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Category: Marketing

  • Himalaya brings ‘world of neem’ to life ahead of pimple acne positivity day

    Himalaya brings ‘world of neem’ to life ahead of pimple acne positivity day

    MUMBAI: Talk about coming clean… Himalaya Wellness is washing away more than just pimples.

    Ahead of pimple acne positivity day, the brand unveiled its first-ever ‘world of neem’ at Taj Lands End, Mumbai, blending skincare science, celebrity voices and real-skin stories to change how young Indians see their skin.

    With 20 crore teenagers and young adults in India battling pimples, the brand’s mission was clear: fight the stigma, not the skin. The immersive event brought together dermatologists, influencers and celebrities, showing that skincare can be simple, effective and stigma-free.

    On stage, Dr Rashmi Shetty, leading dermatologist, busted myths and highlighted Neem’s natural antibacterial power. Actor Nitanshi Goel struck a chord with her personal take: “Real skin is beautiful. We don’t need to hide behind filters or shame.”

    The event also spotlighted the evolution of Himalaya’s iconic neem face wash, now upgraded with a unique 5-part neem formulation that helps “skip the pimple episodes.” It’s the latest step in Himalaya’s 25-year journey as India’s most trusted face wash brand.

    “Himalaya has always stood for care that’s gentle, effective and rooted in nature,” said Himalaya Wellness, business director, Rajesh Krishnamurthy. “This new formulation continues that legacy, empowering young people to embrace their skin with confidence.”

    Alongside the launch, Himalaya kicked off a nationwide school programme reaching over five lakh students, championing acne positivity and holistic skincare habits.

  • Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    MUMBAI: Fashion just found its festive beat, and Ananya Panday is leading the dance. Women’s ethnic wear brand Aurelia has named the movie star as its new brand ambassador, launching the high-energy campaign ‘Hameshatrending’ just in time for the wedding and festive season.

    Known for her easy, fun, and versatile style, Ananya is the perfect fit for Aurelia’s ethos of keeping women confident, relevant, and yes always trending. The new festive collection plays up rich hues, intricate embellishments, and fluid silhouettes, offering everything from shararas and kurta sets to fusion co-ords. Whether it’s an intimate mehendi or a grand Diwali soiree, Aurelia promises to keep women stylish without missing a beat.

    Timed to light up the busiest fashion calendar of the year, the campaign drops with a film and striking visuals across platforms, amplifying Aurelia’s presence in festive fashion conversations. Backed by Aditya Birla Fashion and Retail Ltd.’s TCNS division, CEO Anant Daga calls the partnership “a celebration of vibrancy, elegance, and confidence.” With Ananya Panday as the new face, Aurelia is betting that its festive sparkle will shine brighter than ever in wardrobes across India.

  • Kay Beauty makes historic UK debut at Space NK

    Kay Beauty makes historic UK debut at Space NK

    MUMBAI: Kay Beauty, the make-up brand co-founded by actor Katrina Kaif and Indian beauty retailer Nykaa, has made its first international move with an exclusive launch at Space NK in the UK. The tie-up marks the first time a home-grown Indian beauty brand has been stocked by the British luxury chain.

    Founded in 2019, Kay Beauty has built its reputation on performance-led, skin-friendly formulas and an inclusive brand voice, encapsulated in its slogans #ItsKayToBeYou and #MakeupThatKares. Its portfolio of 197 products across eyes, lips and face will now sit alongside Space NK’s curated line-up of global labels.

    Kaif called the launch “a powerful opportunity to connect with a global community that shares our values.” Nykaa co-founder & head of its owned bands Adwaita Nayar described the step as “more than just a brand milestone,” positioning Kay Beauty as proof that Indian consumer labels can compete on the global stage. 
    Space NK  chief commercial officer Margaret Mitchell said the addition would help the retailer better serve Britain’s growing south Asian community while offering “something genuinely unique”.

    The UK launch brings bestsellers such as the Hydra Crème Lipstick, Hydrating Foundation and Velvet Creme Blush, as well as a range of kajals infused with chamomile and ceramides.

