­­The new range will be currently available across all major cities in India through pet specialty stores, e-commerce and quick commerce platforms, making it convenient for pet parents to bring home the goodness of Friskies.

  • The Life Insurance Plan Every Responsible Parent Should Know About

    The Life Insurance Plan Every Responsible Parent Should Know About

    Parents have the responsibility of ensuring long-term financial security for their family, even in their absence. While parents strive to provide comfort, stability, and opportunities for their children, life’s unpredictability makes financial preparedness essential. Among various life insurance options, term insurance stands out as a simple, cost-effective solution that offers substantial protection. It ensures your loved ones are financially supported to meet expenses such as education, daily living costs, and future goals. This article explores why term insurance is an important financial step every responsible parent should take.

    What is Term Insurance?

    Term insurance is a type of life insurance plan that provides financial coverage for a specific period or term. In the event of the policyholder’s untimely death during the policy term, a fixed amount known as the sum assured is paid to the nominee. If the policyholder survives the term, there is typically no payout, unless the plan includes a return of premium feature.This type of plan is simple, affordable, and highly effective in offering protection to your family when they need it the most.

    Why Should Parents Consider Term Insurance?

    When it comes to choosing the right life insurance, term insurance stands out as a practical and effective option for parents. Its affordability, high coverage, and focused protection make it especially suitable for safeguarding your family’s financial future. Here are key reasons why term insurance should be a priority for every parent:

    Cost-Effective Coverage: Among all life insurance plans, term insurance provides a high sum assured at an affordable premium. This makes it suitable for young or middle-income parents looking for maximum protection without straining their budget.

    Pure Protection: Term plans focus only on life cover, unlike market linked plans that combine insurance with savings or investment. This keeps term plans simple, transparent, and easier to understand.

    Financial Support for Children: In the unfortunate event of the policyholder’s demise, the lump sum payout can help the surviving family cover essential expenses like school fees, higher education costs, and day-to-day living, ensuring continuity in their standard of life.

    Debt Protection: Term insurance ensures that any outstanding financial obligations, such as a home loan or personal loan, do not fall on your family. The payout can be used to clear debts, reducing financial stress on your dependents.

    Peace of Mind: Knowing that your family will have a financial safety net offers emotional security. It allows you to focus on your responsibilities today, without worrying about future uncertainties.

    Key Features of Term Insurance Plans

    Before choosing a term insurance policy, it’s important to understand its key features:

    1.  Sum Assured  
    This is the amount your family will receive in case of your death during the policy term. Choose a sum thatcovers your family’s living expenses, children’s education, and any existing liabilities.

    2.  Policy Term  
    This refers to the duration of the insurance coverage. It should preferably cover the years until your children become financially independent or until your planned retirement.

    3.  Premium Payment Term  
    You can choose to pay premiums regularly (monthly, quarterly, yearly) or as a one-time payment. Regular payments are most common and manageable for salaried individuals.

    4.  Riders and Add-ons  
    Term insurance plans can be enhanced with riders such as:

    a.    Accidental death benefit  
    b.    Critical illness cover  
    c.    Waiver of premium on disability

    These riders provide additional protection at a nominal cost.

    5.  Claim Settlement Ratio  
    Always choose an insurer with a high claim settlement ratio, as it reflects the company’s reliability in paying out claims.

    How Much Term Insurance Coverage Do You Need?

    A suitable coverage amount depends on several factors, including:

    •  Your current income  
    •  Monthly household expenses  
    •  Existing loans and liabilities  
    •  Future financial goals (like children’s education or marriage)  
    •  Inflation

    As a general guideline, the sum assured should be enough to cover your family’s financial needs for several years in your absence. A simple way to calculate this is by estimating your annual income and multiplying it by the number of years your dependents will need support.

    When Should Parents Buy Term Insurance?

    The right time to buy the best term insurance plan is as early as possible. Younger individuals pay lower premiums and can get coverage for a longerduration. Buying early helps you get the plan at a lower cost and without health-related exclusions that may apply if your health changes later.

    Even if you are a new parent or planning to start a family, buying term insurance in advance is a smart financial decision. It provides peace of mind knowing your family is protected from the very beginning.

