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CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions’ new James...
LONDON: BBC’s international news strengths are being promoted in a new joint global advertising campaign by BBC World, the BBC’s 24-hour international news and information television...
MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO’s post, the question was what would marketing director Partha Pratim Sinha have in...
MUMBAI: After touring five cities in round one, MAX’s Gully Cricket will be in Mumbai for the second round on 30 November with brand ambassador Kapil...
MUMBAI:Car owners may not turn out to be the largest audience segment for radio in the country, but they are the ones that advertisers are most...
MUMBAI: Diwan Arun Nanda, chairman and MD of Rediffusion DY&R brand communications and co-chairman Dentsu Young & Rubicam/Wunderman, Asia-Pacific, has been appointed to the global leadership...
PUNE: It may not figure in the top recall music channels bracket, but CMM is trying to revamp its image. The music channel is following in...
MUMBAI: In an effort to add a different dimension to mobile marketing for its client Lee, Maxus Interaction, the digital media arm of Maxus, is conducting...
NEW DELHI: Former Zee Telefilms chief executive and marketing whiz Vijay Jindal, who had been appointed as the chairman of the advisory marketing committee of Prasar...
MUMBAI: Doordarshan is aggressively turning to the booming lottery market to boost ad revenue on the channels. Although it had issued a circular on 31 July...
PHOENIX : Limelight Networks which claims to be the price-performance leader in IP transport services, has announced a new agreement with Adsertion Technologies the leading provider...
NEW YORK: The world’s biggest advertiser Procter & Gamble Co. on Friday announced a sweeping realignment of its $3.77 billion global agency roster that will end...
MUMBAI: Sansui India has achieved for the first time, record sales of over 80,000 colour television (CTV) sets in the last one month. This fiscal, Sansui...
MUMBAI: Even though Disney may not be entering India in the near future, the little mouse seems determined to derive the maximum mileage out of its...
No longer the film stars, not even an original ‘Lalitaji‘. The common protagonist in a TV ad these days is the ubiquitous hausfrau from your favourite...
CALIFORNIA: T-Mobile and Sony Pictures Digital have announced an agreement for Sony Pictures Digital to deliver mobile entertainment and games services over t-zones, T-Mobile’s consumer portal....
NEW YORK: BBDO New York was the most awarded individual agency at this year’s London International Advertising Awards (LIAA), dominating the television/cinema competition with awards in...
MUMBAI: The phones just don’t stop ringing it seems since Star India-backed Radio City’s mega interactive radio game show went onstream. A month since the launch...
NEW DELHI: Global tech major Toshiba has opened its first futuristic IT showroom, e-Studio, in India. It has also announced investments of $1 million for marketing...
MUMBAI: Mediascope Associates, which has been handling the Hallmark ad sales account since March, says the channel is on course to exceed its short term revenue...
MUMBAI: Star Plus has organised a series of activities relating to kids show Shaka Laka Boom Boom that airs weekdays at 7:30 pm. Among the activities...
CALIFORNIA: Kicking off a major international licensing agreement, the Union of European Football Association (UEFA) has announced the appointment of Warner Bros. Consumer Products as the...
NEW DELHI : Levi Strauss today announced its A Time to Lead programme, calling upon youth to join in the battle against the AIDS epidemic. The...
MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!)...
LONDON: The BBC scooped over 40 awards at the Promax UK Awards 2002, which were presented in London last weekend. The industry awards, which honour excellence...
MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other...
BANGALORE: The Clothing Manufacturers Association of India (CMAI) is conducting the first South India garment fair to be held in Bangalore from 13 February to 15...
MUMBAI: RMG Connect, the direct marketing operations of JWT, has developed Connexions – an advanced Oracle-based eCRM tool to be able to offer better, more robust...
BANGALORE: The Bangalore-based WeP Peripherals Ltd (new name of Wipro ePeripherals Ltd), the leading IT peripherals solutions and services enterprise has achieved yet another milestone by...
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India, is going all out to grab brand associations for producer Ravi Chopra’s multi-starrer...
MUMBAI: Nokia is in its fifth year as corporate sponsor of the Academy of Television Arts & Sciences. The company was involved with this morning’s telecast...
MUMBAI: The All India Chess Frederation (AICF) and sports communication consultancy, SportzPR has announced that it will organise A Category 20 Super Grandmaster World Invitation chess...
The creative presentation: – Typically the end product of the many hours of self satisfaction that has preceded it. Till the point when something is actually...
Launching Itchguard, a cream which provided relief from ‘itching’ proved to be a challenge for Mudra as they were required to promote the product in an...
Orient PSPO was launched as a technological breakthrough. It was positioned as the Latest Air Delivery Technology with a clear tone of finality in the television,...
MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: The latest marketing initiative from Zodiac, a manufacturer of corporate and semi formal garments, shows that the Net can be an effective vehicle of catering...
LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of...
TOKYO: Hakuhodo DY Holdings, an advertising giant created out of the integration of Hakuhodo, Daiko and Yomiko Advertising, is gearing to claim its position as the...
Known for his simple and media-shy attitude, it was difficult to catch Jwalant Swaroop, the Group General Manager of India’s largest Marathi newspaper group. Having...
SWITZERLAND: In what should prove to be a major boon to the sport of table tennis the International Table Tennis Federation (ITTF) has concluded an agreement...
Manisha Koirala continues to spit venom and this time around she can be seen doing so in SAB TV's talk show Kuch Khaas Baatein. In the...
Star World is making a fashion statement. From Sunday, 8 September, 8 pm and 11:30 pm, for 6 weeks the channel will bring highlights of the...
MUMBAI/NEW DELHI: The deadline was 1 September. And true to the warning issued earlier, the top channels including Star, Sony and Zee TV have stopped airing...
NEW DELHI: The Indian print media is looking forward to an early announcement of the policy framework providing clear and positive guidelines for the foreign direct...
MUMBAI: TV Ad Indx has launched a new service to monitor and archive all new TVCs telecast in South East Asia. This service will commence with...
NEW YORK: MTV Networks International has announced the launch of licencing and merchandising programmes for Nickelodeon’s SpongeBob SquarePants in 11 key international markets. These are Australia,...
Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all...
In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
