Connect with us
MUMBAI: With the brouhaha over the pesticide controversy having died down for the cola majors, Coca Cola has announced a number of on-ground activities for the...
MUMBAI: So you want to be a model, then Star World latest offer might just be of some interest. Star World in association with Elle Magazine...
NEW YORK: Ad agencies are fulfilling their duties of being responsible corporate citizens. An integrated campaign from the WPP group agencies OgilvyOne, Ogilvy PR and UniWorld...
MUMBAI: The day of reckoning is at hand! The ad industry’s night out! The Abby awards, the Oscars of Indian ad awards, will honour creative excellence...
MUMBAI: Pepsi’s summer campaign, boasting a casting coup of actors will launch on television from tonight. Conceptualised by Pepsi’s ad agency JWT, the TV spot has...
NEW DELHI/MUMBAI: Finally. The Sony Entertainment Television Indian account, after weeks of speculation, has moved from Roger Periera Associates to Genesis PR later this month. While...
MUMBAI: India’s premier business channel, CNBC India will partner Sun Microsystems and SAP India to launch the fourth in the series on industry vertical forums –...
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza. The company has...
MUMBAI: indiantelevision.com and SportzPR – the communications consultancy focusing exclusively on the business of sports – present yet another first from a growing list. SportzBiz 2003,...
LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in...
MUMBAI: WPP Media India has added yet another feather to its cap. The company comprising MindShare, Maximize and MindShare Fulcrum has won ‘Agency of the year’...
MUMBAI: Just how much has Extraaa Innings expanded the “non-purist” cricket audience base? That Charu Sharma, his “angels” and crew, were expected to beat the “few...
MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he’s shaking hands with MSN India for...
VIRGINIA : America Online, one of the world’s leading interactive services company, has announced the appointment of Leonard Short as Executive Vice President, Brand Marketing. Short...
MUMBAI: Technology firm Samsung has launched its new, sporty bar type colour phone the SGH C210 in the Indian market. The company states that the SGH...
MUMBAI: Mind Space Events (India) is organising a marketing seminar on Pester Power: The Increasing influence of Kids in today’s buying decisions in suburban Mumbai on...
MUMBAI: The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
NEW DELHI: Mumbai-based advertising production firm Corcoise Films has produced a television commercial for Malaysia’s telecommunication major Maxis Communications’ cellular network. Maxis account is handled by...
NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it’s range of products which...
Abraham Maslow (1954) attempted to synthesise a large body of research related to human motivation. Prior to Maslow, researchers generally focused separately on such factors as...
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India. The...
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For...
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and,...
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
MUMBAI: Mahindra & Mahindra’s indigenously engineered SUV Scorpio ended 2002 with three prestigious National awards – the Car of the Year Award from Business Standard Motoring;...
NEW DELHI: Wunderman, the world’s leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations. Wunderman is one of the largest integrated...
MUMBAI: It’s paying out big money. And not just in prizes. Playwin, the online lottery wing of Subhash Chandra’s empire, has set aside a mammoth budget...
MUMBAI: Hearing MAX and the DD-Nimbus combine tell it, it would appear that both sides are well on target to achieve their sales targets for the...
NEW DELHI: The International Cricket Council (ICC) has finally realised that it cannot do everything on its own, especially in India, and that it needs an...
MUMBAI: Madison Media, part of the Rs 5.5 billion Madison Communications, has bagged the media account of Kotak Mahindra, one of India’s leading financial institutions that...
MUMBAI: The Kyunkii… and the Kasauti…. teams will have company during their Oz-land tour! Gaurav Bangia and Sarita, the first-ever winners of Zee’s Sa Re Ga...
MUMBAI: Mountain Dew, the neon coloured citrus tinged carbonated drink that Pepsi launched in Mumbai on Thurday, will feature prominently in the television commercials the company...
MUMBAI: B4U is pulling all strings possible to mark its presence amongst leading music channels. Close on the heels of the recent tie-up with Cafe Coffee...
MUMBAI: The Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence last weekend threw up a possibility that telecom, entertainment and content...
NEW DELHI: Nestle India bagged the Best Package Design Award and Portfolio Registering Highest Sales Growth Award at the second Annual Indian Dairy Awards presented at...
MUMBAI: Sony has announced that it is offering viewers a chance to choose their very own “Sony My Miss” for the fifth consecutive year. Viewers can...
MUMBAI: Tata Coffee, which claims to be Asia’s largest coffee producing company, repeated its performance by winning 11 out of the 36 awards at the ‘Flavour...
You would not be blamed if you missed Starcom Mediavest Group India’s general manager, investment and business development, in a crowd. With his hair cropped short,...
MUMBAI: Carat, MindShare/Maximize, Madison, Mediaedge, MediaCom, Starcom and Zenith Media! These are the seven agencies that will be saying “Kuch khaas hai hum sabhi mein” (“There...
NEW DELHI: Continuing with its excellent performance in the international awards this season, JWT Bangalore has managed to gain a finalist certification for its work for...
MUMBAI: Punit Pandey, head of ad sales at Radio Mirchi, Mumbai has put in his papers. Pandey, who has been in the industry for over 14...
MUMBAI: The Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence gave glimpses of the future of film production in India and...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, creative consultant Rekha Nigam urged that advertising agencies...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Banyan Tree Communications CMD Anish Trivedi reiterated that...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Star India COO Sameer Nair stated that successful...
MUMBAI: More than Readership! That is what Media research Users Council (MRUC) in association with Hansa Research are looking to do with Indian Readership Survey (IRS)...
MUMBAI: A 360 degree marketing and promotion plan that the beeb conceived for the new quiz seriesUniversity Challenge has paid rich dividends. An official release informs...
NEW DELHI: In a category driven by facts and design specifications, Somany Tiles’ new television commercial (TVC) builds an emotional connect to create unique brand positioning....
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...