    Kay Beauty, named Vogue India’s Beauty Brand of the Year in 2022, has already carved a cult following at home with 1.6 million social media followers, 700-plus retail outlets and more than 2.5 million customers. With Space NK’s 80-store network and online reach, the brand is betting that its blend of inclusivity, heritage and innovation will resonate with British consumers too.

  • Royal Enfield rolls out ‘art of motorcycling’ S5 with launch of ‘cine-verse’

    Royal Enfield rolls out ‘art of motorcycling’ S5 with launch of ‘cine-verse’

    MUMBAI: Lights, camera… kick-start! Royal Enfield has shifted gears on creativity with the launch of Season 5 of its global platform, ‘art of motorcycling’, this time with a cinematic twist called ‘cine-verse’. The campaign challenges artists across 12 countries to imagine themselves as stars of their own film and condense the story into a striking movie poster with a Royal Enfield taking centre stage.

    And in a first, the platform is opening the throttle for a younger crowd with the debut of AOM young talent, a category for creators aged 11–18. These budding artists will share the same stage and spotlight as seasoned professionals, with their work showcased at Motoverse 2025 in Goa.

    The jury line-up is nothing short of blockbuster: Harun Robert (Rob) of M.A.D, poster-design maestro Raj Khatri, Colombian street artist Diana Ordóñez, and Indonesian pop-art maverick Muklay. Each guest will not only judge entries but also create their own cine-verse posters, which will be turned into exclusive merchandise.

    Last year’s edition drew over 42,000 entries from 12 countries, reaching more than 23 million people worldwide. Season 5 promises to be bigger, bolder and more global than ever, blending cinema, art, and motorcycling’s freewheeling spirit.

    Artists can submit digital or hand-drawn works under regular or young talent categories, with winners earning an all-expenses-paid trip to Motoverse 2025, where their creations will take the spotlight at the AOM Arena.

    Here is the link for registration – https://www.royalenfield.com/in/en/art-of-motorcycling/theme/ 
     

  • Sweet victory as Fortune cooks up record 800 kg modak for Ganesh Chaturthi

    Sweet victory as Fortune cooks up record 800 kg modak for Ganesh Chaturthi

    MUMBAI: When it comes to Ganesh Chaturthi, size clearly does matter especially if you’re serving up an 800 kg modak. Fortune Foods, India’s No. 1 staples brand and part of AWL Agri Business Ltd (formerly Adani Wilmar Ltd), has officially entered the World Record Book of India with the “Biggest Modak Using Traditional Ingredients.”

    Crafted from Fortune Besan, Fortune Sugar, milk and mawa, the mammoth sweet took centre stage at Girgaon Cha Raja, one of Mumbai’s oldest and most revered mandals. The giant creation wasn’t just a crowd-puller but also a statement of Fortune’s presence in 1 out of every 3 Indian households. With 5,000 sq. ft. of branding at the pandal, Fortune made sure its name was as much a part of the celebration as the devotional chants.

    The brand went full throttle with its 360-degree festive campaign rolling out branding across 25 pandals in Mumbai, Thane, Navi Mumbai, Pune, Nashik and Nagpur, covering an eye-popping 166,800 sq. ft. Add to that Mygate activations in 132 societies, branding in 800 plus lifts, two LED screens at Lalbaugh Cha Raja, and a quirky digital contest where users built virtual Ganeshas to unlock festive greetings. Influencers only helped sweeten the buzz.

    AWL Agri Business Ltd joint president of sales & marketing Mukesh Mishra summed it up: “At the heart of every festival lies food, and for Ganesh Chaturthi, nothing says devotion like modak. We wanted to celebrate tradition at scale.” The Girgaon Cha Raja Mandal echoed the sentiment, calling the unveiling a “historic moment that blended tradition with grandeur.”

    Founded in 1928, Girgaon Cha Raja is known for its eco-friendly clay idol and emphasis on heritage over spectacle. This year, Fortune’s record-breaking sweet offering gave devotees a story to remember proving once again that festivals are as much about flavour as they are about faith.

