SAN FRANCISCO: SF Interactive (SFI), a pioneering interactive marketing agency, has announced the launch of its proprietary Ad3 (“Ad Cube”) platform. The new ad unit acts...
NEW DELHI: India’s first international exhibition on the advertising industry, Media Expo 2003 will be held at the Pragati Maidan, New Delhi from 8-10 August. The...
MUMBAI: MTV is doing nicely for itself in terms of awards. Last year it bagged a slew of awards for its channels and programmes across Asia....
MUMBAI: Out of sight is out of mind! Channels are stepping up ground promotions and conducting an increasing number of celebrity events revolving around their programmes....
MUMBAI: Top level executives and advertisers have started relying more on the Internet for information, communication and research at least during workdays rather than reading newspapers....
NEW DELHI: TBWA Worldwide, the creative advertising network and part of the Omnicom group, has proved its supremacy across four continents by bagging the Network and...
MUMBAI: Triton Communications has announced the appointment of Jayesh Ravindranath as executive director, Triton Communications, Mumbai. He will assume office from 2 June. Prior to joining...
NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional...
MUMBAI: Frog Books has published its second book, The Rape of News, compiled and edited by Sunil K Poolani, a Mumbai-based journalist. The theme of the...
MUMBAI: Some plan contest, while others offer free gifts, but at Zee Music, thing are tad different. The music arm of the Chandra promoted Zee group,...
NEW DELHI: Public relations (PR) agencies and online paid media press release dissemination services beware! Competition is at hand now, online and that too free. Claiming...
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India has bagged Bollywood producer-director Ramgopal Varma’s four forthcoming projects including the forthcoming film...
NEW YORK: Lightningcast which claims to be the industry leader in advertising technology and services for interactive broadcasters has announced the results of a study demonstrating...
NEW DELHI: Consolidating its relations with country’s leading conglomerate, Tata Group of companies, the Young and Rubicam group media specialist The Mediaedge (TME) has bagged the...
MUMBAI: The Confederation of Indian Industry (CII), India’s premier business organisation dedicated to the growth and development of Indian industry, is organising the first ever event...
NEW YORK: Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the latest additions to its advanced technology platform. This...
LONDON: The mobile phone is fast emerging as an important tool to measure the impact of television programming. A newmediaage report says that ITV is planning...
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon. Razor...
NEW YORK: A few days ago leading integrated marketing communications agency Euro RSCG Worldwide won three statues at the 44th annual Clio Awards in Miami Beach,...
MUMBAI: Soft drink major Pepsico’s brand 7UP and its “cool” brand ambassador Fido Dido has scored another first in the country. For the first time an...
MUMBAI: Several top Indian textile brands have joined hands to promote cotton products through a multimedia campaign involving ground promotions, public relations and advertising. As part...
MUMBAI: It is a dream come true for nine year-old Akhilesh Ganatra, a resident of the Thane district of Maharashtra. The little boy has won an...
NEW YORK: Listed advertising major and strategic holding company Omnicom, which owns BBDO, TBWA and DDB networks, has acquired independent branding and identity firm Siegelgale. Siegelgale,...
MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new...
MUMBAI: This is an initiative through which CNN is looking to further increase cachet among the business traveller segment. The broadcaster has forged an alliance with...
Since mid-2002, Hindustan Petroleum Corporation Limited (HPCL) has been providing its discerning customers with a range of new exciting, value added services designed to create a...
The Amul Butter campaign with it’s cute moppet has aroused interest since the last 36 years or so. Indiantelevision.com tried to find out what goes behind...
NEW DELHI: It is less than a month since several FM radio channels launched in the capital city but some of them have staked their claims...
BANGALORE: McDowell’s Signature from the UB Group Spirits Division has announced the upcoming celebrity golf tournament in the garden city on 14 September. The McDowell’s Signature...
TV stars Amarr Upadhyay and Aman Varma belong to the 100,000 happy customer club of Toyota Kirloskar Motor (TKM). More importantly, they are very willing to...
MUMBAI: With the World Cup celebrating its climatic final act tomorrow; the advertising fraternity is being enticed with – what else? – some more cricket. Ten...
MUMBAI: “Your world could change faster than the time it takes to read this sentence.” These words from the copy of a Cox digital cable advertisement...
SCOTSDALE, Arizona: The media-buying divisions of Publicis Groupe’s Starcom MediaVest Worldwide wants online media to be included in upfront buys and its CEO Jack Klues has...
MUMBAI: ETC Networks channel etc and Gilbey’s Green Tea, will present the talent search, named Sur Milao Kuch Dikhao. The inter state level competition will provide...
LONDON: The BBC World Service Trust, the charitable arm of the BBC, in partnership with the Kaiser Family Foundation, a leader in health information and research,...
BONN: Television commercials will soon be a thing of the past and are going the way of dinosaurs, according to a new study in Germany. Mercer...
MUMBAI: Seems like perfect synergy – Hindustan Lever (HLL) taught kids all about ‘Ice-cream Power’, while Cartoon Network familiarized them with ‘Toon Power’. HLL’s Kwality Wall’s...
NEW YORK: Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause. An adrants report says that animal...
MUMBAI: The Advertising Club, Bombay and The Times Group, the official representative of Cannes in India, is offering an opportunity to students this summer to earn...
BANGALORE: Further leveraging the substantial opportunity of the multi-billion dollar Asia South geography, Sun Microsystems India Pvt. Ltd., has announced appointment of Singapore headquartered eSys Information...
MUMBAI: Sony Entertainment Television (Set) is not leaving any stone unturned in promoting its existing shows and the new ones that are slated for a launch...
TOKYO: Japan’s biggest ad agency Dentsu Inc. has teamed up with with Toyota Motor Corporation and Sony Corporation to form a joint venture called Mediarag Corporation....
MUMBAI: This is reality television for a worthy social cause. Reality themed Survivor: The Amazon has partnered with the Elizabeth Glaser Pediatric AIDS Foundation to offer...
MUMBAI: Mattel Toys India Pvt Ltd has appointed Sanjay Luthra as its new managing director. The leading toy manufacturer in the world is a 100 per...
MUMBAI: As a major player in the world of infotech, India is a ‘happening’ market for audiovisual presentation solutions. InfoComm Asia 2003, the premier show for...
What happens when a US-based Hispanic model cum TV anchor dons of the role of Lara Croft, the beautiful sexy heroine of Eidos Interactive’s phenomenally successful,...
MUMBAI: Techniche Media has re-positioned itself to exploit the opportunity that exists in offering consultancy services to ad agencies, radio channels and advertisers. Percept Advertising’s division...
NEW YORK: A study by BIGresearch and the US based Centre for Media Research concludes that the growth of simultaneous media usage should have direct impact...
WASHINGTON: Here is a piece of information that should make people in the business of telemarketing goods and services sit up and take notice. Two-thirds of...
NEW YORK: For the fourth year in a row and the sixth time in the last nine years, Sony has been chosen as the number one...