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NEW YORK: Saatchi and Saatchi has won the mandate of creating a new global branding campaign for the International Olympic Committee (IOC). An Adage report says...
LONDON: Visa EU, a subsidiary of Visa International, has announced the launch of ‘Team Visa’, an integrated sponsorship programme across a number of European markets that...
MUMBAI: Sports event managers Crossover and I-Congo (Indian Confederation of NGOs) have roped in Hindustan Lever’s Lipton, Dell, Titan, Ten Sports, Radio City Bangalore, the Karnataka...
At a glittering function held on 22 August 2003 in Mumbai’s Taj Land’s End Hotel, Prasoon Joshi of McCann Erickson India walked away with the Grand...
The Advertising Council of India (ACI), apex body of advertising, media and allied associations in India, held its road show for the biennial Asian Advertising Congress...
You must have seen the Bajaj Caliber 115 TV commercial and must have heard children (and even young-at-heart adults) mouthing the catchy word “Hoodibabaa” quite often!...
MUMBAI: Oh the ways of advertising! There really seems no limit or bar on the places one can advertise their brands. The latest is that Internet...
MUMBAI: Coca-Cola India has issued a statement welcoming the the Kerala health minister’s assertion that “Coca-Cola does not contain toxic materials.” “The tests conducted by the...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on...
NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations...
NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an...
LONDON: This is news that should give mobile service companies looking to provide value adds to customers pause for thought. Users of Vodafone live! in the...
Dear advertising, media professionals, advertisers and broadcasters, (Warning!!!! Please treat this as constructive criticism because the views of your own fraternity and industry bigwigs have been...
MUMBAI: This should come as a pleasant surprise for Indian motorsports fans. After a gap of 13 years, India will see a major international motorsports event...
FCB Ulka executive vice president MG Parameswaran has donned the hat of the president of The Advertising Club, Bombay after the annual general body meeting on...
As the battle among the media agencies gets more intense and media fragmentation gets more pronounced, it is surely challenging for any media professional to come...
NEW DELHI: In an innovative way of creating buzz around its multiplex, the Gurgaon-based DT Cinemas has launched a new promotional campaign for both Hollywood and...
NEW DELHI: Amorettos Retail Private Limited has shifted the advertising account of its chain of juice bars `Amorettos Juice Café’ from Euro RSCG to Triton Communications,...
LONDON: BBC Magazines will launch what it claims is the UK’s only parenting magazine aimed at parents of children aged from one to 12. BBC Parenting...
MUMBAI: US pay TV platform DirecTV and Twentieth Television, DirecTV’s ad sales partner, announced the expansion of their current ad sales agreement. This will...
MUMBAI: The ubiquitous and inexpensive short messaging system is firing the imagination of advertisers. SMS based services have progressed to the next frontier beyond merely providing...
LONDON: Shareholders of the struggling British advertising network Cordiant Communications Group removed top executives from the board before approving a buyout by Martin Sorell’s WPP Group....
MUMBAI: The newly developed All India Radio (AIR) packages might be something ad agencies and advertisers should have a closer look at. Percept Picture Company division...
MUMBAI: One of the world’s largest accounting and consulting organisations, BDO International, is the naming rights partner of the 11th women’s Champions Trophy hockey tournament. The...
MIAMI: Royal Caribbean International received the New York American Marketing Association’s Silver EFFIE Award a few days ago for its Alaska Get Out There advertising and...
MUMBAI: The prodigals return. Two executives who’d left Publicis Groupe owned Starcom Worldwide for other opportunities have “returned to the fold.” CR Mallikarjunadas, currently with Asian...
CHENNAI: The “Dewmobile” is ready to roll. Carrying forward the success of Pepsi’s Mountain Dew since its launch in Chennai, the unique, neon-coloured drink is doing...
MUMBAI: SAUVvuex Foundation, an NGO recently held an all India cartoon contest titled ‘What Makes News’. A panel of judges comprising Barkha Dutt of NDTV, Rajinder...
MUMBAI: Tetra Pak, the supplier of processing, packaging and distributions systems for food has unveiled its first India specific consumer awareness campaign. The Rs 45 million...
MUMBAI: WPP Mindshare has started a new division called Brands & Films (B&F) to explore film-related marketing opportunities for its network of 250 clients including the...
NEW DELHI: In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat . Starting last Wednesday,...
MUMBAI: Media managers have been much hyped in the past as those lovely people who can do little wrong, almost as much as the stars they...
NEW YORK: ESPN, Latin America’s leading pan-regional sports network, has sold out the sponsorships for its coverage of Super Bowl XXXVII. ESPN will televise Super Bowl...
MUMBAI: Mediacom India, the specialist media independent of Grey Worldwide, has won the planning of a certain section of Johnson and Johnson baby products’ account. Initiative...
NEW DELHI / MUMBAI: After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment...
MUMBAI: At the half time mark of each NBA Finals game, ABC Sports in the US will present McDonald’s Halftime Music Highlights. This will feature highlights...
Conditional Access System (CAS) is definitely changing the name of the game for the national broadcaster too. Last Saturday, Doordarshan director general Dr SY Quraishi met...
MUMBAI: With the World Cup 2003 just days away, the frenzy in the advertising world is scaling new heights. The latest is the series of Pepsi...
indiantelevision.com’s Media, Advertising & Marketing Watch TVAd Indx launches free alerts to monitor ad activity The Indiantelevision.com Team (13 January 2003 5:00 pm) ...
MUMBAI: The network has always been Zee TV’s strength when it begins on-air promotions. Even the regional channels are not ‘spared’ when it comes to promoting...
MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television commercials. At the seminar on Pester Power organised by...
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
It’s been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefully in Chennai in the wee hours on...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...