ITV

Category: Marketing

  • Renault splashes Delhi airport with giant pop-art tribute

    Renault splashes Delhi airport with giant pop-art tribute

    NEW DELHI: Renault India has turned heads at Delhi’s Indira Gandhi International Airport with a 30 foot by 30 foot hand-painted installation unveiled on Independence Day.

    The work, created with artist collective Doodle Mapuls, reimagines the capital’s landmarks through the prism of street art, music and youth culture. The riot of colour is billed as a “pop-futuristic narrative” — a mash-up of nostalgia and optimism reflecting the brand’s Renault.Rethink philosophy.

    Planted squarely on the route to terminal 3, the mural is impossible to miss. With millions passing by, the carmaker is betting its bold fusion of tradition and modernity will resonate well beyond the airport walls.

  • Batman goes electric in India as Mahindra and Warner Bros. roll out caped crusader SUV

    Batman goes electric in India as Mahindra and Warner Bros. roll out caped crusader SUV

    MUMBAI: Holy horsepower, Batman. India has just driven into comic-book history.

    In a feat more Gotham than Gurgaon, Mahindra Electric Automobile Ltd and Warner Bros. Discovery have pulled off what few in the automotive or licensing world would dare attempt: the launch of the world’s first Batman-inspired electric SUV.

    The BE.06 Batman Edition – unveiled at an invite-only spectacle at the Fairmont Mumbai – is less a motorcar and more a muscle-bound statement on wheels. Cloaked in midnight black, bristling with Gotham swagger, and infused with design nods to DC’s brooding vigilante, the car is being billed as a “collector’s dream” – though for now it will be available only to Indian buyers.

    What makes the story remarkable is not just the branding but the breakneck speed. From concept sketch to drivable reality in just 45 days – the blink of a Bat-signal – the project has stunned both motoring and licensing circles. In an industry where even minor editions can crawl through months of approvals, this was, as one executive put it, “execution at bat-out-of-hell pace.”

    Warner Bros. Discovery’s theatrical business in India vice-president and managing director Denzil Dias framed the launch as a landmark moment for both sides of the partnership. “From Gotham vibes to Mumbai drives — presenting the world’s first Batman-inspired electric SUV, born from a stunning collaboration between Mahindra Group and Warner Bros. Discovery India,” he said. “This isn’t just a car — it’s a statement. A symbol of India’s rising power on the global stage of innovation.”

    He added: “A first for India. A milestone for Warner Bros. Discovery. A proud moment for Mahindra. And a statement to the world. Bravo, team — you didn’t just launch a car, you launched a collector’s dream.”

    The applause has been shared widely. At Mahindra, design supremo Pratap Bose is credited with sketching the dream, while colleagues Preet Inder Singh Kahlon, Salil Pawar, Reeti Nageshri, Nalinikanth Gollagunta and Rajesh Jejurikar gave it wheels. On the Warner Bros. side, Anand Singh and his South Asia consumer products crew – Sanchayeeta Choudhury, Ushaa Rai, Kartikeya Ahluwalia and Gitanjli A. – worked in lockstep with DC’s global franchise chiefs Adam Bodenstein and Kevin Morris. Vikram Sharma, Warner Bros.’s Asia-Pacific consumer products boss, was hailed as the “North Star,” with India leadership – Arjun Nohwar,  Dias himself, and Deepa Sridhar – offering ballast. The seed was planted, fittingly enough, by SuperCorp’s Ada Garg and Yashovardhan Ganeriwala.

    For Warner Bros., the partnership burnishes DC’s global franchise in a market hungry for pop culture tie-ins. For Mahindra, it injects the glamour of Gotham into its electric-vehicle play. The symbolism is plain: India is not merely consuming global brands, but shaping them, turning fantasy into factory output at speed.

    The car is limited in availability, but not in symbolism. Like Batman himself, it is equal parts myth and machine, equal parts statement and story. To borrow from Bruce Wayne’s world: sometimes the car doesn’t just get you from A to B – it makes you believe the impossible.

  • ITC Sangeet Research Academy’s ‘Desh Ek Raag 2’ blends Hindustani classical and dance in Independence Day tribute

    ITC Sangeet Research Academy’s ‘Desh Ek Raag 2’ blends Hindustani classical and dance in Independence Day tribute

    MUMBAI: ITC Ltd, through the ITC Sangeet Research Academy (ITCSRA), has unveiled Desh Ek Raag 2—a sweeping musical salute to India’s cultural heritage ahead of the nation’s seventy ninth  Independence Day. Anchored in Raag Desh and enriched by elements of Vande Mataram, the performance combines Hindustani classical music with Bharatnatyam, Kuchipudi, Odissi and Kathak, performed by celebrated dance gurus and their disciples. 

