ITV

Category: Marketing

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • Generali Central embraces ‘Here now’ to celebrate new beginnings

    Generali Central embraces ‘Here now’ to celebrate new beginnings

    MUMBAI: In a heartfelt nod to life’s fresh starts, Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI) have launched “Here now,” their first joint brand campaign since rebranding earlier this year. The campaign marks a milestone moment after the Central Bank of India became a joint venture partner with the Generali Group, uniting both life and non-life businesses under one strong identity.

    Built on the belief that the future begins in the present, “Here now” celebrates everyday courage, from a family unlocking the door to their first home, to an entrepreneur reigniting an old dream. It’s a campaign that reminds people to embrace new beginnings with confidence, knowing their lifetime partner stands beside them.

    “‘Here now’ is a celebration of new beginnings: those brave, hopeful moments when people choose to move forward with intention,” said GCI chief marketing customer & impact officer Ruchika Malhan Varma.“Every new chapter deserves a partner who’s truly present.”

    Echoing the sentiment, Geetanjali Chugh Kothari, Chief Marketing Officer at GCLI, added, “Life insurance is deeply personal — it’s about the people you love and the life you’re building. With ‘Here Now,’ we wanted to connect with people on a human level and celebrate the everyday moments that make life meaningful.”

    Created by VML India with media duties handled by Dentsu Media India, the campaign draws on Generali’s global design language: the iconic red wings and bold ‘Here now’ lock-up, to symbolise presence, partnership, and protection.

    The nationwide rollout spans nine languages across TV, digital, print, outdoor, and social media, with clever integrations across Uber, Swiggy, and the Mumbai Metro. To reach millions of viewers, the campaign will also feature during India’s t20 ODI cricket matches, alongside prime-time favourites like Kaun Banega Crorepati.

     

  • Anita Dongre shines in Beverly Hills

    Anita Dongre shines in Beverly Hills

    MUMBAI: Anita Dongre has brought a touch of Rajasthan to Rodeo Drive country. The celebrated Indian designer has opened her 3,000 square feet  flagship boutique on Wilshire Boulevard, Beverly Hills, becoming the first Indian designer to debut a store in this iconic fashion district.

    This new outpost is Dongre’s fourth international store after New York and Dubai, a milestone that underscores her mission of “taking India to the world.”

    Co-hosted by Mindy Kaling and Poorna Jagannathan, the launch saw a gathering of South Asian trailblazers from Hollywood and fashion, including Jay Shetty, Payal Kadakia, Richa Moorjani, Deepica Mutyala, and Nidhi Sunil, among others. Together, they celebrated a designer who has long woven culture, craftsmanship, and conscience into couture.

    The store itself feels like a serene slice of Rajasthan, its hand-painted Pichhwai walls, embroidered cushions, and bespoke wallpaper handcrafted by Indian artisans. Every corner reflects Dongre’s signature balance of mindful luxury and timeless artistry.

    At the centre stands a striking elephant matriarch and calf installation from The Great Elephant Migration, an art movement supporting sustainability and indigenous craft communities. Made from invasive lantana weeds, the sculptures are both art and activism, a fitting metaphor for Dongre’s eco-conscious vision.

    “Every creation we make is touched by the hands of skilled women artisans whose stories inspire our work,” said Dongre. “Bringing their artistry to Beverly Hills isn’t just about fashion, it’s about giving India’s craftspeople the global platform they deserve.”

    Rooted in Rajasthan yet globally resonant, Dongre continues to redefine what modern Indian luxury looks like: authentic, ethical, and exquisitely made. With her Beverly Hills store, she adds another glittering thread to her international legacy.

  • Axis Bank invites kids to paint their dreams

    Axis Bank invites kids to paint their dreams

    MUMBAI: Axis Bank is giving young dreamers a canvas to imagine, create and express. The bank has launched Splash 2025, the 13th edition of its nationwide art, craft and literature competition for children aged 7 to 14 years, inviting entries on the theme “Dreams.”

    The annual contest, inspired by Axis Bank’s philosophy of being Dil se open, aims to reach over 11 lakh participants through both online and offline formats. Kids can submit their entries on axisbanksplash.in till 31 December 2025, or join on-ground events at select Axis Bank branches, schools and residential societies.

    This year’s sub-themes, A day in my dream life (ages 7–10) and The future as I dream it (ages 11–14,) encourage children to turn imagination into expression. A panel of more than 100 experts, including Amar Chitra Katha’s Savio Mascarenhas, Ryan International Group’s  Snehal Pinto, and The Art Society of India’s Deepak Patil, will evaluate the entries.

    Winners won’t just take home medals and memories. The six winners and six runners-up will receive Rs 1 lakh and Rs 50,000 respectively, plus an invitation to an exclusive art and craft workshop at Tashkeel, Dubai. Their artworks will also be showcased at Bengaluru’s Museum of Art and Photography (MAP).

