ITV

Category: Marketing

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • Accedo gives streaming identity a One stop upgrade ahead of IBC 2025

    Accedo gives streaming identity a One stop upgrade ahead of IBC 2025

    MUMBAI: When it comes to streaming, knowing your audience just got a whole new meaning. Accedo, the global provider of video streaming software and services, is rolling out a native identity management feature for its award-winning SaaS platform, Accedo One, set to debut at IBC 2025 in Amsterdam. Until now, user registration and authentication on Accedo One were only possible through third-party plug-ins. The new upgrade bakes these capabilities directly into the platform, allowing video service providers to handle subscriber sign-ups, logins, and account security without ever leaving the ecosystem.

    “Identity management is a critical building block for any video service,” said Accedo One CEO Markus Hejdenberg. “By bringing it natively into Accedo One, we’re making it easier than ever for our customers to manage their subscribers, helping them build, scale, and evolve their video services.”

    The move is part of Accedo’s upcoming subscription management suite, which will cover the entire subscriber lifecycle from sign-up and billing to retention and churn control. While this native option streamlines operations, Accedo One will continue supporting integrations with major external identity and subscription platforms, giving media companies the flexibility to align with their strategic needs.

    Accedo will showcase the upgrade at IBC 2025 from 12–15 September at booth 5.F80, where the company is expected to highlight how unified subscriber management can help broadcasters, OTT players, and niche streamers deliver slicker user experiences and drive long-term loyalty.

    Because in the streaming game, it’s not just about who’s watching, it’s about knowing exactly who they are.
     

  • Bright lights up Navi Mumbai Metro with 85,000 sq ft of ad space

    Bright lights up Navi Mumbai Metro with 85,000 sq ft of ad space

    MUMBAI: The Navi Mumbai Metro just got a glow-up and it’s not just the trains making tracks. Bright Outdoor Media Limited, India’s first listed Out-of-Home (OOH) media company, has switched on every single display board across Navi Mumbai Metro Line 1, marking the corridor’s grand entry into the big league of commuter advertising.

    Awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO), the project hands Bright the exclusive rights to 85,000 sq. ft. of premium advertising space for 10 years. The spread covers 11 stations, metro pillars, and viaducts along the 11 km stretch from Belapur Terminal to Pendhar, a high-traffic route set to become even busier once the Navi Mumbai International Airport opens its doors.

    Stations under the Bright banner include Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja and Pendhar. All sites are now installed, illuminated, and open for brand bookings, offering advertisers unmissable exposure to thousands of daily commuters and travellers.

    “We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards,” said Bright Outdoor Media Limited chairman & MD Yogesh Lakhani. “With the upcoming airport expected to boost metro traffic, this is the perfect moment for brands to secure prime visibility.”

    For brands looking to own the commute, Navi Mumbai’s newest ad corridor is already on the fast track.

     

  • ADC India dials up Q1 profit to Rs 497 lakh on stronger sales and margins

    ADC India dials up Q1 profit to Rs 497 lakh on stronger sales and margins

    MUMBAI: When the lines are this clear, even static can’t hide the signal ADC India Communications Limited has rung in a strong start to FY26, reporting a net profit of Rs 497.15 lakh for the quarter ended 30 June 2025, up from Rs 294.94 lakh in Q4 FY25. The BSE-listed telecom and IT networking solutions provider saw revenue from operations touch Rs 4,510.87 lakh, only marginally lower than the previous quarter’s Rs 4,574.56 lakh, but backed by tighter cost control and better margins. Profit before tax surged 64 per cent quarter-on-quarter to Rs 665.93 lakh, as expenses dropped to Rs 3,923.91 lakh from Rs 4,279.54 lakh.

    The tax outgo for the quarter stood at Rs 168.78 lakh, leaving earnings per share at Rs 10.81, up from Rs 6.41 in the March quarter.

    Segment-wise, telecommunication revenue came in at Rs 285.70 lakh, while IT networking the bigger business contributed Rs 4,225.17 lakh. Together, these verticals generated Rs 599.40 lakh in segment profit, sharply higher than Rs 378.48 lakh in the preceding quarter.

    On the balance sheet, total assets were at Rs 10,707.76 lakh, with capital employed rising to Rs 7,493.58 lakh. The company ended the quarter with liabilities of Rs 3,214.18 lakh.

    The results, reviewed by the audit committee and approved by the board on 12 August 2025, show a company leaning on its operational discipline as much as its top line. If Q1 is any indication, ADC India is tuning in to a year of stronger reception.

  • Imagicaa makes a splash in MP with Central India’s biggest water park

    Imagicaa makes a splash in MP with Central India’s biggest water park

    MUMBAI: Move over metro exclusivity, the wave has officially reached Madhya Pradesh. Imagicaaworld Entertainment Limited, under the Malpani Group, has unveiled Aqua Imagicaa, the largest water park in Central India, making a grand entry near Indore with a deluge of rides, jobs, and tourism promise.