    The project, directed musically by ITCSRA guru Abir Hossain, features leading names including Pandit Ajoy Chakrabarty, Pandit Ulhas Kashalkar, Pandit Partha Chatterjee, Vidushi Subhra Guha, Pandit Uday Bhawalkar and tabla maestro Pandit Suresh Talwalkar. Western instrumentation by the band Prithibi adds a contemporary texture. 

    “Desh Raag is the unifying thread weaving our country’s beauty, diversity and traditions,” said Chakrabarty. Hossain noted that this year’s edition brought together a new mix of scholars, faculty and veteran artistes to reflect both tradition and fresh creative energy. 

    The performance, recorded at ITCSRA’s Kolkata studio and filmed by Chandrasish Ray, is an expansion of 2024’s Desh Ek Raag, which drew over a million views. Chairman Sanjiv Puri called it “a tribute to our beloved nation” and a reminder of the academy’s role in preserving the Guru-Shishya parampara.  

    Founded in 1977, ITCSRA has trained generations of Hindustani classical musicians in the tradition of residential, immersive learning. With over 40 scholars in Kolkata and Pune, the academy blends cross-gharana exposure with rigorous discipline—ensuring the music and its values endure. 

  • Nameeta Saigal climbs the ranks at femtech startup Nua

    Nameeta Saigal climbs the ranks at femtech startup Nua

    MUMBAI: Nameeta Saigal has been elevated to senior vice-president and head of marketing at Nua, the Mumbai-based femtech startup, after nearly four years with the company building its direct-to-consumer presence.

    Saigal joined Nua in December 2021 as vice-president of marketing and has now been promoted internally, marking a vote of confidence in her stewardship of the brand’s growth trajectory. The promotion comes as femtech companies face increasing pressure to differentiate themselves in a crowded wellness market.

    Her career spans over two decades in consumer marketing, with notable stints at telecommunications giant Vodafone Idea Ltd, where she served as vice-president for consumer segments marketing and partnerships. Before that, she cut her teeth in brand management at Godrej Consumer Products, handling household names including Goodknight mosquito repellent and Kiwi shoe care products.

    Saigal’s expertise in building consumer segments and partnerships may prove crucial as Nua seeks to expand beyond its core feminine hygiene offerings. The company operates in India’s burgeoning femtech sector, which has attracted significant investor interest despite regulatory challenges and cultural sensitivities around women’s health products.

    The internal promotion suggests Nua is betting on continuity rather than external recruitment as it navigates the competitive landscape of health and wellness brands. For Saigal, the elevation represents the culmination of a marketing career that began in the spirits industry with Shaw Wallace Distilleries before progressing through pharmaceuticals and consumer goods.

    Whether her brand-building credentials can help Nua capture greater market share in India’s evolving femtech space remains to be seen.

  • Bajaj Freedom 125 marks India’s 79th Independence Day with new TVC campaign ‘Azaadi Aage Badhane Ki’

    Bajaj Freedom 125 marks India’s 79th Independence Day with new TVC campaign ‘Azaadi Aage Badhane Ki’

    MUMBAI – Bajaj Auto Ltd., marks India’s 79th Independence Day by redefining freedom for a new era – freedom that fuels ambition, makes everyday life more affordable and protects the environment. The brand’s latest TVC campaign, Azaadi Aage Badhane Ki, highlights how freedom today is about innovation, affordability, and sustainability, values embodied by the Bajaj Freedom 125, the world’s first CNG-powered motorcycle.

    The ‘Azaadi Aage Badhane Ki’ campaign captures how mobility in our daily lives can take the essence of independence forward in the years to come, showing how innovation on two wheels can support a nation’s march towards self-reliance and environmental responsibility.

    While Independence Day traditionally honours the freedom won in the past, this campaign invites India to look towards the future- a future where growth is driven by innovation and sustainability. The TVC also commemorates a major milestone- one year of the Bajaj Freedom 125.

    In just twelve months, the motorcycle has won the acceptance of riders across the country, crossing the 65,000 sales mark. This remarkable response reflects a growing nationwide shift towards cost-effective and sustainable mobility solutions.
      

  • Tata Motors brings Kerala together this Onam with exciting products and great benefits

    Tata Motors brings Kerala together this Onam with exciting products and great benefits

    MUMBAI: Tata Motors launched its exclusive Onam offers campaign for the state of Kerala. Valid from 25 July to 30 September 2025, the Company is offering special benefits up to 2, 00,000 on Passenger and Electric vehicles with priority deliveries as a part of Onam bookings. Enhancing the festive spirit, Tata Motors has also introduced flexible and value-rich financial plans in partnership with leading institutions. Customers can now avail Balloon Schemes – enabling low initial EMIs for easier upgrades, Step-Up Schemes that provide progressive EMIs tuned to income raises for ease of payment and Low EMI Scheme offering just ₹100 per lakh EMI for the first 3 months. Moreover, EV customers can also avail 6-month financing for accessories, extended warranty, AMC, and servicing, making EV ownership even more accessible.