    Adding a futuristic twist, Axis Bank has also unveiled an ‘AI Dream Generator’, a playful tool that turns children’s dream descriptions, from flying cars to talking animals, into visuals inspired by their chosen medium: art, craft or literature.

    “We believe every dream deserves a voice,” said Axis Bank president & chief marketing officer Anoop Manohar. “Splash is more than a competition; it’s a celebration of creativity, courage and possibility.”

    Last year’s edition drew over 9 lakh entries from 3,300 plus schools and bagged honours including Best Integrated Media Campaign at the E4M Indian Digital Marketing Awards.

    From crayons to keyboards, Splash 2025 is all about turning little dreams into big inspirations, one masterpiece at a time.

  • Food Pharmer brings protein power to Instamart

    Food Pharmer brings protein power to Instamart

    MUMBAI: Health-conscious shoppers can now get their protein fix faster than ever. Revant Himatsingka, popularly known as “Food Pharmer”, has launched his protein brand Only What’s Needed (OWN) on Instamart, marking the brand’s first appearance on a quick commerce platform.

    The move coincides with Instamart’s launch of a dedicated “Protein” section on its app, making it easier for consumers to discover high-protein foods without wading through confusing nutrition labels. The section features trusted brands, including OWN, with affordable packs for everyday users and larger value formats for regular gym-goers.

    Revant shared on Instagram that the collaboration began rather organically. “It all started with a comment from Instamart saying, ‘Humare app pe aa jao’, and a few DMs later, we made it happen,” he said. “Our mission is to make protein a daily habit for India, not just sell whey. With 70 per cent of the country still protein-deficient, this is a step towards changing how India consumes protein.”

    Only What’s Needed Whey Protein is built on Revant’s promise of clean, transparent, and tested nutrition. Made with just four ingredients, each batch undergoes seven safety and quality checks. The brand, which quickly gained a cult following since its launch earlier this year, is now set to reach homes across major Indian cities in minutes.

    Swiggy co-founder and CGO Phani Kishan Addepalli, highlighted the shared values behind the partnership. “Anyone who follows Revant knows how fiercely he protects consumer trust. Convenience got us here. Trust will take us further,” he wrote on LinkedIn.

    With Instamart’s new protein aisle and Food Pharmer’s signature honesty, India’s journey toward smarter, faster nutrition just got a powerful new boost, quite literally, in 10 minutes flat.

     

  • Asian Paints hues India in India Wala Blue

    Asian Paints hues India in India Wala Blue

    MUMBAI: For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”

    The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.

    Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.

    “Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”

    With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.

  • Birla Opus unveils “One Aero” spray paint range

    Birla Opus unveils “One Aero” spray paint range

    MUMBAI: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched its newest innovation, One Aero, a high-performance aerosol paint range designed to make painting faster, smoother, and easier for both professionals and DIY enthusiasts.

    The new range promises a 15-minute fast-dry formula, delivering a premium finish, excellent coverage, and a smooth spray pattern that ensures even application every time. Each can is tested at 8 bar pressure to guarantee leak-free performance, underscoring Birla Opus Paints’ commitment to safety, quality, and its colourful vision of “Duniya ko rang do.”

    Available in 11 versatile shades, including white, black, phirozi, golden yellow, bus green, deep orange, po red, signal red, golden brown, gold, and silver, the 400 ml cans come with a one-year warranty, a first in the Indian aerosol paint market.

    “At Birla Opus Paints, our goal is to deliver solutions that evolve with our customers’ needs,” said Birla Opus Paints CEO Rakshit Hargave. “With One Aero, we’re giving users the ability to achieve professional-grade results effortlessly.”

    In a move to improve retail accessibility, the brand has also introduced a new six-can packaging format, replacing the standard 12-pack to enhance convenience for retailers and consumers alike.

    One Aero is now available across Birla Opus Paints’ expanding network of franchise stores and paint studios, complete with shade cards and brochures to help customers find their perfect hue.

    With its sleek performance, reliability, and design-first approach, Birla Opus Paints’ One Aero range is set to give India’s paint aisles a vibrant new lift, one spray at a time.

     
     
  • Swiss beauty says “We Got You, Girl!” with Taapsee

    Swiss beauty says “We Got You, Girl!” with Taapsee

    MUMBAI: India’s wedding season hits full sparkle, Swiss Beauty has rolled out its latest campaign, “We Got You, Girl!”, a bold, feel-good ode to the many moods of today’s woman. The homegrown beauty brand, among India’s fastest-growing, teams up with Hindi cinema star and brand ambassador Taapsee Pannu to deliver a message of confidence, colour and care.

