ITV

Category: Marketing

  • The Health Factory unveils fresh new look with bold rebrand across India

    The Health Factory unveils fresh new look with bold rebrand across India

    MUMBAI: Loaf it or love it, The Health Factory is serving up a whole new look. The brand behind India’s first zero-maida, protein-rich bread has unveiled a bold new identity one that promises to make healthy eating not just simple, but stylish. Now present across 16 cities, stocked in major retail, e-commerce, and q-commerce platforms, and reaching millions of households, the brand has carved a slice of the market despite the dominance of legacy bread makers. Riding the wave of consumer demand for clean-label, high-protein staples, it has positioned itself at the forefront of India’s better-eating revolution.

    Anchored in the philosophy of All for Health. Health for All., the refreshed packaging is built on a structured grid system, a design move meant to highlight transparency, functionality, and a consumer-first ethos. Beyond the pantry shelf, this identity rollout will extend to digital platforms, retail displays, and every consumer touchpoint.

    The Health Factory, CEO Vinay Maheshwari explained, “We did not rebrand for a design update. We want people to remember and celebrate The Health Factory for what it truly stands for. This fresh new look is an evolution of our journey; and this bolder, clearer, sharper identity reflects that.”

    From being a niche challenger to becoming a trusted choice for millions, The Health Factory’s rebrand is less about appearances and more about ambition. With new products and innovations in the pipeline, and a brand film set to spotlight its mission soon, the company is baking a bigger story, one slice at a time.

  • DS Group and WPP decode digital chaos with India’s first marketing playbook

    DS Group and WPP decode digital chaos with India’s first marketing playbook

    MUMBAI: In India’s ever-buzzing ad world, there’s finally a playbook to crack the digital code. FMCG giant DS Group, in partnership with WPP Media, has launched Dcode – The Guide to Digital Marketing, a first-of-its-kind manual designed to streamline and elevate the country’s digital marketing practices.

    Unveiled at a high-profile event featuring panel discussions and keynote sessions, Dcode blends academic rigour with agency know-how to deliver practical templates, systems and best practices across the entire digital spectrum from paid media and SEO to influencer marketing and online reputation management. And here’s the kicker: it’s open access, free to download for anyone from CMOs to curious students.

    The initiative couldn’t be timelier. India’s media and advertising industry is projected to grow 7 per cent in 2025 to Rs 1,64,137 crore, with digital leading the charge at an 11.5 per cent growth rate, cornering 60 per cent of the market share and contributing Rs 10,225 crore of incremental ad spend. But this rapid expansion has been dogged by fragmentation, inconsistent methodologies and inefficiencies. Dcode aims to cut through the clutter by providing a regularly updated, evolving resource.

    “Digital isn’t just an option anymore; it’s a strategic imperative,” said DS Group vice chairman Rajiv Kumar calling Dcode a “legacy resource” for marketers, agencies and enthusiasts navigating today’s complex ecosystem.

    Echoing the sentiment WPP Media South Asia CEO Prasanth Kumar described Dcode as a “significant leap” that redefines industry standards, empowering businesses and professionals alike to thrive in a digital-first world.

    Positioned as a living guidebook, Dcode will be refreshed with the latest practices to ensure it remains relevant in a space where algorithms change as quickly as consumer behaviour. For India’s marketers, it might just be the cheat sheet they’ve been waiting for.
     

  • Ajay Devgn turns on the cool as brand face for Summercool appliances

    Ajay Devgn turns on the cool as brand face for Summercool appliances

    MUMBAI: Hindi cinema’s man of steel is now the man of cool. Ajay Devgn has been roped in as the brand ambassador for Summercool Home Appliances, one of India’s long-standing names in home and kitchen essentials, in a two-year association that promises to crank up the chill factor in the marketplace. The actor, known for his unflinching screen presence, will front campaigns for Summercool’s flagship cooler range, while also unveiling the brand’s upcoming refrigerator and air-conditioner lines. Devgn will first appear in Summercool’s Diwali campaign, followed by a flurry of commercials that will run across TV, print, digital, and outdoor media.

    The brand is rolling out a large-scale activation drive with Ajay Devgn’s face branding on product packaging, plus a blitz of hoardings to strengthen visibility in both urban centres and rural towns. The association reflects Summercool’s ambition to hold onto its leadership in cooling solutions while expanding into adjacent product categories.