    Celebrating the festivities across the state, the Company launched a new regional campaign – “Kerala comes together with Tata Motors’. Deeply rooted in local sentiment and cultural understanding, the campaign thoughtfully portrays the meaningful moments that culminate in the Onam festivities. Central to this narrative is the iconic Malayalam track “Nada Nada” by Avial— an enduring and cherished song in Kerala, whose uplifting melody and message to “keep moving forward” resonate deeply with the spirit of Onam.

    Enhancing the festive fervor in Kerala, Tata Passenger Electric Mobility Ltd., chief commercial officer, Vivek Srivatsa said, “Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful. This year’s festive campaign is designed to enhance the overall buying experience with attractive cash offers, easy financing options, and priority deliveries—ensuring a delightful journey for our customers.

    In line with our commitment to seamless ownership, Tata Motors has expanded its service network across Kerala, now boasting 622 passenger vehicle bays in 83 workshops, a dedicated EV battery repair centre, training facilities, and 5 Tata.ev stores. We believe these initiatives, coupled with our heartfelt campaign, will bring added joy to the season and strengthen our emotional bond with our customers.”

  • IAA India partners with BrandMusiq to launch its sonic identity

    IAA India partners with BrandMusiq to launch its sonic identity

    MUMBAI — The International Advertising Association (IAA) India Chapter, the country’s only cross-industry body uniting advertisers, agencies, and media professionals, has partnered with BrandMusiq—Asia’s pioneering sonic branding agency—to launch its sonic identity.

    In a world where brands are increasingly defined by how they make us feel, IAA’s new sonic identity offers a bold and emotionally resonant way to experience the brand—not just see it or read it, but hear it.

    As a part of the collaboration, BrandMusiq has crafted a distinct Mogo (musical logo) and an immersive Mogoscape—a rich sonic environment that reflects IAA’s archetypes: the Hero (courageous, inspiring) and the Creator (imaginative, expressive). Rooted in Indian aesthetic philosophy, the identity draws from the Rasas of Veera (inspiration), Adbhuta (awe), and Karuna (empathy)—echoing IAA’s purpose to lead, uplift, and connect with heart.

    IAA president India Chapter Abhishek Karnani shared,  “IAA has always stood for ideas that move industries forward. With this sonic identity, we now have a new language—one that’s emotionally alive and future-facing. It reflects who we are today and who we hope to become tomorrow.”

    BrandMusiq founder & soundsmith, Rajeev Raja added, “IAA isn’t just an institution—it’s a creative spirit that brings people together across borders and disciplines. The Mogoscape we’ve created is more than a sound—it’s a musical embodiment of courage, curiosity, and care.”

  • Ampere Nexus becomes first EV to conquer Shipki La Pass, (13,200ft)

    Ampere Nexus becomes first EV to conquer Shipki La Pass, (13,200ft)

    MUMBAI: Ampere Nexus, the electric 2-wheeler from the house of Greaves Electric Mobility, has made history by becoming the first-ever electric scooter to reach the Shipki La Pass at an altitude of 13,200 ft, riding to just 200 metres from the LOC. This Independence ride, undertaken to promote the Border Tourism Initiative of the Indian Army led by Tripeak Brigade under the aegis of Surya Command, also proves that India’s EV revolution can thrive from urban roads to the nation’s most remote and challenging terrains.

    Flagged off from Chandigarh on 9 August 2025, the Shipki La Pass expedition was a three-day journey and a feat achieved by two Ampere Nexus scooters. Covering over 425 km of winding mountain roads, steep gradients, and diverse terrains – the journey covered Shimla, Reckong Peo and Pooh, passing through the Kinnaur Valley before the final climb to Shipki La Pass.

    Since its launch in 2024 — marked by the Kashmir-to-Kanyakumari ride — the Ampere Nexus has been achieving records due to its endurance, performance, and adaptability. From traversing the length of the nation to now conquering one of its highest and most formidable passes, the Nexus continues to prove it is Engineered to Outperform, Outlast, and Outshine in every environment.

    On arrival at the Shipki La Pass, the Ampere Nexus riders and the team were welcomed by Indian Army jawans, who then participated in the flag-hoisting ceremony to celebrate India’s 79th Independence Day. This served as a powerful moment that fused national pride, technological progress, and environmental commitment.