    In the campaign film, Taapsee embodies the spirit of the modern Indian woman, playful at brunch, powerful at work, emotional with family and dazzling on the dance floor. Whether she’s the bridesmaid, the best friend, or the showstopper of the shaadi season, Swiss Beauty’s promise stays the same, “We got you, girl!”

    “‘We Got You, Girl!’ isn’t just a line, it’s our brand promise,” said Swiss Beauty chief marketing officer Vidushi Goyal. “We’re celebrating women who express themselves fearlessly, with beauty that feels effortless, expressive, and empowering.”

    Created by Famous Innovations, the campaign stands out for its authentic tone, one that refuses to dictate what beauty should look like. “Swiss Beauty doesn’t tell you how to look,” said Famous Innovations founding partner and creative head Sumit Chaurasia. “It simply says, ‘We got you, exactly as you are.’ That’s rare, and that’s real.”

    From glossy lips and soft-focus bases to longwear statement eyes, the campaign captures this season’s biggest beauty trends, designed for the whirlwind of haldi mornings, sangeet nights, and never-ending dance floors.

    Backed by digital buzz, influencer collaborations, and snackable social content starring Taapsee, Swiss Beauty’s “We Got You, Girl!” campaign sparkles with the kind of everyday confidence that’s made for every woman, and every moment she owns.

     
     
  • Citroën shifts gears with alterType’s fresh spin

    Citroën shifts gears with alterType’s fresh spin

    MUMBAI: Citroën India is shifting gears, and this time, the ride feels unmistakably homegrown. The French automaker’s latest brand campaign, Shift Into The New, crafted by independent creative agency alterType, infuses a refreshing Indian flavour into Citroën’s signature design-led sophistication.

    As Citroën’s lead creative agency, alterType has been tasked with steering the brand into its next chapter, repositioning models like the C3X, Aircross X, and Basalt X as smart, stylish, and family-friendly choices for Indian consumers. The campaign captures the brand’s promise of comfort, intelligence, and modern mobility, retold through the lens of contemporary Indian life, where aspiration meets everyday ease.

    Adding star power to the shift is MS Dhoni, Citroën India’s brand ambassador, whose calm confidence and precision mirror the brand’s philosophy. His presence deepens Citroën’s growing emotional connect with Indian audiences, reinforcing the blend of trust and quiet strength that defines both the cricketer and the carmaker.

    “Shift Into The New isn’t just a campaign; it’s how Citroën communicates who it is today,” said alterType co-founder and managing director Siddharth Loyal. “We wanted to evolve Citroën’s voice from niche and European to confident, contemporary, and distinctly human.”

    The multi-platform campaign, spanning television, digital, and social media, introduces a refreshed brand language across Citroën’s lineup, celebrating motion, energy, and control. Each film brings Citroën’s hallmark comfort and design to life with an unmistakably Indian spirit, showcasing how global sophistication can meet local sensibilities without missing a beat.

    “This campaign captures our commitment to innovation and a modern Indian perspective,” said Automotive Brands, Stellantis India business head and director Kumar Priyesh. “It’s about making every drive more comfortable, more enjoyable, and more Citroën.”

    With Shift Into The New, Citroën and alterType have done more than just launch a campaign, they’ve created a cultural crossover, where French finesse meets Indian flair, and every drive feels like home. 

  • LTIMindtree, IFFI script India’s first AI film fest

    LTIMindtree, IFFI script India’s first AI film fest

    MUMBAI: Cinema is getting a digital rewrite. LTIMindtree has partnered with the International Film Festival of India (IFFI) and the National Film Development Corporation (NFDC) to launch India’s first-ever AI Film Festival and Hackathon, set to take place during IFFI 2025 in Goa from November 20 to 28.

    The initiative, powered by LTIMindtree’s Blueverse Craftstudio, aims to explore how artificial intelligence can reshape the way stories are written, filmed, and experienced. From AI-generated films to creative tech experiments, the festival promises to be a melting pot of imagination and innovation.

    Speaking about the initiative, festival director of IFFI and jury chair of the IFFI AI film festival Shekhar Kapur said, “Cinema has always reflected the power of human imagination. Today, AI gives us a new lens that expands our ability to dream, design, and express.”

    Adding to that, LTIMindtree executive vice president and global head of interactive services Sujay Sen said, “The future of storytelling lies at the confluence of human creativity and AI. We’re proud to help bring that future to life.”

    NFDC managing director Prakash Magdum noted that this partnership extends IFFI’s legacy of celebrating emerging voices and technologies into “the world of AI: responsibly, inclusively, and with global collaboration.”

    The event will feature an AI film showcase, a 48-hour hackathon, and workshops on creative technology, offering filmmakers, developers, and dreamers alike a front-row seat to the next big evolution in storytelling.

    As cinema meets code in Goa, IFFI 2025 might just prove that the next great filmmaker could be part human, part algorithm.