    Formally inaugurated in Paliya on the Indore–Ujjain Highway by chief minister Mohan Yadav, along with senior ministers Kailash Vijayvargiya, Tulsi Silawat, and Dharmendra Bhav Singh Lodhi, the launch signals a strategic splash in the state’s leisure and economic landscape.

    Spread across themed zones with 20 plus international-standard water attractions, the park blends thrill slides, family play areas, and child-friendly zones, all backed by global safety and water recycling standards. It’s designed as an all-weather retreat for locals, tourists, and adrenaline seekers from across the region.

    “This is a proud and defining moment not just for us, but for Madhya Pradesh,” said Malpani Group chairman Rajesh Malpani. “Aqua Imagicaa is more than a park, it’s a lifestyle and tourism anchor, creating joyful memories and boosting economic opportunity far beyond city limits.”

    The project has already generated 300 direct jobs, with hundreds more expected through sectors like transport, food & beverage, retail, and allied tourism. Sustainability is woven into the design, with advanced filtration systems ensuring clean, safe water and eco-friendly operations.

    From Sai Teerth in Shirdi to the flagship park near Mumbai, Imagicaa’s expansion into MP is part of a broader push to democratise world-class recreation across India. Positioned between Indore and Ujjain, Aqua Imagicaa aims to be both a weekend hotspot and a symbol of inclusive development proof that fun, in Madhya Pradesh, is now a serious business.

  • AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    MUMBAI – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced that its AI customer service agent feature launched in March 2025 on its conversational commerce platform, AnyChat, is now connected to WhatsApp. This feature was previously available only for LINE.

    In April 2025, Meta revealed that WhatsApp has more than 3 billion monthly active users globally. In addition, the Asia-Pacific region is home to three of the top five countries with the most WhatsApp Users: India, Indonesia and the Philippines. With the extension of the AI customer service agent feature on AnyChat, businesses and online merchants in markets such as India, Indonesia, the Philippines, Malaysia and Singapore, and any other region that has WhatsApp users, can now leverage AnyChat to automatically handle initial customer inquiries on WhatsApp by using LLMs to understand free-text messages.

    For businesses and merchants serving customers on WhatsApp’s vast user base, especially those handling thousands of customer inquiries daily with only human operators, integrating AnyChat’s AI customer service agent into existing customer service workflows holds the potential to dramatically transform customer support. In a 3-month study, between March 2025 and June 2025, done with leading global water flosser brand, Waterpik, using AnyChat’s AI customer service agent feature on LINE, Waterpik was able to tap on AI to respond to a quarter of all customer inquiries.

    Unlike typical chatbots, AnyChat’s AI customer service agents can understand questions in natural language and generate responses based on brand-approved guardrails and inputs, reducing operational workload and eliminating the risk of hallucinated answers.

    It also collects key information such as order ID and customer name, allowing human customer service agents to take over seamlessly when needed. AnyChat also stores historical conversation data, helping businesses and online merchants to identify common inquiries and continuously improve response templates. In addition, product information (such as seasonal products) can be easily updated at any time, enabling businesses to always provide the most up-to-date information to customers.

    On the extension of AnyChat’s AI customer service agent feature to WhatsApp, AnyMind Group managing director, growth markets; Co-MD, India and MENA, Aditya Aima said, “For most Indian consumers, WhatsApp is the first and often the only touchpoint with a brand. That’s why this integration matters. It’s not about adding another tool, but about helping businesses have faster, more meaningful conversations with their customers, without overloading their teams. It’s a small shift with the potential for real, lasting impact.”

  • JioStar reveals Festive Sentiment Survey 2025

    JioStar reveals Festive Sentiment Survey 2025

    MUMBAI – As the country gears up for the upcoming festive season, JioStar today released the 2025 edition of the JioStar Festive Sentiment Survey, which reveals that 92 per cent of Indian consumers plan to continue or increase their festive spending this year, signalling robust consumer confidence and a golden opportunity for brands. The survey, built to decode how India is thinking, spending and discovering this festive season, uncovers key trends for marketers – a growing millennial spend base, men spending more this festive season but women set to drive diversity in purchases, shopping across more categories such as fashion, beauty, wellness, home appliances, and mobiles, gifting resurgence with nearly 1 in 2 consumers shopping for others this season and most importantly 65 per cent of consumers yet to decide which brands they will buy from. With an average festive shopping budget of ₹16,500, the window to influence purchase decisions is wide open.