    The achievement was also formally recognised with a certificate from the India Book of Records stating, “First Electric 2-Wheeler to Reach Shipki La Pass – The record for the First Electric 2-Wheeler to reach Shipki La Pass was set by Ampere Nexus, supporting the Indian Army’s border tourism initiative. The ride started from Chandigarh on August 9, 2025, and concluded on 12 August at Shipki La Pass (13,200 ft). This expedition showcased the endurance and performance of the EV scooter, highlighting its ease of charging, empowering it to drive to the very edge of our map, as confirmed on 12 August 2025”

    Greaves Electric Mobility managing director Vikas Singh said, “From conquering Kashmir-to-Kanyakumari to now scaling one of the nation’s highest and most challenging passes, the Ampere Nexus has consistently proven what it was designed for — to Outperform, Outlast, and Outshine. This Shipki La achievement is far more than a record — it’s proof that India’s EV technology is ready to go the distance, from the heart of our cities to the very edge of our borders. Amplifying the Indian Army’s Border Tourism initiative makes this feat even more meaningful. As the country celebrates the 79th Independence Day, the Ampere Nexus aims to stand as a symbol of innovation, resilience, and the unstoppable spirit of a new, electrified India.”

    This feat is part of Greaves Electric Mobility’s larger purpose- to democratise smart, sustainable mobility in the country. The journey demonstrates that electric mobility is no longer confined to cities; with the Ampere Nexus’s reliable performance, adaptable design, and ease of charging, it can reach even India’s farthest frontiers, making clean mobility accessible to all.

    Expedition film will be released on 15 August on Ampere social handles: Youtube and Instagram

  • Vadilal Dairy churns out sweet profit in Q1 as sales stay creamy

    Vadilal Dairy churns out sweet profit in Q1 as sales stay creamy

    MUMBAI: Vadilal Dairy International is scooping up profits again and this time, the flavour is decidedly sweet. The ice cream and dairy products maker posted a net profit of Rs 29.91 lakh for the quarter ended 30 June 2025, a sharp drop from Rs 119.08 lakh in the previous quarter but a turnaround from the Rs 88.87 lakh loss in the same period last year.

    Revenue from operations came in at Rs 1,139.47 lakh, up from Rs 1,088.07 lakh a year ago, with total income at Rs 1,139.48 lakh. Costs, however, took a generous bite out of margins total expenses rose to Rs 1,112.08 lakh, led by Rs 563.31 lakh in raw material costs, Rs 87.55 lakh in employee benefits, Rs 69.99 lakh in finance costs, and Rs 41.19 lakh in depreciation. Other expenses, including marketing and distribution, stood at Rs 371.11 lakh.

    Profit before tax for the quarter stood at Rs 27.40 lakh, compared with Rs 63.66 lakh in Q1 FY25 and Rs 148.37 lakh in Q4 FY25. Deferred tax expense for the quarter was Rs 2.51 lakh. Earnings per share came in at Rs 0.92 basic (Rs 0.94 diluted), versus Rs 1.50 in the same quarter last year.

    The company also reported a total comprehensive income of Rs 30.23 lakh for the quarter, underscoring a steady if modest performance amid rising input costs and competitive pressures in the FMCG sector.

    For shareholders, it may not be a record-breaking summer, but Vadilal’s Q1 still managed to keep the books in the black proof that even in a crowded market, a well-served scoop can still sweeten the bottom line.

  • La Chérie expands to Mumbai with a taste of everyday indulgence

    La Chérie expands to Mumbai with a taste of everyday indulgence

    MUMBAI: La Chérie is a premium dessert brand celebrated for its artisanal cheesecakes, exceptional craftsmanship, and honest baking philosophy. Known for creations like the airy Japanese Cheesecake, indulgent New York Cheesecake, decadent San Sebastian Burnt Cheesecake, and charming Mini Bento Cheesecake Boxes, the brand has won over dessert lovers with its commitment to using only the finest ingredients, without preservatives, bulking agents, compound chocolate, gelatin, or agar-agar. Because you deserve a little indulgence. Everyday.

    Founded in 2020 by Supriya Konduskar and co-founder Abhijeet Konduskar, La Chérie began as a home kitchen passion project during the COVID-19 lockdown. Over the past four years, it has grown into a nationally recognised name, admired for its quality, craftsmanship, and personal touch, reflecting how women entrepreneurs are redefining India’s F&B landscape.

    La Chérie, which has built a loyal following and “ruled” the dessert scene in Pune, is now planning to bring its handcrafted creations to Mumbai. The expansion will allow the brand to connect with the city’s discerning dessert lovers and offer them the La Chérie experience, fresh, authentic, and made with love.Currently, these indulgent creations are also available for online ordering on Swiggy and Zomato.

    “We’ve built a loyal community in Pune, and now we’re ready to share our cheesecakes with Mumbai,” says Supriya. “This expansion is more than a milestone, it’s a celebration of women who dare to dream, create, and lead.”

    Co-Founder Abhijeet Konduskar added, “Our growth has always been guided by quality and the trust we’ve earned from our customers. This store will allow them to experience the heart of La Chérie, authentic flavours, meticulous artistry, and the warmth we stand for.”