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MUMBAI: The eighteenth edition of the annual Independence Rock Show (I-Rock) held in Mumbai’s Rang Bhavan auditorium has found continued support from B4U Music channel and...
LOS ANGELES: TNSSport has announced that it is developing advanced image recognition technology to track the television exposure and value of brands within sports. Already capable...
MUMBAI: National level cricketers will take on South Indian film stars at a cricket match that will be aired live on Maa TV on 7 September....
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, kicked off an exercise as part of its pledge...
MUMBAI: Recently in a promotional campaign conducted by Star Plus’ new show Saara Akaash, the channel managed to garner 150,000 signatures for the Indian Air Force....
NEW YORK: American Express has announced that tennis star Andre Agassi will promote the company’s sponsorship of the 2003 US Open Tennis Championships through a number...
While the competition in the music sphere is hotting up in the Hindi segment, etc claims to have a clear lead over the others. Not content...
Zee TV president Sunil Khanna has a lot on his plate at the moment. The largest serving he has to manage of course being the nationwide...
MUMBAI: The CavinKare Ability Awards ceremony recognized and honoured three people who have done just that. A press release states that this ‘one of a kind’...
CONNECTICUT: Watch manufacturer Timex Corporation has announced the launch of a global advertising campaign with a newly developed tagline, “Life is Ticking”. The campaign was created...
‘Critics had written off Tarun Tejpal and his Tehelka (in English it would roughly translate to being ‘sensational’) venture after a run-in with the outgoing government...
With the conditional access system (CAS) becoming a reality from July 2003, there is a marked increase in the number of marketing concessionaires or agents aggressively...
NEW DELHI: Ad agency Promodome Communications has managed to click with Jindal Photofilms, which markets the brand Fujifilm in India. The Delhi based creative hotshop and...
The Housing and Urban Development Corporation Ltd (Hudco) is looking for fully accredited ad agencies with experience in handling public sector unit (PSU) accounts. The agency...
ISLAMABAD: Our neighbours are realising the value of advertising. Pakistan federal minister for information and broadcasting (I&B) Sheikh Rashid Ahmed has asked advertising agencies to play...
May 1 is Labour Day. 1 May will also go down in history as the day when cigarette advertising (of the type we have been used...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Kya khoobsoorti tujhe deti hai sahas, ya sahas hi teri khoobsoorti?” These are the words of the couplet, that is recited on the soundtrack of the...
Kellogg’s India has announced that it will take advantage of India’s growing snacks market by unveiling Cheese Snackers, a brand new range of products. The company...
MUMBAI: The fire fighting continues even as cola sales are declining! Cola companies are trying to prove the allegations of the Centre for Science and Environment...
MUMBAI: After a lengthy quiet period, Ten Sports is all set to connect with viewers in a big way not just on air but also on...
NEW DELHI: McCann Erickson has bagged the creative account of Dabur Chyawanprash to become the latest addition in the existing six-agency roster of Dabur India. Confirming...
Traditionally on-air-promos (OAP) are the single largest and primary source of information of programmes for the viewers of any channel. The industry-wide average as per research...
NEW YORK: Now Chinese children will be able to explore the world around them with their favourite friends from Zhima Jie, the Chinese version of Sesame...
MUMBAI: Kaya Skin Clinic, Marico’s new venture, has launched a direct marketing promotions campaign for its Kaya Back Shine service. The ground promotions that will conducted...
Mumbai: Asians in Media (AiM) will launch a new discussion forum next week in London to promote greater interaction between Asian media professionals in the UK....
MUMBAI: The Geneva-based Media and Society Foundation is launching a new quality management standard for the international broadcasting industry. A company release informs that the standard,...
MUMBAI: Media companies will survive or fail in 2010 based not just on content but also on creative intelligence they are able to gather about their...
Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd...
MUMBAI: To strengthen its strategic emphasis on ‘360 Degree Branding’ Ogilvy & Mather Advertising has launched Ogilvy – Signscapes. The new division will cover the entire...
MUMBAI: Several brands seem to have been bitten by the fashion bug and are using youth specific events to communicate their features, advantages and benefits. In...
MUMBAI: Fiat India has recently tied up with NIS Sparta, to give an impetus to the company’s efforts in enhancing customer service levels. NIS Sparta, a...
Indian cricket team captain Sourav Ganguly along with Mr Reliable Rahul Dravid, firebrand batting sensation Virender Sehwag and VVS Laxman will be singing praises of the...
Women climbing trees to watch cricket matches; a traditionally dressed South Indian woman replacing Sanskrit words with the names of cricket stars while drawing a rangoli...
Meet Calmat Sidhu. He resides in South Delhi with his wife and two children. He is an educated man, holding a senior position in a multinational...
MUMBAI: “Stick to core competencies – outsource the rest” seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty...
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised,...
Cosmetics conglomerate Revlon has announced a planned promotional partnership with Metro Goldwyn Mayer. The venture will support the 20th James Bond film Die Another Day set...
MUMBAI: Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country. Escotel Mobile Communications, which provides services in Kerala,...
MUMBAI: Fevicol has announced that it has entered yet another overseas market – Egypt. The adhesive brand is already being exported to over 15 countries like...
MUMBAI: Vivek Krishnani has quit his post as marketing head of Radio City. Krishnani, who was with the MBPL promoted FM radio station since its inception...
LONDON: Controversy is not new territory for Britain’s Channel 4. Earlier it drew the ire of UK authorities through shows like the Brass Eye paedophile special,...
MUMBAI: While most of the times they are harmless and innocuous, the pop ups are nevertheless a constant irritant to net surfers. Yet the in-your-face ads...
MUMBAI: Percept has officially announced that former Vibrant Advertising director Amit Ray has joined Percept Media as director, strategy. In response to recent reports of Tapan...
NEW DELHI: BBC World in India is seeing a remarkable increase in category advertising and finding new advertisers over the past year or so, the latest...
NEW YORK: This is an alliance that AOL Time Warner is hoping will bring two of its leading assets even closer together for the US kids...
MUMBAI: With the ICC Cricket World Cup excitement mounting to a feverish pitch, KFC, fast food retail outlet is sending winners of the ‘Yeh contest hai...
MUMBAI: Across the globe, ad agency specialists and media specialists are talking about the fact that traditional media will no longer continue its monopoly over media...
MUMBAI: The multiplex phenomenon in the country is going from strength to strength. PVR which works in the movie exhibitions and entertainment business unveiled its latest...
MUMBAI: For the first time in India, a live action event will be brought to the mobile device in near real time. Hutchison has launched the...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...