MUMBAI: It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per...
MUMBAI: Nickelodeon has announced the first winner of its Pepsi Badaa Shikari Hunt contest. Akshay Wattal is the chosen youngster who will lead the Indian Cricket...
NEW YORK: The direct marketing business has witnessed the formation of a behemoth with the formation of mOne Worldwide. Two entities of the WPP group: OgilvyOne...
MUMBAI: This is an initiative that gives the Bollywood buff a chance to own items used in the fluffy weepfest Devdas. The baazee.com auction is offering...
Monica Tata has completed a decade with the Star India network. She started her career with Sanjay Dalmia’s Independent Television and Sunday Mail. In between, she...
MUMBAI: Colgate-Palmolive (India) Limited today announced an important revitalisation of Colgate Dental Cream with a new fresher taste and significantly improved germ fighting performance. These improvements...
NEW DELHI: Ad agency Promodome has acquired a new account from EFY Group, in addition to its already existing ones like Fuji, Intel, Kaff, Super Cassettes...
LONDON: Uefa has announced that the first deals have been concluded in its sale of wireless rights for the Uefa Champions League seasons 2003-2006. An official...
MUMBAI: Cults. They are common as gardens in India and globally. Almost every few years a cult crops up, balloons into a movement, only to diminish...
JAIPUR: “Shock and awe.” To an ad man, that could well have represented the Ad Asia 2003 organising committee’s thematic motif on Monday...
LOS ANGELES: Ever wonder why the media goes into a feeding frenzy over the weird and wacky ways of reclusive pop icon Michael Jackson? It could...
WARWICK, UK: Millward Brown has acquired Sadek Wynberg Research, one of the UK’s most innovative and best respected qualitative research agencies to create one of the...
MUMBAI: This is an endeavour through which major corporate houses such as Pepsi, Cadbury India try to make a difference to the lives of underprivileged children....
Shashidhar Nanjundaiah, returned from New York in June 2001 to take over as the director of the Symbiosis Institute of Mass Communication, Pune. Nanjundaiah, who recently...
MUMBAI: With the cricket world cup in full gear here comes an alliance that aims at getting into the deep pockets of frequent air fliers who...
He is confidence personified when it comes to talking about the newly coined term (at least in India) – “corporate partnerships” – which, he says, will...
MUMBAI: Columbia Tristar Films, distributors for Buena Vista International in India, are gearing for a Rs 30 million promotional blitzkrieg prior to the release of Disney’s...
LOS ANGELES : Spiderman may have seen Sony Pictures Entertainment set new box office records last year but like “Tobey Maguire”, the studio has now been...
MUMBAI: A number cruncher might claim not be too impressed but Internet advertising looks to be on the up and up. For those who can deliver...
MUMBAI: It’s time for some GodSpeak once again. Former Lintas boss and advertising and marketing guru Alyque Padamsee is gung-ho about the explosion in radio and...
The recent past has surely been a testing one for Carat India but its newly appointed chief executive officer, Sulina Menon, seems to be unfazed. With...
NEW DELHI: Madison Media chief operating officer (north and south) CVL Srinivas has put in his papers after a successful five and a half-year stint in...
Amit Ray ko gussa kyon aata hai (what makes him angry)? In his capacity as a member of the Media Research User’s Council (MRUC) technical committee,...
MUMBAI: Toyota Kirloskar Motor (TKM) posted strong sales in March 2005 helped by the launch of the Toyota Innova. In line with its target...
MUMBAI: Sunrise Sports India, leading distributor and licensee of international sports brands like Yonex, is launching top of the line health equipment in India this summer....
CONNECTICUT: Premium drinks company Diageo has announced the relaunch of one of its most recognisable icons Smirnoff. Later this year the vodka brand Smirnoff, flavoured vodka...
MUMBAI: Consumer electronics company LG Electronics (LGE) has launched a new range of New Display Products (NDPs). Claiming to be a leader in the consumer electronics...
MUMBAI: A partnership has been forged between the Indian Cricket Players Association (ICPA) and Unicef for furthering the cause of India’s children. ICPA president, the Nawab...
MUMBAI: The Sahara India Pariwar, with total estimated assets of Rs 320 billion, has unveiled its ambitious infrastructure and housing projects valued at Rs 1180 billion...
MUMBAI: The soft drink industry seems to be gearing up and how. Thums Up has unveiled a new campaign – Thums Up Piyoge? Ninja Chalaoge? Hai...
MUMBAI: Unusually Cool! Mint-O, the flagship brand of the confectionery division of ITC Foods, will be communicating this statement of attitude through its new television campaign...
The World Sponsorship Monitor (TWSM), the monthly insight into the nature, value and duration of all significant sports sponsorship deals, trends and issues was re-launched at...
SAN FRANCISCO: Monthly magazine Business 2.0 has named Unilever’s Axe Deodorant, Rheingold Beer and Walt Disney’s Buena Vista Pictures recipients of the 2003 Business 2.0 Sweet...
MUMBAI: Essel Group and Subhash Chandra-owned Fun Republic Entertainment and Multiplex Centre will host the seven-day annual Mumbai film festival scheduled to take place from 20-27...
VIRGINIA: This is news that will cement the strong synergy that exists between the theme park and television characters. Paramount’s Kings Dominion in the US has...
MUMBAI: Greek legend has it that diamonds are splinters of stars that have fallen to earth. But, the truth is that even diamonds need a 360-degree...
MUMBAI: The Indian advertising industry has lost another stalwart with the demise of advertising guru Larry Grant. Grant, CEO of the Pune-based Larry Grant Communications, had...
CALIFORNIA: Philip I Kent, a veteran senior executive at Turner Broadcasting System who last served as President of the CNN News Group, has rejoined Turner as...
Media maven Ashish Bhasin is a man on the move! Literally, as the scholarly looking jet-setting Bhasin is constantly thinking of new ways to innovate; exploring...
MUMBAI: Rediffusion DY&R India’s media division The Media Edge (TME) headed by Divya Gupta is gearing up for some high-profile campaigns. The media independent is also...
NEW DELHI: Triton Communications has been allotted the advertising account of Honda Eterno, the four-stroke scooter designed exclusively for Indian market by Honda Motorcycle and Scooter...
CALIFORNIA: It may have been the least watched Oscar telecast ever in the US but a study shows that TV and Internet advertisers have reason to...
MUMBAI: After the Australian tourism board promoting its business through Balaji Telefilms’ soaps likeKyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC...
MUMBAI: King Khan will now endorse ITC Ltd-Foods Business’ flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella...
LONDON: Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London...
MUMBAI: Raymond Apparel Limited – which claims to be the pioneer in the men’s readymade industry in India with its brands Park Avenue, Parx and Manzoni...
MUMBAI: Madison Communications chairman and managing director Sam Balsara has announced the elevation and appointment of Veena Gidwani as Chief Executive Officer of Madison Public Relations....
CHENNAI: Battery and torch maker Nippo is all set to increase its market share. In a strategic decision to enhance its brand image and challenge the...
CHINA: BBC has joined forces with China’s media and internet services company, Sina, to launch a unique mobile phone service, which will teach English to upto...
MUMBAI: MSN today announced new opportunities for advertisers to more deeply integrate their brands into consumers’ overall communications experience with the latest version of MSN Messenger...