    Conclusion

    Every parent planto give their children a secure and comfortable life. But responsible parenting also means preparing for the unexpected. A term insurance plan is one of the practical tools for ensuring that your family remains financially stable in your absence. It protects your children’s future, covers essential expenses, and helps your family manage debt or emergencies. Termplans from trusted insurers like Tata AIA offer high cover at affordable cost, making them a smart and easy choice for every parent.Taking this step today shows you care about your family and want to secure their future.

    Disclaimer: The information provided above is for informational purposes only and is not intended as professional or legal advice. The Insurance Regulatory and Development Authority of India (IRDAI) is not responsible for any decisions made based on the information.  
     

  • Smirnoff Lemon Pop cracks open a fresh beat for Gen Z with ‘We Do We’

    Smirnoff Lemon Pop cracks open a fresh beat for Gen Z with ‘We Do We’

    MUMBAI: Smirnoff Lemon Pop Non-Alcoholic is bringing back the pop to pop culture. In its latest high-decibel drop, the brand has rolled out ‘We Do We’, a genre-smashing music campaign that turns the fizz of its cans into full-blown fire beats, tapping into Gen Z’s collaborative DNA.

    Helmed by Sez on the Beat (Sajeel Kapoor)—the maestro of India’s indie soundscape—the campaign kicks off with a beat built using Smirnoff Lemon Pop cans. Then, three genre-bending artists add their own spin to the mix, layering identity, rhythm and roots into a unified banger.

    Shai, the silky-voiced “Is It Love?” singer, brings her Indo-Brit energy to the mic. Agsy, Gen Z’s rap rebel, drops bars in Hindi, Punjabi and Haryanvi like no one’s watching. Nikhil aka Tabla Guy turns tradition into tremors with his signature East-meets-West tabla-and-techno fusion. The full campaign is now live on Instagram at @smirnofflemonpop.

    Conceptualised and executed by Kommune, this campaign isn’t just catchy-it’s cultural commentary in 4/4 time. As identity, rhythm, and rebellion blend into a single sonic boom, one thing’s clear: We Do We isn’t background noise—it’s the Gen Z soundtrack.

  • Eveready lights up the dark with India’s first hybrid torch

    Eveready lights up the dark with India’s first hybrid torch

    MUMBAI: Eveready Industries, the household name in batteries and torches, has just sparked up the flashlight game. The company has rolled out India’s first hybrid torch, a slick, dual-powered device that runs on both a rechargeable battery and AA cells. Whether you’re stuck in a blackout or off-grid in the wild, Eveready’s new innovation ensures you’re never out of light.

    The rugged-yet-lightweight hybrid torch packs a 1W super-bright front LED, a 1W side light, and a fast-charging USB Type-C port that juices it up in 2.5 hours. But the real kicker? When the juice runs dry, it seamlessly flips to battery-operated mode with 3 AA batteries. That’s right—this light won’t ghost you when you need it most.

    Speaking on the launch, Eveready Industries India Ltd CEO Anirban Banerjee said, “Innovation is at the helm of all undertakings at Eveready. Over the years, this ideology has paved the way for us to consistently introduce unique and pioneering products that empower consumers. The latest offering from the house of Eveready reflects the brand’s legacy of innovation and trust, giving consumers uninterrupted lighting with modern convenience. Our Hybrid Torch, a new-age innovative solution, promises quality, convenience, and reliability to users while ensuring that they never run out of power. Going forward, Eveready will remain committed to delivering smarter, practical, and dependable solutions for consumers across Indian households.”

    For a pop-culture punch, Eveready has teamed up with the upcoming supernatural thriller Nikita Roy, starring Sonakshi Sinha. The actress, who plays a woman grappling with literal and metaphorical darkness, features in the brand campaign to spotlight the torch’s 2-in-1 power feature. The torch, like Sonakshi’s character, is all about facing the dark head-on with resilience, and a good backup plan.

    This marks Eveready’s second big flashlight drop in two years. Last year, the brand launched the Siren Torch, a rechargeable safety light with a 100-decibel alarm meant to protect women on the go. Both launches reinforce the company’s shift towards smart, design-forward, utility-first products.

    “Our association with Sonakshi Sinha’s film Nikita Roy is more than just a product integration. It symbolizes resilience and the will to keep going, even in the darkest of times,” Banerjee added.

    The hybrid torch is priced at Rs 399, comes in bold red and green, and is now available across major retail outlets and e-commerce platforms. Designed for travel, trekking, power cuts, or late-night fridge raids, this one’s got your back when the lights go out.