  • Lufthansa takes off with Sreeleela for Insider 2.0 travel storytelling

    Lufthansa takes off with Sreeleela for Insider 2.0 travel storytelling

    MUMBAI: When a rising star meets Europe’s sky-high classic, you know the journey won’t be ordinary. Lufthansa German Airlines has rolled out the latest chapter of its Insider campaign, this time headlined by actress Sreeleela, who brings a touch of homegrown charm to the airline’s premium global pitch.

    The campaign steered by Mindshare India with its UK counterparts and supported by WPP Media reimagines Lufthansa not just as a carrier but as a travel-lifestyle brand. Dubbed Insider Guide 2.0, it turns the spotlight on London’s cultural and culinary secrets, with Sreeleela exploring the city alongside UK creator Anastasia. From hidden haunts to haute cuisine, the duo presented a version of London few tourists ever see.

    For today’s premium Indian traveller, the sweet spot lies in blending indulgence with authenticity. The campaign taps into that appetite: immersive journeys that go beyond glossy itineraries, mixing Lufthansa’s signature service with storytelling that feels personal.

    Lufthansa Group head of marketing for South Asia, Southeast Asia & Pacific Sng Ju Stephanie summed it up as “experience-led travel, powered by authentic influencer engagement,” while WPP Media South Asia’s Amin Lakhani called it a “cross-border collaboration that raises the bar for cultural nuance and consumer connection.”

    With Insider 2.0, Lufthansa isn’t just chasing wanderlust; it’s serving up a menu of global discovery with an Indian garnish. For a brand that has long been a bridge between continents, this campaign ensures the story soars just as high as the aircraft.

  • Converse and Golf Wang slip into style with nature-inspired collection

    Converse and Golf Wang slip into style with nature-inspired collection

    MUMBAI: When fashion and skate culture collide, the result is anything but flat-footed. Converse and Golf Wang have dropped a fresh spin on their long-running collaboration with the debut of the one star CC slip pro, a slip-on skate silhouette that’s as textured as it is stylish.

    It’s a first for the partnership, drawing on Converse’s 1960s Deck Star Gore and Sea Star Gore designs, while also nodding to the brand’s 1970s One Star heritage. Tyler, The Creator, known for raiding Converse’s archives, gives the One Star formula a Golf Wang twist turning history into something boldly irreverent and unmistakably current.

    The collection is served up in three earthy iterations, each named and shaded after natural landscapes:

    ●   Forget Me Not (Concrete), a muted blue suede recalling soft, cloudy skies.

    ●   Forest Elf (Grass), lush green suede that feels like walking on a forest floor.

    ●   Black Beauty (Dirt), rich, dark suede mirroring fertile soil.

    Every pair features a two-tone hairy suede upper, egret foxing tape with a varnished finish, and a co-branded sock liner stamped with landscape-inspired artwork. Underfoot, skaters get practical perks: ConS traction rubber for grip and board feel, and CX foam cushioning for comfort that lasts from tricks to hangouts.

    Priced at Rs 6,999, the Converse x Golf Wang one star CC slip pro is available now on converse.in and select retail partners. For sneakerheads and skaters alike, it’s a design that proves slipping on can still mean standing out.

  • Incred backs kabaddi with Jaipur Pink Panthers and Gujarat Giants tie-up

    Incred backs kabaddi with Jaipur Pink Panthers and Gujarat Giants tie-up

    MUMBAI: Credit where it’s due, kabaddi just got a fresh financial backer. Incred Financial Services Limited (Incred Finance), the tech-led NBFC known for its risk-analytics edge, has partnered with Jaipur Pink Panthers and Gujarat Giants as Associate Partner for the 2025 Pro Kabaddi League (PKL), starting 29 August.

    The move marks Incred’s push beyond cricket where cricketer Shreyas Iyer is already its brand face and into a sport that’s as desi as it gets. With kabaddi boasting more than 3 crore viewers and popularity stretching from metros to Tier 2, Tier 3 and rural markets, the partnership aligns neatly with Incred’s mission to extend credit access to aspirational India.

    The NBFC, with 140 plus branches and 2,500 plus employees, serves individuals and MSMEs with products spanning personal, education, MSME business, loan against property, and digital merchant loans. By associating with kabaddi, Incred hopes to amplify its reach in the underserved segments it champions.