    JioStar is India’s most powerful entertainment engine, commanding ~50 per cent TV viewership during festive peaks and to capture the hearts of audiences and the attention of advertisers, JioStar also unveiled its most expansive entertainment line-up yet. From kids to families to premium audiences, JioStar’s festive programming ensures there’s something for everyone, with iconic characters, beloved shows, and new launches lighting up every screen. At the heart of this festive season lies #HarGharMeinJashn, JioStar’s flagship celebration of India’s biggest cultural months. Through this campaign, JioStar aims to go beyond just programming and focus on building moments of joy, memory and meaning across screens.

    “This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said JioStar head of revenue, entertainment, Mahesh Shetty.

    As India prepares to celebrate, JioStar’s diverse content line-up includes a robust mix of reality and fiction that span cultures and languages. The line-up includes pan-India favourites like Bigg Boss across five languages, Star Parivaar Awards, a new weekend prime-time reality format Pati Patni Aur Panga, JioHotstar Specials such as Trial 2, Salakaar and Rambo in Love and marquee movies such as Chhaava, Kesari 2, Empuraan and Thudaram. Fiction powerhouses continue to drive daily engagement, with shows like Kyunki Saas Bhi Kabhi Bahu Thi (Hindi), Siragadikka Aasai (Tamil), and Chempaneer Poovu (Malayalam) resonating deeply with audiences. International titles such as Thunderbolts, A Minecraft Movie, Final Destination Bloodlines, King & Conqueror, Only Murders in the Building S5 will also resonate with the newer audiences.

    With curated programming across Onam, Durga Puja, Navratri, Ganesh Utsav and Diwali, JioStar ensures that brands are placed at the heart of every celebration. JioHotstar will also bring families together for large-scale digital celebration Janmashtami LIVE, Navratri LIVE, Dussehra LIVE. The hyper-local festive programming is market-specific and curated to align with regional traditions, viewer behaviours, and cultural nuances.

    JioStar, with its unprecedented reach across TV and digital, is uniquely positioned to convert this consumer momentum into measurable brand impact. The survey, developed to decode how India is thinking, spending, and discovering this season, points to strong media influence and significant opportunity for last-mile persuasion.

    JioStar’s media solutions this festive season are sharper, smarter, and more immersive than ever. Alongside high-impact formats like pre-roll takeovers, pause ads and interactive formats, this year introduces innovations such as MegaBlasts for maximum reach, JioStarverse for AI-powered influencer marketing and Moment.ai for contextual storytelling. Advertisers can also tap into smarter ad formats, including countdown, location-based and AQI-based dynamic formats, unlocking real-time relevance and driving deeper audience engagement.

    As Indian homes light up, so do their screens, and JioStar is where brands can show up meaningfully and memorably. JioStar is giving advertisers every tool to make their presence count, at scale, in context, and in culture.

    Other Key Findings from the JioStar Sentiment Survey 2025 include:

    ·  Increased spending capacity: 85 per cent say their financial situation has improved or stayed the same over the last year

    ·  Millennial vs. Gen Z: Millennials expected to spend more than Gen Z, with higher budgets and category intent

    ·  Women shoppers drive variety: Women will shop across more than 2 categories, including apparel, beauty, gadgets, and home décor

    ·  Top product categories: Apparel and fashion (33 per cent), mobiles (27 per cent), electronics (18 per cent), followed by holidays, jewellery, and beauty

    ·  Online discovery leads: 76 per cent of consumers cite online ads as the top information source, followed by OTT/UGC content and social media

    ·   High brand influence opportunity: 65 per cent of shoppers have not yet decided on the brand they’ll buy from—opening the door for last-mile persuasion

    ·  Balanced retail channels: 52 per cent plan to shop online; 42 per cent offline, indicating the need for omnichannel strategies

    ·  Digital payments dominate: 61 per cent of shoppers prefer cashless options, led by UPI and mobile wallets

    Link to the Festive Sentiment Report

  • Oven Story serves up cheesy freedom with week-long pizza party

    Oven Story serves up cheesy freedom with week-long pizza party

    MUMBAI: Who says freedom can’t come with extra cheese? As India gears up for its 79th Independence Day, Oven Story Pizza is swapping the tricolour for a triple helping of indulgence with its week-long ‘Freedom Week’ from 11 to 15 August, a festival where pizza, prizes, and playful surprises share the same table.

    The celebration is far from a standard pizza promo. For five days, Oven Story is firing up ovens and imaginations with daily temptations: free garlic bread on every order, a complimentary Choco Lava Cake for sweet patriots, a Buy 1 Get 3 Pizzas deal that laughs in the face of moderation, and budget-friendly combos to keep both hearts and wallets warm.

    But the real twist comes from the brand’s Instagram feed, where it’s staging a digital treasure hunt. Over the week, 79 exclusive promo codes will drop via Instagram Stories each unlocking a different reward, from meal upgrades and free add-ons to the jackpot prize: free pizza meals for your entire gang.