    “We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years,” said Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta. “Ajay’s strong personality, credibility, and pan-India appeal align perfectly with our brand’s values of trust, reliability and performance. This partnership will help deepen consumer trust, strengthen market recall and cement Summercool as a household name in cooling solutions.”

    With a product basket poised to widen and a star endorser whose fan base cuts across regions, the brand is clearly aiming to power up both market share and consumer connect. For Devgn, it’s a role that fits like a glove blending his trademark reliability with Summercool’s promise of efficient, high-performance comfort for every Indian home.

  • Too Yumm! chips away at hangovers with world’s first party snack twist

    Too Yumm! chips away at hangovers with world’s first party snack twist

    MUMBAI: Hangovers just got out-snacked. Too Yumm!, India’s self-styled “disruptive snacking brand”, has unveiled what it calls the world’s first anti-hangover chips, a bold innovation that promises to let partygoers munch, dance, and wake up fresh.

    Branded party harder chips, the snack takes inspiration from Livitup, Vaidya’s trusted anti-hangover supplement. Packed into every crunchy masala bite are natural ingredients clinically known for recovery support turmeric, ginger, black pepper, and green tea antioxidants. The idea: you snack through the night while your body gets a head start on tomorrow.

    The launch was led by hindi movie livewire Varun Dhawan, who unveiled the chips in typically high-energy style. A campaign film sees him deliver cheeky twists on blockbuster dialogues while declaring the snack the “game-changer every party needs.”

    “Too Yumm! has always been at the forefront of snacking disruption,” said Too Yumm! CMO Yogesh Tewari  “With Party Harder Chips, we’re bringing a world-first product designed especially for celebrations. Partnering with Livitup meant we could create a snack that doesn’t just taste bold but also genuinely supports a better next day.”

    Currently available on Blinkit and Swiggy Instamart, the party harder chips are being positioned as the ultimate late-night companion whether at weddings, festivals, or house parties.

    For a brand that has built its identity on cheeky innovations, this one takes the cake or rather, the chip. With Varun Dhawan fronting the campaign and India’s youth as the target, Too Yumm! is betting big that the next morning after every party will finally taste as good as the night before.

  • Skoda fuels fanfare with ‘Fans Not Owners’ drive for 25 years in India

    Skoda fuels fanfare with ‘Fans Not Owners’ drive for 25 years in India

    MUMBAI: For Škoda, it’s not just about cars, it’s about cult status on wheels. Marking its 25th year in India, the Czech automaker has rolled out an integrated campaign titled ‘Fans Not Owners’, in partnership with ‘Team Drive’ at Publicis Groupe India, creatively led by BBH India.

    The campaign flips the conventional script of horsepower and specs, spotlighting Škoda drivers not as customers but as true-blue fans. It seeks to bridge the gap between admiration and action, nudging legions of admirers to take the leap into ownership.

    At the heart of the campaign is ‘Doda’, a heartwarming film that captures the whimsical love of a young girl for her Škoda. The story unfolds through the eyes of children who see magic in the machines, celebrating decades of emotional connections. Another film celebrating young fandom and pride is set to follow soon.

    The brand went a step further with a playful ‘Doda Takeover’ on Instagram, where Maya, the child protagonist, engaged Škoda’s followers. Even dealerships joined the celebration at some outlets in Mumbai, the Škoda logo was swapped out for Doda.

    Škoda Auto India brand director Ashish Gupta explained: “Our customers are more than just owners, they’re passionate fans who truly live the brand. As we celebrate 25 years, it’s this deep emotional connection that powers us forward.”

    Škoda’s 360-degree campaign doesn’t just dwell on sentiment, it reinforces the company’s reputation for European engineering, safety, and reliability while positioning its cars as practical, aspirational, and ready for modern Indian lifestyles.

    Saatchi & Saatchi India, BBH India and Saatchi Propagate CEO Paritosh Srivastava called the campaign “a step forward in building brand love and trust.” BBH India Chief creative officer Parikshit Bhattaccharya summed up the spirit: “Škoda was never just a car, it was always an emotion.”

    With 25 years on Indian roads and a fandom passed down through generations, Škoda is steering into the future with more than an engine, it’s running on emotion.

