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NEW DELHI: E-marketing company Virtual Marketing India has revamped Coca-Cola India’s website www.myenjoyzone.com in order to provide richer interactivity and an enhanced brand experience to its...
NEW DELHI: The direct marketing division of Saatchi & Saatchi India, Saatchi & Saatchi Direct has bagged the fourth place in the DMA International ECHO Awards...
NEW DELHI: In an effort to leverage the strength of its expertise in providing integrated marketing solutions using opportunities in the entertainment sector, WPP Group’s Broadmind...
MUMBAI: Shoppers’ Stop, which claims to be a pioneer in the Indian retailing industry, has been awarded the Golden Scale for the Advertising Campaign of the...
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day...
NEW YORK: DoubleClick, which claims to be the leading provider of marketing tools for advertisers, direct marketers and web publishers has released the results of its...
MUMBAI :Marketing companies Procter & Gamble, Ernst & Young LLP and Pepsi have become the first to annouce their deal with the Ad-ID (Advertising Digital Identification)...
NEW DELHI : MetLife has announced today that Snoopy would be their brand ambassador for another 10 years. MetLife and United Media has signed a new...
You would not be blamed if you missed Starcom Mediavest Group India’s general manager investment and business development in a crowd. With his hair cropped short,...
“There is a maverick in each one of us”, says Starcom MediaVest Group India’s general manager, investment and business development, Ravi Kiran. “Some of us find...
MUMBAI: Catch them while they’re young and at the place they are most likely to be found – is the latest mantra on which B4U Music...
MUMBAI: After Gully Cricket, it is the MAX ‘van’ which will hit Mumbai roads to promote the channel and its various programmes. The Max van will...
NEW DELHI: Several advertising agencies and design shops are likely to make pitches by early next week for designing and printing, on a turn-key basis, Prasar...
MUMBAI: WPP Media India has added another feather to its cap by gaining recognition in the Asia Pacific region. WPP Media India, comprising of operating units...
NEW YORK: DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and web publishers, has announced the release of its Cross Media Ad Spending...
REDMOND : Microsoft has announced an alliance with Unicast Communications, a leading provider of online advertising solutions, leveraging its support for Unicast’s Online Format Suite on...
NEW DELHI: Bharat Dabholkar, managing director of Publicis India, is on verge of releasing his maiden directorial venture in the movie industry, a two-hour English movie...
NEW DELHI: Prasar Bharati, overseeing the functioning of Doordarshan and All India Radio, is slowly starting to shed its `babu’ (bureaucratic) attitude. It is increasingly going...
NEW YORK: DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and web publishers, has announced results of its third quarter Ad Serving Trend...
MUMBAI: Mudra Communications will soon start a separate production set up called Tantr, which will produce ad films and corporate films. Later this year, the agency...
MUMBAI: Sony Entertainment Television, which walked away with the Best TV Channel Packaging trophy in the Trade and Technical Categories at the Bajaj Boxer Indian Telly...
MUMBAI: Multi-system operators (MSOs) have been working overtime (or should we say overnight) as the 10-day grace period given to Mumbai’s cable operators (by the I&B...
CALIFORNIA : Sony Pictures Digital and AT&T Wireless have announced that content from the library of Sony Pictures Entertainment is now available to AT&T Wireless mMode...
MUMBAI: A spectacular new office reflecting Leo Burnett India’s vision. Modern, bigger than what it is today and ready to face the challenges of the future....
MUMBAI: MagIndia, a division of Mudra Communications has launched a paid marketing and advertising reference service (MARS). MARS will deliver breaking advertising and marketing news for...
MUMBAI: Cartoon Network is all set to inject fun ‘n’ frolic into the lives of kids who go wild at Dexter’s crazy antics in the laboratory...
NEW YORK: Sony Music and Pepsi Cola have unveiled plans for a multifaceted, global marketing campaign that will span the worlds of radio, television and retail....
MUMBAI: Universal Communications has entered into an alliance with Onyx Webtech for exclusive promotions of their clients on the Internet. The web needs of all the...
NEW DELHI: It is not just television channels that are planning to use music to spread the message about the mesage of the menace of aids....
MUMBAI:Although the rights to the World Cup have been bagged by MAX, ESPN and Star Sports are hoping to cash in on cricket fever with a...
MUMBAI: Some of Cartoon Network’s best and brightest toon stars danced like the night would never set in at the Toon Yatra in Mumbai on Sunday....
MUMBAI: Wham! Bam! Choke slam! After six years the World Wrestling Entertainment came back to the city and boy did they get a reception. The fans...
LONDON: BBC Worldwide, the commercial consumer arm of the BBC, has been recognised for its Outstanding Export Achievement in the Trade Partners UK-backed International Business Awards....
MUMBAI: Percept Advertising has launched a new division – Percept Customer Lifecycle Management (PCLM). Harsh Vardhan will be heading PCLM, which will have customer relationship management...
Sports marketing major IMG today announced the appointment of Ravi Krishnan as the new managing director of IMG/TWI South Asia. Krishnan, an Australian of Indian origin,...
MUMBAI: Brilliant. As innovative promotional campaigns go, this will certainly take some beating. Last night saw the last act of a three city-tour of the country...
MUMBAI: CNBC India, in partnership with TVS, Nippon and Shriram Piston will organise a high – powered forum for the automobile industry. The CNBC Auto Evolution...
NEW YORK: Innovative US network HBO is using the immense popularity of its crically acclaimed gangster series The Sopranos to raise funds for a worthy cause....
CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions’ new James...
LONDON: BBC’s international news strengths are being promoted in a new joint global advertising campaign by BBC World, the BBC’s 24-hour international news and information television...
MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO’s post, the question was what would marketing director Partha Pratim Sinha have in...
MUMBAI: After touring five cities in round one, MAX’s Gully Cricket will be in Mumbai for the second round on 30 November with brand ambassador Kapil...
MUMBAI:Car owners may not turn out to be the largest audience segment for radio in the country, but they are the ones that advertisers are most...
MUMBAI: Diwan Arun Nanda, chairman and MD of Rediffusion DY&R brand communications and co-chairman Dentsu Young & Rubicam/Wunderman, Asia-Pacific, has been appointed to the global leadership...
PUNE: It may not figure in the top recall music channels bracket, but CMM is trying to revamp its image. The music channel is following in...
MUMBAI: In an effort to add a different dimension to mobile marketing for its client Lee, Maxus Interaction, the digital media arm of Maxus, is conducting...
NEW DELHI: Former Zee Telefilms chief executive and marketing whiz Vijay Jindal, who had been appointed as the chairman of the advisory marketing committee of Prasar...
MUMBAI: Doordarshan is aggressively turning to the booming lottery market to boost ad revenue on the channels. Although it had issued a circular on 31 July...
PHOENIX : Limelight Networks which claims to be the price-performance leader in IP transport services, has announced a new agreement with Adsertion Technologies the leading provider...
NEW YORK: The world’s biggest advertiser Procter & Gamble Co. on Friday announced a sweeping realignment of its $3.77 billion global agency roster that will end...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...