    “It’s about more than just deals,” says Rebel Foods CMO Nishant Kedia. “Food especially pizza, has this uncanny power to bring people together. Freedom Week is our way of turning Independence Day into a shared celebration of joy, community, and flavour.”

    With an irresistible blend of indulgence, gamification, and community spirit, Oven Story’s Freedom Week promises to be a delicious rebellion against the ordinary. Whether you’re in it for the garlic bread, the grand prize, or just the thrill of the hunt, one thing’s certain this is one freedom you’ll want a slice of.
     

  • Casio strengthens India strategy with local manufacturing of select watches

    Casio strengthens India strategy with local manufacturing of select watches

    MUMBAI: Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., today announced the sale for its locally manufactured watch models, marking a strategic step in deepening Casio’s local footprint and long-term vision for India. This milestone aligns with Casio’s efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences.

    Since entering the Indian market in 1996, Casio has steadily built a reputation for innovation, reliability, and stylish design. The decision to “Make in India” is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. As part of this development, Casio is manufacturing 28 specially curated watch models in India, integrating its globally trusted Japanese technology with the strengths of India’s manufacturing ecosystem.

    Commenting on the initiative, Casio India managing director Takuto Kimura said, “India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle. This move allows us to be more agile in responding to consumer needs, while also ensuring that the watches we offer are more aligned with local tastes and expectations. Local manufacturing is not just a strategic step—it’s a consumer-first approach that reflects our deep commitment to the Indian market.

  • Coca-Cola India Foundation unveils stories of transformation through Amrit Sarovar revival in Rajasthan

    Coca-Cola India Foundation unveils stories of transformation through Amrit Sarovar revival in Rajasthan

    MUMBAI: Over the past decades, Sikar district has experienced irregular monsoon seasons, with an average annual rainfall of just 550 mm, leaving communities vulnerable to severe water scarcity. The available water was also affected by high fluoride levels, leading to health issues within the community. Under its campaign ‘Refreshing Difference,’ Anandana – The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in the district. Implemented in collaboration with Social Action for Rural Advancement (SARA), the initiative focuses on reviving traditional water systems to address water scarcity in the drought-prone regions of Sikar, Rajasthan.

    The newly launched video series features stories of transformation and is narrated by beneficiaries who have been directly impacted by the project.

    • Kamlesh Devad, a young sarpanch, helped lead the efforts to expand water access across 6 villages: Click Here
    • Shravan Lal Ghayal shares how the recharged pond has revived his village’s groundwater and provided water access to local animals: Click Here
    • Lala Ram Punya transformed his dry farmland into thriving fields assisted by the check dams: Click Here

    Over the past decade, the project has benefited 18,000+ residents across six villages – Rajpura, Balyawas, Karad, Khora, Dungri Khurd, and Chhota Narena. It includes check dams, pond restoration, and groundwater recharge. These efforts ensured safe drinking water access, enhanced agricultural productivity, revitalized local ecosystems, and supported more resilient rural livelihoods.

    Lauding the initiative, Social Action for Rural Advancement (SARA) director Mota Ram said, “What makes this project different is not just the structures we built, but the mindset we helped shift. We worked with communities. Families contributed, some gave ₹100, some gave labour, others gave land. That ownership changed everything. We insisted on equal pay for women, trained them as barefoot engineers, and helped form Village Development Committees that now manage the water systems themselves. Even nine years after project completion, they’re still maintaining, adapting, and innovating. With the support from Anandana, The Coca-Cola India Foundation, we created more than just recharge structures, we created local stewards of sustainability.”

    Sharing the impact on his community, Kamlesh Devad, Sarpanch of Laxmipura, said, “The check dams constructed in Laxmipura, Rajpura, and Nausal through the efforts of SARA and Anandana, have transformed our villages. Rainwater now stays, recharging wells and ponds, and providing much-needed water for both farming and livestock. Earlier, our cattle struggled during dry spells. But now, they drink from the ponds revived by this initiative. Farmers are seeing better yields, and the entire village benefits. These structures haven’t just conserved water; they’ve strengthened our way of life and supported livelihoods.”

    Rajiv Gupta, Director, Anandana, The Coca-Cola India Foundation, said, “Water is fundamental to thriving communities and resilient ecosystems. In Rajasthan, our interventions focus on restoring traditional water systems and building local infrastructure that strengthens long-term water security. Through the ‘Refreshing Difference’ campaign, we are deepening our commitment to water stewardship in the state, supporting agricultural sustainability, community health, and climate resilience. Our partnership with organisations like SARA is part of a broader effort to empower local communities and drive meaningful, lasting change across high-need regions.”