  • Birla Opus paints the town festive with Ganesh Chaturthi digital film

    Birla Opus paints the town festive with Ganesh Chaturthi digital film

    MUMBAI :  When Bappa arrives, even the walls want to dress up. This Ganesh Chaturthi, Birla Opus Paints part of Aditya Birla Group’s Grasim Industries has unveiled a heartwarming digital film under its Duniya Ko Rang Do philosophy, capturing the spirit of devotion, colour, and community.

    The film, conceptualised by Leo India, tells the simple yet stirring story of a young boy yearning to welcome Lord Ganesha into his home for the first time. Initially hesitant about the extra effort, his family eventually gives in to his determination, deciding to host Bappa and repaint their home, a reminder that festive joy often begins with fresh walls and fresher spirits.

    Ganesh Chaturthi, one of India’s most vibrant festivals, is portrayed not just as a ritual but as an emotion that unites families, neighbours, and entire communities. The film highlights how a fresh coat of paint isn’t merely cosmetic, it’s symbolic of opening doors to divinity and joy.

    Birla Opus Paints head of marketing Inderpreet Singh explained: “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this film, we wanted to tell the story through the eyes of a child welcoming Bappa home for the first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”

    Leo South Asia chief creative officer Sachin Kamble echoed the sentiment: “Birla Opus has always celebrated the transformational power of colours in our lives. This film shows how they go beyond beautifying walls to help turn houses into spaces of celebration and love.”

    Streaming across Youtube, Instagram, Facebook, and Linkedin, the campaign is designed to spread festive cheer and inspire families to brighten both homes and hearts this season. Ending with the line “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do,” the film reminds viewers that colour isn’t just what we see on our walls, it’s what we feel in our celebrations.

  • Sunfeast Dark Fantasy’s spaceship lands in Delhi to fuel young imaginations

    Sunfeast Dark Fantasy’s spaceship lands in Delhi to fuel young imaginations

    Delhi got a sweet taste of space this week minus the astronaut training. Sunfeast Dark Fantasy’s much-talked-about Fantasy Spaceship touched down at Nehru Planetarium on National Space Day (23 August), inviting city kids to dream bigger and think bolder. Part of the brand’s playful campaign, “Big Fantasies: Give Wings to Your Imagination,” the initiative blended art, tech, and a dash of cosmic curiosity. Children hopped aboard the spaceship actually a tech-powered bus fitted with giant interactive screens that transformed their hand-drawn sketches into dazzling 3D digital characters, right before their eyes.

    The Delhi pitstop comes after successful runs in Bengaluru, Chennai, Mumbai, and Hyderabad. The spaceship will stay in the capital till 16 September, travelling to schools like Ryan International, Modern Academy, Glorious Public School, and Aakash International, turning classrooms into launchpads for creativity.

    India’s youngest astronaut, Jahnavi Dangeti, beamed down as chief guest, reminding kids that imagination isn’t just child’s play, it’s rocket fuel for creativity and problem-solving. “When children are encouraged to dream and create, they nurture skills that help ignite new ideas and overcome challenges,” she said.

    For ITC Foods’ COO for Biscuits & Cakes Cluster Ali Harris Shere the initiative was a perfect fit for the day: “National Space Day at Nehru Planetarium is a perfect way to celebrate young minds and their boundless potential. Every moment shared is a reminder of the incredible creativity that resides within them.”

    With kids sketching, scanning, and sending their ideas soaring into a digital universe, the Fantasy Spaceship is less about reaching the stars and more about sparking the imagination needed to one day get there.

  • Bata launches Victoria Ballerina, its most comfortable shoe for women yet

    Bata launches Victoria Ballerina, its most comfortable shoe for women yet

    MUMBAI: Life may not always be a stage, but Bata wants women to stride like they own it. The footwear giant has unveiled the Victoria Ballerina, billed as its most comfortable ballerina ever, designed for women who walk with purpose and flair. The launch is part of Bata’s global “Make Your Way” campaign, introduced during the brand’s 130th anniversary in 2024. The Victoria Ballerina draws on the spirit of dance long a symbol of strength, rhythm, and freedom of movement reimagined for modern women who wear ballerinas not just for the stage, but for everyday life.

    Blending on-trend design, comfort and affordability, the collection reflects Bata’s promise to marry style with functionality. “Every day is a chance to make your way,” said Bata India chief strategy & business development officer Badri Beriwal. “With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.”

    The Victoria name is no coincidence. It embodies confidence, triumph, and motion, a mindset as much as a design. The collection is positioned as more than footwear: a companion for women to move freely, express themselves boldly, and embrace the daily rhythm of their journeys.