    “InCred has always stood for resilience and ambition qualities that kabaddi reflects beautifully,” said Incred Finance founder & CEO Bhupinder Singh noting the sport’s deep grassroots connect. Incred Finance group head of marketing Radhika Zingade added that kabaddi’s energy and ethos mirror the brand’s own, calling the association with two powerhouse teams “a natural step.”

    And powerhouse is no exaggeration. Jaipur Pink Panthers, owned by Abhishek Bachchan, are two-time PKL champions with a consistent record of title runs. Meanwhile, Gujarat Giants made headlines this season by signing Mohammadreza Shadloui Chiyaneh for Rs 2.23 crore, the highest-ever bid in PKL history.

    With 12 teams battling it out across Vizag, Jaipur, Chennai, and Delhi, PKL Season 12 promises fierce tackles and fresh storylines. For Incred, it’s not just a game of sport, it’s a high-stakes play to connect with India’s heartland, where both credit and kabaddi matter most.

  • Peter England raps up Onam with Imbachi’s festive hip hop anthem

    Peter England raps up Onam with Imbachi’s festive hip hop anthem

    MUMBAI: Move over mundu monotony, this Onam has a hip hop twist. Peter England, the brand that’s long stitched confidence into Indian wardrobes, is remixing tradition with Gen Z swagger through a fresh campaign featuring Kerala’s own rapper, The Imbachi.

    At the heart of the drop is an anthem that feels more like a vibe than an ad, a mashup where the pulse of the Chendamelam meets the bounce of hip hop, turning Onam’s rhythms into something modern, vibrant, and impossible to scroll past.

    “This isn’t about scripted ads anymore; it’s about co-creating with the voices youth resonate with,” said Peter England chief business officer Anil S Kumar. He revealed that Imbachi not only performed but also wrote and composed the track, while the brand’s garments played backup as visual cues for festive style.

    For Imbachi, the collab was personal: “Onam is more than a festival, it’s a wave of memories. Waiting for new outfits was always the highlight, and fashion is still central to how we celebrate. This anthem captures that energy festive, stylish, and totally in tune with Kerala’s youth. Ee Onam, Scene Onam!”

    The track part celebration, part style statement marks Peter England’s first big step into Gen Z culture. By weaving in the authenticity of homegrown talent with fashion that goes beyond just festive rules, the campaign positions Onam as an occasion to own the moment rather than follow tradition blindly.

    “Less brand message, more cultural expression” was how Ogilvy Bangalore CCO Puneet Kapoor described the creative approach. With its beats, style, and swagger, the film doesn’t just sell clothes, it sets the stage for a new wave of brand–youth collaborations.

    And while the anthem plays loud, the message is even louder: when culture meets cool, tradition doesn’t just survive, it thrives, remixed and reimagined for a new generation.

  • PR story comes full circle as veteran pens India’s five-decade journey

    PR story comes full circle as veteran pens India’s five-decade journey

    MUMBAI: From press releases to power moves, Public Relations in India has been on quite the rollercoaster and now its story has been bound between covers. Communication veteran Ganapathy Viswanathan, who has spent over 30 years shaping brands at Ogilvy, Lintas, Mudra and Publicis, has launched a new book chronicling PR’s dramatic transformation across five decades.

    What began in the 1970s as a little-understood function has now grown into a strategic juggernaut that drives reputation, navigates crises, and even influences elections and sport. Viswanathan’s book captures this arc with real-world anecdotes and practical insights that make it both a guide for the young and a mirror for industry stalwarts.

    “PR today is about building trust, telling authentic stories, and engaging meaningfully with audiences across platforms. This book is my tribute to a profession that has the power to shape perceptions, influence decisions, and create lasting impact,” said Viswanathan at the launch.

    The chapters don’t shy away from today’s burning questions either: the talent crunch, the shifting roles of influencers and journalists, and how empathy has become as critical as strategy.

    For students, it’s a crash course in a craft that’s moved beyond “spin.” For professionals, it’s a reminder that PR is now central to boardrooms, not just newsrooms. And for India’s communication industry at large, it’s a milestone marker charting how far PR has come, and how much further it could go.