MUMBAI: So what if government directives prevent cigarette brands from advertising in conventional media – high profile events may still be the solution! GTC Industries (formerly...
MUMBAI: Two of the hottest pop culture icons in the US reality TV and online auction forum, eBay are coming together for the first time. The...
MUMBAI: Media streaming over the Internet faces stiff competition from traditional television. The anticipated convergence of television, cable, and the Internet and high speed Internet access...
Phir mile hain… break ke baad!! Yes, the famous gully cricket duo – Kapil Dev and the ‘kid with the attitude’ are back together after a...
NEW DELHI: MindShare has been awarded the honour of ‘Global Agency of the Year 2003’ by the Advertising Age magazine. “Meticulous and tenacious, blessed...
The Business Today American Express PRO-AM of Champions 2002 will tee off on 2- 3 March. The Gurgaon tournament has the distinction of being the only...
MUMBAI: In its capacity as the conduit for consumer brands to effectively access the global community of television marketing and promotion executives, Promax&BDA US has entered...
MUMBAI: It’s time to take creativity to the loo! Well, at least for some ad men abroad. To demonstrate the importance of the restroom to office...
FMCG major Levis and music publication Rock Street Journal (RSJ) have announced major marketing initiatives for the sixth edition of the Great Indian Rock (GIR) music...
Cartoon Network’s brand popularisation drive Toon Cricket 2002 has scored some more brownie points for the channel this year. If the network’s figures of over 30,000...
MUMBAI: MarVista Entertainment, a newly formed distribution and production company, will be visiting the MIP marketplace this year for the first time, armed with a broad...
MUMBAI: Seems like old is still gold. While the ‘mouse’ stuck in a media tussle, the grand daddy of comedy, Charlie Chaplin is being called back....
Television viewing among children in India is growing strong, a fact that underlines the ambitious plans by several broadcasters to launch kids’ channels this year. But...
The pocket monsters have just been dealt a punch in the solar plexus. For the numerous Pokemon-panicked parents in the country, reeling under a barrage of...
It’s awards season in the advertising business. The first of them: the seventh edition of The Triple A Awards (in association with leading Indian...
As awareness campaigns go this one’s certainly off the beaten trail. Action channel AXN and the Hong Kong Tourism Board (HKTB) have tied up for...
MUMBAI: Associated Press, the international news agency is expanding its business outside the United States. The agency has announced the appointment of Daisy Veerasingham as its...
No longer a recluse in the world of advertising, Indian financial services are out there in full force to grab customer attention offering rosy policies and...
MTV is pumping more life into its Loveline. The channel, which had tied up with Citibank and BPL Mobile last year, has announced its second tie...
MUMBAI: The next edition of ICFAI Business School’s seminar series titled Metamorphosis takes place on 28 February at the Nehru Centre in Worli, Mumbai. It will...
MUMBAI: Media conglomerate Viacom has announced that it has appointed Henry Moniz to the newly created post of VP, associate general counsel, compliance. Moniz will oversee...
Eye-popping stuff this. The promotional efforts that is. Five channels, road shows, hoardings, the leading newspaper in the country, online, offline, radio. That is the kind...
MUMBAI: Now Mickey and Minnie Mouse will have the likes of Kermit and Miss Piggy for company. Walt Disney and The Jim Henson Company have announced...
MUMBAI: Even after the Walt Disney Company gave the thumbs down to Comcast’s unsolicited bid yesterday, the rejected yet bullish cable giant is betting that time...
With just about two months to go for the general elections, the action on the media front is finally about to get interesting. Thus far it...
Clutter levels showed record-high increases in the US in many TV day parts this year, indicating a reversal of last year when the amount of non-programming...
MUMBAI: With Central Government government announcing a reduction in the custom duty, Sony India has decided to slash its product prices. The company announced a five...
MUMBAI: Dubai has moved into a two-pronged approach-the highly popular website of the Dubai Department of Tourism and Commerce Marketing (DTCM) : www.dubaitourism.ae and the Earth...
MUMBAI: Two days after Comcast announced its bid for Disney, there seems to be no definite turn of events on the matter. But one thing for...
MUMBAI: The US Federal Communications Commission has approved the transfer of Loral’s FCC licenses to Intelsat. The global telephony, corporate network, video and Internet solutions provider,...
CHENNAI: Advertisers, sponsors and broadcasters who have sunk millions into the ongoing cricket World Cup are breathing more easily, courtesy India’s thumping of Pakistan. Thomson Consumer...
MUMBAI: The excitement is building for the Zee Cine Awards 2004, which takes takes flight to Dubai this year. Zee Cine Awards 2004 is...
MUMBAI: PlanetOut Partners, Inc., the leading media company serving the gay and lesbian market, announced the winners of the Gay.com and PlanetOut.com Advertising Awards on 11...
The world is a communications village. And television is one of the media for facilitating that communication. Today it is no surprise to see the same...
NEW DELHI: Cartoon Network’s ‘Bano Toon Star With Scooby-Doo And Max’ promotion, in association with HLL’s Kwality Walls Max ice creams, received a bronze at the...
NEW DELHI: Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major...
MUMBAI: Great news for Cartoon Network fans across the country! Cartoon network’s four-city event Toon Yatra kicked off in Mumbai, on 8 February 2004. Over 13,000...
W ith Zee Telefilms having appointed him as the chief executive of its films division, Nittin Keni currently has movies, movies and more movies on his...
Toyota has inked a deal with ESPN Star Sports for sponsoring the Asian X Games Qualifier and the ESPN Junior X Games in 2003 and 2004...
Ad man and co-founder of chlorophyll, India’s first brand consultancy, Kiran Khalap has ventured into writing in a major way. Not only did his first book...
MUMBAI: Just a few days have gone by since Disney and Pixar announced that they would go their separate ways and already the barbs are flying...
In a joint presentation to agency and corporate advertising executives, the Advertising Research Foundation (ARF), the Interactive Advertising Bureau (IAB), the MSN network of Internet services...
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video...
MUMBAI: Spurred by the development of the regional technology and media industry in the region, the 10th edition of the Middle East International Cable, Satellite, Broadcast...
Vimal – the name stands out in the annals of Indian advertising as a brand well developed and projected. The credit naturally goes to Mudra,...
Cartoon Network has introduced a new brand promotion exercise using the popular toon character Dexter. “Something is amiss in toon land. Boy genius Dexter has lost...
MUMBAI: The board of directors of Crest Communication Ltd has approved the issue of 1.779 million convertible preference shares to the promoters of the company. A...
The best performing channel in India is also the most disciplined. A recent study by Madison Advertising lauds Star Plus for having the shortest ad break...
US based Jupiter Media Metrix (JMM) has predicted that revenues from paid online content will grow to only $5.8 billion by 2006, up from $1.4 billion...
MUMBAI: Television Audience Measurement Media Research (TAM India), a 50:50 joint venture between Nielsen Media Research(NMR)/AC Nielsen and Kantar Media Research(KMR) / IMRB, is planning to...