    Backed by a 360-degree global marketing rollout, the campaign is set to amplify across digital, outdoor, and in-store platforms, spotlighting ballerinas as both a style staple and a symbol of empowerment.

    From the cobbled streets of Europe to the bustling metros of India, Bata is betting big that the Victoria Ballerina will help women not just walk, but make their way.

  • Ishaan Khatter suits up as the next big face in Boss global campaign

    Ishaan Khatter suits up as the next big face in Boss global campaign

    MUMBAI: Behold the new Boss move Indian star Ishaan Khatter has officially joined the cast of Hugo Boss’ Fall/Winter 2025 campaign, Be the Next, putting a bold spin on the brand’s iconic “be your own boss” platform.

    Khatter, who recently dazzled at the 2025 Cannes Film Festival with his Hollywood breakout Homebound, is now fronting the campaign as one of its global faces, alongside English actor (and future DC superhero) Aaron Pierre, K-pop megastar S.Coups of Seventeen, tennis ace Taylor Fritz, and fashion’s fastest-rising model, Amelia Gray. Together, the eclectic line-up embodies the campaign’s mantra of ambition, individuality, and rewriting the rulebook.

    The campaign film charts Khatter’s symbolic walk through a tunnel towards a radiant light mirroring his own artistic journey from Mumbai’s indie films to the global stage. Styled in rich textures and sleek tonal layers from the Boss FW25 collection, he embodies the modern Boss: risk-taker, rule-breaker, and legacy-maker.

    Speaking about his new role, Khatter said:“It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”

    With its global cast, the campaign will hit the streets (and screens) through a 360-degree blitz billboards lighting up major world cities, high-traffic outdoor spots, and a digital push across platforms. The collection itself will roll out in Boss stores worldwide, online at boss.com, and through wholesale partners.

    For Khatter, hailed as Bollywood’s “It Boy” gone international, this campaign cements his place not just as a rising actor but as a global style force. For Boss, it’s another step in reframing power dressing for a generation that’s hungry to own its narrative.

  • Apparel Group snaps up LVMH marketing veteran for India push

    Apparel Group snaps up LVMH marketing veteran for India push

    MUMBAI: Apparel group has hired Aditi Chakravarty from luxury giant LVMH to spearhead marketing for its sprawling Indian retail empire, signalling ambitious plans to deepen its penetration in the subcontinent’s booming consumer market.

    Chakravarty, who joins as head of marketing, brings formidable credentials from her stint at Moët Hennessy, where she orchestrated the rise of India from sixth to third place globally for the luxury spirits portfolio between 2021 and 2024. Her precision-crafted campaigns for premium whisky brands Glenmorangie and Ardbeg achieved “outsized share of voice” in India’s heavily regulated alcohol market.

    The appointment positions her to oversee marketing for 14 international brands including Aldo, Charles & Keith, Bath & Body Works, Victoria’s Secret and R&B across Apparel Group’s 250-plus Indian stores and digital platforms.

    Her career trajectory reads like a masterclass in modern marketing warfare. At Unilever, she delivered €1.2m in cost savings whilst driving global growth for Lifebuoy, the world’s largest skin-cleansing brand. She then pioneered Hindustan Unilever’s first online-only premium skincare brand, Aviance, scaling it to Rs 50 crore in India’s nascent e-commerce landscape.

    The marketing maven’s most impressive feat came at OmniActive Health Technologies, where she led nutritional supplements brand Setu from zero to a Rs 100 crore direct-to-consumer roadmap, delivering eight-fold growth in six months through what she describes as “earned-owned media mix, funnel optimisation, and lifecycle automation”.

    Her 15-year career spans blue-chip corporations including PepsiCo, where she cut her teeth in innovation and procurement for brands like Kurkure and Baked Lays, and a spell at DCM Shriram managing key accounts across India’s rural retail chain Hariyali Kisan Bazar.

    The hire reflects Apparel group’s determination to leverage India’s consumer boom, as international fashion and beauty brands increasingly view the market as essential to global growth strategies. With her track record of translating “market insights into integrated communication plans that grow brand love, share, and value,”  Chakravarty appears well-equipped for the challenge.

    Her personal motto—”Work hard. Speak the truth. Get your hands dirty”—suggests Apparel Group has found someone unafraid of the gritty realities of retail warfare in one of the world’s most competitive consumer markets.